DIY ACCOUNTANT
MARKETER COURSE

THE PRINCIPLES OF MARKETING
AT YOUR OWN PACE

You want to do the right things in the right order in your marketing so you can consistently attract and retain only the clients you love to work with.

This “Do It Yourself” marketing course for accountants is a series of 12 short videos delivering the core concepts from The Accountant Marketer book. It will help you to begin applying the principles of content marketing to your accounting firm: what works, what doesn’t and what to do in what order.

Watch this video from Karen (5 mins), author of The Accountant Marketer, to learn what’s included in the course, how it’ll help you stay accountable and the impact it will have on your firm’s marketing.

12 ELEMENTS OF CONTENT MARKETING

You’ll move through the course at your own pace starting with your onboarding video, and then moving through the 12 videos and homework. By the end, you’ll have the big picture of how marketing can deliver results for accountants.

1 AUDIENCE

2 ISSUES

3 CORNERSTONE

4 BRANDING

5 DESIGN

6 WEBSITE

7 EMAIL

8 FOLLOW UP

9 BLOGGING

10 VIDEO

11 SOCIAL MEDIA

12 CAMPAIGNS

Curious about how it works?

Watch the start of the first video to get familiar with how Audience impacts your marketing

WHAT’S INCLUDED?

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A series of twelve, 10-minute-long videos delivered by our founder and author of The Accountant Marketer, Karen L. Reyburn. Each stage teaches you the must-know essentials for each of the 12 core principles of marketing for accountants

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A workbook you can use to capture your ideas and wonderings as you complete each stage.

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Membership to the PF Community on Slack where you can ask questions, get support and stay accountable

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Examples of how other firms are delivering powerful marketing for each core principle.

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One momentum coaching call with Karen

READY TO GET STARTED?

You can sign up for this marketing course for accountants at any time, and get started straight away!

If you buy the course on or before 28th June 2024, you’ll pay the early bird price of £195+VAT. (The price will increase to £295+VAT after this date).

Click the below button to complete your payment and access the course materials right away.

STILL DECIDING? NEED MORE INFO?

YOUR QUESTIONS ANSWERED


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How is this different from any other courses I’ve signed up for?

You’ve likely signed up for marketing courses in the past and felt like you haven’t got as much value as you’d have liked. You’re hesitant to sign up for “yet another course” and waste more time and money. The good news? We thought about this when building the course, and here’s a few ways this will not be the same experience:

• Kickstart call with Karen: With 20 years of experience of working with accountants, and as author of the Accountant Marketer, you can book a kick start call anytime during the course to get direction, support, ideas and accountability.

• Join the PF community: An opportunity to connect with other accountants who are having similar conversations and are going through the same things as you.

The Accountant Marketer workbook: Apply the marketing principles you need to your own firm using your course workbook.


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How much time do I need to invest in the course?

We suggest you set aside 30 minutes per week to watch one video, fill out your Accountant Marketer workbook and chat with the PF team in the Slack channel.


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How much does the course cost?

The course costs £295+VAT and you’ll have lifetime access to the videos and workbook!