Category Archives: Events

August 2023: Keeping the momentum going in your marketing

For many of us, summer brings a quieter few months in business. Lots of your

PF marketing
June 2023: The power of storytelling in your marketing

June’s PF marketing update brings an enjoyable and brilliant day in London at Lab Live,

PF marketing
April 2023: Turning celebrations into quality content

April’s PF marketing update brings the accounting world season of awards. It’s been brilliant to

Get your custom social media template (and book) with Accelerator

When you sign up for the next Accelerator coaching group by 31st January 2023, you

PF marketing
October 2022: Celebrating new connections and award winning clients!

Grab yourself your cosy beverage of choice and have a read through the highlights of

August 2022: What’s new for you this month?

New team members, new challenges, new Accelerator coaching group and new weekly resources…there’s a lot

July 2022: Recognising the joy of in-person meet ups

I’m writing this fresh from my very first Xerocon! What an amazing few days myself

June 2022: Creating and building connections

  June has been an exciting and busy month for us at PF! Two new

April 2022: It’s all in the planning

We got asked last week: how much time we thought was spent on the planning

people in yellow and green t-shirts in front of Edinburgh castle
March 2022: The power of focusing on actions

  In preparation for our team retreat this week the whole PF team, and some

October 2021: Events: getting back into attending, planning and enjoying them

Award ceremonies, conferences and in our case, a PF Scottish contingent brunch in Edinburgh… this

blue and yellow jellybeans
September 2021: Embracing the power of video in your marketing

September’s monthly update introduction looks slightly different than usual. Here’s a video from Steph sharing

zoom webinar
Cheat sheet on running a Zoom webinar

*IMPORTANT EDIT: We’ve recently become aware of “Zoombombing” which means people hacking into your Zoom

brad burton xerocon
Use storytelling to simplify your firm’s message and move prospects to action

Storytelling isn’t all about you. Before we get into specific tips on how to use

The travel list: how to get things done when you’re out of pattern

I do enjoy travel, and sometimes get a good bit of work done when doing

xero roadshow event
How do I know if I’m ready to work with a business or app I met at an event?

It’s the start of ‘event season’ for our clients and friends in the accounting industry.

xero roadshow event
How do I know if I’m ready to work with a business or app I met at an event?

It’s the start of ‘event season’ for our clients and friends in the accounting industry.

Webinar leads
How many registrations and leads can I expect from an online event or webinar?

Delivering an online event is significantly different from a live event. I’ve provided webinars for

Accelerator live
We’re planning a small event. How do we drum up interest, get registrations, get leads?

You want to run an event, but you aren’t delivering the next Xerocon. There’s no

Sketchnotes from QuickBooks Connect San Jose

When you attend a conference, it often starts out with great enthusiasm and finishes with

Advice for Xerocon London 2018: Use your phone

For all the accountants going to Xerocon London this November, if you want to get

Xerocon competition
Xerocon London: Win a video pack that turns your mobile phone into a traveling studio

The count down to Xerocon London is on! Now.. for even more excitement: how do

Deeper Weekend 2018

Wow! Deeper Weekend was amazing! Here’s a few sketchnotes from the sessions I loved!

Why you need to send your marketing person to that conference
Why you need to send your marketing person to that conference

  Those who are marketing managers for accountancy firms can have a tough job. In

recruiting for accounting firm
How to run a “they ask you answer” workshop in your accountancy firm

I’m so proud of all the accountants lately who are not only reading “They Ask

CMA live PF team
In company with some of the sharpest marketing minds around

As one of the Profitable Firm’s content writers, attending my first CMA Live was a

CMA Live 2018 stage
My First CMA Live Conference!

So, how did I get myself in CMA Live this year? Well it’s all thanks

How can I get more people to attend?
I’m getting a bit worried about my event. Registrations are low. How can I get more people to attend?

Delivering an event for your accountancy firm is an exciting and nerve-wracking venture. Your thoughts

How Xero puts on such an excellent event (and how your accounting firm can too)

For accountants, attending an event like Xerocon is a highlight of the year. Many firms

Xerocon London – get ready!

The countdown to Xerocon London is well and truly on! The event is huge: amazing

Xerocon top swag
Xerocon London: SWAG to look out for!

Xerocon London has sold out and looks set to be even bigger this year! Great

Xerocon Marketing Tips
How to use Xerocon to make your marketing – and your accounting firm – better

For those who are going to Xerocon London in a few weeks’ time (or if

Social media during events
Make the most of Xerocon through social media

Events like Xerocon are fantastic for getting accountants revved up with lots of new ideas

Team members Xerocon
How many team members do I bring to Xerocon London?

You’ll notice I’m presuming that as an accountant in the UK, you’re going to attend

karen reyburn marketing leadership
How accountants can better prepare for a conference or exhibition

You will get far more from being part of a conference or exhibition when you

CMA content
Karen’s CMA live sketch notes

Marketing events are something that accountants need to be attending. (Read the full post here.)

The best 5 marketing events for accountants (and the top ONE that you must attend)

This has been written as a linked article to “Why accountants need to attend good

CMA events
Why accountants need to attend good marketing events (and which ones to attend)

One of the things I want you to do as an accountant this year is

infusioncon 2017 phoenix
Why invest in sending your accountancy team members to live events?

I’ve been lucky to have the opportunity to attend ICON 2017 (the Infusionsoft conference in

Remote, digital, and machine learning: The Xero Roadshow overview

Because many of our clients use and love Xero, we took some time out to

Xerocon 2016 Day One: Content, community, and clients

I would say Xerocon day one is just ending, but it’s more apt to say

7 reasons you need to attend Xerocon

It’s my professional opinion that Xerocon is THE technology conference for accountants. And, having been

BITE
On BITE 2015 and the power of events by accountants

Last week one of our clients ran what one of the Xero team remarked was

Thoughts on Accounting Web’s Practice Excellence Conference #PEP15

This week I had the opportunity to be part of the AccountingWeb Practice Excellence Conference

Xero Roadshow: Brighton and Birmingham

Over this and the next few weeks I’ll be presenting at a series of Xero

Pros and cons of running a webinar for your accountancy firm

Following on from last week’s tip about running webinars, today we’re going to look at

Preparing to deliver webinars for your accountancy firm

So, you’re thinking about delivering a webinar (or a series of webinars) for your accountancy

Paul Redmond of RDA shares his outsourced marketing experience

We were busy with the iphone video testimonials at Xerocon 2015. It was such an

Thoughts from Xerocon on High Performing Accountancy Firms

After spending two days at Xerocon London this week, I was struck almost forcibly by

Thoughts on Xerocon, Day One

I have five minutes while getting ready for the Xerocon Awards Dinner, and I thought

Google and SEO for Accountants at the ICAEW Growing Your Practice

Yesterday I had the opportunity to speak to a group of ICAEW accountants about Google

Dominate, Don’t Dabble

Every once in a while I hear a phrase that just sticks with me. I 

Social Media for Accountants – A Recap of Karen’s ICAEW talk

This week I was one of the speakers at the ICAEW Practice Expo in London,

Social Media for Accountants at the ICAEW Practice Expo 2014

I’ve recently been asked to speak at the ICAEW Practice Expo in London on the

Networking Made Easy….with Legos

This week we came across a brilliant post by our friend Andy Bounds, on networking. 

Thoughts on ICON14 for Accountants: Culture Matters

After 3 years of using Infusionsoft for our marketing and CRM system, this year I

Thoughts on Xero after attending Xerocon London

Yesterday I spent the day with 400+ accountants at the Brewery in London at the

How to deliver a networking event that is useful to your firm and your attendees

Commenting on a recent LinkedIn post about great networking event ideas got me thinking –