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How to test your new great idea for your accounting firm

How to test your new great idea for your accounting firm
How to test your new great idea for your accounting firm

You started your own accounting firm because you have the entrepreneurial spirit. You’re agile. You continually think creatively about ways to grow, expand and bring more revenue into the business. When you get to the point of an entirely new service line, a new brand, a new niche, or something BIG, you get excited. Whether […]

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How to launch a new brand internally in your accounting firm
How to launch a new brand internally in your accounting firm

You’re busy going through a rebrand and you can’t wait to show it to the world. Before you do so, the first people who need to experience your new brand are your team. They’re the ones who will be living out your brand day to day so they need to understand it and see how […]

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How do I choose a tagline for my accountancy firm?
How do I choose a tagline for my accountancy firm?

You’re working on your brand and you have a tagline you’ve thrown around for awhile, or a member of the PF team throws out an idea and you’re wondering – do I need a tagline? How could I use it? Will it make marketing easier? And, most importantly, how do I come up with a […]

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How to win a FREE space in the Accelerator coaching group
How to win a FREE space in the Accelerator coaching group

  It’s time again for the free GOLDEN TICKET for our 12 week Accelerator coaching group. The Accelerator is your place to start. Don’t be deceived though: just because it’s a starting point doesn’t mean it’s basic, or simple. The accountants who join the group are placing themselves at the starting point, but you’re all […]

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Your accounting firm’s journey to a full marketing team
Your accounting firm’s journey to a full marketing team

As a creative agency providing outsourced marketing services to accountants, you might expect the last thing we’d suggest you do is hire a marketing person or marketing team. Actually, that’s exactly what we want you to do. No matter how much an outsourced agency can help you, there’s no substitute for someone (or a group […]

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How can I start marketing NOW?
How can I start marketing NOW?

We like you because you’re ambitious. You are enthusiastic about marketing and you want to do more NOW. Your enthusiasm is an asset – a business opportunity that you can make use of. Marketing when you’re excited about it gets the results you want, so let’s get you going now. You get out what you […]

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Good marketing divides: your website, brand, marketing is not for you
Good marketing divides: your website, brand, marketing is not for you

Your marketing is not for you.  Your website, your emails, your social media posts, your team, your systems: none of them are for you. They all exist, as does your accounting firm, for the people and businesses you serve. Everything you do in marketing will come back to this. Building a website? Make sure you’re […]

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What to do when you lose a client (or multiple clients) and you want to cancel everything
What to do when you lose a client (or multiple clients) and you want to cancel everything

It’s happened. That big client you knew was a major portion of your revenue, and possibly a big risk to take on, has left. Or cancelled. Or gone out of business. Or, you’ve lost several clients all at one time – and most likely, as far as you can tell it’s not from anything you […]

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How do I launch a new service for my accounting firm?
How do I launch a new service for my accounting firm?

Your accounting firm is launching a new service and you want to tell clients and prospects ALL about it. You’re tempted to email your database and tell them about your new service. Hurry, we have a new service! It’s great! Buy now! You think you’ll craft an email to tell them what it does and […]

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How do I deal with someone leaving a negative review for my firm online?
How do I deal with someone leaving a negative review for my firm online?

Getting a negative review feels either frustrating or scary or both. I’m presuming the review is a reflection of a client (or former client) who is disgruntled, and the review itself is angry, inaccurate (at least in parts), bitter, or even point blank lies. Negative reviews do happen, to the best of businesses. It is […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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The start of a new year usually involves setting #goals for the next year. Here's why the goals you set for your firm matter so much for your #marketing ✨👇 wearepf.com/personal-goals…