YOU WANT IT TO BE RIGHT
WHAT DO I GET?
You’re willing to invest what is needed to get the return. What you want to know now is, how does it work, and in what order. What are you spending now, and what other costs will come later?
GROUP COACHING
Join a small group (15 to 20) of your fellow accountants over 8 weeks. You’ll master the marketing framework, create content, get expert feedback, and ultimately do marketing that attracts more of the clients you love.
Helpful if:
- You aren’t sure where to start
- You’ve made a change (new firm, new marketing person)
- You appreciate community and want to hear what others are doing
£895 / $1095 +VAT
FIRM INTENSIVE
Focused, one to one sessions for your firm only (including team). Allows you to be open about your firm, clients, opportunities, and data.
Work with Karen Reyburn, author of The Accountant Marketer & creator of PF’s Marketing Accelerator.
Helpful if:
- You’ve done work already on your own
- You want to go big or go home
- You don’t want to wait for the next group intake
£3,995 +vat / $5000
FOUNDATIONAL GAP ANALYSIS
Deep dive sessions with the PF strategists. Come away knowing what marketing is best for your firm to do, and in what order, to achieve what you want.
You might already know what you need: this will confirm what you’re doing well, and what is missing – from your ideal client’s perspective. That way we can leap into the best marketing for you (not just any marketing).
This is for you when:
- You want monthly marketing support (these sessions are months 1&2)
- You know your firm, and want your marketing to match that, or
- You need to review your brand or website, or
- You want to do some marketing but you’re not sure what
£4,595 / $5800 +VAT
Your firm has changed over the years: but your brand hasn’t fully changed with it. You have the same name, colours, and logo you’ve always had. This means the story your prospects are reading about is an old story, so they need to meet you to find out who you really are.
Brand adjustments (whether they are small ones, like the toolkit, or a full rebrand with name change) can help you reach the type of clients you really want.
FULL REBRAND
Rebranding allows people to be impressed before they even meet you. Includes brand strategy & research, followed by concept design, logo creation, brand book, mockups, and brand launch support.
Helpful if:
- You aren’t getting the quality of leads you want
- Your logo, style, and colours are dated
- You’re reconsidering your firm name
- You aren’t proud of your brand (and wish it looked like others you’ve seen)
Your website is not for you: it’s for the people you want to work with. Your buyer needs to build trust, so they research you first. The message and journey of your website matter immensely.
We’ll also consider your current website data & analytics (if any) and how we can improve those. If your current website isn’t attracting the right leads for your firm (or any at all), talk to us about it.
WEBSITE DESIGN & BUILD
Your new site will not only better reflect you, but will be built to help your buyer get the information they need. Structure, menu, pages, and design will be considered from the buyer’s perspective: and we’ll set up the analytics you need to see how your new site is delivering.
Helpful if:
- You know the kind of client you want to reach
- Your brand is clear and fully reflects who you are today
- You aren’t tracking analytics or making regular changes to your site
- You’re pretty sure your existing site is actually sending people away
From £11,995 / US$17k
You’re ready and willing to be involved in your marketing, but you need help to make it come to life consistently and with quality content and design. Monthly marketing services mean you are fully supported by an entire creative team – content writers, designers, web developers, strategists, and more – which means your marketing keeps going even when you’re busy or aren’t sure what to do next.
ANALYTICS, TRACKING, AND REPORTING
This provides an ongoing strategic relationship as well as all the marketing analytics you need to know about. Like management accounts for your marketing, we’ll track the data relevant to your marketing goals, and work with you throughout the month to interpret those numbers and help direct the actions which will get the results you need.
£895+VAT / US$1000 – per month
STRATEGY: MEETS & ACCOUNTABILITY
Once you’ve completed the Gap Analysis (as month 1 of our marketing partnership), you’ll have a dedicated Marketing Strategist you’ll meet with monthly. They’ll help you interpret your marketing data, and keep you on track.
This also includes the input & support of all the PF marketing strategists, in areas such as branding, content, SEO, ads, and more.
Included with Analytics
IMPLEMENTATION: Marketing credits
You have a block of “marketing credits” available each month to use for any marketing action – content writing, social media posting, template design, lead magnet creation, website pages, and more. All the work we do is custom to your firm. Start from 16 credits per month.
£1,760+VAT / US$2400 – per month
WEBSITE MANAGEMENT
Get unlimited small website management tasks for your website, such as blog posting, small wording changes, image changes, content edits, and more. Also includes SEO and safety checks.
£695+VAT / US$850 – per month
HERE TO LISTEN. HERE TO DIRECT.
SALES CAN BE A DIRTY WORD
“Sales” is simply the opportunity to listen to you, help you uncover your ultimate need (it may not be what you think it is), and show you which services will help deliver on that. If you aren’t sure, ask more questions. If we aren’t a fit, our marketing has worked perfectly. And if we are a fit, we’re excited to get started.
Here are a few promises for you:
You wouldn’t send a proposal without helping a prospect understand how it works and whether it’s for them. In the same way, the purpose of our discovery call is to understand where you are now, where you want to be, and what is the most efficient way for your firm to move through the marketing map. Every firm is different, and you don’t want to sign up for anything you don’t need or which isn’t right for you.
STILL NOT SURE?
QUESTIONS & FEARS
Even coming to this page you may be thinking, “Everything sounds great…but will it work FOR ME?” You’ve tried this before. Worked with other marketers and agencies. You have a few wonderings, or you may feel really nervous about spending so much without a guaranteed result.
What if I start a big project or monthly marketing and realise I need something else?
We understand this feeling and have set up the Gap Analysis to make sure you’re doing the right thing – for you. Instead of presuming we both know the next step, we double check what the numbers are telling us. What kind of leads are you getting? Who is the perfect client, and what do they spend? What do they want to know about your firm?
We’ll also look at your existing brand and website, and identify what marketing assets you have (and which you need). This will make it very clear where to begin, and we’ll have the base numbers to track against so you can see progress. Learn more about the Gap Analysis here.
I just want marketing done for me. Can you do this?
Our question for you in reply is, what does “done for you” actually look like? If it looks like working together with us to create the marketing you really need, then yes, absolutely! Your collaboration is critical, because we need to understand who you are and the relationship you have with your clients. So “done for you” does include sharing your ideas, and giving bullet points or notes or videos, and giving feedback.
But if “done for you” looks like us creating content without any input from you, or making things happen without meetings, discussions or feedback, then that’s not us (because it wouldn’t deliver great marketing for you).
Great marketing reflects who you and your firm truly are. To create that, we need your help. It’s more “done with you” than “done for you”: and the results are far better because of it.
You can fill in the discovery form and tell us about you. There’s an option to book a call, too.
What work have you done for other accountants and what results have they gotten?
The best results in marketing come over the long term, with a steady focus in the same direction (“the right way is the long way”, as evidenced by the marketing map!). Our work includes branding, website design and build, monthly content marketing, and coaching and training. The stories we’ve written are more than case studies, more than testimonials or quotes. Read the stories of accountants we’ve worked with over a period of months or years, and understand how their businesses and lives have changed for good.
You can read accountants’ stories here, or read blogs about ROI here.
Ready for a conversation? Fill in the discovery form to tell us about your firm & situation.