The Accelerator course has been created for ambitious accountants who want to become better marketers and attract only the clients they love.
Learn the 12 steps of content marketing in a community of like-minded accounting firms. Get specific about what works for your buyer. Practice marketing with confidence guided by The Creative Agency for accountants.
Course starts 18 February 2021.
As soon as you sign up, you’ll get all the info you need to prep, access to onboarding, and a private community for your group of Accelerator members.
We look forward to seeing you every week!
Whether it's an industry niche or a type of person, you must be specific about your target audience.
Your marketing begins with the issues and problems your clients face. It's not about pushing services.
From the list of issues & problems, identify ONE which is core to all the others. Create content based on that.
The foundation of all your marketing is brand: the visual representation of who you are, and what you stand for.
Learn how to apply design to your created content so people are more likely to engage with it, and with your firm.
All the things you wanted to know about how to have a great accountancy firm website.
Is email dead? What email system do you need? How do you send emails people actually read? We'll go through it all.
Don't let all your great new marketing go to waste: stay in touch with prospects in a structured manner so they sign up faster.
How to write blog posts. How long they need to be. How to include images. How to share. It's all here!
Video is key to helping prospects build trust, especially if they haven't met you. We'll cover safe steps you can take to get started.
Now you're producing all this great content, how do you get the world to see it? We'll explain why and how to use social media (yes, you need to use it).
Short term win: build a mini marketing campaign on a particular focus. We'll do a real one, live on the session!
Attend an online session each week via Zoom. Type in questions, share ideas, figure out how it applies to you and your firm. You’ll be in a live conversation, not a lecture.
At the beginning of the course, you set your own challenge: usually members decide to write one blog per week, but you can adapt your challenge for your firm’s situation. The team will help you and review any content you create!
You get a content plan template that will help you build a marketing planner, and you’ll start working with it weekly. It’s a structure you don’t have now, but will benefit you for months and years to come.
The PF Community group in Slack is a private forum for Accelerators only. Encouragement, direction, feedback on your content, website reviews: it’s all there!
Fiona has been through the Accelerator course twice now, once by herself and then a second time with her whole team. Here she shares the impact Accelerator has had on her accounting firm
We’ve got a lot of great stuff to use in our marketing: the Xero award win and our client video from the Xero Behind Your Business Competition! Going through the Accelerator has cemented what I need to do next, and taught me how to use all of this in my marketing.
I knew I needed to do content marketing, and be writing blogs and be on social media, but I was lacking a little bit of the discipline, and a little bit of the ‘how to’. So I signed up for accelerator, and it’s just been the most incredible programme for me. From it I’ve learned 1) Marketing is meant to divide. That’s given me confidence to be true to who I am and where I want my business to go, and not feel I have to be all things to all people. 2) The how to’s of everything, how to write a blog and discipline of doing it on a regular basis. Already I’ve seen that have an impact. My biggest week I got six new clients, and most of it was coming from the increased presence I had on social media. …and 3) Not necessarily something you’d expect an accountant to get out of a marketing course, but it’s given me skills to have better conversations with my clients round marketing!”
Marketing is exponentially more powerful when your entire team is onboard, this is for you. When you sign up your entire team, all of them have unlimited access at a one-off cost.
Sign up as many team members as you want: Marketing managers, partners, directors, trainees, anyone in the firm!