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Good marketing divides: your website, brand, marketing is not for you

Good marketing divides: your website, brand, marketing is not for you
Good marketing divides: your website, brand, marketing is not for you

Your marketing is not for you.  Your website, your emails, your social media posts, your team, your systems: none of them are for you. They all exist, as does your accounting firm, for the people and businesses you serve. Everything you do in marketing will come back to this. Building a website? Make sure you’re […]

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What to do when you lose a client (or multiple clients) and you want to cancel everything
What to do when you lose a client (or multiple clients) and you want to cancel everything

It’s happened. That big client you knew was a major portion of your revenue, and possibly a big risk to take on, has left. Or cancelled. Or gone out of business. Or, you’ve lost several clients all at one time – and most likely, as far as you can tell it’s not from anything you […]

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How do I launch a new service for my accounting firm?
How do I launch a new service for my accounting firm?

Your accounting firm is launching a new service and you want to tell clients and prospects ALL about it. You’re tempted to email your database and tell them about your new service. Hurry, we have a new service! It’s great! Buy now! You think you’ll craft an email to tell them what it does and […]

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How do I deal with someone leaving a negative review for my firm online?
How do I deal with someone leaving a negative review for my firm online?

Getting a negative review feels either frustrating or scary or both. I’m presuming the review is a reflection of a client (or former client) who is disgruntled, and the review itself is angry, inaccurate (at least in parts), bitter, or even point blank lies. Negative reviews do happen, to the best of businesses. It is […]

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How to prepare your prospects so they’re not shocked by your prices
How to prepare your prospects so they’re not shocked by your prices

There’s a big old elephant in the marketing room and it’s called pricing. Pricing is such an important topic to address specifically in your marketing and yet, time and time again, it’s the one most commonly neglected by accountancy firms. The one which has the least content written or created about it. I mean it […]

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When is best to follow up from a proposal?
When is best to follow up from a proposal?

You had a call with a client you’d like to work with and it went really well. You got along and it’s a great fit. You sent the proposal and didn’t hear back right away, so you know you need to follow up. But how? When? Will you be too pushy and send them away? […]

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Do I need to block out a full day at a time to get marketing done?
Do I need to block out a full day at a time to get marketing done?

Right, you’re going to be serious now. You’re going to focus your energy and attention on marketing a bit more (maybe this is your 2021 plan).  But you know marketing always gets put off. You plan an hour or some time to “do marketing” and then you get emails and messages and phone calls and […]

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What’s the quickest way to get leads for my accounting firm?
What’s the quickest way to get leads for my accounting firm?

You want leads and you want them quick. That’s fair enough when you consider the pressure that most firms are under. Any of these sound familiar? You’ve lost a big client and it’s worried you You see all these other firms on LinkedIn getting loads of clients and you want that too You’re budget conscious […]

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Only got 10-30 minutes? Here are five quick marketing wins for when you’re short on time
Only got 10-30 minutes? Here are five quick marketing wins for when you’re short on time

Accountants, you are troopers. When things get busy, you put your head down and work incredibly hard to support your clients and get things done.  But whether it’s the busy season, the catch up after a well needed holiday or the knock-backs of a worldwide pandemic – when the work piles on, often the marketing […]

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How much does it cost to rebrand my accounting firm, and is it worth it?
How much does it cost to rebrand my accounting firm, and is it worth it?

You’re considering a rebrand for your accounting firm, which means there are a range of situations you could be in right now: I like my firm name and logo, but I’m open to hearing whether it needs to be updated a little My firm name is traditional or dated and I’m wondering what the benefit […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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How do you react when you get a new lead? 1. Yay! (but then discover they aren't right for you) 2. No thank you 3. More?! I have too many Sound familiar? Join our coaching session to learn how to better qualify your leads so you only take on the clients you love to work with!