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What Is Brand Voice (and Why You Need One Before We Write Anything)

Karen Reyburn

Your content should sound like you — but if you haven’t defined your brand voice, it won’t. Here’s why we always start with brand voice before writing anything, and how it helps accountants get better content, faster.

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Does Your Event Swag Actually Matter? (Spoiler: Yes, When It’s the Kind People Want)

Beth Sullivan

You’ve attended many events, and you know how it feels to be handed piles of swag (or people attempt to hand it to you!). So as you’re preparing to exhibit at an event yourself, you’re wondering, do we actually need branded merchandise? What counts as “good swag” anyway? And with a tight budget, is

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Repricing your clients: how to use marketing to communicate your value

The PF team

September 23, 2024

Whether you are repricing individual clients, or increasing your firm’s fees across the board, and you aren’t sure how to approach it, know you’re not alone. During a masterclass we ran on repricing, a firm owner shared: “If I increase my fees, they will look elsewhere because they don’t understand how much we really do.

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5 quick marketing wins for when you’re short on time

The PF team

September 12, 2024

You’re not alone if when the work piles on, your marketing trails off. Whether it’s tax season, playing prospect-catch-up, or replying to those “urgent” emails from clients, even quick marketing wins can feel like a luxury rather than a business necessity. The thing is, it’s a Catch 22. You know good marketing will help you

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How to keep marketing to existing clients (and why you need to)

The PF team

August 19, 2024

When was the last time you had a great experience in a sales process, where you felt listened to and understood, then as soon as you hit the “YES” button, the great experience just… ended? You stopped hearing back as quickly. There were questions which went unanswered. You suddenly weren’t sure what was happening next.

What is a landing page and how can accounting firms use them to capture leads?

What is a landing page and how can accounting firms use them to capture leads?

The PF team

A landing page is a stand alone page on your website designed to address a specific problem and encourage the visitor to take one action. There’s a number of different targeted marketing routes which can bring someone to this page: an email you’ve sent, a search engine lookup (i.e. Google), a referral they’ve had from

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Where to order branded merchandise and swag for your accounting firm

Karen Reyburn

When you’ve recently rebranded, and are incredibly proud of the way your new brand shows who your accounting firm truly is, it’s time to show off that brand in a whole variety of merch. But choosing a supplier for great merchandise (or swag) is an important decision. You want high quality of whatever it is

Never worry about the tech stuff: 6 reasons to choose PF hosting package for your new web build

Never worry about the tech stuff: 6 benefits you’ll feel from having your website hosting managed for you

Beth Sullivan

“I think the website is down? Is it working for anyone else?”. We’ve all been there at some point. Watching the dreaded page loading animation. Muttering expletives at the words Internal Server Error in front of us on the screen. If you’ve experienced technical issues with your website in the past, you’ll know how frustrating

How a campaign connects your marketing to your top business goals and how to run one - PF

How a campaign connects your marketing to your top business goals (and how to run one)

The PF team

Let me introduce you to two fictional accountants: Sarah and Charlotte. Scenario one: Sarah. Sarah’s accounting firm is doing some marketing. They’re posting on social media. They’re writing content on business and accounting topics to help their audience. They’re sending emails to clients when they have something to share. They’re pretty happy with their website.

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Why do I need a marketing strategist AND a project manager to deliver results in my marketing?

The PF team

February 23, 2024

ㅤ Watch Kendall’s video (9 mins) to understand more about how an outsourced marketing team of strategists and project managers delivers results for accountants. You’ve just signed on with monthly support from PF and wonder how your outsourced marketing team is going to deliver the results you want. In particular, you’ve had contact from

How to create your own media kit

How to create your own media kit

The PF team

January 12, 2024

ㅤ Watch this video (1 min 46 seconds) to hear Henny’s experience of building a media kit for her dance music production work. A media kit strengthens your personal brand and highlights the value you offer. As an accountant and business owner, you have a wealth of experience under your belt. From your knowledge

Marketing trends for accountants in 2024 (that are here to stay)

Marketing trends for accountants in 2024 (that are here to stay)

The PF team

December 7, 2023

As 2023 comes to a close, you’ll want to start thinking about where you need to focus your marketing effort and investment for 2024. You may be feeling a little uncertain, or slightly overwhelmed but also excited about the possibilities! There’s a lot of emerging marketing trends and it can be hard to decide if

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