YOUR BRAND IS
NOT FOR YOU

YOUR BRAND TELLS A STORY

IS IT TELLING THE RIGHT STORY?

When your brand is right, you don’t have to wait for prospects to meet you to understand who you are. They meet you to ask a few more questions and agree on the services they need. Your brand tells your story, and does most of the winning over for you.

TO WIN THEM OVER, FOCUS ON THEM

YOUR BRAND IS NOT FOR YOU

The most dangerous brand decision you can make is choosing what YOU like. Colours or images appealing to you. A name you’ve had for years. A “professional” tone of voice. But your ideal client is not you. What brand changes do you need to be more appealing to the clients you love?

Here’s what your brand includes:

It’s in the nitty gritty and in the feelings surrounding it all. It’s your name and logo and colours. It’s your way of speaking and the people you hire. It’s whether you wear a backwards cap or swear or work from home or have a five floor office building. It’s how people feel when they talk about you and your team and your services. It’s the impression people get when you send a proposal.

It’s the sum total of who you are.

WHO YOU ARE

WHO YOU SERVE

NAME & LOGO

YOUR PROCESS OR WAY

COLOURS & IMAGERY

TONE OF VOICE

If you want to level up as a firm, your brand is the first thing you need to address.

“You need to be committed, trust the process, do what your supposed to do and then you’ll be totally surprised by the results. It is a lot of work but it’s so worth it”

Samantha Bowling, GWCPA

BRANDING INVESTMENT

HOW MUCH DOES IT COST?

When prospects ask “how much for accounting services?”, you need some information first to give them the best quote. The same applies for your brand project. We need to understand who you are, who you serve, how you help them, and your firm’s story. Brand encompasses far more than a pretty looking logo. It’s the heart of who you are, and it’s worth investing in.

WHAT’S INVOLVED?

HOW DOES THE PROCESS WORK?

You want to be clear what happens first, what happens next, how long it takes, and what’s required of you.

01
STRATEGY

Call with CMM and Head of Branding to review your firm’s TOV, values and where and how your brand will be used.

2-3 weeks later

02
DESIGN PROCESS

You receive your one logo concept in greyscale, and we share our process and reasoning behind it

2 weeks later

03
Revisions

You’re presented with your full branding concept, with the chosen colour(s) and font(s) that fit your brand.

2 weeks later

04
Sign off

If required, one more round of revisions can be made. Then it’s time to sign off on your new brand concept.

05
What you’ll
get at the end

Full logo suite: logo variations, files for print and digital and thumbnail files for social media. Brand book: a visual guide for your new brand.

06
What happens
next?

You may move onto a website project and/or collaborate with PF on a fully customised brand launch package. You can discuss next steps with your CMM.

01
STRATEGY

Call with CMM and Head of Branding to review your firm’s TOV and values your team and where and how your brand will be used.

2-3 weeks later

02
DESIGN PROCESS

You’re presented with your full branding concept, with chosen colour(s) and font(s) which fit with your brand.

2 weeks later

03
Revisions

You receive your one logo concept in greyscale and we share our process and reasoning for your concept.

2 weeks later

04
Sign off

If required, one more round of revisions can be made. Then it’s time to sign off on your new brand concept.

05
What you’ll
get at the end

Full logo suite (logo variations, files for print and digital and thumbnail files for social media); Brand book – a visual logo guide for your new brand.

06
What happens
next?

You may move onto a website project and/or collaborate with PF on a fully customised brand launch package. You can discuss next steps with your CMM.

NOT SURE? NEED MORE INFO?

YOUR QUESTIONS ANSWERED

You’ll be wondering how to justify a “return on investment” for what you spend on branding. Understanding how brand works, what our process is, and why it doesn’t stand alone is critical. Learn more about branding before starting the process.


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How long does it take?

We commit to a brand project taking 8-10 weeks. But this does depend on a couple of things at your end: whether you give us feedback within the agreed timelines; if you reschedule arranged meetings. We will work with you to ensure your project is completed within the timeline you agree with your CMM at the start, and there is responsibility on both our side and yours to keep to that timeline.


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How do I know if I need a new brand?

This question will be answered for you in your Foundations which is one of the main reasons why you go through it before starting your brand project. If you’re asking yourself this question, then you likely have doubts about your brand. Is it reflecting you as authentically as possible? Is it reflecting your values and the way you run your firm? Is it appealing to your ideal audience, those clients you’d love to work with? You’ll dig deeper into these questions in your Foundations, and from there you’ll be guided on whether a rebrand is the next best step for you. If you’d like to tell us more about your current brand, you can fill in our diagnostic.


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I need a new brand. Where do I start?

To understand what changes your brand needs (whether slight or significant), together we’ll review these 4 things:

  1. Your goals (so we know what your brand is supposed to achieve)
  2. Your brand (so we’re clear who you are and who you’re attracting with this brand)
  3. Your website (how your brand is shown to the world)
  4. Your marketing plan (how your brand will affect every area of your marketing)

To create the best brand for you, which delivers you the best clients, we’ll pull everything together from these discussions and create your brand identity. The Foundations sessions will direct you to what your brand project will look like.


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What do you need from me?

Nobody knows your firm like you do. You have the knowledge and story behind your business so you will need to be actively involved and present in your brand process. We bring our expert brand and marketing knowledge and experience. Together, we’ll make a great team. We’ll need you to live up to the PF values throughout the branding process:

1. Collaboration: You’ll participate in discussions, share ideas and feelings (of all kinds.).

2. Opinion: We don’t want you to simply agree to be agreeable. We want your honest opinion and feedback so we can create the very best brand for accounting firm.

3. Transparency: your branding project will be an emotional experience. It’s exciting and fun, but it can also be challenging and confusing. We want to create a space where you can share your honest emotions, both positive and negative.

4. Graciousness: You might feel a little frustrated or overwhelmed at times and we want to work through that with you.

5. Positivity: We encourage you to look for the good when dealing with the challenges of a brand project.

6. Responsibility: You will take ownership of your brand and be actively involved in the process.


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How much does a brand project cost and what does that include?

A brand project starts at £9,995+VAT. Your project will be custom to your accounting firm and so your project may look different to someone else depending on what you need. A brand project with PF can include a naming workshop, a full rebrand, a brand book and a brand launch package. Depending on the outcome of your Foundations workshop, you’ll discuss with us which options are best for you and your firm.

“I am speechless and very emotional about everything. I love our brand! Thank you, PF team, for really capturing who we are. I know this is just the first step in our transformation”

Samantha Bowling, Garbelman Winslow CPAs

HOW BRAND FITS IN

START TODAY

Brand is one of the twelve elements of content marketing for accountants and learning how your brand is created and how it fits together in your marketing is your best first step. Start by telling us about you, your firm and where you need support with your brand.