Category Archives: Social Media

A hand wearing a yellow wristband that reads 'I KNOW MY VALUE' holds a teal megaphone against a blurred background, symbolising confident communication
Repricing your clients: how to use marketing to communicate your value

Whether you are repricing individual clients, or increasing your firm’s fees across the board, and

Woman holding up five fingers in front of face
5 quick marketing wins for when you’re short on time

You’re not alone if when the work piles on, your marketing trails off. Whether it’s

How AI helps you stick to your marketing plan

As an accounting firm owner, making time for marketing is often a challenge and sometimes

repurpose existing content
How can I repurpose my existing content to get the most value out of it?

As a business owner running an accounting firm, your time is valuable. You want to

Man holding phone and punching air in excitement with huge smile on his face
A guide to what to post on each social media platform (Updated 2025)

When you’re planning social media posts, knowing the current guidelines and limits by platform helps

Two women standing in green t-shirts outside in the sun - successful marketing manager
How to help your marketing manager successfully market your firm

  You’ve hired a marketing manager for your accounting firm. Exciting! Now it’s time to

PF’s 2022 journey: 12 client highlights

Whew! It’s hard to believe 2022 has come to an end. There’s so much we’re

Get your custom social media template (and book) with Accelerator

When you sign up for the next Accelerator coaching group by 31st January 2023, you

4 How-To Social Media Guides for LinkedIn, Twitter, Instagram, and Facebook

When it comes to choosing which social media platform to use for your accounting firm,

How do I integrate a social mission I care about into my firm and my marketing?

“Being a business for good, is good for business.” The world is facing difficult challenges

38 things you can post on social media which truly reflect your accounting firm

Watch this 7min 32 secs tutorial video including examples from accountants who are posting content

What does engaging on social media look like for your accounting firm?

Engagement goes beyond simply posting things on social. It means interacting with the people you’re

Do I REALLY have to use social media for my accounting firm?

Sure, sure, social media is good for marketing. It helps you build connections and show

How much time do I need to be spending on marketing?

You may have thought marketing wasn’t the best use of your time in the past,

group of standing people laughing together
How to build a client community for your accounting firm (and keep it going)

    Having your own client community helps you to build trust, relationships, friendships and

How much is outsourced social media and what will I get?

As an accountant, you care about the numbers and so naturally that’s where your focus

October 2021: Events: getting back into attending, planning and enjoying them

Award ceremonies, conferences and in our case, a PF Scottish contingent brunch in Edinburgh… this

PF Concentric Circles - team involvement
How involved do your team need to be in your accounting firm marketing?

Recognising the responsibility you hold for your accounting firm’s marketing is one thing. Starting to

yellow shoes starting line
100 ideas of what to cover in a 100 day content challenge

The very best video coach is you, recording a video, every day, over and over.

Can I use LinkedIn to make genuine connections with ideal clients?

It’s easy to be turned off by LinkedIn. With all the professional jargon, random DMs

YouTube For Accountants
How do I use YouTube for my accounting firm?

You are an accountant who has been doing video, and you’re thinking of using YouTube

What’s the best app to post to the majority of socials in one go?

Posting your content to social media takes time, and you know there are apps which

How to choose the right stock imagery
How to choose the right stock imagery

Finding the right images to support your marketing is difficult. And having so many sources

What frequency of posting on social media is enough
What frequency of posting on social media is “enough”?

How much posting on social media is enough? The short answer is about 3-5 social

Online Networking
How can I meet prospects online when I’m used to in person networking?

Regardless of where you traditionally do your networking, the ability to reach more people always

Screenshot of Canva home page
7 Design tips to improve your Canva images

  Well designed images within your social media posts build buyer trust. The better your

sales
How to use social media without being salesy

There are fewer things worse about social media than being stalked by sales people. I

recruiting for accounting firm
Can we ask for Google/Facebook reviews from clients right now?

Your clients are really, really thankful for what you’re doing for them right now. You’re

coffee mug begin
When is my accounting firm ready for paid social or google ads?

Paid social can be enticing. The promise of leads, bought and paid for delivered to

KLR note 5 whys 18-04-20
Why you’re not doing that Thing – video, blog, personal social posts…

Yesterday I realised for about the third time in two days I spoke to an

What are the ideal image dimensions when posting on social media?
What are the ideal image dimensions
when posting on social media?

  Choosing the best image for your social post is one thing but getting your

shoot video on phone
How to record a video for your clients (or anyone) during coronavirus time

(A 10 point guide) Think of that question everyone keeps asking you Pull out your

Your website is the biggest and loudest piece of marketing in your kit
How and where do I share my Zoom webinar recording?

Many of you accountants are (and you never imagined THIS before the current climate!) running

private facebook group
Any guidance on setting up a private Facebook group for clients?

Question today: “Decided this morning I’m going to setup a Facebook group for my clients,

Youtube Subscribers graph
Is Vimeo or YouTube better for posting my accounting firm content?

You’ve decided to use video content for your accountancy firm and gone through the creative

When is the time to decide social media is not delivering results for my accounting firm?

Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told

How to be yourself on social and stop overthinking.

Ahhhh social media. That old chestnut again. It’s not about whether or not you need

instagram on cell phone
How do I use Instagram for my accounting firm?

One of our clients once said to us “I’m not using Instagram for my accounting

Do I need both personal and business social media accounts for my smaller accounting firm?

“I am confused about the difference between my personal social media and my business social

Which Social Media Management tool is best for accountants?
Which Social Media Management tool is best for accountants?

It can feel a little overwhelming when trying to manage all of your firm’s social

FB ads v Google ads
Google Ads v Facebook Ads: which is best for my accountancy firm?

When we hear the words Facebook or Google Ads we dream (and hope) that hot

What makes one tweet better than another?
What makes one tweet better than another?

This week I shared a tweet which got (so far) 62 likes and 18 retweets,

Tracking social media activity: how to figure out what your audience wants
Tracking social media activity: how to figure out what your audience wants

When you track your firm’s social media activity you’ll begin to hone in on what

The 1-minute and 5-minute social media tactic
The 1-minute and 5-minute social media tactic

You don’t have time for social media. You’re already swamped with emails, client meetings, team

LinkedIn Native video
The power of video on LinkedIn for accountants

Everyone’s shouting about the power of video content and you know we love to encourage

LinkedIn
How do I build relationships on LinkedIn that lead to sales for my accounting firm?

Using LinkedIn to “get more business” can work, but it needs to be a backwards

Social media masterclass
“What’s your biggest challenge with social media?”

We asked that question of everyone who has registered for our upcoming Social Media Masterclass

new website
I’ve just launched my new website. How do I share my new site with the world?

You’re ready to launch your new website. You have a beautiful new website and you’re

Kinder Pocock tweet
Twitter post impressions: what are they and why do they matter?

One of the key metrics to track when it comes to your firm’s Twitter is

What do I talk about on social media?
What do I talk about on social media?

How awesome would it be to be at an event filled with hundreds (or even

What do I need to measure in my social media lead generation campaigns?

If you’re using social media to generate leads, you might feel overwhelmed by the endless

Social media
How do I know what is best to post on Facebook, LinkedIn, Twitter and Instagram?

When you’re posting social media updates for your accountancy firm, do you share the same

PF instagram
10 Instagram post ideas for your accountancy firm

As one of the fastest growing (and fun!) social media channels, Instagram is a platform

Twitter stats
“Our Twitter numbers doubled, tripled, and even quadrupled when I focused on consistency”

Learning about marketing is all very well: but when do you get the results? When

Do you really know who is seeing your content on social media
Do you really know who is seeing your content on social media?

It’s always an exciting feeling to see new likes, comments and shares when you post

Social media plan
5 Things you need to have in your accountancy firm’s social media plan

“Those who fail to plan, plan to fail”, Benjamin Franklin once said. The same is

We don't know where in the world to start with social media for our accounting firm
We don’t know where in the world to start with social media for our accounting firm

You know social media is important in your accountancy firm, but you have no idea

Important new Twitter rules you need to follow to avoid getting your account closed

Twitter have recently updated their rules on posting and scheduling content. Here’s everything you need

Is Facebook dying
Is Facebook dying?

With the recent Facebook announcement that business pages will virtually see almost no organic reach

Top 5 misunderstandings accountants have with social media (and how to avoid them)

    Do you want more leads, more engagement and more results from the social

facebook profile v page
“We don’t particularly like Facebook for accountancy firm marketing”

In my conversations with accountants about their marketing, Facebook almost always comes up. We talk

How to use Twitter in your accountancy firm

When used correctly, Twitter has so much potential and can be a very powerful social

social media posting for accountants
18 Interesting People to Follow in 2018

I’ll keep it short this week, as most of you are returning to work after

How to use social media for recruiting purposes
How to use social media for recruiting purposes

If recruiting and hiring are an issue for your accountancy firm, paying agency fees may

How to convert your leads from social media into clients

  It’s always a great feeling when you generate new leads in your accountancy firm

Social media tips for accountants
Real life case studies: How accountants got results from social media marketing

Content marketing is great, but what if you’ve not got anyone noticing your content? If

social media
How to generate leads for your accountancy firm on social media

Accountants are particularly keen to “get leads” from any marketing efforts – and particularly from

How do I convince my boss on the power of Instagram and Facebook?
How can I convince my boss that content and social actually work?

If you’re the marketing manager of an accountancy firm, one of your biggest struggles is

social media
What are the best social media channels for your accounting firm?

There are so many social media channels to choose from: Facebook, Instagram, Twitter, LinkedIn, Snapchat,

Social media during events
Make the most of Xerocon through social media

Events like Xerocon are fantastic for getting accountants revved up with lots of new ideas

Social media lead generation
The social media lead progression model

How do you turn a potential client, who has never heard about you before, into

daily social media posting
How to post daily social media updates for your accountancy firm

So now that you know why you should be posting social media updates and what

reshare content on social media
Is it okay to re-share existing content for my accountancy firm?

There’s some confusion around sharing or re-purposing content. Firstly, you can NOT re-share other people’s content as

social media scheduling
When’s the perfect time to post social media from your accountancy firm profiles?

The simple answer is it’s different for every single firm and business in the world.

Social media tips for accountants
Unique social media tips for accountants

For over seven years I’ve been writing Karen’s Marketing Tips, week in and week out,

social media posting for accountants
Why posting daily on social media builds trust in your accountancy firm

You’ve probably heard the saying “people do business with people they know, like and trust.”

facebook profile v page
What type of Facebook account gives the best results when linked to your accountancy firm website?

Have you ever wondered what type of Facebook account will work best linked to your accountancy

Linkedin company page
How to edit or remove a secondary company LinkedIn account

You’ve got all your marketing lined up. Hooray! Website, emails, blogs, podcast episodes, PDF guides…

accountancy firm team
How to get your team involved in your firm’s social media marketing

  Increasing your social media activity is a great way to maximise your marketing efforts,

How to use images in social media for your accountancy firm

We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area

Bite size Q&A: Facebook marketing: Is it worth doing?

We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area

Bite size Q&A: Get more traction and reach with your audience

We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area

The Oscars mistake: brand, social media and getting it right

Unless you’ve been hiding under a rock this week, you’ll have noticed things went a

Bite size Q&A: What’s the best tool for monitoring social media activity

We run a live Social Marketer Q&A session every month!  Here’s a quick actionable area

The power of video in 2017 – how to get visual with your digital marketing

Video is the new king! It’s something we at the Profitable Firm have been saying

Social Marketer Q&A: Improving your lead generation through social media

An important part of our Social Marketer online training course is the Q&A sessions we

How LinkedIn Pulse can help your accountancy firm reach your target market

LinkedIn Pulse is a feature that LinkedIn have added so that you can publish your

Social Media within accounting firms: INFOGRAPHIC

There’s a huge increase in the number of businesses using social media, but are accounting

Using social media to build local relationships for your accounting firm

In the past five or so years, there’s been a shift in how people use

Behind the scenes of our social media programme for accountants

We launched The Social Marketer programme last week – yay!   An amazing first project

How your personal involvement in social media helps your accountancy firm

At a recent conference for international accountants in Vienna, I had the privilege of speaking

Social media is the new SEO (and what that means for accountancy firm lead generation)

  Accountants are already waking up to the fact that “SEO is dead” – or

Using social media and SEO for lead generation

Is social media the answer? Or is SEO the answer? When it comes to social

The (Not So) Powerful Google Plus

UPDATE: After an email from a fellow accountancy consultant of mine, Mark Lee, I discovered

What Are Hashtags And How Do I Use Them?

#hashtag #profitablefirm #whatevenisahashtag Hashtags are everywhere online, particularly social media. But what are they, and

Social Media for Accountants at the ICAEW Practice Expo 2014

I’ve recently been asked to speak at the ICAEW Practice Expo in London on the

How Can I Get My Accountancy Firm To Number One on Google?

One of the greatest myths among the accountancy industry is the desperate need to “get

7 Things Your Accountancy Firm Should Never Do on Twitter

Last week we looked at 13 things your accounting firm can and should post on

13 Things Your Accountancy Firm Can Post on Twitter

When your accountancy firm is ready to start using Twitter regularly, the first question you’re

Coming up with Video Content for your Accountancy Firm

For accountancy firms, video content may seem a little hard to come by. Unless you’re