When you’re building a new website (or having one built) for your accounting firm, it’s tempting to simply think you need a “fresh, modern new website”. Something that’s clean, with lots of white space, isn’t too embarrassing (perhaps like your current site), and has some big colourful buttons that your prospects can click to enquire with you. You might even get that designed and think, “Yes, that’s it! SO much better” and feel relieved.
It’s also possible that the new design you get is simply a shiny new cover on top of something which wasn’t working. Shining the brass on the Titanic, so to speak.
If your website doesn’t fully reflect who you are as a firm – to the point that your prospects literally feel like they’ve gotten to know you before they meet you, and there are very few surprises when they do – then a new WordPress template isn’t going to solve your marketing challenges. It’s going to look better, but it’s not going to be better.
This is why you must consider three areas all together in relation to any design item, including a full website or a new website page.
These three areas are design, content, and strategy: The Golden Trio.
@wearepf #HavaianasLivreDeCliches Content, strategy and design. It’s what you need to create the very best #marketing for you #accountingfirm. #creativeagency #cpa #ea #branding #websites ♬ BORN FOR THIS – Foxxi
@wearepf What are you even doing? #marketing #creativeagency #coolkidschallenge #content #strategy #design #cpa #marketingforaccountants ♬ Cool Kids (our sped up version) – Echosmith
@wearepf Sticking with the strategy you’ve planned can be hard for #entrepreneurs. But when you do it, it will pay off in the long run. #cpa #marketing #theaccountantmarketer #ea #bookkeeping #creativeagency ♬ Tubthumping – Chumbawamba
@wearepf Is your message wildly different than what you intended? #cleariskind #creativeagency #content #strategy #design #goldentrio #cpa #marketing #marketingforaccountants ♬ Spooky Ooky – NotYeti
@wearepf Writing #content needs to be linked to your overall #marketingstrategy. It’s not just magic! #creativefirm #marketing #cpa ♬ Hedwig’s Theme – John Williams
@wearepf Design is only as good as the strategy behind it #goldentrio #content #strategy #design #creativeagency #cpa #marketingforaccountants #theaccountantmarketer ♬ Funny Song – Cavendish Music
@wearepf Design only works when you’ve considered the #strategy and #content behind it. #marketing #accounting #marketingforaccountants #creativeagency #cpa ♬ original sound – We Are PF
To dig deeper, read the full article about how content, design, and strategy work together. When you’re ready for your new website to be designed strategically (not just to look pretty), or if you need a new design item for your firm, start by filling in the Discovery Form.