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I will not let the dark days (of winter) bring me down
- Karen Reyburn
- Nov 30, 2019
- 163
It’s winter, and that means darkness. I live in Scotland, and in the summer it’s almost never dark at all. The sun comes up so early (and so calmly) that you hardly even notice – even if you stay up or get up to watch it, there’s just sort of a general lightening of the […]
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You don’t need everyone to love you. Just a few good people
- Karen Reyburn
- Nov 9, 2019
- 163
The Greatest Showman is one of my favourite films. It’s got catchy music, a great cast, and a solid message about not letting business and money take over. And it’s got some good solid quotes that made me stop and think, especially this one when Hugh Jackman’s character is rushing off to yet another round […]
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What marketing can we automate, and what do we need to keep manual?
- Camilla Duggan
- Sep 6, 2019
- 163
You might remember a while back we wrote a blog about the onboarding process and called it ‘The Machine With the Human on Top’. The blog talks through the importance of creating an experience for your client by using a balance of automation and personal touch. Onboarding is just one element of your marketing. What […]
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What do I do if a client relationship goes cold?
- Camilla Duggan
- Aug 30, 2019
- 163
We’ve talked about what to do when communication goes cold after you send a proposal. But what if you get ghosted by an existing client in the middle of your work with them? You’re past the sign-up. You found the right solution to their problem. The work has kicked off and everything is going smoothly […]
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Is defining and implementing a niche something that needs to take a long time?
- Karen Reyburn
- Apr 18, 2019
- 163
If having a niche makes you more profitable, you want to get to the new profits as soon as possible. So how long does it take? The answer (to this and every marketing question) is of course “it depends”. It can take a really long time, and it can also be really fast. Depending! A […]
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Defend or dive deeper
- Karen Reyburn
- Apr 13, 2019
- 163
When you identify something about yourself that’s different, something that tempts you to feel is “not as” (not as good , not the same as others), what do you do with that? Do you… …defend or …dive deeper? For the past year or so we’ve been talking within the PF team about the concept of […]
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Is this a good enough niche? Does it need further refining?
- Karen Reyburn
- Apr 4, 2019
- 163
(C) Karen L Reyburn 2019 When you’re exploring niche options, you begin to do some work and then wonder….is this good enough? Specific enough? Does it qualify as a niche? A niche is a targeted, focused area that you understand and serve particularly well. Although choosing an industry is the easiest and simplest niche choice, […]
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Onboarding: The machine with the human on top
- Tom Wardman
- Mar 15, 2019
- 163
Recently, I was talking to one of our accounting firms who has put a lot of effort into their onboarding process over the past couple of months. “We’re onboarding clients like crazy and now we want to start looking at experience,” they said. They explained how even though a large portion of their onboarding process […]
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“…I wanted to know the story those numbers were telling me.”
- Karen Reyburn
- Mar 9, 2019
- 163
Last week my accountant said something that has stuck with me – and come back to me – every day since he said it. I traveled, attended a lot of events, met amazing people and re-connected with ones i knew already, had new business opportunities… and yet the one thing that stands out in my […]
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When outsourcing your marketing doesn’t work
- Karen Reyburn
- Mar 1, 2019
- 163
Outsourcing – of anything – is often a yes-or-no situation. It either works, really really well – delivers what you need, at a lower cost or greater speed than you could do it internally – or it fails miserably and you get a bit disillusioned with it. At PF, we’re the outsourced marketing people. But […]
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