Starting marketing is all very well. But what’s the best order, and why? Based on the success (and failure) of accounting firms we’ve known, this is our recommendation of the order in which you do marketing. Here’s Karen to explain why.
When we looked at the accounting firms getting the best results over the long term, we saw patterns in what they did (compared to those who were not getting great results). Those patterns are reflected in this marketing map. It shows you what to do, and in what order, so you get a drip feed of the very best kind of clients (you almost don’t know where they come from). Some of these firms have too many great leads, so we’re working with them on building waiting lists!
The best place to start is by joining Accelerator to learn how to apply the structure of marketing to your firm.
You can also put yourself on a waiting list for a one to one Foundations Workshop , which will apply those principles to your specific firm.
This is a long video (54 minutes!) and Karen goes through the map in detail so you can understand why it matters so much. You may be tempted to just hurry along and not waste time: and that’s exactly what the map is for. Take the time to learn about how to prevent lost time and poor clients, and how your marketing can truly reflect who your firm actually is.