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As you continue to create your own unique, client focused content, you begin to notice patterns relating to the content you create. There are key problems faced by your clients over, and over, and over again. And the advice you give them often returns to a few key points around which you base more detailed […]
It’s winter, and that means darkness. I live in Scotland, and in the summer it’s almost never dark at all. The sun comes up so early (and so calmly) that you hardly even notice – even if you stay up or get up to watch it, there’s just sort of a general lightening of the […]
Storytelling isn’t all about you. Before we get into specific tips on how to use the storytelling framework, it’s important to understand the power of story doesn’t mean the power of your story. It’s not about filling your website with your firm’s story. Don’t fall into the ‘me, me, me’ trap of trying to be […]
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