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Expert advice on marketing written specifically for accountants by the PF team!
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All you want is a blog post title which will target your ideal audience and guarantee they click, then read, then buy something or sign up as a client. Is that too much to ask? Your title functions as your blog post’s logo. Just like your accounting firm’s logo, you want it to […]
Like most accountants, at the end of the day you care about the numbers. How much does it cost to get my marketing done? But it’s good to ask whether that IS what really holds you back in your marketing. When you look further below the surface, what scares you the most is not just […]
You want leads and you want them quick. That’s fair enough when you consider the pressure that most firms are under. Any of these sound familiar? You’ve lost a big client and it’s worried you You see all these other firms on LinkedIn getting loads of clients and you want that too You’re budget conscious […]
We don’t like change. No matter how we dress it up, even when sometimes it can feel adventurous or exciting or bold or brave, there’s still a part of us which is uncomfortable with any change, and therefore resists it. Some of us are more like that than others. Or perhaps what I mean is, […]
Accountants, you are troopers. When things get busy, you put your head down and work incredibly hard to support your clients and get things done. But whether it’s the busy season, the catch up after a well needed holiday or the knock-backs of a worldwide pandemic – when the work piles on, often the marketing […]
You’re considering a rebrand for your accounting firm, which means there are a range of situations you could be in right now: I like my firm name and logo, but I’m open to hearing whether it needs to be updated a little My firm name is traditional or dated and I’m wondering what the benefit […]
Your prospects may use a range of different software and systems but as you are the expert for your offering, you need to determine the best process for them to follow when working with you. If you change your process for each prospect, you will end up spending more time, effort and money than is […]
From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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