you want your marketing to bring you
IT’S NOT ABOUT MORE LEADS:
You’re still signing up clients you don’t particularly like, to do work you don’t enjoy, for fees you don’t make money on.
True marketing means you accept clients not because they ask for help, but because they’re the right client. For you.
YOUR MARKETING MATTERS:
When you understand marketing this way, there’s no pressure any more.
No longer do you have to figure it all out before you begin: you can start small and safe, and marketing is not an obligation. Instead, it relieves your burdens.
CLIENTS SAY IT BEST
“Within the first year of working with PF we grew our business topline by 40%. That’s a real huge change for us and a lot of that can be laid at the door of signing up more of the right kind of clients.”
Georgi Rollings, Starfish Accounting
THE ORDER OF MARKETING MATTERS:
Accounting firms who successfully have a drip feed of good leads (which become great clients) follow a pattern of behaviour and actions. Here’s what to do and in what order, because it works.
YOU START WITH
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