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Expert advice on marketing written specifically for accountants by the PF team!
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There are only so many hours in the day and as much as you might want to, you don’t have to say yes to everyone, right away. The thought of starting a waiting list can be really daunting but one of the best things you could do for your accounting firm. Considering a waiting list […]
Content marketing means giving actual, real help to people in different forms of content – blogs, videos, guides, resources. And the best content marketing gives away as much information as you possibly can. They already know they have a problem, or an issue: that’s why they’re looking for help from an accountant. Sharing helpful content, helpful […]
As a creative agency providing outsourced marketing services to accountants, you might expect the last thing we’d suggest you do is hire a marketing person or marketing team. Actually, that’s exactly what we want you to do. No matter how much an outsourced agency can help you, there’s no substitute for someone (or a group […]
As we keep hearing about being “real” and “authentic” in marketing, and being “more human” in the content we create and share, we have to have the swearing conversation.
You know who you want to work with and you’ve built your website to reflect that, so you attract only the best clients for you. But what if your website turns away people who think their business is too small or too big, but actually could end up being a perfect client for you? Recently, […]
It’s easy to be turned off by LinkedIn. With all the professional jargon, random DMs and connection requests and perfectly posed images, it can quickly feel like there’s no value in the platform at all. Like everyone is fake and trying to sell something. As an accountant who cares deeply about your clients, the last […]
As we read No Rules Rules, or watch a business documentary, or consider applicants who want to work with PF, or think about the changes we will or won’t make: we need to be the sword of Gryffindor. We take in that which makes us stronger.
From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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