Experiment. Gain momentum.
Repeat.
When you take the time to collaborate in your own marketing, it pays off.
Whether you’re involved in content creation or work with us as a partner, it starts in the same place. Knowing what marketing is, experimenting & trying things out, and getting some quick wins.
How do you want to learn about marketing?
MASTERCLASSES | VIDEOS | GUIDES | WEBINARS | BLOGS
UPCOMING FREE MASTERCLASSES
SMARTER AI MARKETING
Part 1 – Content Creation with AI:
04 DECEMBER, 3PM GMT/ 10AM ET
This first session of our FREE, 3-part AI masterclass will help you understand how to use AI for creating content – strategically, not randomly or sounding like everyone else.
SMARTER AI MARKETING
Part 2 – Marketing Research & Insights with AI: 21 JANUARY, 3PM GMT/ 10AM ET
This second session of our FREE, 3-part AI masterclass will help you understand how to use AI for deep market research, competitive analysis,
and understanding your ideal clients better.
SMARTER AI MARKETING
Part 3 – Tracking Your Marketing Data:
05 FEBRUARY, 3PM GMT/ 10AM ET
This third session of our FREE, 3-part AI masterclass will help you learn which numbers matter and how to use them well.
VIDEOS
GUIDES
BUYER PROGRESSION MODEL GUIDE
The Buyer Progression Model Guide will help you to see the progress your buyer makes. It shows how your marketing takes into account the stages your buyer moves through.
CAMPAIGN PLANNER TEMPLATE
This campaign planner template will guide you through planning and delivering your firm’s marketing campaign, step by step.
BUYER FOCUSED CONTENT GUIDE
A detailed list of the content you as an accountant or bookkeeper most need to create, based on the categories of content your prospects want AND the content most accountants are missing.
29 CONTENT IDEAS GUIDE
Developing and sharing content that’s unique to you will help with yourlead-generation process. Here are our (new and updated!) 29 ideas for types of content to help prospects decide to work with your firm.
BUILDING YOUR PERSONAL BRAND GUIDE
This guide will help you see the difference between your firm’s business brand, and your own personal brand. You’ll also get specific actions to take to help with your Next Big Thing!
NAILING YOUR MARKETING IMAGERY GUIDE
Use this guide to identify what types of images you need to find, be inspired to create your own and get practical instruction on how to make it happen.
MARKETING METRICS GUIDE
A practical guide to tracking the marketing numbers that matter for your firm, and using them to drive better results.
STRATEGIC MARKETING GPT
Built with over 1000 videos, 800+ blog posts, 50+ detailed guides & checklists, the full content of The Accountant Marketer, and the PF strategic marketing methodology.
WEBINARS ON DEMAND
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