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How much does it cost to rebrand my accounting firm, and is it worth it?

How much does it cost to rebrand my accounting firm, and is it worth it?
How much does it cost to rebrand my accounting firm, and is it worth it?

You’re considering a rebrand for your accounting firm, which means there are a range of situations you could be in right now: I like my firm name and logo, but I’m open to hearing whether it needs to be updated a little My firm name is traditional or dated and I’m wondering what the benefit […]

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Do I need a business coach?
Do I need a business coach?

It’s an overused and over abused term “business coaching.” Time and again accountants put their hope in a business coach who promises them the world. Often that results in a bunch of gimmicky content and outdated sales tactics. While this might work in the short term- there isn’t a long game in mind- not to […]

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How to name your PDF guide so people actually want to read it
How to name your PDF guide so people actually want to read it

OK, so you need a “lead magnet”. One of those PDF guides like “10 ways to improve your cash flow” – maybe for good measure, “…to improve your cash flow during the Covid crisis”. There. Bam. You’ve got a PDF guide, a title, and all you need is to throw in a few things you’ve […]

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What marketing numbers does your accounting firm need to track and why?
What marketing numbers does your accounting firm need to track and why?

There are a lot of marketing analytics out there, an infinite amount it seems. So choosing which ones to track can be a challenge. It may even lead you to wonder why bother tracking any at all? Or even worse, you may keep trying different marketing actions based on only a few numbers. Potentially losing […]

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Try sitting in the same place at the same time every day
Try sitting in the same place at the same time every day

The most significant change happens in small increments, day after day. Month after month, year after year. In the past year, I’ve lost over 52 pounds (almost 4 stone) by counting calories every single day. Walking, every single day. Cutting out sugar, and choosing not to eat it every single day. In the past 6 […]

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How do I organise my content ideas so I know what to write, and when?
How do I organise my content ideas so I know what to write, and when?

You may be writing more than usual at the moment, even if it’s just a few blogs or emails, because it feels urgent, considering what’s going on in the world.  Accountants have seen some incredible results lately as a result of continually providing relevant content to their target audience. New leads and sales, increased income […]

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The direct link between accountant content and better marketing numbers
The direct link between accountant content and better marketing numbers

Accountants are creating content like never before. Your three enemies to marketing – fear, perfection, and time – have been wiped out. You have bigger things to fear, no one cares if your blog post is perfect, and you’re just making time wherever you can find it, because you have to. This content you’re creating […]

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What do you do when your plans are changed for you?
What do you do when your plans are changed for you?

This week (as you’ll know unless you were living under a rock or not using the internet), QBC London was cancelled out of “an over abundance of caution” with the current #coronavirus situation. Protecting people, just in case. Making that kind of decision in the first place has to be really hard. I’m sure they were discussing […]

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6 ways to start (or continue) to learn marketing into 2020
6 ways to start (or continue) to learn marketing into 2020

This is a pre-emptive blog post. Right now most of you are head down in tax work, trying to fend off everything else that dares to get in your way. Stay strong.  I know from experience once taxes are done and you’re back in the land of the living again – you’re going to want […]

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I will not let the dark days (of winter) bring me down
I will not let the dark days (of winter) bring me down

It’s winter, and that means darkness. I live in Scotland, and in the summer it’s almost never dark at all. The sun comes up so early (and so calmly) that you hardly even notice – even if you stay up or get up to watch it, there’s just sort of a general lightening of the […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Another new face at PF this week is a new UK Client Marketing Manager! Elaine is from Edinburgh but spent the last 9 years in sunny California (some weather adjustment may be required...) Elaine's personal pillars are health, adventure, education, self care, and wine.🏃‍♀️⛰️👩‍🎓❤️🍷

test Twitter Media - Another new face at PF this week is a new UK Client Marketing Manager! Elaine is from Edinburgh but spent the last 9 years in sunny California (some weather adjustment may be required...)

Elaine's personal pillars are health, adventure, education, self care, and wine.🏃‍♀️⛰️👩‍🎓❤️🍷 https://t.co/5w32KlLmWj