YOUR HUB, THEIR
JOURNEY

BUILT WITH THE BEST CLIENTS IN MIND

SHOW WHO YOU TRULY ARE

Like your brand, your website is not for you: it’s for the people you want to work with. Your website’s job is to draw them through the process which will be best for them, answering their questions and addressing their fears.

 

Watch this video (1m40secs) to better understand how we combine strategy, content and design to create you a website which shows your ideal audience who you are and how you can help them best.

“What you created was an identity”

“Before you did my website, I had… a website. And it was out there. But what you created was an identity. You led the foundations of who we were and what we wanted to be and what we put out there, and you created a website that really lived those foundations. When I lose my way I go back to my website and look at the colours and the messages and the foundations of who we are as a firm, and it keeps me right. So it’s more than just a website you built for me.”

– Pj Tranter, Force Accounting

Not what you’re used to with website builds

Your website build type depends on where you are in your firm’s journey, and how clear you are on your brand and business model. Typically a smaller or newer firm needs a Core website build, and a more established firm serving a clearly identified audience needs a Client Journey build. Either way, you start with the Foundations Workshop to make sure you choose the site build best suited for your firm.

CLIENT JOURNEY WEBSITE BUILD (CUSTOM)

CORE WEBSITE BUILD (CUSTOM)

WHAT’S INVOLVED?

HOW DOES THE WEBSITE PROCESS WORK?

The more you understand about the process, the more comfortable you are with the time and financial investment involved. This process is fully guided by our entire creative team – marketing managers, designers, content writers, and developers – and your collaboration and input will make it the best site you’ve ever had.

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STRATEGY

Kick off meeting with web build team to confirm your website goals and structure.

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6-8 weeks later

HOMEPAGE
DESIGN

You receive the first draft of your new homepage and submit your thoughts and revisions.

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4 weeks later

OTHER PAGES
DESIGN

You receive the first draft of your other website pages and submit your thoughts and revisions.

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6 weeks later

WEBSITE
BUILD

The web team begins building your website.

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4 weeks later

STAGING
SIGN OFF

You’ll receive a staging URL to review and sign off.

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1 week later

LAUNCH DAY!

It’s time to share your website with your clients, your family, your prospects, and your pets. Show it off!

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1 week later

POST-LAUNCH
CALL

Your final call with your CMM to close out your project to hear how it went for you and discuss how we can help you going forward.

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1 month after

Aftercare

Your first month of aftercare includes CMS updates. After that, you can sign up for continued support.

YOUR INVOLVEMENT IN THE PROCESS

WEBSITE PROJECT GUIDELINES

You like the idea of working with PF on a great website, but you feel concern (or even dread) about the experience. Previous website build experiences took longer than you planned, cost more than you expected, asked more from you than you thought was your job to provide, or you didn’t get the site you wanted. Here’s how we make sure your website is a success.

NOT SURE? NEED MORE INFO?

YOUR QUESTIONS ANSWERED

A website is a significant project. Get all your questions answered before you start the process.


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What exactly is included?

Every website we build is custom to your accounting firm and so your website project may look different to someone else depending on what you need. As a minimum, every website project includes:

–Custom content, design and development of 3 core pages: Home, How we work, Contact
– A blog page
– Terms and conditions/cookie policy set up
– Support package for pre and post-launch
– Monthly check-ins with your project manager


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How long will it take?

We commit to launching the first stage of your new website in 3 months from starting. In order to build you the best website we can, we must allow enough time for the strategy sessions and the custom content, design and development Timings will also depend on a couple of things at your end: whether you give us feedback within the agreed timelines; if you reschedule arranged meetings. We will work with you to ensure your project is completed within the timeline you agree with your project manager at the start, and there is responsibility on both our side and yours to keep to that timeline.


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Why do PF build websites on Strapi?

Our web team builds your firm’s website on Strapi because of the impact it has on you and your website visitors.

• Harder to hack: it allows us to headless the front end from the back end. This means your front end and back end of your website are hosted on different domains, and is much harder to hack. This also reduces the need for additional plugins required to fight off bots
• Improved site speed: there’s no need to add any additional code which slows down your overall site speed
• Improved form submissions: there’s less chance of form submissions going into spam email accounts so you’ll be notified quicker when a form is submitted
• Improved website journey: opportunities for better thought out UX paths mean your visitors can more easily find what they’re looking for
• More reliable analytics: Strapi integrates with Plausible to give you more accurate, live analytics of your website’s performance
• A simplified interface: This gives you more freedom and control to edit sections on your website yourself
• Available integrations: Strapi integrates with Zapier, Plausible, Netlify, Vimeo and lots of other apps we may use for your website build

HOW WEBSITE FITS IN

START TODAY

Website is one of the twelve elements of content marketing for accountants and learning how your website works to draw the right kind of clients to you is your best first step. Start by telling us about you, your firm and where you need help with your website.