Author Archives: The PF team

How to create your own media kit

ㅤ Watch this video (1 min 46 seconds) to hear Henny’s experience of building a

August 2023: Keeping the momentum going in your marketing

For many of us, summer brings a quieter few months in business. Lots of your

PF marketing
June 2023: The power of storytelling in your marketing

June’s PF marketing update brings an enjoyable and brilliant day in London at Lab Live,

PF marketing
April 2023: Turning celebrations into quality content

April’s PF marketing update brings the accounting world season of awards. It’s been brilliant to

PF marketing update february 2023
February 2023: Recognising what choices you get to make

In this PF marketing update, we share why we choose everyday to work with accountants,

PF’s 2022 journey: 12 client highlights

Whew! It’s hard to believe 2022 has come to an end. There’s so much we’re

Do I still need to do email marketing for my accounting firm? 

You’re feeling the overwhelm of trying to do “all the things” when it comes to

get leads quick
What’s the quickest way to get leads for my accounting firm?

You want leads and you want them quick. That’s fair enough when you consider the

marketing analytics
What marketing numbers does your accounting firm need to track and why?

  There are a lot of marketing analytics out there, an infinite amount it seems.

When is the time to decide social media is not delivering results for my accounting firm?

Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told

Which Social Media Management tool is best for accountants?
Which Social Media Management tool is best for accountants?

It can feel a little overwhelming when trying to manage all of your firm’s social

FAQ or Blog?
FAQ page vs. Blog article – Where is best to post my content?

Let’s go back in time. Before search engines, a list of FAQs (Frequently Asked Questions)

SEO
I want to improve my website’s SEO, but I’ve been burnt before. Is there anything I can do myself?

For some reason, as soon as you’ve said you’re an accountancy firm, many SEO agencies

blogging accounting firm
I want to start blogging. Can I have a blog which is separate from my website?

Original content that has the “They ask, you answer” concept at its core is what

Rev.com
How to make your firm’s videos even more engaging

Video content is hands down the strongest engagement tool in your firm’s marketing armoury. It

Tracking social media activity: how to figure out what your audience wants
Tracking social media activity: how to figure out what your audience wants

When you track your firm’s social media activity you’ll begin to hone in on what

SEO is confusing, what do I need to do to get my content out there?
SEO is confusing, what do I need to do to get my content out there?

When firms are looking at their marketing efforts, they often they want to jump straight

LinkedIn Native video
The power of video on LinkedIn for accountants

Everyone’s shouting about the power of video content and you know we love to encourage

Onboarding: The machine with the human on top

Recently, I was talking to one of our accounting firms who has put a lot

How to start your marketing goal
How on earth do you get started with your new years’ marketing goals?

My personal goal for the year ahead is to seriously up my fitness, like most

Quick, clear glimpse into the 12 elements of content marketing

Sometimes when you’re busy scribbling your notes down, you miss seeing the full picture, the

Now that I’ve found an awesome new name for my firm, how do I protect it?

You’ve been working on re-branding your firm or are in the process of branding for

Fear vs. passion: The driving forces that can make or break your marketing

As I work with more accountants every day, it’s great to see so many of

Why random acts of marketing won’t help your strategy
Short term solutions, long term problems: Why random acts of marketing won’t help your strategy

It’s easy for an accountant to get excited about marketing. Believe me, I’ve seen accountants

communication engagement
Engagement is the most powerful metric for your accountancy firm content marketing

When investing in content marketing, accountants naturally ask ‘how are we going to monitor this?’

website for accountants
Why your accountancy website is never finished

Your website is your marketing hub. It’s the main platform that your clients and prospects

content is key to your accountancy website SEO
Why content is key to your accountancy website SEO

Following on from my recent blog post about the 3 core elements of SEO, there

SEO foundations
The 3 core elements of SEO for your accountancy firm website

SEO: The 3 letters that many accountants have come to fear! Why? Because of all

content marketing plan
“Short-termism”: the disease that’s killing your accountancy firm marketing

I recently read an article on the dangers of short-termism in marketing: where business owners

create content with meaning
Marketing your accountancy services with meaning!

It’s easy for accountancy firms to say “we’re launching this new service so let’s do

Yoast SEO for accountants
Tips on using Yoast SEO for your accountancy firm website

The thought of looking at SEO from scratch is fairly daunting for anyone.  And it’s

content plan
How to face down your fear of writing, and become a content marketer accountant

Content marketing is a hungry beast. For your content plan to be full to the

8 ways to get your accountancy firm team involved in writing content

It’s easy to think of marketing as something that’s only relevant to the management board

What if your marketing works TOO well?

Getting new leads is the goal. Right? Well….sort of. I’m always fascinated when I talk

What to consider when looking for an email marketing tool

As a creative agency, we’ve used a lot of email marketing tools and so have

Remote, digital, and machine learning: The Xero Roadshow overview

Because many of our clients use and love Xero, we took some time out to

5 top tips for combining SEO and content marketing

You may not think of yourself as a marketer – you’re a professional accountant, after

The marketing mindset and curiosity concept

You may not think of yourself as a marketer – you’re a professional accountant, after

Using social media to build local relationships for your accounting firm

In the past five or so years, there’s been a shift in how people use

Snail v Dragon: How to get marketing done

In today’s technology-focused world, we’re getting used to the terminology of Unicorns and Dragons. But

How do you find out what your accountancy firm is good at?

It can be tricky to know what people like about you. But as we said

How to get clients to spread your word (in the right way)

We know that it hurts to spend resources on marketing while staying profitable, especially when

Rebranding: Be more mouse, less Bob

Your brand is one of your firm’s biggest assets. And by brand, I don’t just

Frame your pricing to show true value

How much do your accounting services cost? No. Wrong question. How much are your accounting

How to market the Xero add-ons to your clients

For those of you accountants who know and love Xero, I thought I’d talk to

The difference between content generation and lead generation

As the purveyors of fine online marketing support for accountants, we often discuss with accountants

Take the fear out of accountancy

Are your clients afraid to hear from you, their accountant? If you are only in

The fine line between good follow up and stalking

Last week we looked at the fact that follow up is your marketing lifeline. But

Follow up is your marketing lifeline

‘Follow up, and do it forever.’ For those in professional services (which includes accountants), follow

Not perfect, but good.

If you’ve been listening to me at all lately, you’ll have heard me say that

My services are for sale …why isn’t anyone buying?

Over the past few weeks, we’ve been looking at the power of accountants being visible

Collaboration, not competition

One of the trends I am beginning to see in the accountancy industry is one

The reason the ‘slow burn’ marketing works… in the long run

The reason the ‘slow burn’ in marketing works is that people need to be ready

7 reasons you need to be seen as a visible expert in your accountancy firm

As promised in last week’s tip, I’d like to share some thoughts from the Hinge

You need to be a visible expert.

One of my favourite research organisations is the Hinge Research Institute. I particularly like the

Marketing: Not perfect, but done.

This is one of my rallying cries when it comes to marketing. Not perfect, but

Act on good suggestions… no matter how long it takes

About a year ago, I was browsing Twitter and enjoying the brilliance of the Dancing

Pros and cons of running a webinar for your accountancy firm

Following on from last week’s tip about running webinars, today we’re going to look at

Preparing to deliver webinars for your accountancy firm

So, you’re thinking about delivering a webinar (or a series of webinars) for your accountancy

Make your primary call to action something besides a phone call

Is the primary call to action on your website ‘Call us’? (or some variation) If

Give Stuff Away

One of the most powerful marketing actions is to give things away. For free. And