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Try sitting in the same place at the same time every day

Try sitting in the same place at the same time every day
Try sitting in the same place at the same time every day

The most significant change happens in small increments, day after day. Month after month, year after year. In the past year, I’ve lost over 52 pounds (almost 4 stone) by counting calories every single day. Walking, every single day. Cutting out sugar, and choosing not to eat it every single day. In the past 6 […]

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How do I organise my content ideas so I know what to write, and when?
How do I organise my content ideas so I know what to write, and when?

You may be writing more than usual at the moment, even if it’s just a few blogs or emails, because it feels urgent, considering what’s going on in the world.  Accountants have seen some incredible results lately as a result of continually providing relevant content to their target audience. New leads and sales, increased income […]

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The direct link between accountant content and better marketing numbers
The direct link between accountant content and better marketing numbers

Accountants are creating content like never before. Your three enemies to marketing – fear, perfection, and time – have been wiped out. You have bigger things to fear, no one cares if your blog post is perfect, and you’re just making time wherever you can find it, because you have to. This content you’re creating […]

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What do you do when your plans are changed for you?
What do you do when your plans are changed for you?

This week (as you’ll know unless you were living under a rock or not using the internet), QBC London was cancelled out of “an over abundance of caution” with the current #coronavirus situation. Protecting people, just in case. Making that kind of decision in the first place has to be really hard. I’m sure they were discussing […]

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6 ways to start (or continue) to learn marketing into 2020
6 ways to start (or continue) to learn marketing into 2020

This is a pre-emptive blog post. Right now most of you are head down in tax work, trying to fend off everything else that dares to get in your way. Stay strong.  I know from experience once taxes are done and you’re back in the land of the living again – you’re going to want […]

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I will not let the dark days (of winter) bring me down
I will not let the dark days (of winter) bring me down

It’s winter, and that means darkness. I live in Scotland, and in the summer it’s almost never dark at all. The sun comes up so early (and so calmly) that you hardly even notice – even if you stay up or get up to watch it, there’s just sort of a general lightening of the […]

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You don’t need everyone to love you. Just a few good people
You don’t need everyone to love you. Just a few good people

The Greatest Showman is one of my favourite films. It’s got catchy music, a great cast, and a solid message about not letting business and money take over.  And it’s got some good solid quotes that made me stop and think, especially this one when Hugh Jackman’s character is rushing off to yet another round […]

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What marketing can we automate, and what do we need to keep manual?
What marketing can we automate, and what do we need to keep manual?

You might remember a while back we wrote a blog about the onboarding process and called it ‘The Machine With the Human on Top’. The blog talks through the importance of creating an experience for your client by using a balance of automation and personal touch. Onboarding is just one element of your marketing. What […]

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What do I do if a client relationship goes cold?
What do I do if a client relationship goes cold?

We’ve talked about what to do when communication goes cold after you send a proposal.  But what if you get ghosted by an existing client in the middle of your work with them? You’re past the sign-up. You found the right solution to their problem. The work has kicked off and everything is going smoothly […]

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Is defining and implementing a niche something that needs to take a long time?
Is defining and implementing a niche something that needs to take a long time?

If having a niche makes you more profitable, you want to get to the new profits as soon as possible. So how long does it take? The answer (to this and every marketing question) is of course “it depends”. It can take a really long time, and it can also be really fast. Depending! A […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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Many accountants are using @canva to design images for social media & marketing – here's how to use Canva better! wearepf.com/7-design-tips-… Marketing tip by @PF_chryzia who does all the designs for PF and our clients!

test Twitter Media - Many accountants are using @canva to design images for social media & marketing – here's how to use Canva better!   https://t.co/F1dtAvtHoy 

Marketing tip by @PF_chryzia who does all the designs for PF and our clients! https://t.co/woyHZpDIjT

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