Once upon a time, a marketing strategist and an operations lead were working in an
As a senior content writer who writes exclusively for accountants, I spend hours with
If you’ve recently started your accounting firm, you likely want to win some clients before
You’ve recognised you’re not quite ready to make a financial investment in your brand. You
As an accountant, rebranding your firm is a big decision and you’re likely feeling a
According to Mark W. Schaefer, it takes 30 months to start seeing results when doing
You deserve to do work you love with clients you love. But sometimes, some clients
You’ve had an issue with a client. You’re both feeling annoyed and frustrated, and
Selling feels like something which is primarily for new clients. You got the new client,
The short answer to this is YES, if the name fits your brand. If you’re
You CAN choose who you work with. Whether you’re just starting out or you’re an
Any avid Harry Potter fan knows the Golden Trio to be our 3 heroes- Harry,
It’s time again for the free GOLDEN TICKET for our 12 week Accelerator coaching
When it comes to design, you may have looked at a logo or a selection
When you want to increase your revenue, or begin growing your business in a serious
You may have thought marketing wasn’t the best use of your time in the past,
Your accounting firm’s marketing will be the best it can be when your team is
Marketing actions may seem like something you assign or delegate to someone else. Need a
You have big goals this year: maybe you want to bring in more profitable clients,
As the leader of an accounting firm you are responsible for your brand. How you
You’re outsourcing multiple areas such as marketing, social media and website management. You may even
You’re thrilled about your new brand and are ready to share it with the world.
When it comes to outsourced monthly marketing you have many options to choose from and
Team retreats are exactly that: a retreat from the daily work you do as a
Knowing what your firm’s values are, and applying and living them out, is so important
The best marketing is audience focused, which comes from having a strong united brand. To
You started your own accounting firm because you have the entrepreneurial spirit. You’re agile. You
You’re busy going through a rebrand and you can’t wait to show it to the
You’re working on your brand and you have a tagline you’ve thrown around for awhile,
As a creative agency providing outsourced marketing services to accountants, you might expect the last
We like you because you’re ambitious. You are enthusiastic about marketing and you want to
Your marketing is not for you. Your website, your emails, your social media posts, your
It’s happened. That big client you knew was a major portion of your revenue, and
Your accounting firm is launching a new service and you want to tell clients and
Getting a negative review feels either frustrating or scary or both. I’m presuming the review
There’s a big old elephant in the marketing room and it’s called pricing. Pricing is
You had a call with a client you’d like to work with and it went
Right, you’re going to be serious now. You’re going to focus your energy and attention
You want leads and you want them quick. That’s fair enough when you consider the
Accountants, you are troopers. When things get busy, you put your head down and work
You’re considering a rebrand for your accounting firm, which means there are a range of
It’s an overused and over abused term “business coaching.” Time and again accountants put their
OK, so you need a “lead magnet”. One of those PDF guides like “10 ways
There are a lot of marketing analytics out there, an infinite amount it seems.
The most significant change happens in small increments, day after day. Month after month, year
You may be writing more than usual at the moment, even if it’s just a
Accountants are creating content like never before. Your three enemies to marketing – fear, perfection,
This week (as you’ll know unless you were living under a rock or not using
This is a pre-emptive blog post. Right now most of you are head down in
It’s winter, and that means darkness. I live in Scotland, and in the summer it’s
The Greatest Showman is one of my favourite films. It’s got catchy music, a great
You might remember a while back we wrote a blog about the onboarding process and
We’ve talked about what to do when communication goes cold after you send a proposal.
If having a niche makes you more profitable, you want to get to the new
When you identify something about yourself that’s different, something that tempts you to feel is
(C) Karen L Reyburn 2019 When you’re exploring niche options, you begin to do some
Recently, I was talking to one of our accounting firms who has put a lot
Last week my accountant said something that has stuck with me – and come back
Outsourcing – of anything – is often a yes-or-no situation. It either works, really really
One of the most common statements made to me by accountants is that they really
Tracking your website traffic and engagement is going to give you an insight into how
My personal goal for the year ahead is to seriously up my fitness, like most
Setting a marketing budget when you haven’t had one (or much of one at all)
One of the key metrics to track when it comes to your firm’s Twitter is
Several accountants have asked me about referral programmes lately. One client in Canada said, “We
Xero certainly know how to put on a show: Xerocon London was fantastic from start
There are so many people who work with accountants. Consultants, coaches, apps, communities…the options to
Wow! Deeper Weekend was amazing! Here’s a few sketchnotes from the sessions I loved!
So your accounting firm has only gone and won an award! You know there is
Sometimes when you’re busy scribbling your notes down, you miss seeing the full picture, the
The most significant change I’m seeing accountants make is that of accepting that sales and
The three themes in this excellent book are ones I wish for every accountant to
So many accountants say “we’re different”. Many of them actually state it categorically on their
Want to get to grips with your marketing? Keep intending to sign up for the
I was talking to an accountant on Facebook recently, and we were arranging a call
Learning about marketing is all very well: but when do you get the results? When
One of the positives of all this focus on marketing-for-accountants lately is that there are
A few weeks ago I was meeting with clients in Ireland, and we were talking
As an accountant, you’ve identified already that you do need to address your marketing. Of
Okay, you’ve started to address your team’s marketing concerns. You had one conversation or team
Remember the time you moved out of your comfort zone and felt the fear? It’s
You’ve been working on re-branding your firm or are in the process of branding for
Great clients are worth waiting for. Great prospects are worth fighting for. But how long
At PF we’re a virtual company with our team spread globally. We all tune in
This question is for you. Normally I’m answering your questions (following the ‘they ask you
This concept of separating “advisory services” from “accounting services” is one I’m not a fan
“Those who fail to plan, plan to fail”, Benjamin Franklin once said. The same is
As one of the Profitable Firm’s content writers, attending my first CMA Live was a
Well the GDPR date hit and the opt-in emails are starting to slow down. Phew!
Is this you? “My challenge is that most of my business has come from referrals.
Online and offline…that’s the perfect combination. It’s absolutely right to focus on all the online
You know social media is important in your accountancy firm, but you have no idea
Showcasing your differences as an accountancy firm so you win the business you want to
For a while now you’ve been paying for Google AdWords for your accountancy firm, and
When I say that one of the most powerful ways to help your accountancy firm
We know this in principle, but we don’t practice it. We’re all Jack, telling ourselves
I got this email recently from the marketing manager at an accountancy firm, and it
“Some people are risk takers and some are not.” I don’t really believe this. Granted,
Accountants are often telling me, “I don’t have time for content marketing”. Or for social
What’s your greatest marketing challenge? What prevents you from doing the marketing you wish you
