YOUR BRAND POSITIONS YOU AS THE
TRUSTED EXPERT
Your brand is so much more than yourlogo or colours. It shows your experience, demonstrates credibility and builds trust with your audience. It lets prospects know who you are before they’ve even met you. Most importantly, your brand communicates how you solve your audience’s problems.When done right, it attracts your ideal clients and turns away those you don’twant to work with.
Introducing the Wolf.
Jon and Meghan, owners of Godwin & Associates CPA, knew who they were: strategic, intuitive, and loyal. But their brand didn’t reflect that.
It looked and sounded like every other accounting firm: formal, cold, and generic.
They needed a brand that was an asset: valuable, transferable, and representative of their identity. One that would connect with lifestyle business owners who are curious, values-driven, and ambitious.
“PF brought a new level of life to our firm and our identity.” – Jonathan Godwin
Meet their new brand, Follow the Wolf:
WHAT’S INVOLVED?
HOW DOES THE BRAND PROCESS WORK?
Here’s what happens, how long it takes and what we require from you.
01
STRATEGY
Call with a Marketing Strategist to review your brand voice, values and how your brand will be used.
2-3 weeks later
02
DESIGN
You receive your one logo concept in greyscale and we share our process and behind it.
2 weeks later
03
Revisions
We present your full branding concept with the chosen colours and fonts that fit your brand.
2 weeks later
04
Sign off
After one more round of revisions (if required), it’s time to sign off on your new brand concept.
05
DELIVERABLES
You receive all logo files for print, digital and social media, plus a visual guidebook for your new brand.
06
NEXT STEPS
You might want to collaborate with us on a brand launch package or a website. You can discuss these next steps with your Marketing Strategist.
01
STRATEGY
Call with CMM and Head of Branding to review your firm’s TOV and values your team and where and how your brand will be used.
2-3 weeks later
02
DESIGN PROCESS
You’re presented with your full branding concept, with chosen colour(s) and font(s) which fit with your brand.
2 weeks later
03
Revisions
You receive your one logo concept in greyscale and we share our process and reasoning for your concept.
2 weeks later
04
Sign off
If required, one more round of revisions can be made. Then it’s time to sign off on your new brand concept.
05
What you’ll
get at the end
Full logo suite (logo variations, files for print and digital and thumbnail files for social media); Brand book – a visual logo guide for your new brand.
06
What happens
next?
You may move onto a website project and/or collaborate with PF on a fully customised brand launch package. You can discuss next steps with your CMM.
NOT SURE? NEED MORE INFO?
YOUR QUESTIONS ANSWERED
If you’re wondering how to justify a return on investment for what you spend on branding, the first step is to understand how the process works and how each element works in tandem to create your unique brand. Learn more here before starting the process, or reach out to us with any questions you may have.
How do I know if I need a new brand?
Usually you’re exploring a new brand because you can sense (or you know for sure) there is a mismatch between who you truly are as a firm, and how you’re portraying yourself in your marketing. This is why we begin with the Gap Analysis. Whatever doubts or concerns you have about your brand, we’ll dig into this together. We’ll also review your analytics to see what the marketing numbers are telling us about how people are engaging (or not) with your firm and its marketing. You will be guided on whether a rebrand is the next best step for you. To tell us more about your firm and how you’re feeling about your brand, fill in the discovery form. There’s an option to request a call, too.
I need a new brand. Where do I start?
To understand what changes your brand needs (whether slight or significant), you’ll start with a Gap Analysis. This means we’ll go through:
- Your goals (so we know what your brand is supposed to achieve)
- Your audience and values (to be clear who you are as a firm, and who you serve)
- Your website (how your brand is shown to the world)
- Your marketing plan (how your brand will affect every area of your marketing)
We’ll also start reviewing your analytics so we can determine the best ROI for your firm.
Read more about the Gap Analysis.
How much does a brand project cost and what does that include?
A brand project starts at £11,995+VAT, or US$17,000. We know this is a significant investment: and this is because your brand sits at the heart of literally every other marketing task from this point on: website, design, content, assets, even team & culture. It’s a strategic process which will help take your firm from “I know we can get the business if we get a meeting with them” to “I barely had to explain anything: the prospect was ready to buy when they came to me!” Start with the free Brand Assessment to determine what updates your brand needs.
START TODAY
Use your brand to attract more of the clients you love.Tell us about you, your firm and where you need support with your brand.
