THE PRINCIPLES OF MARKETING
AT YOUR OWN PACE
You want to do the right things in the right order in your marketing so you can consistently attract and retain only the clients you love to work with.
This “Do It Yourself” marketing course for accountants is a series of 12 short videos delivering the core concepts from The Accountant Marketer book. It will help you to begin applying the principles of content marketing to your accounting firm: what works, what doesn’t and what to do in what order.
Watch this video from Karen (5 mins), author of The Accountant Marketer, to learn what’s included in the course, how it’ll help you stay accountable and the impact it will have on your firm’s marketing.
12 ELEMENTS OF CONTENT MARKETING
You’ll move through the course at your own pace starting with your onboarding video, and then moving through the 12 videos and homework. By the end, you’ll have the big picture of how marketing can deliver results for accountants.
1 AUDIENCE
2 ISSUES
3 CORNERSTONE
4 BRANDING
5 DESIGN
6 WEBSITE
7 EMAIL
8 FOLLOW UP
9 BLOGGING
10 VIDEO
11 SOCIAL MEDIA
12 CAMPAIGNS
Curious about how it works?
Watch the start of the first video to get familiar with how Audience impacts your marketing
WHAT’S INCLUDED?
READY TO GET STARTED?
You can sign up for this marketing course for accountants anytime for £295 (+VAT) and start right away!
Click the below button to complete your payment and access the course materials right away.
STILL DECIDING? NEED MORE INFO?
YOUR QUESTIONS ANSWERED
How is this different from any other courses I’ve signed up for?
You’ve likely signed up for marketing courses in the past and felt like you haven’t got as much value as you’d have liked. You’re hesitant to sign up for “yet another course” and waste more time and money. The good news? We thought about this when building the course, and here’s a few ways this will not be the same experience:
• Kickstart call with Karen: With 20 years of experience of working with accountants, and as author of the Accountant Marketer, you can book a kick start call anytime during the course to get direction, support, ideas and accountability.
• Join the PF community: An opportunity to connect with other accountants who are having similar conversations and are going through the same things as you.
• The Accountant Marketer workbook: Apply the marketing principles you need to your own firm using your course workbook.
How much time do I need to invest in the course?
We suggest you set aside 30 minutes per week to watch one video, fill out your Accountant Marketer workbook and chat with the PF team in the Slack channel.
How much does the course cost?
The course costs £295+VAT, and you’ll have lifetime access to the videos and workbook!
How is the course different from The Accountant Marketer book?
This course covers the same 12 elements of content marketing included in the book, instead delivered in 10-minute videos by the author. This allows you to watch, pause, and re-watch whenever you want and need, so you can quickly get to the one core thing you need to take action on (this can take a lot longer when you’re trying to find the right page in the book!).
The videos also feature real-life, visual examples of how accounting firms have applied these concepts (these aren’t included in the book).
The course also includes a momentum call with Karen Reyburn, the author of The Accountant Marketer book and PF Founder. This call can be used as a strategy session, to start planning your next marketing campaign, or get a review of any content you’re working on.
You’ll also get access to the PF Lab Community, where you can join Slack and online monthly action sessions to exchange ideas and experiences with other accountants and bookkeepers.
Are there any live sessions included?
Yes, when you enroll in the DIY Accountant Marketer course, you get access to the PF Lab Slack Community. This means you can join monthly PF Action sessions, where you’ll spend an hour tackling a specific marketing task with support and instant feedback from some of our creative and strategic team.
You’ll also be invited to our Masterclasses, which happen every other month. These sessions cover trending topics in marketing for the accounting and bookkeeping industry, giving you insights on how to improve your marketing and encourage you to take action.