At the beginning it’s “hard work, and saying yes to just about everything”. This is how you succeed.
You move to working less, and saying no to almost everything. Hard work you replace with creativity (the ability to see opportunity) plus risk (the willingness to go for it). And instead of saying yes to almost everything, you work on saying no to almost everything.
There is SO much more to question asking (and answering) than we realise. As the owner of a creative agency whose purpose involves understanding our clients better so we can help them create better marketing…asking questions is one of the most important skills we have.
How we ask questions and how we listen, can entirely change the answers we receive.
Your accounting firm is launching a new service and you want to tell clients and prospects ALL about it. You’re tempted to email your database and tell them about your new service. Hurry, we have a new service! It’s great! Buy now! You think you’ll craft an email to tell them what it does and […]