UNDERSTAND. GET CONFIDENCE. GET MOTIVATED.
GET ACCOUNTABILITY
Join 12 live coaching sessions led by the PF creative team. Accelerator brings accountants together who want to learn how marketing can be used within their businesses. Get practical support and observations on your content and explore how you really want to come across to leads and clients. Accelerator helps you embrace and enjoy marketing so it no longer feels like a burden or chore.
YOUR MARKETING STRUCTURE:
12 ELEMENTS OF CONTENT MARKETING
They go in order for a reason. Understand the full structure of how these marketing elements work together for accountants, and how to build marketing campaigns to bring more of the clients you love. Small things, big impact.
1 AUDIENCE
Whether it’s an industry niche or a type of person, you must be specific about your target audience.
2 ISSUES
Your marketing begins with the issues and problems your clients face. It’s not about pushing services.
3 CORNERSTONE
From the list of issues & problems, identify ONE which is core to all the others. Create content based on that.
4 BRANDING
The foundation of all your marketing is brand: the visual representation of who you are, and what you stand for.
5 DESIGN
Learn how to apply design to your created content so people are more likely to engage with it, and with your firm.
6 WEBSITE
All the things you wanted to know about how to have a great accountancy firm website.
7 EMAIL
Is email dead? What email system do you need? How do you send emails people actually read? We’ll go through it all.
8 FOLLOW UP
Don’t let all your great new marketing go to waste: stay in touch with prospects in a structured manner so they sign up faster.
9 BLOGGING
How to write blog posts. How long they need to be. How to include images. How to share. It’s all here!
10 VIDEO
Video is key to helping prospects build trust, especially if they haven’t met you. We’ll cover safe steps you can take to get started.
11 SOCIAL MEDIA
Now you’re producing all this great content, how do you get the world to see it? We’ll explain why and how to use social media (yes, you need to use it).
12 CAMPAIGNS
Short term win: build a mini marketing campaign on a particular focus. We’ll do a real one, live on the session!
HEAR THEIR EXPERIENCES
REAL LIFE IMPACT
“We got a lot more value from
Accelerator than what we paid for it.”
BARRETT YOUNG, GWCPA
(Accelerator graduate)
THERE ARE 2 WAYS TO GO THROUGH ACCELERATOR
GROUP
ACCELERATOR
12 week group coaching to understand the whole structure of marketing, create content and get feedback. Group intakes start in February and September.
Included when you join:
ACCELERATOR
INTENSIVE
Same content as the 12 week coaching group, delivered individually to you by one of our Client Marketing Managers.
Included when you join:
AND…
HEAR THEIR EXPERIENCES
MORE REAL LIFE IMPACT
“I always thought I had to be everything to everyone…do all the accounting work to everybody who needed it. I was overwhelmed at the thought of having clients who I don’t know how to do the work for or it wasn’t the type of work I wanted to do. That changed when I came across PF and signed up for Accelerator. Now I know I don’t need to do it and I can actually turn away work.
If anyone is hesitating about doing Accelerator, DON’T… just sign up and do it – best decision I’ve made in a long time.”
JOIN TODAY!
Intakes start in February and September each year. The next coaching group starts on 22nd February 2024 and you can get started with onboarding and preparation homework today.
As soon as you complete the form, we’ll give you a private login to the PF Vault with access to all the bonus resources, workbook, private Slack group, and support from the PF team. We and your fellow Accelerators are here to help!
MEET YOUR TEAM
ACCELERATOR LEADERS
Sessions are delivered by our founder, Karen, and at least one other member of the PF creative team each week. Meet your team – and introduce yourself to us as well!
STILL DECIDING? NEED MORE INFO?
YOUR QUESTIONS ANSWERED
Here’s everything you need to know based on questions former Accelerator members have asked. If one of your questions isn’t listed here, just ask it here!
I’ve tried marketing courses before and I feel like I wasted my time and money. How will this time be different?
One of our Accelerator graduates shared this with us and it really made us dig deep into how Accelerator is different. The main post of Accelerator is the one to one support. That’s why we call it a coaching group, not a course. You will get personalised video reviews on any content you create and a customised website review with specific suggestions of wording you can change and sections you can adjust so your prospects find it easier to sign up with you faster. The group will challenge you personally and you will be encouraged to be involved, ask questions and apply the topic of that day (audience, or blogging or video or whichever) to your specific situation. It’s a whole lot more than a course.
When do the sessions run?
The next group starts on 14th September 2023! Sessions run every Thursday at 3pm GMT for 1 hour, for 12 weeks. You’ll learn about that week’s topic, how it applies to your firm and have the opportunity to share anything you’re stuck on – questions, ideas, something which is holding you back.
What if I miss a session?
All sessions are recorded and saved in the PF CustomerHub. This is where you can access any free downloads, all the Accelerator live sessions and your weekly homework. We strongly encourage you to attend the live sessions but we recognise that life sometimes gets in the way so the recordings are there for you if you need them.
Can I join partway through?
You do ideally need to join from the start of the group because the 12 sessions run in order on purpose. We start by looking at your audience and what their issues are, before moving onto branding and design and websites… all with your audience and their issues in mind. We do still take new members up to session 3 and you will need to watch the recordings of the earlier sessions. After that, you’ll need to wait until the next intake or you can look at applying for the Accelerator Intensive. You’ll learn the same content as the group, but it will be delivered individually to you at dates/time which suit you and the content will be tailored to your firm specifically.