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When you get a logo designed, you are ready and waiting for it to AMAZE you. You’ve done the brand strategy work…if you’re working with PF you’ve gone through Accelerator and learned about brand and values and audience and messaging…you are excited and it’s going to be the best ever!! …but what happens if it’s […]
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The very best video coach is you, recording a video, every day, over and over. The best initial writing training course is you, writing, every day, over and over. The best way to learn social media is by posting on different social platforms, every day, over and over. As much as reading books, watching videos, […]
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As accountants, you are natural planners and enjoy finding clarity in financial chaos. When it comes to marketing, the similar approach of finding clarity from creative chaos applies.In marketing you get to embrace your creative side. You get to experiment and try things until you find what works. For accountants, creativity can cause a sense […]
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You’ve heard about the power of branding and as an accountant you want things done right from the start. You want the right logo, colours, style, and an amazing website. You want to impress people and you know brand is part of that. But in the first few months of business, with a whole lot […]
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Technology has made it possible for anyone to shoot and edit videos. Even accountants who aren’t familiar or comfortable with video can make any video look more professional and appealing through basic video editing. Simply resizing, trimming and combining clips, as well as using filters and transitions can significantly improve the quality of your videos. […]
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2020 was one of the most uncertain years in history and the world is now a different place because of it. And yet through it all we saw something remain the same: marketing. At least, the kind of marketing which is about helping people. That is the best kind of marketing: helping people and sharing […]
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Recording videos for your accounting firm feels difficult (or even impossible), and facing this task as an accountant feels even harder. You didn’t set out in your accounting business to be a videographer, but you’re starting to realise how powerful video is for your clients, your prospects, and for the future of your firm. You […]
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Finding the right images to support your marketing is difficult. And having so many sources to choose from makes it even harder! But as you may already know, including good quality imagery consistent with your brand is a way to build trust with your buyer and help them decide even faster that you’re the firm […]
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So you’ve got an idea of your onboarding process and are excited to put it into action (if you don’t have one yet, check out our onboarding kit). Then you ask yourself, how do I get started? What pages and forms do I need? Will the process be manual or automated? The list goes on. […]
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How many times have you walked into a situation and felt like you should know something that you don’t? Think about school when the teacher asked you to read a book the week before, and you never managed to open the book. When the teacher threw out a pop quiz, you felt unprepared and even […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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