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What is the best way to title my blog post?

  All you want is a blog post title which will target your ideal audience and guarantee they click, then read, then buy something or sign up as a client. Is that too much to ask?    Your title functions as your blog post’s logo. Just like your accounting firm’s logo, you want it to […]

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How much is monthly outsourced marketing?

Like most accountants, at the end of the day you care about the numbers. How much does it cost to get my marketing done? But it’s good to ask whether that IS what really holds you back in your marketing. When you look further below the surface, what scares you the most is not just […]

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What’s the quickest way to get leads for my accounting firm?

You want leads and you want them quick. That’s fair enough when you consider the pressure that most firms are under. Any of these sound familiar? You’ve lost a big client and it’s worried you You see all these other firms on LinkedIn getting loads of clients and you want that too You’re budget conscious […]

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How to introduce change: the skanky blanket story

We don’t like change.  No matter how we dress it up, even when sometimes it can feel adventurous or exciting or bold or brave, there’s still a part of us which is uncomfortable with any change, and therefore resists it.  Some of us are more like that than others. Or perhaps what I mean is, […]

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Only got 10-30 minutes? Here are five quick marketing wins for when you’re short on time

Accountants, you are troopers. When things get busy, you put your head down and work incredibly hard to support your clients and get things done.  But whether it’s the busy season, the catch up after a well needed holiday or the knock-backs of a worldwide pandemic – when the work piles on, often the marketing […]

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How much does it cost to rebrand my accounting firm, and is it worth it?

You’re considering a rebrand for your accounting firm, which means there are a range of situations you could be in right now: I like my firm name and logo, but I’m open to hearing whether it needs to be updated a little My firm name is traditional or dated and I’m wondering what the benefit […]

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How to create YOUR process, your way, to convert the right leads

Your prospects may use a range of different software and systems but as you are the expert for your offering, you need to determine the best process for them to follow when working with you. If you change your process for each prospect, you will end up spending more time, effort and money than is […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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What’s the best way to title your blog post? @kendall_pf shares a few tips (and definitely gave this post’s title some thought!!)… #pfmarketingtips