HOW MUCH & WHERE
TO INVEST?

YOU WANT IT TO BE RIGHT

WHAT DO I GET?

When the relationship and outcomes are right, you’re willing to invest what is needed to get there. What you want to know now is, will this be worth it? Will it deliver the return you want? You want to be clear about how it all works and in what order. What’s the big picture?

GO AT YOUR PREFERRED PACE

HOW FAST DO YOU WANT TO MOVE?

Like any journey, you can take your time or move at top speeds, depending what you’re ready for and how much preparation you’ve done. For more advanced or mature accounting firms, you may work through multiple areas of the map at the same time. For smaller or newer firms, you may need to go a little slower. You’d rather things done right than done rushed.

WHAT ARE THE ACTUAL PRICES?

SHOW ME THE MONEY

We are proud of our pricing and it has been created to allow us to do our very best work for and with you. When you work with PF you get a full creative team – content writers, designers, strategists, relationship managers, web developers, and more.

We appreciate it’s helpful to know if you’re talking hundreds or thousands or hundreds-of-thousands, so here are some ranges to give you a sense of what you could be paying.

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ACCELERATOR

YOUR MARKETING STRUCTURE

GROUP ACCELERATOR

12 week group coaching to see the whole structure of marketing, create content and get feedback, and be encouraged in a small group of accountants who feel like you feel. Group intakes start in February, May, and September.

Helpful if:
  • You aren’t sure where to start
  • You want to start small, start safe
  • You aren’t in a rush
£995+VAT

ACCELERATOR INTENSIVE

12 week intensive, with sessions delivered individually to you. Delivered by one of our Client Marketing Managers with support from the PF team.

Helpful if:
  • You’ve done work already on your own
  • You want to go big or go home
  • You don’t want to wait for the next group intake
£3,995-£6,495+VAT
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FOUNDATIONS

A PLAN FOR YOUR FIRM

FOUNDATIONS: DISCOVERY TRACK

Four deep dive sessions to help you identify and document your goals, talk through how your brand reflects your firm, identify the changes needed in your website, and build a marketing plan.

Helpful if:
  • You’re a group Accelerator graduate
  • You have a lot to consider about where your firm is
  • You are interested in a brand or website project
  • You aren’t in a hurry
£2,995+VAT

FOUNDATIONS: MASTERY TRACK

Four deep dive sessions to help you connect your marketing with your personal and business goals, talk through how your brand reflects your firm, identify the changes needed in your website, and build a marketing plan. You’ll move faster than the Discovery track with a session every week.

Helpful if:
  • You’re an Intensive graduate
  • You are a mature firm with clearly documented goals
  • You want to move fast
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BRAND

IT’S NOT FOR YOU

You’ve started and built a firm. You’ve added systems and processes, hired people, took on clients, lost clients. You changed. And that’s good! But your brand hasn’t changed with these changes. You still have the same name, colours, logo. You don’t know why it’s called what it is, and you don’t know if it matters. When that happens, it means the story your prospects are reading about is an old story. They have to meet you to know who you really are. If you’re relying on meetings to show who you are, your brand has a problem. Because your brand is supposed to do most of the winning over for you.

FULL REBRAND

Going all in. Rebuild a brand to impress people before you even meet them. Includes naming review, concept design, full rebrand, logo guidelines, brand book, mockups, and brand launch support.

Helpful if:
  • You are open to discussing or reconsidering your firm name
  • Your logo, style, and colours are dated and don’t reflect
  • You understand the power of an impressive brand
  • You love what you’ve seen PF do for others and want it
Range: £12k – £25k+
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WEBSITE

SHOW WHO YOU REALLY ARE

Like your brand, your website is not for you: it’s for the people you want to work with. Because your buyer needs to build trust (and does this by researching you first), the message and journey of your website matter immensely. And a prospect does not simply get referred to you, get in touch, and decide to work with you. There is a great deal more to it than that, much of which is unseen. What your website is missing is preventing you from connecting to people you would love to work with – but you don’t know they exist.

WEBSITE: CORE

There are core themes to what makes a good accountancy firm website. Your site still needs to be unique with custom content and design, but there are core elements which must be included based on how the buyer of accountancy firm services buys.

Helpful if:
  • You’re a relatively new or startup firm
  • You don’t have a tried and tested journey for your clients
  • You’re still identifying your audience or working on
£3,995+VAT

WEBSITE: CUSTOMER JOURNEY

The entire website is built around the journey your buyer will take: the journey you want them to take, in the right order. Every page is crafted around that journey, every message and call to action is interconnected and fits with your perfect client.

Helpful if:
  • You know exactly who you serve
  • Your brand is clear, confirmed, fresh, and reflects you
  • You have a clear sense of the journey your buyer goes
Range: £10k – £25k+
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MONTHLY MARKETING

SHOW YOUR VALUE

You’re ready and willing to be involved in your marketing, but you need help to make it come to life consistently and with quality content and design. Monthly marketing services mean you are fully supported by an entire creative team – content writers, designers, web developers, strategists, and more – which means your marketing keeps going even when you’re busy or aren’t sure what to do next.

COPILOT & TRACKING

Your monthly co-pilot report is like management accounts for your marketing. Thvis custom report tracks your marketing numbers on a monthly basis. You’ll work with the PF team to interpret your numbers so you can use them as a guide for your strategic marketing decisions.

£495+VAT/mo

CREDITS: CONTENT & DESIGN

Marketing credits are the currency we use at PF to estimate the content and design work we do with you. They give you the flexibility to create whatever you need for your marketing each month and all credits work is custom to your firm.

WEBSITE MAINTENANCE

Get unlimited small website management tasks for your WordPress site, such as blog posting, small wording changes, image changes, content edits, and more.

£495+VAT/mo

SOCIAL MEDIA POSTING

Custom social posts created, written, scheduled, and posted on your behalf to Facebook, Twitter & LinkedIn on a daily basis, including images & hashtags. You approve all posts.

£595+VAT/mo

HERE TO LISTEN. HERE TO DIRECT.

SALES CAN BE A DIRTY WORD

“Sales” is simply the opportunity to listen to you, help you uncover your ultimate need (it may not be what you think it is), and show you which services will help deliver on that. If you aren’t sure, ask more questions. If we aren’t a fit, our marketing has worked perfectly. And if we are a fit, we’re excited to get started.

Here are a few promises for you:

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We’re not here to make you buy anything. We’ll be very clear about what our services are (and aren’t), and how much they cost, and how it fits your need. But it’s always your choice. Working with us means you’re ready to invest time and collaborate. Only do that when you’re ready.
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Questions and curiosity are welcome. Literally any question you want to ask. Please follow the PF pillars and values as you ask, and we will too as we reply.
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Go as fast as you want to go. If you’re ready to start tomorrow, we’ll get a quote out to you straight away. If you want to start small and start safe, do that.
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We will never discount our prices. This allows us to do our best work for you, and never compromise or half-ass it.

You wouldn’t send a proposal without helping a prospect understand how it works and whether it’s for them. In the same way, the purpose of our discovery call is to understand where you are now, where you want to be, and what is the most efficient way for your firm to move through the marketing map. Every firm is different, and you don’t want to sign up for anything you don’t need or which isn’t right for you.

STILL NOT SURE?

QUESTIONS & FEARS

Even coming to this page you may be thinking, “Everything sounds great…but will it work FOR ME?” You’ve tried this before. Worked with other marketers and agencies. You have a few wonderings, or you may feel really nervous about spending so much without a guaranteed result.


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What work have you done for other accountants and what results have they gotten?

The best results in marketing come over the long term, with a steady focus in the same direction (“the right way is the long way”, as evidenced by the marketing map!). Our work includes branding, website design and build, monthly content marketing, and coaching and training. The stories we’ve written are more than case studies, more than testimonials or quotes. Read the stories of accountants we’ve worked with over a period of months or years, and understand how their businesses and lives have changed for good.

You can read accountants stories here, read blogs about ROI here or fill in our diagnostic and tell us about you.


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What if I start a big project or monthly marketing and realise I need something else?

We understand this feeling and have set up the Foundations sessions for exactly this reason. Instead of both of us presuming it’s instantly clear what marketing will deliver the best results for you, we work through the four foundational areas every accountant must be considering in marketing, and apply that to your next steps. For example, one of these sessions is branding. You may go through this session and realise you need a new name, a new logo, and an entire new brand for your firm. Or, you may go through it and confirm the brand you have is right for your clients, but you need clarity on tone of voice, or your social image needs to better display that brand. At the end of Foundations, we’ll agree together what the next step is, and take it one step at a time. You can learn more about Foundations here.


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I just want marketing done for me. Can you do this?

Our question for you in reply is, what does “done for you” actually look like? If it looks like us creating marketing with you through collaboration, and sharing your ideas, and giving bullet points or notes or videos about the brilliant ideas and questions and issues you and your team are working with your clients, then yes, absolutely! But if “done for you” looks like us creating content without any input from you, or making things happen without meetings, without discussions or feedback, then that wouldn’t deliver great marketing for you. Great marketing reflects who you and your firm truly are. To create that, we need your help. It’s more “done with you” than “done for you”: and the results are far better because of it.

You can fill in our diagnostic and tell us about you and read more about our Services here.


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Why is PF so expensive?

1. You know you get what you pay for. “If you think paying for an expert is expensive, try hiring an amateur.” When you’re tempted to pay a lower cost for something (especially marketing), it’s often because you’re seeing it stand alone. A logo. A website. A blog post. But true marketing is integrated: your blog post sits on your website, which reflects your brand, which is also matched in your social posts, which show videos, which are created from your experience and client questions, and it all weaves together. There are many people and agencies who can “do it for cheaper”, if you look at it on its own. But the real costs come later: the cost of looking at your brand without considering your website and every other aspect of your marketing. The cost of choosing a new firm name without digging deep into your audience and who you truly are. The cost of blog posts which sound like every other firm.

2. You’ll also be working with an entire creative team: content writers, graphic designers, website developers, strategists, and client marketing managers. And every single person is dedicated solely to understanding and loving accountants and accounting firms. To drawing out what makes you an accountant unlike any other, so we can help you display that, so your potential clients can make the best decision for the accountant they need.