The Accelerator course has been created for ambitious accountants who want to become better marketers and attract only the clients they love.
Learn the 12 steps of content marketing in a community of like-minded accounting firms. Get specific about what works for your buyer. Practice marketing with confidence guided by The Creative Agency for accountants.
Live coaching sessions start 27 May 2021.
As soon as you sign up, you’ll get all the info you need to prep, access to onboarding, and a private community for your group of Accelerator members.
We look forward to seeing you every week!
The clearer you are about who you work with, the faster they engage with you. Good marketing divides.
Start with the issues and problems your clients face, not the services you sell.
Build a visual diagram of your process & how you work, so you communicate your value faster.
It goes beyond your logo, name, and colours: it's the summary of who you are & who you serve.
Design affects how quickly prospects engage with your content & make their decision.
It must reflect who you are, who you serve, their issues, how you help them, and what they do first.
Quality, not quantity: they want to keep hearing from you because it helps them.
Stay in charge of the buying process so you’re not waiting on prospects to come back to you.
Give ENORMOUS value. Give away information; charge for implementation.
Video always helps your buyer decide faster. Shorten your sales process by using video better.
Conversations over numbers: The goal is to connect with human people, not just gather followers and likes.
Focused marketing efforts on the same topic, with one clear call to action, for a defined period of time.
Attend an online session each week via Zoom. Type in questions, share ideas, figure out how it applies to you and your firm. You’ll be in a live conversation, not a lecture.
At the beginning of the course, you set your own challenge: usually members decide to write one blog per week, but you can adapt your challenge for your firm’s situation. The team will help you and review any content you create!
You get a content plan template that will help you build a marketing planner, and you’ll start working with it weekly. It’s a structure you don’t have now, but will benefit you for months and years to come.
The PF Community group in Slack is a private forum for Accelerators only. Encouragement, direction, feedback on your content, website reviews: it’s all there!
Fiona has been through the Accelerator course twice now, once by herself and then a second time with her whole team. Here she shares the impact Accelerator has had on her accounting firm
Accelerator helped me learn the skill of digging underneath the surface problem to get to the real issues my clients are facing. I never would have got this far with my marketing – I just didn’t understand it and what you don’t understand, you are scared of. Confidence in marketing is a huge thing and I feel a lot more confident now. In fact, Accelerator has made me more confident as a business owner full stop. I’m still learning and I don’t think that will ever stop. Going through Accelerator has cemented what I need to do next, and taught me how to use all of this in my marketing.
I knew I needed to do content marketing, and be writing blogs and be on social media, but I was lacking a little bit of the discipline, and a little bit of the ‘how to’. So I signed up for accelerator, and it’s just been the most incredible programme for me. From it I’ve learned 1) Marketing is meant to divide. That’s given me confidence to be true to who I am and where I want my business to go, and not feel I have to be all things to all people. 2) The how to’s of everything, how to write a blog and discipline of doing it on a regular basis. Already I’ve seen that have an impact. My biggest week I got six new clients, and most of it was coming from the increased presence I had on social media. …and 3) Not necessarily something you’d expect an accountant to get out of a marketing course, but it’s given me skills to have better conversations with my clients round marketing!”
Marketing is exponentially more powerful when your entire team is onboard, this is for you. When you sign up your entire team, all of them have unlimited access at a one-off cost.
Sign up as many team members as you want: Marketing managers, partners, directors, trainees, anyone in the firm!