April’s PF marketing update brings the accounting world season of awards. It’s been brilliant to
In this PF marketing update, we share why we choose everyday to work with accountants,
Whew! It’s hard to believe 2022 has come to an end. There’s so much we’re
You’re feeling the overwhelm of trying to do “all the things” when it comes to
You want leads and you want them quick. That’s fair enough when you consider the
There are a lot of marketing analytics out there, an infinite amount it seems.
Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told
It can feel a little overwhelming when trying to manage all of your firm’s social
Let’s go back in time. Before search engines, a list of FAQs (Frequently Asked Questions)
For some reason, as soon as you’ve said you’re an accountancy firm, many SEO agencies
Original content that has the “They ask, you answer” concept at its core is what
Video content is hands down the strongest engagement tool in your firm’s marketing armoury. It
When you track your firm’s social media activity you’ll begin to hone in on what
When firms are looking at their marketing efforts, they often they want to jump straight
Everyone’s shouting about the power of video content and you know we love to encourage
Recently, I was talking to one of our accounting firms who has put a lot
My personal goal for the year ahead is to seriously up my fitness, like most
Sometimes when you’re busy scribbling your notes down, you miss seeing the full picture, the
You’ve been working on re-branding your firm or are in the process of branding for
As I work with more accountants every day, it’s great to see so many of
It’s easy for an accountant to get excited about marketing. Believe me, I’ve seen accountants
When investing in content marketing, accountants naturally ask ‘how are we going to monitor this?’
Your website is your marketing hub. It’s the main platform that your clients and prospects
Following on from my recent blog post about the 3 core elements of SEO, there
SEO: The 3 letters that many accountants have come to fear! Why? Because of all
I recently read an article on the dangers of short-termism in marketing: where business owners
It’s easy for accountancy firms to say “we’re launching this new service so let’s do
The thought of looking at SEO from scratch is fairly daunting for anyone. And it’s
Content marketing is a hungry beast. For your content plan to be full to the
It’s easy to think of marketing as something that’s only relevant to the management board
Getting new leads is the goal. Right? Well….sort of. I’m always fascinated when I talk
As a creative agency, we’ve used a lot of email marketing tools and so have
Because many of our clients use and love Xero, we took some time out to
You may not think of yourself as a marketer – you’re a professional accountant, after
In the past five or so years, there’s been a shift in how people use
In today’s technology-focused world, we’re getting used to the terminology of Unicorns and Dragons. But
It can be tricky to know what people like about you. But as we said
We know that it hurts to spend resources on marketing while staying profitable, especially when
Your brand is one of your firm’s biggest assets. And by brand, I don’t just
How much do your accounting services cost? No. Wrong question. How much are your accounting
For those of you accountants who know and love Xero, I thought I’d talk to
As the purveyors of fine online marketing support for accountants, we often discuss with accountants
Are your clients afraid to hear from you, their accountant? If you are only in
Last week we looked at the fact that follow up is your marketing lifeline. But
‘Follow up, and do it forever.’ For those in professional services (which includes accountants), follow
If you’ve been listening to me at all lately, you’ll have heard me say that
Over the past few weeks, we’ve been looking at the power of accountants being visible
One of the trends I am beginning to see in the accountancy industry is one
The reason the ‘slow burn’ in marketing works is that people need to be ready
As promised in last week’s tip, I’d like to share some thoughts from the Hinge
One of my favourite research organisations is the Hinge Research Institute. I particularly like the
This is one of my rallying cries when it comes to marketing. Not perfect, but
About a year ago, I was browsing Twitter and enjoying the brilliance of the Dancing
Following on from last week’s tip about running webinars, today we’re going to look at
So, you’re thinking about delivering a webinar (or a series of webinars) for your accountancy
Is the primary call to action on your website ‘Call us’? (or some variation) If
One of the most powerful marketing actions is to give things away. For free. And
