YOU WANT IT TO BE RIGHT
WHAT DO I GET?
When the relationship and outcomes are right, you’re willing to invest what is needed to get there. What you want to know now is, will this be worth it? Will it deliver the return you want? You want to be clear about how it all works and in what order. What’s the big picture?
GO AT YOUR PREFERRED PACE
HOW FAST DO YOU WANT TO MOVE?
Like any journey, you can take your time or move at top speeds, depending what you’re ready for and how much preparation you’ve done. For more advanced or mature accounting firms, you may work through multiple areas of the map at the same time. For smaller or newer firms, you may need to go a little slower. You’d rather things done right than done rushed.
Dig in, explore, discover, and reveal who your firm truly is, and the marketing which will reflect you accurately. Start with the Accelerator coaching group.
Group Accelerator £995
Foundations workshop £2995
WHAT ARE THE ACTUAL PRICES?
SHOW ME THE MONEY
We are proud of our pricing and it has been created to allow us to do our very best work for and with you. When you work with PF you get a full creative team – content writers, designers, strategists, relationship managers, web developers, and more.
We appreciate it’s helpful to know if you’re talking hundreds or thousands or hundreds-of-thousands, so here are some ranges to give you a sense of what you could be paying.
12 week group coaching to see the whole structure of marketing, create content and get feedback, and be encouraged in a small group of accountants who feel like you feel. Group intakes start in February, May, and September.
- You aren’t sure where to start
- You want to start small, start safe
- You aren’t in a rush
12 week intensive, with sessions delivered individually to you. Delivered by one of our Client Marketing Managers with support from the PF team.
- You’ve done work already on your own
- You want to go big or go home
- You don’t want to wait for the next group intake
FOUNDATIONS: DISCOVERY TRACK
Four deep dive sessions to help you identify and document your goals, talk through how your brand reflects your firm, identify the changes needed in your website, and build a marketing plan.
- You’re a group Accelerator graduate
- You have a lot to consider about where your firm is
- You are interested in a brand or website project
- You aren’t in a hurry
FOUNDATIONS: MASTERY TRACK
Four deep dive sessions to help you connect your marketing with your personal and business goals, talk through how your brand reflects your firm, identify the changes needed in your website, and build a marketing plan. You’ll move faster than the Discovery track with a session every week.
- You’re an Intensive graduate
- You are a mature firm with clearly documented goals
- You want to move fast
You’ve started and built a firm. You’ve added systems and processes, hired people, took on clients, lost clients. You changed. And that’s good! But your brand hasn’t changed with these changes. You still have the same name, colours, logo. You don’t know why it’s called what it is, and you don’t know if it matters. When that happens, it means the story your prospects are reading about is an old story. They have to meet you to know who you really are. If you’re relying on meetings to show who you are, your brand has a problem. Because your brand is supposed to do most of the winning over for you.
Going all in. Rebuild a brand to impress people before you even meet them. Includes naming review, concept design, full rebrand, logo guidelines, brand book, mockups, and brand launch support.
- You are open to discussing or reconsidering your firm name
- Your logo, style, and colours are dated and don’t reflect
- You understand the power of an impressive brand
- You love what you’ve seen PF do for others and want it
Range: £12k – £25k+
Like your brand, your website is not for you: it’s for the people you want to work with. Because your buyer needs to build trust (and does this by researching you first), the message and journey of your website matter immensely. And a prospect does not simply get referred to you, get in touch, and decide to work with you. There is a great deal more to it than that, much of which is unseen. What your website is missing is preventing you from connecting to people you would love to work with – but you don’t know they exist.
There are core themes to what makes a good accountancy firm website. Your site still needs to be unique with custom content and design, but there are core elements which must be included based on how the buyer of accountancy firm services buys.
- You’re a relatively new or startup firm
- You don’t have a tried and tested journey for your clients
- You’re still identifying your audience or working on
WEBSITE: CUSTOMER JOURNEY
The entire website is built around the journey your buyer will take: the journey you want them to take, in the right order. Every page is crafted around that journey, every message and call to action is interconnected and fits with your perfect client.
- You know exactly who you serve
- Your brand is clear, confirmed, fresh, and reflects you
- You have a clear sense of the journey your buyer goes
Range: £10k – £25k+
You’re ready and willing to be involved in your marketing, but you need help to make it come to life consistently and with quality content and design. Monthly marketing services mean you are fully supported by an entire creative team – content writers, designers, web developers, strategists, and more – which means your marketing keeps going even when you’re busy or aren’t sure what to do next.
COPILOT & TRACKING
Your monthly co-pilot report is like management accounts for your marketing. Thvis custom report tracks your marketing numbers on a monthly basis. You’ll work with the PF team to interpret your numbers so you can use them as a guide for your strategic marketing decisions.
CREDITS: CONTENT & DESIGN
Marketing credits are the currency we use at PF to estimate the content and design work we do with you. They give you the flexibility to create whatever you need for your marketing each month and all credits work is custom to your firm.
Get unlimited small website management tasks for your WordPress site, such as blog posting, small wording changes, image changes, content edits, and more.
SOCIAL MEDIA POSTING
Custom social posts created, written, scheduled, and posted on your behalf to Facebook, Twitter & LinkedIn on a daily basis, including images & hashtags. You approve all posts.
HERE TO LISTEN. HERE TO DIRECT.
SALES CAN BE A DIRTY WORD
“Sales” is simply the opportunity to listen to you, help you uncover your ultimate need (it may not be what you think it is), and show you which services will help deliver on that. If you aren’t sure, ask more questions. If we aren’t a fit, our marketing has worked perfectly. And if we are a fit, we’re excited to get started.
Here are a few promises for you:
You wouldn’t send a proposal without helping a prospect understand how it works and whether it’s for them. In the same way, the purpose of our discovery call is to understand where you are now, where you want to be, and what is the most efficient way for your firm to move through the marketing map. Every firm is different, and you don’t want to sign up for anything you don’t need or which isn’t right for you.
STILL NOT SURE?
QUESTIONS & FEARS
Even coming to this page you may be thinking, “Everything sounds great…but will it work FOR ME?” You’ve tried this before. Worked with other marketers and agencies. You have a few wonderings, or you may feel really nervous about spending so much without a guaranteed result.