UNDERSTAND. GET CONFIDENCE. GET MOTIVATED.
Join 12 live coaching sessions led by the PF creative team. Accelerator brings accountants together who want to learn how marketing can be used within their businesses. Get practical support and observations on your content and explore how you really want to come across to leads and clients. Accelerator helps you embrace and enjoy marketing so it no longer feels like a burden or chore.
YOUR MARKETING STRUCTURE:
12 ELEMENTS OF CONTENT MARKETING
They go in order for a reason. Understand the full structure of how these marketing elements work together for accountants, and how to build marketing campaigns to bring more of the clients you love. Small things, big impact.
Whether it’s an industry niche or a type of person, you must be specific about your target audience.
Your marketing begins with the issues and problems your clients face. It’s not about pushing services.
From the list of issues & problems, identify ONE which is core to all the others. Create content based on that.
The foundation of all your marketing is brand: the visual representation of who you are, and what you stand for.
Learn how to apply design to your created content so people are more likely to engage with it, and with your firm.
All the things you wanted to know about how to have a great accountancy firm website.
Is email dead? What email system do you need? How do you send emails people actually read? We’ll go through it all.
8 FOLLOW UP
Don’t let all your great new marketing go to waste: stay in touch with prospects in a structured manner so they sign up faster.
How to write blog posts. How long they need to be. How to include images. How to share. It’s all here!
Video is key to helping prospects build trust, especially if they haven’t met you. We’ll cover safe steps you can take to get started.
11 SOCIAL MEDIA
Now you’re producing all this great content, how do you get the world to see it? We’ll explain why and how to use social media (yes, you need to use it).
Short term win: build a mini marketing campaign on a particular focus. We’ll do a real one, live on the session!
THERE ARE 2 WAYS TO GO THROUGH ACCELERATOR
12 week group coaching to understand the whole structure of marketing, create content and get feedback. Group intakes start in February and September.
Included when you join:
HEAR THEIR EXPERIENCES
MORE REAL LIFE IMPACT
“I always thought I had to be everything to everyone…do all the accounting work to everybody who needed it. I was overwhelmed at the thought of having clients who I don’t know how to do the work for or it wasn’t the type of work I wanted to do. That changed when I came across PF and signed up for Accelerator. Now I know I don’t need to do it and I can actually turn away work.
If anyone is hesitating about doing Accelerator, DON’T… just sign up and do it – best decision I’ve made in a long time.”
Intakes start in February and September each year. The next coaching group starts on 22nd February 2024 and you can get started with onboarding and preparation homework today.
As soon as you complete the form, we’ll give you a private login to the PF Vault with access to all the bonus resources, workbook, private Slack group, and support from the PF team. We and your fellow Accelerators are here to help!
MEET YOUR TEAM
Sessions are delivered by our founder, Karen, and at least one other member of the PF creative team each week. Meet your team – and introduce yourself to us as well!
STILL DECIDING? NEED MORE INFO?
YOUR QUESTIONS ANSWERED
Here’s everything you need to know based on questions former Accelerator members have asked. If one of your questions isn’t listed here, just ask it here!