UNDERSTAND. GET CONFIDENCE. GET MOTIVATED.
GET ACCOUNTABILITY
Join live sessions led by the PF creative team, with real life examples of accountants applying this in their businesses. Get practical support and observations on YOUR content. Accelerator helps you embrace marketing, enjoy it and don’t see it as a chore.
HEAR THEIR EXPERIENCES
REAL LIFE IMPACT
“If you’re thinking about doing the Accelerator course…just do it. PF will guide you through it and you get so much value from the live sessions because of the content and interactions in the peer group formed in Accelerator. It will also help spark so many ideas for your marketing. PF had very similar values to me, they were very kind and honest and not a hard sell. The majority of their content wasn’t “buy this, buy that, book in”. There was a lot of free content at first, which sparked my interest because I had no prior marketing knowledge. I started posting on social and it gained traction straight away because it was really helpful to my clients.”
“I always thought I had to be everything to everyone…do all the accounting work to everybody who needed it. I was overwhelmed at the thought of having clients who I don’t know how to do the work for or it wasn’t the type of work I wanted to do. That changed when I came across PF and signed up for Accelerator. Now I know I don’t need to do it and I can actually turn away work.
If anyone is hesitating about doing Accelerator, DON’T… just sign up and do it – best decision I’ve made in a long time.”
YOUR MARKETING STRUCTURE:
12 ELEMENTS OF CONTENT MARKETING
They go in order for a reason. Understand the full structure of how these marketing elements work together for accountants, and how to build marketing campaigns to bring more of the clients you love. Small things, big impact.
1 AUDIENCE
Whether it’s an industry niche or a type of person, you must be specific about your target audience.
2 ISSUES
Your marketing begins with the issues and problems your clients face. It’s not about pushing services.
3 CORNERSTONE
From the list of issues & problems, identify ONE which is core to all the others. Create content based on that.
4 BRANDING
The foundation of all your marketing is brand: the visual representation of who you are, and what you stand for.
5 DESIGN
Learn how to apply design to your created content so people are more likely to engage with it, and with your firm.
6 WEBSITE
All the things you wanted to know about how to have a great accountancy firm website.
7 EMAIL
Is email dead? What email system do you need? How do you send emails people actually read? We’ll go through it all.
8 FOLLOW UP
Don’t let all your great new marketing go to waste: stay in touch with prospects in a structured manner so they sign up faster.
9 BLOGGING
How to write blog posts. How long they need to be. How to include images. How to share. It’s all here!
10 VIDEO
Video is key to helping prospects build trust, especially if they haven’t met you. We’ll cover safe steps you can take to get started.
11 SOCIAL MEDIA
Now you’re producing all this great content, how do you get the world to see it? We’ll explain why and how to use social media (yes, you need to use it).
12 CAMPAIGNS
Short term win: build a mini marketing campaign on a particular focus. We’ll do a real one, live on the session!
HEAR THEIR EXPERIENCES
MORE REAL LIFE IMPACT
“I feel energised and clear about what I’m going to do next.”
PAUL BARNES
(3-time Accelerator graduate)
THERE ARE 2 WAYS TO GO THROUGH ACCELERATOR
GROUP
ACCELERATOR
12 week group coaching to understand the whole structure of marketing, create content and get feedback. Group intakes start in February, May and September.
Included when you join:
ACCELERATOR
INTENSIVE
Same content as the 12 week coaching group, delivered individually to you by one of our Client Marketing Managers.
Included when you join:
AND…
“The Accelerator has refreshed my enthusiasm for marketing! I’m learning to spread marketing out across the team, as I’ve realised marketing is worth my time and I can’t do it all. If you spend too much time working on good things, you don’t have much time to work on all the’ great things’: and marketing is one of those great things. Reviewing accounts and answering client questions is not going to get us to great. But marketing and finding time to allocate to it can help us get to great.”
Bonus stuff
available NOW!
Sign up for the next Accelerator coaching group by 2 September 2022 and get this FREE bonus stuff with your space!
MEET YOUR TEAM
ACCELERATOR LEADERS
Sessions are delivered by our founder, Karen, and at least one other member of the PF creative team each week. Meet your team – and introduce yourself to us as well!
TAKE THE TIME. IT’S WORTH IT.
WHAT’S THE COST?
It’s not just the money: you want to be sure you’ll actually DO something with this. After 7 years and 350+ graduates, Accelerators all tell us what they achieved, and wonder why the cost isn’t 4x more. The first step is mindset: you need to believe YOU can do this. Your decision will be a good one. We’re here to help.
JOIN TODAY!
Intakes start in February, May, and September each year. The next coaching group starts 22nd September 2022 and you can get started with onboarding and preparation homework today.
As soon as you complete the form, we’ll give you a private login to the PF Vault with access to all the bonus resources, workbook, private Slack group, and support from the PF team. We and your fellow Accelerators are here to help!
STILL DECIDING? NEED MORE INFO?
YOUR QUESTIONS ANSWERED
Here’s everything you need to know based on questions former Accelerator members have asked. If one of your questions isn’t listed here, just ask it here!
I’ve tried marketing courses before and I feel like I wasted my time and money. How will this time be different?
“It’s not just a course… it’s a whole plan and a philosophy and a daily practice… its helping us transform our business into something new that we really want.”
One of our Accelerator graduates shared this with us and it really made us dig deep into how Accelerator is different. The main post of Accelerator is the one to one support.That’s why we call it a coaching group, not a course. You will get personalised video reviews on any content you create and a customised webite review with specific suggestions of wording you can change and sections you can adjust so your prospects find it easier to sign up with you faster. The group will challenge you personally and you will be encouraged to be involved, ask questions and apply the topic of that day (audience, or blogging or video or whichever) to your specific situation. It’s a whole lot more than a course.
When do the sessions run?
The next intake starts on 26th May 2022. Sessions run every Thursday at 3pm GMT for 1.5 hours, for 12 weeks. You’ll spend the first hour learning about that week’s topic and how it applies to your firm. There is then an optional 30 minute “unstuck session” which helps you to dig into anything you’re stuck on – questions, ideas, something holding you back.
What if I miss a session?
All sessions are recorded and saved in the PF CustomerHub. This is where you can access any free downloads, all the Accelerator live sessions and your weekly homework. We strongly encourage you to attend the live sessions but we recognise that life sometimes gets in the way so the recordings are there for you if you need them.
Can I join partway through?
You do ideally need to join from the start of the group because the 12 sessions run in order on purpose. We start by looking at your audience and what their issues are, before moving onto branding and design and websites… all with your audience and their issues in mind. We do still take new members up to session 3 and you will need to watch the recordings of the earlier sessions. After that, you’ll need to wait until the next intake or you can look at applying for the Accelerator Intensive. You’ll learn the same content as the group, but it will be delivered individually to you at dates/time which suit you and the content will be tailored to your firm specifically.