Social Media for Accountants at the ICAEW Practice Expo 2014

icaew practice expo 2014I’ve recently been asked to speak at the ICAEW Practice Expo in London on the 3rd September.

The topic is “Top tips for successful social media marketing”.

Social media and accountants. It’s a match made in….hmm…well, it’s not always great.

Believe it or not, I’m looking forward to it.

This is despite – or perhaps because of – the fact that the typical response of an accountant to social media is to a) groan, b) frown, or c) hesitate.

Perhaps that’s why I’m looking forward to it.  Because I know that so many accountants are still a bit unsure about social media.

Okay, that’s an exaggeration. You’re not unsure. You grudgingly admit you probably should use it, but you don’t want to, and you wish it would just go away.  Some days you even hope that it has, like when Vine becomes the new video option and you think “Maybe YouTube’s days are numbered”. Or when it turns out that the fastest growing demographic of new accounts on Facebook is 50-70 year old women, and you are pleased that you decided not to bother.

Get clarity about what social media realistically means for your firm.

The good news is, I will not be harping on at you to sign up for Twitter and start Facebooking from your phone and figuring out what hashtags mean.  We’re going to simplify social media to its root elements so that you can be better educated about social media in general, and how it affects the accounting industry in particular.

And then you will know exactly what to do when those emails or webinars or “how to courses” or special offers or new ideas or other marketers come along.

Now doesn’t that sound nice?

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