Design Archives - wearePF

PF’s 2022 journey: 12 client highlights

Whew! It’s hard to believe 2022 has come to an end. There’s so much we’re

What do colors mean when used in branding?

Try this exercise with me. Close your eyes and picture a color that makes you

content, strategy, design

Your new website: why design doesn’t stand alone

When you’re building a new website (or having one built) for your accounting firm, it’s

How do I know the best colors for my brand?

If you’re asking what colors are right for your brand, good work! You’re asking the

5 things your website must communicate

Your website is your marketing hub, the centre of who you are. It belongs only

5 things to prepare for your team photoshoot

5 things to prepare for your team photoshoot

Your prospects and those visiting your website not only want to know what your firm

A visual guide to why branding is important for accountants

Branding shows off your accounting firm’s personality. If you were choosing between two businesses, one

The Golden Trio: strategy, content, and design

When it comes to design, you may have looked at a logo or a selection

How to help designers create your cornerstone content

Your cornerstone asset is a visual summary which explains how you do things in your

Why do I need to hire a designer for my accounting firm?

Our attention spans are shorter than ever. When it comes to design, a quickly put

My logo was thrown together by a friend – what do I do with it now and how do I get started with it?

Having a friend design your logo feels like a savvy decision when you’re just starting

How can I create my own brand book?

One of the most important things for an accounting firm is your brand (you can

How to use Canva to create your own branded social posts

Creating your own branded social media posts is one of the many ways you can

You may not be wowed by your logo, and that’s okay.

When you get a logo designed, you are ready and waiting for it to AMAZE

yellow shoes starting line

100 ideas of what to cover in a 100 day content challenge

The very best video coach is you, recording a video, every day, over and over.

How do mistakes in the creative process actually help you for your next one?

As accountants, you are natural planners and enjoy finding clarity in financial chaos. When it

Is a brand something to start right away, or do I wait until I’ve been in business a few years?

You’ve heard about the power of branding and as an accountant you want things done

How can I edit my videos?

Technology has made it possible for anyone to shoot and edit videos. Even accountants who

A year in numbers

2020 was one of the most uncertain years in history and the world is now

The DIY video process for accountants

The DIY video process for accountants: Lighting, audio, and editing

Recording videos for your accounting firm feels difficult (or even impossible), and facing this task

How to choose the right stock imagery

How to choose the right stock imagery

Finding the right images to support your marketing is difficult. And having so many sources

How to move onboarding from your head to an actual process

So you’ve got an idea of your onboarding process and are excited to put it

Why branding is important things for an accountant

Why branding is one of the most important things for an accountant to understand

How many times have you walked into a situation and felt like you should know

girl with branded yellow PF tshirt and books

Where to order branded merchandise and swag for your accounting firm

When you’ve recently rebranded, and are incredibly proud of the way your new brand shows

Why it’s better to get one logo design concept (rather than many) when you’re rebranding

When you’re getting a logo designed, you might expect your designer to give you multiple

Screenshot of Canva home page

7 Design tips to improve your Canva images

Well designed images within your social media posts build buyer trust. The better your

What logo file formats you’ll need
and when to use them

Anyone who has been through a rebrand or branding project will know that once you’ve

branding project accountancy firm

How much time and energy DOES brand work take? I don’t want to start and then not finish

What happens when you realise your brand isn’t truly reflecting who you are…but you know

What do I need to supply to a designer to make my PDF guide look good?

What do I need to supply to a designer to make my PDF guide look good?

So you’ve written content for a guide you’ll use for clients and prospects, and you’ve

Team pics

How do you deal with objections from staff regarding putting their photos online?

When your team refuse to get their photograph taken for the website, what can you

Is Shutterstock worth it? I'd love our stuff to be more visual but don’t have camera skills

Is Shutterstock worth it? I’d love our stuff to be more visual but don’t have camera skills

One of the best ways to improve the readability of your content is to enhance

branding project accountancy firm

Do you design a logo or website if we can articulate exactly what we want?

The best content for your website and marketing comes from you. From your head, from

Website builds

How much does a new website cost for my accountancy firm?

This is one of the first questions we’re asked by accountants who are considering having

How to use images in social media for your accountancy firm

We run a live Social Marketer Q&A session every month! Here’s a quick actionable area

How to help your designer help you

Accountants are often challenged by how to give feedback to designers, web developers, and marketers

7 types of imagery we beg you not to use

Accountants are often saying to me, “I’m no graphic designer” or “I wouldn’t have

6 tools to help you address accountancy firm design (without breaking the bank)

If bad graphic design is losing you business (and it is), you will be pleased

Colours in design can affect the actions your prospects take

Many accountants I speak to are not sure what they think about different colours, and

Good design makes for great content

Good content makes your accountancy firm marketing more powerful. But how do you get great

Why your accounting firm needs a branding identity

When you think of Apple, it’s likely that their clean, white website comes to mind.