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As accountancy business owners you want to be as confident as possible that every penny you’re investing is being put to work, whether it’s making the most of office space or getting marketing done. On a recent call with an accounting firm , Karen and I were asked more specifically about old media. The firm […]
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We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have heard us say this one or two or forty times already). Your clients have questions they need answered in order to trust that you’re for real before they buy. The purpose of your content is to answer those questions. When […]
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We all know now that writing content is important. What you want to know is how on earth do you get it done (and get it done well) when you’re an accountant, not a writer. As Ann Handly said so succinctly in her wonderful book ‘Everybody Writes’: “If you have a website, you are a […]
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Grand plans for your firm, know you need to do marketing to get there but not very sure where to start or when? As with everything, putting it off and over thinking makes it more daunting. That’s exactly what our past Accelerator members found before they built up their knowledge through the 12 weeks of […]
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Let’s go back in time. Before search engines, a list of FAQs (Frequently Asked Questions) is all your prospects needed, simply because your website was effectively a digital brochure. Now of course people get answers to their questions by asking google, asking YouTube, asking Siri! You have questions asked by your clients every day… does […]
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*EDIT: UPDATED APRIL 2020 with new recommendations! You know PF works only and exclusively with accountants. So when your clients rave about what PF has done for you, they’re often disappointed to discover PF won’t work with them, because they’re not accountants. So who do you send them to? How do you make sure your […]
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Getting leads is one thing: but what happens when – due to all the marketing your firm has been doing – you’ve actually got more leads than you know what to do with? You start to think perhaps you need to pull back on your marketing. (Spoiler alert: that’s actually not a great idea, but […]
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When I moved to the area I live in now, people were over the moon about a small mom and pop donut shop near me. So what did I do? I loaded up my crew in the minivan and we high-tailed it to that donut shop. Guess what? Best chocolate cake donuts I’ve ever had […]
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When it comes to sharing content, and giving away free stuff: what if you put yourself out of business by giving all of this away? What if your prospects read it and consume it and never need you? How can this possibly lead to new business? This question I got recently from an Accelerator member […]
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You have the time to write. You just don’t recognise it for what it is. Perhaps in your mind, you expect it to look a certain way: quiet, comfortable, in a soft chair looking out to the sea with birds chirping outside… when in reality it’s probably more like typing with two thumbs while walking […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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