When you’re planning social media posts, knowing the limits by platform help you immensely in
You’ve hired a marketing manager for your accounting firm. Exciting! Now it’s time to
Whew! It’s hard to believe 2022 has come to an end. There’s so much we’re
When you sign up for the next Accelerator coaching group by 31st January 2023, you
When it comes to choosing which social media platform to use for your accounting firm,
“Being a business for good, is good for business.” The world is facing difficult challenges
Watch this 7min 32 secs tutorial video including examples from accountants who are posting content
Engagement goes beyond simply posting things on social. It means interacting with the people you’re
Sure, sure, social media is good for marketing. It helps you build connections and show
You may have thought marketing wasn’t the best use of your time in the past,
Having your own client community helps you to build trust, relationships, friendships and
As an accountant, you care about the numbers and so naturally that’s where your focus
Award ceremonies, conferences and in our case, a PF Scottish contingent brunch in Edinburgh… this
Recognising the responsibility you hold for your accounting firm’s marketing is one thing. Starting to
The very best video coach is you, recording a video, every day, over and over.
It’s easy to be turned off by LinkedIn. With all the professional jargon, random DMs
You are an accountant who has been doing video, and you’re thinking of using YouTube
Posting your content to social media takes time, and you know there are apps which
Finding the right images to support your marketing is difficult. And having so many sources
How much posting on social media is enough? The short answer is about 3-5 social
Regardless of where you traditionally do your networking, the ability to reach more people always
Accountants, you are troopers. When things get busy, you put your head down and work
Well designed images within your social media posts build buyer trust. The better your
There are fewer things worse about social media than being stalked by sales people. I
Your clients are really, really thankful for what you’re doing for them right now. You’re
Paid social can be enticing. The promise of leads, bought and paid for delivered to
Yesterday I realised for about the third time in two days I spoke to an
Choosing the best image for your social post is one thing but getting your
(A 10 point guide) Think of that question everyone keeps asking you Pull out your
Many of you accountants are (and you never imagined THIS before the current climate!) running
Question today: “Decided this morning I’m going to setup a Facebook group for my clients,
You’ve decided to use video content for your accountancy firm and gone through the creative
Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told
Ahhhh social media. That old chestnut again. It’s not about whether or not you need
One of our clients once said to us “I’m not using Instagram for my accounting
“I am confused about the difference between my personal social media and my business social
It can feel a little overwhelming when trying to manage all of your firm’s social
When we hear the words Facebook or Google Ads we dream (and hope) that hot
This week I shared a tweet which got (so far) 62 likes and 18 retweets,
When you track your firm’s social media activity you’ll begin to hone in on what
You don’t have time for social media. You’re already swamped with emails, client meetings, team
Everyone’s shouting about the power of video content and you know we love to encourage
Using LinkedIn to “get more business” can work, but it needs to be a backwards
We asked that question of everyone who has registered for our upcoming Social Media Masterclass
One of the key metrics to track when it comes to your firm’s Twitter is
How awesome would it be to be at an event filled with hundreds (or even
If you’re using social media to generate leads, you might feel overwhelmed by the endless
When you’re posting social media updates for your accountancy firm, do you share the same
As one of the fastest growing (and fun!) social media channels, Instagram is a platform
Learning about marketing is all very well: but when do you get the results? When
It’s always an exciting feeling to see new likes, comments and shares when you post
“Those who fail to plan, plan to fail”, Benjamin Franklin once said. The same is
You know social media is important in your accountancy firm, but you have no idea
Twitter have recently updated their rules on posting and scheduling content. Here’s everything you need
With the recent Facebook announcement that business pages will virtually see almost no organic reach
Do you want more leads, more engagement and more results from the social
In my conversations with accountants about their marketing, Facebook almost always comes up. We talk
When used correctly, Twitter has so much potential and can be a very powerful social
I’ll keep it short this week, as most of you are returning to work after
If recruiting and hiring are an issue for your accountancy firm, paying agency fees may
It’s always a great feeling when you generate new leads in your accountancy firm
Content marketing is great, but what if you’ve not got anyone noticing your content? If
Accountants are particularly keen to “get leads” from any marketing efforts – and particularly from
If you’re the marketing manager of an accountancy firm, one of your biggest struggles is
There are so many social media channels to choose from: Facebook, Instagram, Twitter, LinkedIn, Snapchat,
Events like Xerocon are fantastic for getting accountants revved up with lots of new ideas
How do you turn a potential client, who has never heard about you before, into
So now that you know why you should be posting social media updates and what
There’s some confusion around sharing or re-purposing content. Firstly, you can NOT re-share other people’s content as
The simple answer is it’s different for every single firm and business in the world.
For over seven years I’ve been writing Karen’s Marketing Tips, week in and week out,
You’ve probably heard the saying “people do business with people they know, like and trust.”
Have you ever wondered what type of Facebook account will work best linked to your accountancy
We know what it’s like to get all your marketing lined up. Website, emails, blogs,
Increasing your social media activity is a great way to maximise your marketing efforts,
We run a live Social Marketer Q&A session every month! Here’s a quick actionable area
Unless you’ve been hiding under a rock this week, you’ll have noticed things went a
Video is the new king! It’s something we at the Profitable Firm have been saying
An important part of our Social Marketer online training course is the Q&A sessions we
LinkedIn Pulse is a feature that LinkedIn have added so that you can publish your
There’s a huge increase in the number of businesses using social media, but are accounting
In the past five or so years, there’s been a shift in how people use
We launched The Social Marketer programme last week – yay! An amazing first project
At a recent conference for international accountants in Vienna, I had the privilege of speaking
Accountants are already waking up to the fact that “SEO is dead” – or
Is social media the answer? Or is SEO the answer? When it comes to social
UPDATE: After an email from a fellow accountancy consultant of mine, Mark Lee, I discovered
#hashtag #profitablefirm #whatevenisahashtag Hashtags are everywhere online, particularly social media. But what are they, and
I’ve recently been asked to speak at the ICAEW Practice Expo in London on the
One of the greatest myths among the accountancy industry is the desperate need to “get
Last week we looked at 13 things your accounting firm can and should post on
When your accountancy firm is ready to start using Twitter regularly, the first question you’re
For accountancy firms, video content may seem a little hard to come by. Unless you’re
If you’re going to use social media for your accountancy firm, one of the first
This week we’re happy to provide a guest blog courtesy of Paul Lawrence. This ties
For many accountants, the question is not, “Should I get another social media engine?”, but,
