Category Archives: Websites

What is a landing page and how can accounting firms use them to capture leads?

A landing page is a stand alone page on your website designed to address a

Never worry about the tech stuff: 6 reasons to choose PF hosting package for your new web build
Never worry about the tech stuff: 6 benefits you’ll feel from having your website hosting managed for you

“I think the website is down? Is it working for anyone else?”. We’ve all been

Highlights of 2023: Collaboration, creativity and client’s success stories!

It’s fair to say 2023 has flown by. And as the year comes to a

PF’s 2022 journey: 12 client highlights

Whew! It’s hard to believe 2022 has come to an end. There’s so much we’re

5 things your website must communicate 

Your website is your marketing hub, the centre of who you are. It belongs only

What is an About page and how do I make mine better?

The purpose of an About page is to show potential clients 1) you understand them

What if our website turns away people who think they aren’t the right size of business for us?

You know who you want to work with and you’ve built your website to reflect

Can I write my accounting firm’s website copy myself?

Getting a new website built is a big investment. While there are plenty of free

A year in numbers

2020 was one of the most uncertain years in history and the world is now

website hosting
What is the best website hosting option for my accounting firm website?

What on earth does website hosting even mean? You know (or you know now on

How to choose the right stock imagery
How to choose the right stock imagery

Finding the right images to support your marketing is difficult. And having so many sources

What does it cost to change my website template to a new template?
What does it cost to change my website template to a new template?

  While it may seem like a good idea to just pick a new website

Marketing Map
How much is monthly outsourced marketing?

Like most accountants, at the end of the day you care about the numbers. How

PF team member reading show your work
I’ve written a great blog – now what do I do with it?

A blog post exists to be shared and seen. Remember the phrase – if a

Wordpress, Rocketspark, DIY, integration, apps
Do I really need to use WordPress for my accounting firm website?

Your most important marketing platform is your website. All the marketing you do needs to

pricing accounting services
Business is personal, but pricing doesn’t have to be

Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve

homepage for accountants
What does my homepage need to include to attract only the clients I want?

Your website is your best tool to build trust with the kind of clients you

marketing analytics roi
The direct link between accountant content and better marketing numbers

Accountants are creating content like never before. Your three enemies to marketing – fear, perfection,

hiring accounting firm marketing
How to use marketing to hire the best employees for your firm

You’ve been feeling the pain of hiring in your accountancy firm for some time now

brand, website laptop
Do I need a new brand or a new website?

To know if you need a new brand or website, you must first understand the

Why isn't my new website page showing when I search for it on Google?
Why isn’t my new website page showing when I search for it on Google?

You’ve just created a beautiful new page for your website and after doing a mini

SEO
I want to improve my website’s SEO, but I’ve been burnt before. Is there anything I can do myself?

For some reason, as soon as you’ve said you’re an accountancy firm, many SEO agencies

Your website is the biggest and loudest piece of marketing in your kit
Your website sits at the heart of all your marketing

Your website is a hub to which you are consistently driving people from all of

blogging accounting firm
I want to start blogging. Can I have a blog which is separate from my website?

Original content that has the “They ask, you answer” concept at its core is what

SEO is confusing, what do I need to do to get my content out there?
SEO is confusing, what do I need to do to get my content out there?

When firms are looking at their marketing efforts, they often they want to jump straight

Google Analytics
Basic guide to Google Analytics reports for accountancy firms

Tracking your website traffic and engagement is going to give you an insight into how

Are “Resources” essential for an accountant’s website?

“I would be interested in an opinion on resources – are they essential for an

new website
I’ve just launched my new website. How do I share my new site with the world?

You’re ready to launch your new website. You have a beautiful new website and you’re

website for accountants
If I already have the website template, can you fill in the copywriting?

Every accountancy firm needs a custom website. Whether you throw it together yourself using Rocketspark,

Developing accountancy firm tone of voice
How your accounting firm can respond to website enquiries so you build the best relationships

Your accountancy firm website is your ‘shop front’, you’ll get a lot of leads from

The last thing I need in the world is another training course on marketing
What makes for a good website home page?

Your website home page is essentially a miniature version of your entire website. Imagine someone

Where to start revamping our accounting firm's website???
Where to start revamping our accounting firm’s website???

The more you learn about content marketing, the more aware you become that your website

Website builds
How much does a new website cost for my accountancy firm?

This is one of the first questions we’re asked by accountants who are considering having

Rest pillar
The need for rest time to be built into your brand or website project

When an accountancy firm kicks off a brand or website project, speed is often the

Are you a “good Xero accountant”?
Are you a “good Xero accountant”?

When a prospect is looking for a good Xero accountant, do you fit the bill?

communication engagement
Engagement is the most powerful metric for your accountancy firm content marketing

When investing in content marketing, accountants naturally ask ‘how are we going to monitor this?’

direction to give photographer
What direction do I give a photographer for photos for our website?

When it comes to imagery for your new (or existing) website, actual photographs and real

website for accountants
Why your accountancy website is never finished

Your website is your marketing hub. It’s the main platform that your clients and prospects

content is key to your accountancy website SEO
Why content is key to your accountancy website SEO

Following on from my recent blog post about the 3 core elements of SEO, there

SEO foundations
The 3 core elements of SEO for your accountancy firm website

SEO: The 3 letters that many accountants have come to fear! Why? Because of all

Yoast SEO for accountants
Tips on using Yoast SEO for your accountancy firm website

The thought of looking at SEO from scratch is fairly daunting for anyone.  And it’s

website copy to help recruit a new team
Your website needs to attract potential employees as well as clients

You want to build a new website that will attract the right kind of client.

facebook profile v page
What type of Facebook account gives the best results when linked to your accountancy firm website?

Have you ever wondered what type of Facebook account will work best linked to your accountancy

Woop! It’s live! …And it’s definitely not perfect.

Ta-daaa! We’ve launched our new website, complete with new branding. We’ve been working on clients’

Rocketspark or WordPress for my accountancy firm website?

One of the questions we’re often asked by accountants is, what is the difference between

“Starting with why” does not mean a website landing page

If you are creating an “Our why” page for your accountancy firm website based on

How to set realistic expectations for your website design & build

Getting a new website built for your accountancy firm is one of the most exciting

Is the website dead (or dying)?

Recent expert opinion has begun to surmise whether the website as a marketing tool is

How you feel about WordPress is how your clients feel about cash flow forecasting

The best marketing starts with you standing (as much as possible) in your clients’ shoes.

FREE website for only one accountancy firm today

It’s an absolute pleasure to share this with you today.  Our team has decided to

8 warning signs that your accountancy firm website is not high performing

Accountancy firm websites are notorious for being – well, pretty dire.  Let’s be honest. Which

Your website is your marketing hub

Whatever marketing you do as an accountant – online or offline – your website is

Three critical elements for a high performing website: content, traffic and conversion

Websites are no longer glorified brochures. They are highly interactive, well-designed, high-performing machines that generate

Why you the accountant should never write website content

Writing website content is the worst possible use of your time as an accountant, and

Ditch the buzzwords and keep your marketing simple

You might remember how much we love the idea of honesty in marketing. At The

Get a free website from The Profitable Firm

At The Profitable Firm, we’re all about giving back. And websites are one of the

Live Chat On Your Accountancy Firm Website: Why Bother?

If you’ve visited any of the websites we’ve designed for other accountancy firms, you’ll notice

Your website may be 84 years old in Internet Time

If I ask how old your dog is, and you tell me she’s 13 years

When Your Accountancy Firm Website Looks Nice, But Doesn’t Deliver

One of the challenges you will face when having a new accountancy firm website built

How To Choose a Website Designer for Your Accountancy Firm Website

So, your accountancy firm needs a new website. How in the world do you choose

How Millennial Is Your Accountancy Firm?

One of the things accountants are facing today is the fact that your prospects are

Website interaction: Turn your website visitors into customers pt 2

Following last week’s blog about how to turn your website visitors into customers, by now

Turn your website visitors into customers (part 1)

Lots of accountants focus on website visitors – how can I get them, and how

27 Ideas for Website Calls to Action

I’ve shared in a previous post the principles of good website calls to action.  Now

Why online marketing means accountants don’t have to sell anymore

Selling. Most accountants avoid it like the plague. Great news: You’re absolutely right to do

Website Calls To Action

Accountants are beginning to realise that their website – and all the various landing pages

We love helping accountants with online marketing

It’s Valentine’s Day today. For many accountants, perhaps this is just another day at the

The recent Google changes and how they affect the SEO rankings of your accountancy firm

SEO rankings. Getting to the top of Google. Being found online. All of these things

Why having multiple domain names does not help your accountancy firm’s SEO

We’ve been told for some time that domain names (the URL for your website) are

Free Websites for Accountants – Today Only!

Gotcha! Yeah, that’s a complete April Fool’s. But seriously…website design and development is a complicated

“Our marketing was unfocused, our website was outdated, and we were confused. Now we’re focused, fresh, and excited!”

Every once in a while one of the accountancy firms we work with lets us

Thoughts on websites upon the launch of our new site

So, in case you didn’t notice yet, we’ve launched our new website this week! Woohoo!