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Go for a walk: Let all the thoughts swirl around and get outside of your head

Some mornings, I wake up with a lot of thoughts already swirling around in my head. It’s like I put them to the side when I went to bed, and the second I open my eyes (or before) they leap upon me again and fill my head before I even have time to grab coffee.  […]

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Island Rules: Not everything will go your way (and that’s okay)

“I like this island, because it slows you down whether you want to or not. The island itself literally won’t allow you to rush.”  My brother in law said this as we were driving along the winding, rutted, curving roads of Mull. The sea was crashing on our right, the sun glowing through the clouds […]

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Do I need a new brand or a new website?

To know if you need a new brand or website, you must first understand the true meaning of a brand.  Your brand represents everything about you and your firm. It’s the emotions your clients and prospects feel when they meet you, speak to you, see your offices, view your website, follow you on social and […]

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Be brave, be brave, be brave: If you’re not sure you can do it, do it.

Still on holiday this week (now I’m on the Isle of Skye).  So instead of a full Note, here’s a sketchnote from an event I went to, which gave me a great deal to think about as a business owner.  The topic was “strategy”, which can sound really boring. It’s been used and overused until […]

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What marketing can we automate, and what do we need to keep manual?

You might remember a while back we wrote a blog about the onboarding process and called it ‘The Machine With the Human on Top’. The blog talks through the importance of creating an experience for your client by using a balance of automation and personal touch. Onboarding is just one element of your marketing. What […]

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Vulnerability: showing up in weakness when you can’t control the outcome

I’m on holiday on the Isle of Mull (my favourite island of them all).  So, instead of a Note this week, I’m going to suggest you watch the “Call to Courage” by Brene Brown, on Netflix.  I watched it last week – and I tried to watch it whilst doing other things. Ironing, sketchnoting, emails, […]

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What do I do if a client relationship goes cold?

We’ve talked about what to do when communication goes cold after you send a proposal.  But what if you get ghosted by an existing client in the middle of your work with them? You’re past the sign-up. You found the right solution to their problem. The work has kicked off and everything is going smoothly […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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