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How to record a video for your clients (or anyone) during coronavirus time
How to record a video for your clients (or anyone) during coronavirus time

(A 10 point guide) Think of that question everyone keeps asking you Pull out your phone Hold it in front of your face Hit record Start talking Say everything you need to say on the subject, and then stop Press stop Hit the share button, and choose the social platform you use the most (or […]

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How and where do I share my Zoom webinar recording?
How and where do I share my Zoom webinar recording?

Many of you accountants are (and you never imagined THIS before the current climate!) running Zoom webinars for your clients with helpful information about COVID-19 (or more specifically all the rules and regulations – or lack thereof – in relation to this crisis). Now you want to share that recording. Here are a few tips […]

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Any guidance on setting up a private Facebook group for clients?
Any guidance on setting up a private Facebook group for clients?

Question today: “Decided this morning I’m going to setup a Facebook group for my clients, the other advisers that work with my clients (IFA’s, Lawyers, Lenders etc) so that everyone can chat/share and generally get through this shit together. You guys got any guides on setting up a private FB group?” You’re starting to realise […]

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Is Vimeo or YouTube better for posting my accounting firm content?
Is Vimeo or YouTube better for posting my accounting firm content?

You’ve decided to use video content for your accountancy firm and gone through the creative process of producing what you’re absolutely sure is compelling content for your future clients. Now that your video is ready, where do you publish it? Do you post it to Vimeo or YouTube?  Where you post your video content makes […]

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When is the time to decide social media is not delivering results for my accounting firm?
When is the time to decide social media is not delivering results for my accounting firm?

Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told to, but you’re not seeing the results you’d hoped for. Maybe it’s time to knock it all on the head and start concentrating on other channels? Probably not. Developing your social media channels is like building a pyramid. When at […]

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How to be yourself on social and stop overthinking.
How to be yourself on social and stop overthinking.

Ahhhh social media. That old chestnut again. It’s not about whether or not you need to use it; it’s about the rules of engagement.  Much like going to the gym, you’re thinking: how often is enough? What do I use? Will I look stupid? When all you REALLY want is to just be healthy. Here’s […]

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How do I use Instagram for my accounting firm?
How do I use Instagram for my accounting firm?

One of our clients once said to us “I’m not using Instagram for my accounting firm!  I’m not a girl.”   While we and our client had a good-hearted laugh about this, we also realized there are some massive misconceptions about Instagram in the accounting world.  Contrary to “popular” belief, Instagram isn’t just for girls and […]

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Do I need both personal and business social media accounts for my smaller accounting firm?
Do I need both personal and business social media accounts for my smaller accounting firm?

“I am confused about the difference between my personal social media and my business social media. As I am a sole trader, do I really need two? Or do I keep my business profile purely business?” This is a really great question. It shows you’re keen to be using social more. You’re looking around seeing […]

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Which Social Media Management tool is best for accountants?
Which Social Media Management tool is best for accountants?

It can feel a little overwhelming when trying to manage all of your firm’s social media posting, and engagement for each platform. And lets face it nobody has all that extra time. Which is where social media management tools come into play, and save you a lot of time and worry giving it all a […]

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Google Ads v Facebook Ads: which is best for my accountancy firm?
Google Ads v Facebook Ads: which is best for my accountancy firm?

When we hear the words Facebook or Google Ads we dream (and hope) that hot leads will start rolling in. Both of them are advertising platforms that you pay for your ad to be displayed to an audience. And when we’re paying we expect the results. The words are bounced around a lot. Some people […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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