WEBSITES 
HELP THEM WANT TO BUY

Built with YOUR best clients in mind,
SO THEY WANT TO BUY

Your website is meant to be such a full reflection of your firm that the person reading it wants to talk with you about how your services would work for them. They feel like they know you before they’ve even met you.

If your site isn’t doing that for you right now, it needs revisiting. Whether it’s an entire website design & build, or some changes to your messaging and calls to action, talk to us today. You don’t want to delay your buyer further.

“I am speechless and very emotional about everything. I love our brand! Thank you, PF team, for really capturing who we are.”

Samantha Bowling, GWCPA

NOT WHAT YOU ARE USED TO WITH WEBSITE BUILDS

Understand how we combine strategy, content, and design to create a website that effectively communicates who you are and how you can best assist your ideal audience in just 1 minute and 40 seconds.

HOW DOES THE PROCESS WORK?

Here’s what happens, how long it takes
and what we require from you

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STRATEGY

Kick off meeting with web build team to confirm your website goals and structure.

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6-8 weeks later

HOMEPAGE DESIGN

You receive the first draft of your new homepage and submit your thoughts and revisions.

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4 weeks later

OTHER PAGES DESIGN

You receive the first draft of your other website pages and submit your thoughts and revisions.

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6 weeks later

WEBSITE BUILD

The web team begins building your website.

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4 weeks later

STAGING SIGN OFF

You’ll receive a staging URL to review and sign off.

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1 week later

LAUNCH DAY!

It’s time to share your website with your clients, your family, your prospects, and your pets. Show it off!

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1 week later

POST-LAUNCH CALL

Your final call with your CMM to close out your project to hear how it went for you and discuss how we can help you going forward.

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1 month after

AFTERCARE

Your first month of aftercare includes CMS updates. After that, you can sign up for continued support.

NOT SURE? NEED MORE INFO?

YOUR QUESTIONS ANSWERED

A website is a significant project. Get all your questions answered before you start the process.


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What exactly is included?

Every website we build is custom to your accounting firm and so your website project may look different to someone else depending on what you need. As a minimum, every website project includes:

  • Custom content, design and development
  • Pages for blog, contact, terms & conditions, and privacy policy
  • Basic SEO and analytics set up right from the start
  • Full launch, including liaising with your IT company as needed during launch period
  • 2 weeks premium website maintenance post-launch
  • Regular check-ins with your project manager

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Will I need to write my own content and provide my own imagery?

Our web team builds your firm’s website on WordPress because this platform is:

• Easier to manage: either you’ll be familiar with it already, or your website team/IT company will be. And it’s very easy to find WordPress developers if you need them, if for any reason you want to take responsibility for your own site.
• Increased integration capability: Just about any app can be integrated with a WordPress site – either via plugins, or with custom dev work.
• Full ownership: the entire site belongs to you, with a full administrator access provided once we hand over post-launch. We have monthly web maintenance services if you need them, but the site is yours and you won’t be held hostage to a platform you don’t understand or aren’t able to access.
• No templates: we custom build in WordPress so you get the familiarity of the system without the restrictions of a template (or the security issues of a template which is no longer supported)
• SEO & Analytics: We’ll set up basic SEO and your core analytics (such as Google Analytics) right from the start. This way any progress can be seen earlier on, and adjustments made.


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How long will it take?

We can launch the first stage of your new website within 3 months, or 6 months, depending on your payment plan. This process includes strategy sessions, custom content, design and development, launch preparation and liaising with your IT company, and then full launch (and post-launch support).

Timings depend on how quickly you provide feedback and how available you are to schedule the needed meetings. We will work with you to ensure your project is completed within the timeline you agree with your project manager at the start.


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What do you need from me?

We need you to collaborate with us. This is your website project: we are the ones helping guide you through it to the site you own and are proud of. This means you will:

  • Show up for meetings
  • Do your homework (send us notes, videos, and input as needed)
  • Ask questions (anything you don’t understand or want to be clearer on)
  • Have an opinion (don’t hold back thinking “well they’re the experts” if there’s something which isn’t sitting right – even if you aren’t sure why!)

We’re looking forward to being part of this project with you! We know it’s a big investment of both money and time – and your website remains the true “hub” of your firm’s marketing, even with all the changes in AI and SEO (and GEO, and AEO, and so on!).

START
ATTRACTING YOUR
DREAM CLIENTS

A great website guides your ideal audience on the journey you want them to take. Not sure if yours does that? Fill in our discovery form and we’ll kick things off with a website review.