WHERE TO BEGIN?
FOLLOW THE MARKETING MAP
Accounting firms who are successfully getting a drip feed of good leads (who become great clients) are led by people who involve marketing at every level of their firm. Here’s how to approach your marketing in a way that works.
SHOW ME THE MAP
HERE ARE THE SERVICES IN ORDER OF THE MARKETING MAP
This is for you if you’re DIYing your own marketing, or you’re still figuring out who your ideal client is and what kind of marketing will reach them. Join a group of 20 other accountants who are working on their marketing, too: and get personal feedback on your marketing from the PF team.
While it’s tempting to self-diagnose, it’s critical to check where you are on the “map” and make sure your marketing is headed in a direction which will get you the results you need. Review your marketing analytics and see where your biggest opportunities are: so you can go after those.
Your brand is more than your logo. It represents everything about who you are as a firm. Your brand does the hard work for you, bringing in the clients you love and speeding up the sales process. Make sure your brand reflects exactly and fully who you are, so there are no surprises.
Your best website is the most truthful and efficient reflection of your firm and the journey your clients will take. It makes the clients best for your firm take action faster, and those who aren’t a fit qualify themselves out. It’s not pretty images and standard pages: it’s the summary of you.
Watch this video to understand the 5 things your website must communicate.
Now you know the gaps & opportunities, it’s time to get monthly marketing support. You have a dedicated strategist as well as an extended creative team who will help you execute this strategy – website pages, lead magnets, social media, ads – so you get the results you need.
When you have the solid marketing foundations of brand, website, and regular content for ideal clients, you’re ready to reach a bigger audience with performance marketing, ads, high level SEO, and deeper analysis. Talk to us about Outsourced CMO work.
Watch the video to learn about how Campaign Marketing could work for you.
GET WEEKLY MARKETING HELP
Get personal feedback & support from our creative team in the 8 week Marketing Accelerator group. Share what you’re working on, make it better, and start getting marketing victories today.