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As an accountant, you care about the numbers and so naturally that’s where your focus is. When it comes to outsourcing your social media, you want to know how much it’s going to cost and how it’s worth it for your firm. As a business owner, you recognise the importance of social media in connecting […]
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Award ceremonies, conferences and in our case, a PF Scottish contingent brunch in Edinburgh… this month events were firmly back in the calendar! We were so proud to see our clients Jonathan and his team at Raedan win ‘Small Firm of the Year’ and Karen Kennedy’s firm, Kennedy Accountancy, be shortlisted for ‘New Firm of […]
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Recognising the responsibility you hold for your accounting firm’s marketing is one thing. Starting to create content, or be more involved in it, is another. Involving your team is a whole different question. How much do your team members really want to be involved in marketing, anyway? After all, they’ve been hired as an accountant, […]
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The very best video coach is you, recording a video, every day, over and over. The best initial writing training course is you, writing, every day, over and over. The best way to learn social media is by posting on different social platforms, every day, over and over. As much as reading books, watching videos, […]
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It’s easy to be turned off by LinkedIn. With all the professional jargon, random DMs and connection requests and perfectly posed images, it can quickly feel like there’s no value in the platform at all. Like everyone is fake and trying to sell something. As an accountant who cares deeply about your clients, the last […]
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You are an accountant who has been doing video, and you’re thinking of using YouTube to level up your video game. To bring more awareness of your accounting firm and help the right people find you. You’re on the right track, my video creating friend, and getting started on this journey earlier is better than […]
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Posting your content to social media takes time, and you know there are apps which can do it all at once for you. Saving time, reaching more people… it’s a win win, right? So which app do you choose? There are many apps which can do the job…but before we dive into recommendations, you have […]
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Finding the right images to support your marketing is difficult. And having so many sources to choose from makes it even harder! But as you may already know, including good quality imagery consistent with your brand is a way to build trust with your buyer and help them decide even faster that you’re the firm […]
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How much posting on social media is enough? The short answer is about 3-5 social posts per week. The long answer is, ‘it depends’. There isn’t a magic formula for this because what works for one brand, doesn’t work for another. While you can read up on case studies to see what worked for other […]
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Regardless of where you traditionally do your networking, the ability to reach more people always grows when you are doing business online. When I was a child, it never occurred to me I could have a conversation with someone from across the ocean without paying through the roof in “long distance” phone charges- and even […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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