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Expert advice on marketing written specifically for accountants by the PF team!
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Finding the right images to support your marketing is difficult. And having so many sources to choose from makes it even harder! But as you may already know, including good quality imagery consistent with your brand is a way to build trust with your buyer and help them decide even faster that you’re the firm […]
Getting a negative review feels either frustrating or scary or both. I’m presuming the review is a reflection of a client (or former client) who is disgruntled, and the review itself is angry, inaccurate (at least in parts), bitter, or even point blank lies. Negative reviews do happen, to the best of businesses. It is […]
How much posting on social media is enough? The short answer is about 3-5 social posts per week. The long answer is, ‘it depends’. There isn’t a magic formula for this because what works for one brand, doesn’t work for another. While you can read up on case studies to see what worked for other […]
There’s a big old elephant in the marketing room and it’s called pricing. Pricing is such an important topic to address specifically in your marketing and yet, time and time again, it’s the one most commonly neglected by accountancy firms. The one which has the least content written or created about it. I mean it […]
You had a call with a client you’d like to work with and it went really well. You got along and it’s a great fit. You sent the proposal and didn’t hear back right away, so you know you need to follow up. But how? When? Will you be too pushy and send them away? […]
Regardless of where you traditionally do your networking, the ability to reach more people always grows when you are doing business online. When I was a child, it never occurred to me I could have a conversation with someone from across the ocean without paying through the roof in “long distance” phone charges- and even […]
You just got a new lead. Maybe even a few of them. How do you respond? YAY! New lead! They look great – this kind of company, this kind of enquiry, more profits for me, all is well!! Nope. Ugh – don’t like this lead, don’t want it, go away. Not another one!! We actually […]
From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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