UNDERSTAND. GET CONFIDENCE. GET MOTIVATED.
Join live sessions led by the PF creative team, with real life examples of accountants applying this in their businesses. Get practical support and observations on YOUR content. Accelerator helps you embrace marketing, enjoy it and don’t see it as a chore.
HEAR THEIR EXPERIENCES
REAL LIFE IMPACT
“If you’re thinking about doing the Accelerator course…just do it. PF will guide you through it and you get so much value from the live sessions because of the content and interactions in the peer group formed in Accelerator. It will also help spark so many ideas for your marketing. PF had very similar values to me, they were very kind and honest and not a hard sell. The majority of their content wasn’t “buy this, buy that, book in”. There was a lot of free content at first, which sparked my interest because I had no prior marketing knowledge. I started posting on social and it gained traction straight away because it was really helpful to my clients.”
“I always thought I had to be everything to everyone…do all the accounting work to everybody who needed it. I was overwhelmed at the thought of having clients who I don’t know how to do the work for or it wasn’t the type of work I wanted to do. That changed when I came across PF and signed up for Accelerator. Now I know I don’t need to do it and I can actually turn away work.
If anyone is hesitating about doing Accelerator, DON’T… just sign up and do it – best decision I’ve made in a long time.”
YOUR MARKETING STRUCTURE:
12 ELEMENTS OF CONTENT MARKETING
They go in order for a reason. Understand the full structure of how these marketing elements work together for accountants, and how to build marketing campaigns to bring more of the clients you love. Small things, big impact.
Whether it’s an industry niche or a type of person, you must be specific about your target audience.
Your marketing begins with the issues and problems your clients face. It’s not about pushing services.
From the list of issues & problems, identify ONE which is core to all the others. Create content based on that.
The foundation of all your marketing is brand: the visual representation of who you are, and what you stand for.
Learn how to apply design to your created content so people are more likely to engage with it, and with your firm.
All the things you wanted to know about how to have a great accountancy firm website.
Is email dead? What email system do you need? How do you send emails people actually read? We’ll go through it all.
8 FOLLOW UP
Don’t let all your great new marketing go to waste: stay in touch with prospects in a structured manner so they sign up faster.
How to write blog posts. How long they need to be. How to include images. How to share. It’s all here!
Video is key to helping prospects build trust, especially if they haven’t met you. We’ll cover safe steps you can take to get started.
11 SOCIAL MEDIA
Now you’re producing all this great content, how do you get the world to see it? We’ll explain why and how to use social media (yes, you need to use it).
Short term win: build a mini marketing campaign on a particular focus. We’ll do a real one, live on the session!
THERE ARE 2 WAYS TO GO THROUGH ACCELERATOR
12 week group coaching to understand the whole structure of marketing, create content and get feedback. Group intakes start in February, May and September.
Included when you join:
“The Accelerator has refreshed my enthusiasm for marketing! I’m learning to spread marketing out across the team, as I’ve realised marketing is worth my time and I can’t do it all. If you spend too much time working on good things, you don’t have much time to work on all the’ great things’: and marketing is one of those great things. Reviewing accounts and answering client questions is not going to get us to great. But marketing and finding time to allocate to it can help us get to great.”
MEET YOUR TEAM
Sessions are delivered by our founder, Karen, and at least one other member of the PF creative team each week. Meet your team – and introduce yourself to us as well!
TAKE THE TIME. IT’S WORTH IT.
WHAT’S THE COST?
It’s not just the money: you want to be sure you’ll actually DO something with this. After 7 years and 350+ graduates, Accelerators all tell us what they achieved, and wonder why the cost isn’t 4x more. The first step is mindset: you need to believe YOU can do this. Your decision will be a good one. We’re here to help.
Intakes start in February, May, and September each year. The next coaching group starts 22nd September 2022 and you can get started with onboarding and preparation homework today.
As soon as you complete the form, we’ll give you a private login to the PF Vault with access to all the bonus resources, workbook, private Slack group, and support from the PF team. We and your fellow Accelerators are here to help!
STILL DECIDING? NEED MORE INFO?
YOUR QUESTIONS ANSWERED
Here’s everything you need to know based on questions former Accelerator members have asked. If one of your questions isn’t listed here, just ask it here!