GET MARKETING DONE, MONTHLY
WHAT DOES IT INVOLVE?
You’re excited to be involved in marketing, and you need help making it happen consistently. Access the full power of the PF creative team – designers, content writers, web developers, strategists – with custom content and design created exclusively for your firm. Keep your marketing going, even when you’re busy.
SHOW YOUR VALUE
WHAT WE’LL CREATE FOR YOU
This is like management accounts for your marketing. The PF team will track all your marketing and firm numbers and combine them in a custom report reviewed strategically with you monthly. Together you’ll interpret these numbers and use them as a guide to make the best marketing decisions.
Marketing credits are PF currency: used to estimate the content and design work you get created monthly. They give you the flexibility to change what you need based on what is most important that month. All credits work is created uniquely for your firm.
Get unlimited small website management tasks for your WordPress site, including blog posting, small wording changes, image changes, content edits, and more. No need to do all the website details yourself: our team will take care of it for you.
Foundational social posting which you can top up with your own personal posts whenever you’re ready. Social posts are researched, written, scheduled, and posted on your behalf to Facebook, Twitter & LinkedIn on a daily basis, including images & hashtags. You approve all posts before they are published.
“PF take my ideas and turn them into something tangible… and amazing!”
Pink Pig Financials
MONTHLY MARKETING INVESTMENT
HOW MUCH DOES IT COST?
We recommend a starting investment of £1.5-£2k per month. This includes you tracking your numbers monthly with co-pilot and starts you off with 10 credits so we can create your quality design and content, monthly.
Your marketing needs to be connected to your goals, so your monthly marketing package will be tailored to you and your firm, depending on what exactly you need to reach your goals.
Marketing is not just about getting new clients. It’s making sure the people you sign up are happy and that the clients you already have are kept happy. It’s a whole lot more than I thought. So because of that, it’s one of the most fundamental things you can invest in as an accounting firm owner.There are only a few things now I would borrow money in order to be able to keep going with, and one of those is PF. It feels like it’s business critical, not something which is fit in around the edges trying to get more stuff in, but a fundamental part of changing the business.
STILL DECIDING? NEED MORE INFO?
YOUR QUESTIONS ANSWERED
You’ll be wondering when and how you’re going to see the results you want from your marketing. Being consistent and sharing quality content and design will support you in achieving your marketing and business goals. Learn more about monthly marketing before committing.
We recommend a starting investment of £1.5k-£2k per month. This includes:
- 10 monthly credits which you can use towards any strategy, content or design
- A custom report with your monthly marketing numbers tracked and actions planned for the following months
- At the higher level, social media content & publishing tailored to your firm’s needs
In short: no, we will not do marketing for you, we will do marketing with you. The more you are personally involved in your marketing, the better for your firm. Because marketing is a reflection of the business you are doing, and you and the team are the ones who know that the best.
At the very least, we encourage you to put aside 2 hours a week for your marketing. You’ll also need to put aside 1 hour per month for your strategy check in call with your Client Marketing Manager (CMM) and you’ll need a little time beforehand to watch the video your CMM sends you.
Marketing credits are the currency we use at PF to estimate the content or design work we do with you. Here’s some ideas of what you can use them for: content and design for your emails, blogs, event promotion, website pages, PDF guides, case studies, printed items, social media posts, brand books. If you’re unsure whether you can use credits for a piece of work, reach out to your CMM and they’ll be able to guide you.
Monthly marketing is for any accountant or bookkeeper who wants a steady drip feed of the best kind of leads. You need marketing to be done consistently every month, regardless of how busy you and your team are. You need someone to be doing marketing when you’re not able to, or when time gets away from you.
Any decision makers (i.e. partners, executives) at your firm need to be involved in your monthly marketing. The best kind of marketing is when it reflects the true you. From PF, you have the full creative team as part of your monthly marketing: strategists, designers, content writers, developers. One of our values at PF is Collaboration and so the whole team works together on every client: sharing ideas and experiences so you can be sharing the best content for your firm.
Fill in our discovery diagnostic and tell us about you, your firm and your marketing journey so we can understand the best way to support you with your monthly marketing.