We’re committed to showing you by example how it’s done. Remember, a great website isn’t just about how it looks: it’s how it encourages your visitors to take action. What action will you take?
From accounting software to app integration to profit and loss statements, we talk the lingo. Better yet, we listen to your words, and your clients’ words, and build a site which will reflect you, and be interesting to them.
This is not a template site, with generic content, tax tables, business news & resources, calculators. It’s crafted from your buyer’s journey: what you want them to do, and in what order. All with your words & style.
In websites, the words are only a small part of the big picture. We don’t build a nice looking site and then ask you to stuff words into it. We spend time listening to who you are, what you stand for, your process and your clients’ issues. We will do some writing, but wherever possible it’s word for word what you (and your clients) say.
The last thing you want to do is build a website…and then simply let it sit there gathering internet dust. During our website process, marketing ideas will come up. We document those along the way (and will make suggestions based on your firm). This means marketing moves forward from the day of site launch.
Once your site launches, who’s going to add new pages? Write blog posts? Source images? We include video training on your custom built site so you can edit it yourself post launch. You can choose a monthly website maintenance package so it’s all taken care of for you, if you wish. You can also choose to get a monthly Co-Pilot & Tracking report so you know the numbers of your marketing ROI – all of it, from website numbers to Google analytics to proposals and conversion rates to social media and more.Learn More
We had ventured down this road about 18 months ago, tried to do it “cheaper”, with the slow-burn approach. The other agency didn’t really get what we wanted. This time around, we decided to go all in – brand, logo, website, CRM systems, content. In terms of our personalities, a slow-burn approach meant losing focus and impetus, and following through to the end wouldn’t happen. A more intense implementation just made more sense.
I’m thrilled that tomorrow is the first session of the Accelerator. I spoke to Karen the owner the other day and she’s already given me some great ideas to think about to improve my firm’s marketing.
What I really like is that The Profitable Firm provides marketing ideas that an accountant can actually implement versus focusing solely on more theoretical marketing concepts that may never be put into action.
Here’s the deal. All this website goodness doesn’t come cheap, and we may as well state that up front. The average website design & build fee comes in around £10k – some spend more, some less.
Not everyone needs to have a site built at this level. If you want to do it yourself, or your budget is low, we can still help.
Here are some of the typical fees…
We know what we do is worth every penny we charge and more, but we appreciate at this point you might not be there yet. And that’s okay! You may not be used to an agency who builds websites in the way we do, for accountants the way we do.
Here’s a few of the expectations you might have – and how that affects your understanding (or expectation) of what a website costs, and why.
Start your marketing journey by joining one or more of our training programmes built exclusively for accountants: