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Well designed images within your social media posts build buyer trust. The better your posts are and more consistent with your brand, the faster your buyers will take action. Since you only have around 5 seconds to make an impression, you want it to be a good one. On social media especially, you only […]
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Anyone who has been through a rebrand or branding project will know that once you’ve approved your shiny new logo, the designer sends over a bunch of logo files. You’ll be given a file that ends in AI, another in EPS, a few in PNGs – and more! These are the same file formats you […]
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What happens when you realise your brand isn’t truly reflecting who you are…but you know the process of change will take a long time? And you’re not sure if you’re ready (with everything else you’ve got going on right now)? Your brand is, at its core, the summary of who you are and who you […]
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So you’ve written content for a guide you’ll use for clients and prospects, and you’ve found a designer you like and trust. Wonderful! What next? To truly capture your brand and your voice, your chosen designer will need a little help to get going. If your designer just asks for the content and nothing else, […]
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When your team refuse to get their photograph taken for the website, what can you do? Actually, you can do quite a lot: because it’s your firm! This challenge is a great opportunity to help involve your team in a deeper way with the firm they’re employed by: to help them understand how things are […]
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One of the best ways to improve the readability of your content is to enhance the visual element of it. But will stock photography actually do that? Aren’t they generic, boring, costly? Isn’t it better to hire a photographer use your own custom photographs, and work with a graphic designer for custom designed icons and […]
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The best content for your website and marketing comes from you. From your head, from the conversations you have with clients, from the questions your prospects ask. So if that’s the case, if you’re really keen and enthusiastic, can we design a logo, or a website, or a graphic, or whatever you need when you […]
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This is one of the first questions we’re asked by accountants who are considering having PF help them to build, or redesign, their firm website. As you can imagine, it’s a tough question to answer straight out of the gate. You’ll have experienced the exact same situation when a prospect comes to you to ask […]
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We run a live Social Marketer Q&A session every month! Here’s a quick actionable area to focus on from the latest session. Do you need to use a different size of image for each social channel? Every social media channel has a different size requirement for the image post, or header image. We find Canva […]
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Accountants are often challenged by how to give feedback to designers, web developers, and marketers in general. Most accountants we work with often start the conversation with “I don’t know much about marketing” or “You’re the expert, so we’re open to your ideas”. There is great value in recognising what you don’t know, and being […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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