Lorem ipsum dolor sit amet, consectetur adipisicing elit. Pariatur nemo excepturi incidunt eius, vitae rerum, voluptatum distinctio nulla nostrum cumque ex neque inventore quae minus! Neque in quod animi perspiciatis.
Get Marketing Tips Every Friday
Expert advice on marketing written specifically for accountants by the PF team!
Send me tipsCategory
-
Ashley's Social Tips
-
Book Reviews
-
Brand
-
Cloud
-
Cloud accounting
-
Col's Branding Tips
-
Content
-
Design
-
Differentiation
-
Email
-
Events
-
Follow up
-
Guest Blog
-
Karens Notes
-
Karen’s Marketing Tips
-
Lead Generation
-
Niche Marketing
-
Onboarding
-
PF Marketing Tips
-
Plans & Strategy
-
Pricing
-
Recommendations
-
ROI
-
Sales
-
Service
-
Sketchnotes
-
Social Media
-
Team
-
Tech
-
Testimonials
-
The Content Marketer
-
The Social Marketer
-
Training
-
Uncategorized
-
Video
-
Websites
-
Xero
I don’t get engagement from the team on writing content. What do I do?
- Karen Reyburn
- Feb 19, 2020
Your accounting firm’s success in marketing is directly relatable to the involvement of your team with that marketing. But what if your team isn’t really keen on actually writing (or creating) content? Blog posts. Social media. Recording videos. What if it’s not their skill area? What if they just don’t feel like it? What if […]
Why bother creating brand guidelines
for your accounting firm?
- Chryzia Itay
- Feb 14, 2020
It’s SO important for your firm to have brand guidelines in place so all your marketing is consistent and gives the same impression to your target audience about who you are, your authority and expertise. It makes any content or design work easier and faster to create too – for you, your team, or your […]
When is the time to decide social media is not delivering results for my accounting firm?
- Kier Kemp
- Feb 7, 2020
Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told to, but you’re not seeing the results you’d hoped for. Maybe it’s time to knock it all on the head and start concentrating on other channels? Probably not. Developing your social media channels is like building a pyramid. When at […]
Managing a remote team to build community and stay connected
- Karen Reyburn
- Jan 31, 2020
At PF, we don’t really have offices. We’ve got an address in the UK, and we go there every month or two for meetings and connecting with our accountants, but day to day, the team members work all over. From home or a coffee shop or a cave on an island or wherever they want […]
How to give valuable feedback to your marketing team
- Ashlea McElhone
- Jan 30, 2020
Whether you’ve got an outsourced team or someone in your office managing your marketing, it’s important to provide feedback in the right way so it saves time and effort for you and your marketing team. It ultimately gets you to the finished product you had envisioned (or perhaps not envisioned). Because of this, your feedback […]
6 ways to start (or continue) to learn marketing into 2020
- Camilla Duggan
- Jan 24, 2020
This is a pre-emptive blog post. Right now most of you are head down in tax work, trying to fend off everything else that dares to get in your way. Stay strong. I know from experience once taxes are done and you’re back in the land of the living again – you’re going to want […]
How do I get new ideas for content when I feel like I’ve exhausted my list?
- Jamie Engelhardt
- Jan 17, 2020
“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.” But what happens when the content well runs dry? You’ve answered all your clients’ questions and new clients keep asking the same ones. Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]
About Us
From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
Meet the team@ProfitableFirm