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My logo was thrown together by a friend – what do I do with it now and how do I get started with it?

My logo was thrown together by a friend – what do I do with it now and how do I get started with it?
My logo was thrown together by a friend – what do I do with it now and how do I get started with it?

Having a friend design your logo feels like a savvy decision when you’re just starting out on your business journey. We’ve had many accountants come to us with the same story: they were overwhelmed with all the steps involved in getting a business off the ground when their lovely friend came along and offered to […]

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How can I create my own brand book?
How can I create my own brand book?

One of the most important things for an accounting firm is your brand (you can read more about why in Katie’s article here). Your brand is the identity of your accounting firm: it is how you communicate who you are, how you speak, how your firm looks. Your brand is the whole experience, and it […]

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How to use Canva to create your own branded social posts
How to use Canva to create your own branded social posts

Creating your own branded social media posts is one of the many ways you can contribute to your marketing quickly and effectively. We love it when accountants are looking for ways to involve yourself in your own marketing! The more brand consistency you have across your posts, the quicker you build trust with your audience […]

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You may not be wowed by your logo, and that’s okay.
You may not be wowed by your logo, and that’s okay.

When you get a logo designed, you are ready and waiting for it to AMAZE you. You’ve done the brand strategy work…if you’re working with PF you’ve gone through Accelerator and learned about brand and values and audience and messaging…you are excited and it’s going to be the best ever!! …but what happens if it’s […]

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100 ideas of what to cover in a 100 day content challenge
100 ideas of what to cover in a 100 day content challenge

The very best video coach is you, recording a video, every day, over and over. The best initial writing training course is you, writing, every day, over and over. The best way to learn social media is by posting on different social platforms, every day, over and over. As much as reading books, watching videos, […]

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How do mistakes in the creative process actually help you for your next one?
How do mistakes in the creative process actually help you for your next one?

As accountants, you are natural planners and enjoy finding clarity in financial chaos. When it comes to marketing, the similar approach of finding clarity from creative chaos applies.In marketing you get to embrace your creative side. You get to experiment and try things until you find what works. For accountants, creativity can cause a sense […]

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Is a brand something to start right away, or do I wait until I’ve been in business a few years?
Is a brand something to start right away, or do I wait until I’ve been in business a few years?

You’ve heard about the power of branding and as an accountant you want things done right from the start. You want the right logo, colours, style, and an amazing website. You want to impress people and you know brand is part of that. But in the first few months of business, with a whole lot […]

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How can I edit my videos?
How can I edit my videos?

Technology has made it possible for anyone to shoot and edit videos. Even accountants who aren’t familiar or comfortable with video can make any video look more professional and appealing through basic video editing. Simply resizing, trimming and combining clips, as well as using filters and transitions can significantly improve the quality of your videos. […]

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A year in numbers
A year in numbers

2020 was one of the most uncertain years in history and the world is now a different place because of it. And yet through it all we saw something remain the same: marketing. At least, the kind of marketing which is about helping people. That is the best kind of marketing: helping people and sharing […]

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The DIY video process for accountants: Lighting, audio, and editing
The DIY video process for accountants: Lighting, audio, and editing

Recording videos for your accounting firm feels difficult (or even impossible), and facing this task as an accountant feels even harder. You didn’t set out in your accounting business to be a videographer, but you’re starting to realise how powerful video is for your clients, your prospects, and for the future of your firm. You […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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There's still time to join the PF Lab #community with our annual offer! ⏳ You'll get community, support, learning and the opportunity to share what really matters to you and your #accounting firm wearepf.com/pf-lab