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Events, Plans & Strategy

Deeper Weekend 2018

Posted on October 30, 2018February 21, 2022 by Karen Reyburn

Wow! Deeper Weekend was amazing! Here’s a few sketchnotes from the sessions I loved!

Why you need to send your marketing person to that conference
Xerocon London: Win a video pack that turns your mobile phone into a traveling studio

We are PF. You are PF.
Sharing our stories and your stories


“We onboarded over 70 new clients in tax season
“We onboarded over 70 new clients in tax season - all premium, no cheap. And that compares to I think 50 last year. I got no junk this year - like none. Having the prices on the website was really good. If they balk at the price than we're done - it's right there. Even existing clients that have said something about the price - I've said - this is the price if you're new - you ARE getting a legacy pricing. So they're like “okay, let's move on from that conversation”. Love this win for @titaniumhq.ca 🔥 Jamie partly attributes this win to including pricing information on this website! This helped: 1. Qualifies out people who can't afford his services 2. Helped current/legacy clients understand pricing Keep up the great work 👏🎉 #client #win #victory #pricing #value #clientwins #website #onboarding #marketing #success

Whether it’s their mum, their uncle or their nei
Whether it’s their mum, their uncle or their neighbour… how often do you end up redoing the work and not charging for it? 🫣 Use marketing to SHOW your clients the value in their #accountant being responsible for all the numbers 🙌 and the consequences when they get someone inexperienced to do it 🤪 And charge what you’re WORTH for the work 🌟 If you need help using marketing to show your value, fill out our discovery form on our website and book a chat with one of the team! 💪 #bookkeeping #clients #accountants #value #worth #accuracy #marketing

🔥 Brand books 🔥

Your #brand is the identity
🔥 Brand books 🔥 Your #brand is the identity of your accounting firm 💪 It's how you communicate who you are, how you speak, who you serve and how you do your best work 💛 Your brand makes a promise to your clients and shows them the experience they'll have working with you. Because brand is SO fundamental to your firm, you need to have a place where you gather together all your brand guidelines and details so you can share them easily with your team, designers, content writers, marketing partners... This will help you to have consistency across all of your marketing and be certain everyone is working from the same brand 🙌 You can check out some of the brand books we've created for #accounting firms via the link in our bio, and if you'd like to have a chat with us about creating a brand book for your firm, hit 'Start today' on the our website! ✅ #brand #books #consistency #experience #promises #delivery


📢HIRING for Marketing Assistant 📢

Applicati
📢HIRING for Marketing Assistant 📢 Applications are still open for our next superstar to join the #marketing team! 🔥 This role has responsibility for supporting in the creation of #marketing deliverables and tailoring all our marketing activity to help more accountants and bookkeepers find PF and get the marketing support they need and want 🙌 You'll be great for this role if you: ✔ Have minimum 2 years experience of working in a marketing role ✔ Enjoy building relationships with people ✔ Are excited to join a collaborative team ✔ Like working remotely ✔ Would love to have a varied role which uses a variety of skills across a range of projects You'll also be: 🔥 Passionate 🤝 Collaborative 🗣 A great communicator 😍 Creative The first stage is submitting a 3 MINUTE VIDEO sharing a little about yourself and why you'd be great for this role. You'll find more details via the link in stories & our bio! No marketing people were harmed in the making of this post 😆 Please share this with anyone who you think would be a great fit for our team and for this role! 🌟 #hiring #marketing #assistant #role #career #creative #agency #team #accountants #bookkeepers


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  • Marketing Map
    • Philosophy
  • Meet Us
    • Careers
  • Coaching
    • Accelerator
    • PF Lab
  • Pricing
  • Our Services
    • Foundations
    • Branding
    • Websites
    • Monthly Marketing
  • Client Stories
  • Blog
    • Free resources

  • SIGN UP HERE