To help you be clear about the next marketing step for your firm, start with foundations. This one-to-one workshop will protect you from deciding too quickly on a big project (and changing your mind). It also helps confirm what the next project is, and what will make sure it’s a success.
You’ll work with two PF team members in a series of five sessions. Together you’ll talk about who your firm is and who you serve, and make sure your marketing delivers what they need. (You also get some practical deliverables you can read about below.)
The five sessions you’ll work through, one to one, with the PF team are:
Yes, marketing must deliver results. But based on what? Marketing isn’t just about “getting more leads”. In this session, you’ll share your personal goals and those for the firm, so together we can review them and identify what area of marketing will best support those.
Core to all your marketing is brand. Together we’ll review your values, who you are and who you serve. We’ll also look at your logo, firm name, images, colours, and messaging, and talk about what story your brand is telling prospects. Does it cause them to hesitate, or hurry up?
Now we know the people you serve and the story you want them to know, together we talk about the order you want your clients to follow when they first make contact. What do you want them to know first, to do first? What next? We’ll build a custom structure and identify the pages your site needs (or needs to update).
In this session you share what you’ve tried so far in marketing, what did (or didn’t) work, and what you are experimenting with now. Your deliverable is a detailed action plan, listed in priority order to match those goals you shared in session one.
You have a detailed Compass report sharing who you are, who you serve, how your website will walk visitors through this journey, and all the marketing you’d like to do. Now it’s time to decide who does what. Will you do it all? Work on it with help from PF? Outsource some of it to PF on a monthly basis? Start with a brand or website project? It’s entirely your decision, and everything you’ve received is yours to keep and use.
When I was asked at the Xero Roadshow about marketing, the first thing I thought of was the Accelerator programme from PF. I think I actually used the term “game changer”, which doesn’t sound like me, but it is true! This programme gave me the skills to do some of the marketing myself, but it’s also a process. It helps you focus on who you are as a firm, and who you want to be. Who are your clients? What are their real needs? If you speak to a client, they don’t want accounts. They don’t want a tax return. They want advice, help, and support. This programme will help you figure out how to integrate this into your marketing. If you haven’t yet, sign up!
I’m honestly blown away by how useful the Foundations workshop has been, especially the end product! It’s literally like someone has plugged into my brain and downloaded all the relevant data to my life, business and clients, and then organised it into a tidy database of tasks, timelines and summaries.
The workshop I think would be mega helpful for anyone but especially for someone like me who suffers from chronic archaic ideas… top-level stuff, I think this goes beyond marketing as it’s a hard skill to gently extract these sorts of things from people.
Each session has been a great experience too, I’ve been consumed in thought about what sort of a business/life I want, and why. Something we all should all try to re-align with often.
There is currently a 4-8 week waiting list for all workshops, so get on the list sooner rather than later! As soon as your workshop fee (or deposit) is paid, we’ll let you know where you are on the list and the earliest date for your first session.
You’ll get some preparation questionnaires and homework to do, so your waiting time is used well.