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Well designed images within your social media posts build buyer trust. The better your posts are and more consistent with your brand, the faster your buyers will take action. Since you only have around 5 seconds to make an impression, you want it to be a good one. On social media especially, you only […]
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There are fewer things worse about social media than being stalked by sales people. I suppose being stalked by in real life might be worse, but I digress. More and more, social platforms are being bombarded with people trying to sell products or services we ain’t buying. And why aren’t we buying? Because we don’t […]
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Your clients are really, really thankful for what you’re doing for them right now. You’re helping them get funding and managing payroll and answering questions and (literally in some cases) saving lives. Saving businesses for sure. Although the current time has a lot that’s messy and awful, and we won’t pretend for a second it’s […]
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Paid social can be enticing. The promise of leads, bought and paid for delivered to your website is attractive for sure but if done prematurely it can be a drain on your time and money with little to no results. So when as an accounting firm are you REALLY ready to take the plunge? Paid […]
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Yesterday I realised for about the third time in two days I spoke to an accountant who had something they weren’t doing, but really wanted to, but they keep not doing it. Like… recording video (at all, or consistently) sharing things that are a little more personal (emotions, mental health, fear, strong feelings about something […]
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Choosing the best image for your social post is one thing but getting your image to look good on all your social media platforms can be frustrating. You might find your image looks perfect on Facebook but ends up looking weird and cropped when posted on Twitter. We know that as accountants you regularly […]
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(A 10 point guide) Think of that question everyone keeps asking you Pull out your phone Hold it in front of your face Hit record Start talking Say everything you need to say on the subject, and then stop Press stop Hit the share button, and choose the social platform you use the most (or […]
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Many of you accountants are (and you never imagined THIS before the current climate!) running Zoom webinars for your clients with helpful information about COVID-19 (or more specifically all the rules and regulations – or lack thereof – in relation to this crisis). Now you want to share that recording. Here are a few tips […]
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Question today: “Decided this morning I’m going to setup a Facebook group for my clients, the other advisers that work with my clients (IFA’s, Lawyers, Lenders etc) so that everyone can chat/share and generally get through this shit together. You guys got any guides on setting up a private FB group?” You’re starting to realise […]
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You’ve decided to use video content for your accountancy firm and gone through the creative process of producing what you’re absolutely sure is compelling content for your future clients. Now that your video is ready, where do you publish it? Do you post it to Vimeo or YouTube? Where you post your video content makes […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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