I’d share a summary of my talk with you, but those who haven’t heard it yet might feel a little disappointed that they didn’t get to hear it firsthand! So I’ll post the summary after the roadshows are done, but I thought you might like to see some of the rave reviews from the first ones!
Here are some thoughts on just the last few roadshows:
If you’re a Xero partner, go to Xero events.
They are unlike any other accountant event you’ve been to, because of the cool culture. People wear jeans and use Macbooks. Sometimes events finish early. The venues are science museums and breweries and underneath the Concorde. And there’s good energy and great camaraderie! And if you’re able, send at least one of your team along – the more the better. Let them learn about it, and get excited.
If you’re not into Xero, at least see what the fuss is all about.
I’m hearing far too many stories of accountants saying “We had to lose a few clients before we got on Xero” or “I attribute the last £12k of new business to Xero”. What if your clients loved it? Remember, it’s all about them and what they want and what makes their life better. Related blog post: “Let’s try the blue instead of the green and see what happens.”
Listen to what other accountants say.
My favourite part of any Xero event is the partner panels. The part where other accountants talk about what they did a few years ago, or what they’re doing now, and how it helped them. (Of course I’m particularly fascinated by the marketing success stories – but it all intermingles.)
The partner panel in Birmingham had so many quotable lines I couldn’t keep up with my #sketchnoting.
I’ve been using Twitter a lot more over the past year or so, ever since I created an account for me personally (@karenlreyburn).
We’ve been using @ProfitableFirm for a while now, but the day I created my own Twitter handle it was like my opportunities for collaboration and connection just exploded.
If you’re part of the Xero family, get on Twitter – for yourself personally and for your firm – and download it to your phone and try it out at a Xero event. Everyone is talking to each other and there’s such a great buzz. I love it. My Twitter feed explodes when I go to Xero events.
That’s all for now – it’s Edinburgh up next! Onward!