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What marketing can we automate, and what do we need to keep manual?
- Camilla Duggan
- Sep 6, 2019
- 163
You might remember a while back we wrote a blog about the onboarding process and called it ‘The Machine With the Human on Top’. The blog talks through the importance of creating an experience for your client by using a balance of automation and personal touch. Onboarding is just one element of your marketing. What […]
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What do I do if a client relationship goes cold?
- Camilla Duggan
- Aug 30, 2019
- 163
We’ve talked about what to do when communication goes cold after you send a proposal. But what if you get ghosted by an existing client in the middle of your work with them? You’re past the sign-up. You found the right solution to their problem. The work has kicked off and everything is going smoothly […]
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Is defining and implementing a niche something that needs to take a long time?
- Karen Reyburn
- Apr 18, 2019
- 163
If having a niche makes you more profitable, you want to get to the new profits as soon as possible. So how long does it take? The answer (to this and every marketing question) is of course “it depends”. It can take a really long time, and it can also be really fast. Depending! A […]
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Defend or dive deeper
- Karen Reyburn
- Apr 13, 2019
- 163
When you identify something about yourself that’s different, something that tempts you to feel is “not as” (not as good , not the same as others), what do you do with that? Do you… …defend or …dive deeper? For the past year or so we’ve been talking within the PF team about the concept of […]
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Is this a good enough niche? Does it need further refining?
- Karen Reyburn
- Apr 4, 2019
- 163
(C) Karen L Reyburn 2019 When you’re exploring niche options, you begin to do some work and then wonder….is this good enough? Specific enough? Does it qualify as a niche? A niche is a targeted, focused area that you understand and serve particularly well. Although choosing an industry is the easiest and simplest niche choice, […]
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Onboarding: The machine with the human on top
- Tom Wardman
- Mar 15, 2019
- 163
Recently, I was talking to one of our accounting firms who has put a lot of effort into their onboarding process over the past couple of months. “We’re onboarding clients like crazy and now we want to start looking at experience,” they said. They explained how even though a large portion of their onboarding process […]
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“…I wanted to know the story those numbers were telling me.”
- Karen Reyburn
- Mar 9, 2019
- 163
Last week my accountant said something that has stuck with me – and come back to me – every day since he said it. I traveled, attended a lot of events, met amazing people and re-connected with ones i knew already, had new business opportunities… and yet the one thing that stands out in my […]
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When outsourcing your marketing doesn’t work
- Karen Reyburn
- Mar 1, 2019
- 163
Outsourcing – of anything – is often a yes-or-no situation. It either works, really really well – delivers what you need, at a lower cost or greater speed than you could do it internally – or it fails miserably and you get a bit disillusioned with it. At PF, we’re the outsourced marketing people. But […]
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The risk of niche: What if the work becomes boring?
- Karen Reyburn
- Feb 28, 2019
- 163
One of the most common statements made to me by accountants is that they really enjoy the fact that most of their clients are different. “We don’t have a niche,” they tell me. “We work with dentists and architects, landlords and marketing agencies, breweries and electricians, carpenters and consultants. And we love the variety.” They […]
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Basic guide to Google Analytics reports for accountancy firms
- Jenn MacKinnon
- Feb 13, 2019
- 163
Tracking your website traffic and engagement is going to give you an insight into how it’s performing: so you can make informed decisions based on the data. You’ll then be able to tweak your marketing campaigns to drive traffic to another page, assess what’s not working well and why, as well as see what is […]
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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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