IT MATTERS HOW
YOU VIEW MARKETING

WHAT YOU KNOW ABOUT MARKETING

AFFECTS YOUR RESULTS

Marketing is far more than an investment of money: it’s an investment in yourself. You deserve to be proud of your marketing, just as you’re proud of your firm.

This approach means being personally involved in your marketing, so it reflects the true you.

So it shows potential clients who you actually are, and brings them closer to a buying decision before they even meet you.

COLLABORATION

Why? Marketing is yours. We don’t do marketing for you, we do it with you.

BETTER NOT MORE

Good marketing divides. It draws in your people, and sends away everyone else. On your behalf.

MARKETING THERAPY

You’ve had bad marketing experiences in the past. We’re sorry that happened to you. Take your time.

ROI: THE LONG GAME

Remove the pressure from one marketing activity and look at the story told by all your business numbers.

THE ORDER OF MARKETING MATTERS:

THE MARKETING MAP

Accounting firms who successfully have a drip feed of good leads (which become great clients) follow a pattern of behaviour and actions. Here’s what to do and in what order, because it works.

THEY WERE WHERE YOU ARE:

HEAR THEIR STORIES

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We’ve done things I never knew we were capable of.

FIONA MCALLISTER, McAllisters

We thought we had to serve everyone that comes to us and it’s like the veil has been lifted from our eyes. It’s given us hope that we can market to attract only the type of people and business we want to work with. WE get to choose.

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I needed people who understood me as an individual.

ANDY SULLIVAN, Complete HQ

I wanted some reassurance and guidance on where to go with marketing and having that constant contact with someone handling marketing gave us fresh ideas all the time.

START TODAY

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