When you’re planning social media posts, knowing the guidelines and limits by social media platform
First, can we all agree that “chatGPT” does not exactly roll off the tongue. This
Selling feels like something which is primarily for new clients. You got the new client,
This blog is an extract of an interview Karen did with in collaboration with Bethanie
It’s time again for the free GOLDEN TICKET for our 12 week Accelerator coaching
Your website is your marketing hub, the centre of who you are. It belongs only
When it comes to design, you may have looked at a logo or a selection
Team retreats are exactly that: a retreat from the daily work you do as a
Good marketing isn’t about getting more leads. Even if you think you want more leads, often
Recognising the responsibility you hold for your accounting firm’s marketing is one thing. Starting to
The very best video coach is you, recording a video, every day, over and over.
Content marketing means giving actual, real help to people in different forms of content –
As a creative agency providing outsourced marketing services to accountants, you might expect the last
As we keep hearing about being “real” and “authentic” in marketing, and being “more human”
As we read No Rules Rules, or watch a business documentary, or consider applicants who
You’ve read through some of our content, watched a few videos, looked through this very
Your marketing is not for you. Your website, your emails, your social media posts, your
When you fail. When something goes wrong. When the conversation was difficult, or the client
Whenever I travel anywhere, whether it’s for a day or a weekend or a week
It’s happened. That big client you knew was a major portion of your revenue, and
I got distracted this week. I had brilliant new ideas about how to help our
At the beginning it’s “hard work, and saying yes to just about everything”. This is
There is SO much more to question asking (and answering) than we realise. As the
Getting a negative review feels either frustrating or scary or both. I’m presuming the review
“I just trust my gut”, you think. You hire someone you feel right about, and
You just got a new lead. Maybe even a few of them. How do you
Right, you’re going to be serious now. You’re going to focus your energy and attention
When you’ve recently rebranded, and are incredibly proud of the way your new brand shows
This week is the American holiday of Thanksgiving. As a dual British-American citizen, it’s still
I’ve been having various levels of back pain for the past seven weeks. (Just in
Not long after I set up PF, I identified what I saw as the core
You know you need this marketing…thing. A new website. A refreshed (or entirely new) brand.
I believe all humans are creative. It’s a quality we all have - innately from
We don’t like change. No matter how we dress it up, even when sometimes it
You’re considering a rebrand for your accounting firm, which means there are a range of
OK, so you need a “lead magnet”. One of those PDF guides like “10 ways
You know what’s more dangerous than a really sharp knife? A dull one. This week
Writing is a creative thing. It’s often the reason as an accountant you think you’re
In a recent Accelerator session, one of our members said “I notice you always reference
Your clients are really, really thankful for what you’re doing for them right now. You’re
The most significant change happens in small increments, day after day. Month after month, year
Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve
*Did you win a golden ticket code?? Use it here – remember it’s a one
Yesterday I realised for about the third time in two days I spoke to an
Marketing credits are the currency we use at PF to estimate the content or design
Free things, and special offers, are going out everywhere for accountants right now. This isn’t
Accountants are creating content like never before. Your three enemies to marketing – fear, perfection,
As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos,
(A 10 point guide) Think of that question everyone keeps asking you Pull out your
Many of you accountants are (and you never imagined THIS before the current climate!) running
So everyone is working from home now and there are so many tips. So much
There’s a lot out there about how to “use” your coronavirus time. Or your quarantine
Okay, raise your hand (virtually and from a distance) if you’re already sick of all
Question today: “Decided this morning I’m going to setup a Facebook group for my clients,
Question: “We have a new person who’s supposed to start soon. We’re working remotely now,
*IMPORTANT EDIT: We’ve recently become aware of “Zoombombing” which means people hacking into your Zoom
Okay so, the world has gone a bit mad. I had some fears too, and
This week (as you’ll know unless you were living under a rock or not using
Last year I was asked to sketchnote the five values for a company called Diagnostax.
Your accounting firm’s success in marketing is directly relatable to the involvement of your team
At PF, we don’t really have offices. We’ve got an address in the UK, and
Hiring is exciting. You’re taking on new clients and you (and your team) literally can’t
Recently in an Insta story I mentioned I was reading the book “Dare to Lead”
It’s winter, and that means darkness. I live in Scotland, and in the summer it’s
Has this ever been said to you? When you tell someone about a problem you’re
You can get business even though you have an ugly logo. People can still decide
When I buy a book, I do this very odd thing where for a good
The Greatest Showman is one of my favourite films. It’s got catchy music, a great
Sometimes you just don’t know. Or you feel like you can’t. What moves you from
I do enjoy travel, and sometimes get a good bit of work done when doing
On Monday, for the first time in 28 weeks, i stepped on the scale and
Some days, or parts of days, you’re just not productive. You’re not targeting your goals
What happens when you realise your brand isn’t truly reflecting who you are…but you know
My company needs a marketing manager. I’m hijacking my Karen’s notes this week to ask
You know when you get one of those emails or texts that gets your heart
Some mornings, I wake up with a lot of thoughts already swirling around in my
“I like this island, because it slows you down whether you want to or not.
Still on holiday this week (now I’m on the Isle of Skye). So instead of
I’m on holiday on the Isle of Mull (my favourite island of them all). So,
I get stuff done on deadline. But only when the deadline involves other people. Deadlines
Your buyer needs captions to engage faster with your videos. Think about how you watch
My new favourite leggings are from a company called Sweaty Betty. I like what they
People hear things when they are ready to hear them. This is a little story
I’ve been thinking for a long time about the creativity of accountants (the good kind).
Grand plans for your firm, know you need to do marketing to get there but
The answer to being more productive may not be more work. It may be rest.
One of the best things you can do in your accounting firm is hire a
“I am confused about the difference between my personal social media and my business social
The more healthy i am, the more healthy my business is. Last week i met
Holiday can be hard to think about when you’re feeling a bit swamped. You want
*EDIT: UPDATED APRIL 2020 with new recommendations! You know PF works only and exclusively with
I set up my business as a 100% remote, virtual business. I did this for
Getting leads is one thing: but what happens when – due to all the marketing
“You need to have the machine, and you also need the human element.” My friend
Sometimes I put off reading (or watching, or attending, or doing) something…and when I evaluate
You’ve just created a beautiful new page for your website and after doing a mini
Waiting to publish is the killer. It’s the killer of new business, of great conversations
When it comes to sharing content, and giving away free stuff: what if you put
You have the time to write. You just don’t recognise it for what it is.
This week I shared a tweet which got (so far) 62 likes and 18 retweets,
