When we hear the words Facebook or Google Ads we dream (and hope) that hot
Tracking your website traffic and engagement is going to give you an insight into how
One of the key metrics to track when it comes to your firm’s Twitter is
Xero certainly know how to put on a show: Xerocon London was fantastic from start
The count down to Xerocon London is on! Now.. for even more excitement: how do
Want to get to grips with your marketing? Keep intending to sign up for the
Remember the time you moved out of your comfort zone and felt the fear? It’s
At PF we’re a virtual company with our team spread globally. We all tune in
Well the GDPR date hit and the opt-in emails are starting to slow down. Phew!
Your accountancy firm website is your ‘shop front’, you’ll get a lot of leads from
Events like Xerocon are fantastic for getting accountants revved up with lots of new ideas
Over the years it’s become obvious that there are foundational principles which are absolutely critical
A landing page is a web page which you build for a very specific purpose
With the Great North Run fast approaching it got me thinking about how training for
Almost every accountancy firm has testimonials on their website. You know that, for your website
Finding great images for your marketing is both easy and difficult. Easy, because there are
There’s some confusion around sharing or re-purposing content. Firstly, you can NOT re-share other people’s content as
Exciting PF news! We have a new team member starting in the US on Monday
The simple answer is it’s different for every single firm and business in the world.
Have you ever wondered what type of Facebook account will work best linked to your accountancy
We know what it’s like to get all your marketing lined up. Website, emails, blogs,
I’ve been lucky to have the opportunity to attend ICON 2017 (the Infusionsoft conference in
Increasing your social media activity is a great way to maximise your marketing efforts,
We run a live Social Marketer Q&A session every month! Here’s a quick actionable area
An important part of our Social Marketer online training course is the Q&A sessions we
LinkedIn Pulse is a feature that LinkedIn have added so that you can publish your
There’s a huge increase in the number of businesses using social media, but are accounting
We launched The Social Marketer programme last week – yay! An amazing first project
When does the next content marketer programme start? The next CM programme kicks off in
