YOUR MARKETING
QUESTIONS ANSWERED

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What does engaging on social media look like for your accounting firm?

Stephanie Gonzalez

June 24, 2022

Engagement goes beyond simply posting things on social. It means interacting with the people you’re trying to reach with your social media posts. Engaging includes commenting, liking, and exchanging direct messages and it’s one of the most important things you can be doing to succeed on these platforms. Social media is called “social” for a

The Golden Trio: strategy, content, and design

Karen Reyburn

June 17, 2022

When it comes to design, you may have looked at a logo or a selection of images and thought (or even said) “I’m an accountant, not a designer. You’re the designers: you tell me what looks good.” You trained and qualified as an accountant, you learned the accounting rules, you built your accounting firm. You

When do I hire a salesperson?

Elaine Reid

June 10, 2022

When you want to increase your revenue, or begin growing your business in a serious way, you wonder if hiring a salesperson will solve this problem. There are various reasons hiring a salesperson feels like a solution to the problems (or opportunities) you face. Maybe you find selling difficult (or even hate selling). Maybe sales

RECENT BRAND ARTICLES

What scaling your firm is really about, and how to set expectations for it

Jamie Engelhardt

April 22, 2022

You know you are the bottleneck in your accounting firm, and it’s time to scale to solve the problem. You desperately need a vacation, but you can’t seem to pull yourself away. The hamster wheel keeps spinning and you continue to run. When you take an afternoon off your phone is blowing up and the

How to help designers create your cornerstone content

Katie Stouffer

April 15, 2022

Your cornerstone asset is a visual summary which explains how you do things in your firm. It sits at the heart of who you are and how you do your work and it needs to be crafted for your specific audience. It is different from any other piece of content (and other visual assets you

Get your custom social media template (and book) with Accelerator

Stephanie Coward

April 6, 2022

When you sign up for the next Accelerator coaching group before 29th April 2022, you get FREE BONUS STUFF included with your space! Hooray! As an accountant, you often feel you’re too busy to do marketing and client work gets in the way. You’ve got ideas and plans for what you’d like to do, and

RECENT WEBSITE ARTICLES

What is an About page and how do I make mine better?

Jamie Engelhardt

May 27, 2022

The purpose of an About page is to show potential clients 1) you understand them and know who they are 2) the real people they’ll be interacting with when they choose you as their accountant. Traditionally speaking, About pages of websites have been filled with accolades of accountants who have 20 letters behind their name-

What if our website turns away people who think they aren’t the right size of business for us?

Ashlea McElhone

July 9, 2021

You know who you want to work with and you’ve built your website to reflect that, so you attract only the best clients for you. But what if your website turns away people who think their business is too small or too big, but actually could end up being a perfect client for you? Recently,

Can I write my accounting firm’s website copy myself?

Ashlea McElhone

April 30, 2021

Getting a new website built is a big investment. While there are plenty of free DIY platforms to build a site on, and lots of free image libraries, you still need the words, too. When it comes to website copy, there’s far more to it than simply words. Doing it yourself may seem like the

RECENT DESIGN ARTICLES

The Golden Trio: strategy, content, and design

Karen Reyburn

June 17, 2022

How to help designers create your cornerstone content

Katie Stouffer

April 15, 2022

Why do I need to hire a designer for my accounting firm?

Chryzia Itay

January 21, 2022

Our attention spans are shorter than ever. When it comes to design, a quickly put together brochure or a mediocre website no longer grabs our attention. There is so much media for us to consume on a daily basis and we can only take in a fraction of what we see. You need to be

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