The very best video coach is you, recording a video, every day, over and over.
The best initial writing training course is you, writing, every day, over and over.
The best way to learn social media is by posting on different social platforms, every day, over and over.
As much as reading books, watching videos, listening to others, attending trainings, and buying equipment are all good things to do…there is literally no replacement for actually trying something. “You won’t learn how to ride a bike at a seminar.” I heard that somewhere (it might even be a book, which is rather ironic), and you can feel the truth of it. If you want to learn to swim, get in the pool.
Having a coach or mentor or teacher is absolutely valuable to give direction as you do the thing, and I recommend it. We run the 12 week Accelerator for just this reason: to help accountants learn about how marketing works for accountants, and why, and where to begin. But the best part of Accelerator is the actual DOING, the creating. We send Loom videos as feedback, and share observations, and make suggestions, and give praise and encouragement.
Recently we suggested the 100 day challenge for video, or social media. One of our Accelerator members asked, “Do you have suggested lists on your blog of what to cover for 100 days?”…which we thought was a really great question.
So here are 100 ideas for your 100 day challenge.
You can do these by written post, photograph, or video, though we’d suggest picking one to be consistent.
Post a written post every day for 100 days, or a photograph every day for 100 days, or a video every day (to your grid or story) for 100 days.
This list is a random mixture of personal, business, life, family, work, rest…. you can feel free to go off-list anytime, with anything!
You can even use one post idea to springboard you into a whole series of other posts every day – for example, answering a favourite book you’re reading…you could then post the next day about another book, and then another, and another. Or if you want the posts to be more focused on the business, you could literally stick with posts 1-4, over and over, for 100 days.
- Answer a question a client asked you today (which you’ve been asked before)
- Answer a question a prospect asked this week (which you’ve been asked before)
- Answer a question you’ve never been asked before but you think would be helpful to answer
- Answer a question you are so very tired of answering in life (ie one you get asked a lot)
- How you feel about doing this 100 day challenge
- A view from your office
- A story you’ve told before
- Something you’re looking forward to today
- A favourite anything (food, weather, book, video, film, place to visit)
- Your feelings about the weather today
- A fact about your business
- A story about starting up your business
- Something you are grateful for today
- SomeONE you are grateful for today, and why
- A gift you received you still use often
- Your pet
- A funny face or pose your pet makes regularly
- The way you approach your day (scheduled? random? whatever is most urgent?)
- Something you hate which most people seem to love
- Something you love which many people seem to hate
- Your feelings about coffee
- A quote you’ve shared often
- Your favourite part of your working day
- A colleague or team member you will always think well of (current or former)
- Something you say which other people quote you as saying often
- Your favourite mug or cup you use every day
- Your shoes
- A memory from this day (last year, 5 years ago, more)
- A kind word for a client you love working with
- Some kind words FROM a client who loves working with you
- Turn to page 57 of the book nearest you and share the third sentence
- Sketch something and share it – a robot, a castle, a piece of fruit, a person, a dog
- Draw some patterns
- A replacement swear word you use (“son of a motherless goat!” or “flibbertigibbet!”)
- A restaurant you love
- Your middle name and how you feel about it
- A film everyone else thinks is great but you’re not too bothered with (and why)
- A service your business offers which you’ve never talked much about
- An app you use every day
- A worry you have
- Something you fear
- A podcast (or audiobook) you listen to regularly
- A photograph that makes you smile every time you look at it
- A photograph or memory that makes you a little sad
- One of your favourite views in the world
- One thought you have had before….about marketing
- …about running your own business
- …about imposter syndrome
- …about emails
- …about TikTok
- …about owning pets
- …about therapy (or counselling)
- …about a topic like religion, or faith, or belief
- …about interior decorating
- …about do-it-yourself work or crafts or anything DIY
- …about listening to music whilst working
- A business person you admire (and why)
- A story about a grandparent or other family member which gets told and re-told
- Something you know you’re good at
- Something you believe you could be really good at, if you’d make an effort
- Something you think is a waste of time
- A social media platform you really don’t like
- Your feelings about chocolate
- A strange diet you’ve been on and how long it lasted
- A food you are really good at cooking
- Somewhere you’ve never been but wonder about
- What you believe about magic
- Something miraculous or amazing which happened recently
- A company (or product) you have loved for a long time
- A song you can sing most or all of the lyrics to (bonus points for singing some of it)
- A poem you memorised, or are familiar with
- The car you drive
- A famous person you find fascinating
- A book you keep saying you want to read, but haven’t yet (and what prevents you)
- Three questions you like to ask other people
- How you feel about doing this 100 day challenge: an update
- Share a job you or another company is hiring for
- An event you attended which you have good memories of
- A speaker or presenter who left a mark on your life for good
- An event you bailed on or skipped out on
- An event or plan you wish you’d bailed on, but didn’t
- Something you’ve done or achieved, which you are proud of
- Something you’d still like to achieve
- Progress you’re making towards a goal you have
- A frustration you’re dealing with today
- Something that makes you feel weary
- Your favourite form of exercise
- A sport you love to watch in the Olympics (or similar sort of competition)
- A word of praise for someone else
- A gift you’d love to give yourself
- One of your favourite gifts ever
- A word of caution you wish more people would think about
- Where you would go if you suddenly took the day off
- What prevents you taking a day or time off
- Something you’re a fan of
- An addiction you have
- Whether you wear glasses or contacts or not
- Something you feel like you could not live without
- A name you’d give yourself if it wasn’t the one you have
- How you feel about doing this 100 day challenge now that it’s done
- BONUS: What you’ll do next
The point is to post something, and not let what feels like a blank slate hold you back. Just get started, just keep going, and keep on until the end. And then think about what you’ve learned at the end, and how you could use this once you’ve done the full one hundred!