The Accelerator has been created for ambitious accountants who want to become better marketers and attract only the clients they love.
Learn the 12 steps of content marketing in a community of like-minded accounting firms. Spark ideas for your marketing. Get a structure you can understand and use. Gain confidence as you try your own marketing, guided by The Creative Agency for accountants.
Live coaching sessions start 16 September 2021.
The clearer you are about who you work with, the faster they engage with you. Good marketing divides.
Start with the issues and problems your clients face, not the services you sell.
Build a visual diagram of your process & how you work, so you communicate your value faster.
It goes beyond your logo, name, and colours: it's the summary of who you are & who you serve.
Design affects how quickly prospects engage with your content & make their decision.
It must reflect who you are, who you serve, their issues, how you help them, and what they do first.
Quality, not quantity: they want to keep hearing from you because it helps them.
Stay in charge of the buying process so you’re not waiting on prospects to come back to you.
Give ENORMOUS value. Give away information; charge for implementation.
Video always helps your buyer decide faster. Shorten your sales process by using video better.
Conversations over numbers: The goal is to connect with human people, not just gather followers and likes.
Focused marketing efforts on the same topic, with one clear call to action, for a defined period of time.
Attend an online session each week via Zoom. Type in questions, share ideas, figure out how it applies to you and your firm. You’ll be in a live conversation, not a lecture.
At the beginning of the course, you set your own challenge: usually members decide to write one blog per week, but you can adapt your challenge for your firm’s situation. The team will help you and review any content you create!
You get a content plan template that will help you build a marketing planner, and you’ll start working with it weekly. It’s a structure you don’t have now, but will benefit you for months and years to come.
The PF Community group in Slack is a private forum for Accelerators only. Encouragement, direction, feedback on your content, website reviews: it’s all there!
Fiona has been through the Accelerator course twice now, once by herself and then a second time with her whole team. Here she shares the impact Accelerator has had on her accounting firm
Over the 12 weeks of Accelerator, I started things I would never have attempted before because I had the fear of there being so many elements which I would never get finished. In particular, it has really helped me figure out that I could just have an accountancy firm website, but I could also have a website showing I’m much more than that.
It was always a lovely end to a Thursday: I always went home after the session feeling quite chilled, empowered, and ready to take on the world.”
Accelerator helped me learn the skill of digging underneath the surface problem to get to the real issues my clients are facing. I never would have got this far with my marketing – I just didn’t understand it and what you don’t understand, you are scared of. Confidence in marketing is a huge thing and I feel a lot more confident now.
In fact, Accelerator has made me more confident as a business owner full stop. I’m still learning and I don’t think that will ever stop. Going through Accelerator has cemented what I need to do next, and taught me how to use all of this in my marketing.
Without Accelerator, I might have gotten to the same place but over a much longer period of time. I could see it taking three years or more to maybe to get there… and maybe I wouldn’t have anyway, just kept going in circles.
It has caused me to ask, Who am I actually? Do I truly feel comfortable being the way I am? Am I living up to my values, or am I still trying to portray another image? Am I paying tribute to my beliefs?
It really is such good value for money – because knowledge stays with you forever.
If you’re thinking about doing the Accelerator course…just do it. PF will guide you through it and you get so much value from the live sessions because of the content and interactions in the peer group formed in Accelerator. It will also help spark so many ideas for your marketing. PF had very similar values to me, they were very kind and honest and not a hard sell. The majority of their content wasn’t “buy this, buy that, book in”. There was a lot of free content at first, which sparked my interest because I had no prior marketing knowledge. I started posting on social and it gained traction straight away because it was really helpful to my clients.
The Accelerator has refreshed my enthusiasm for marketing! I’m learning to spread marketing out across the team, as I’ve realised marketing is worth my time and I can’t do it all. If you spend too much time working on good things, you don’t have much time to work on all the’ great things’: and marketing is one of those great things. Reviewing accounts and answering client questions is not going to get us to great. But marketing and finding time to allocate to it can help us get to great.”
I thought it was absolutely brilliant and light years ahead of where it was last time I did Accelerator. And that doesn’t mean I didn’t think it was good before, I thought it was brilliant before. It’s very crisp, very experienced, very well organised, very confident, very humble at the same time so you’re not coming across like a know-it-all yet you are authoritative and the expert. I really felt the balance of it all. Very calm yet passionate, knowledgeable, just ticks all the boxes. I was really, really impressed…especially as you know I’ve heard this stuff from you and from others already, I already knew a lot of the books and the websites you showed us…and yet I was still highly engaged for the whole hour of the live sessions. The timing was great. I was concerned at one point, is there a lot more to go and are you going to run over but clearly I should have known better. You are exceptionally organised and it ran beautifully to time. I think an hour is perfect. Any more than that, especially at this time of day, I think would start to tire a bit. You didn’t overhang any points too long or too short, it was just right, just beautiful. Off the back of it, I feel energised, I feel clear about what I’m going to do next, I feel organised in that you’ve got your incredible workbook that I’m conscious a lot of years of experience has been put into it. I think everyone on Accelerator is in exceptionally good hands.
Marketing is exponentially more powerful when your entire team is onboard, this is for you. When you sign up your entire team, all of them have unlimited access at a one-off cost.
Sign up as many team members as you want: Marketing managers, partners, directors, trainees, anyone in the firm!