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Xero
How do I add captions to my videos?
- Karen Reyburn
- Aug 23, 2019
- 163
Your buyer needs captions to engage faster with your videos. Think about how you watch videos. When you’re watching a video (usually on your phone first), do you instantly watch it with full attention, with sound on? Nope. Most of the time, you watch it with captions to see if you want to keep watching. […]
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How to make your firm’s videos even more engaging
- Jenn MacKinnon
- May 3, 2019
- 163
Video content is hands down the strongest engagement tool in your firm’s marketing armoury. It will give a huge boost to your relationship with people: whether they are at the prospect stage and looking at your social media, or if they’ve signed the proposal and are now moving through your onboarding process. The video gives […]
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I (sort of) want to get started with video. What do I do? How do I start?
- Karen Reyburn
- Oct 19, 2018
- 163
You know you need to be doing video, but as an accountant you’re feeling a little… Nervous Worried Confused Uncertain Lost More terrified of this than anything else on earth This whole video malarkey seems like a major undertaking. Do you need equipment? What kind? How do you ensure your videos are “professional” (but not […]
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Why ‘introductory videos’ are generally useless, and what to use instead
- Karen Reyburn
- Feb 16, 2018
- 163
You’re going to do video. At last. Your accounting firm is going to get with the times and have a proper introductory video sitting on the home page of your website. You’re wondering how to go about it. What goes in the intro video? Do you need a professional videographer? Does your team actually have […]
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Facebook live: My mistakes and learnings
- Karen Reyburn
- Jul 14, 2017
- 163
Last week we ran our first scheduled Facebook live session. We set the time, sent out emails, posted on social, and generally made a big deal out of the live session that was coming. It went great – we had a good time, we made our big announcement, and we were pleased to see that […]
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What video equipment will help me generate better video for my accounting firm?
- Karen Reyburn
- Apr 28, 2017
- 163
Video. You know you need to be doing it. But you’re not. Why not? It boils down to two excuses: Excuse number one: Lack of video equipment This is the most convenient excuse because it feels so legitimate. You don’t have a digital SLR, a tripod, a recording-studio-microphone, or a video team on standby. Of […]
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The power of video in 2017 – how to get visual with your digital marketing
- Steve Ash
- Feb 1, 2017
- 163
Video is the new king! It’s something we at the Profitable Firm have been saying for some time – and the reality is that your content marketing will need to embrace video wholeheartedly if you’re going to keep pace with the competition in 2017. It’s estimated that over half of all internet video traffic will […]
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Should you DIY or outsource your video production?
- Karen Reyburn
- May 2, 2014
- 163
If you’re going to use video as part of your accountancy firm’s website and online marketing (and we highly recommend that you do), you may ask yourself whether you should do it yourself, or hire someone to do the video work for you. It may surprise you to discover that it’s really not an “either-or” […]
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Coming up with Video Content for your Accountancy Firm
- Karen Reyburn
- Mar 14, 2014
- 163
For accountancy firms, video content may seem a little hard to come by. Unless you’re the Dancing Accountant, or the all-singing-all-dancing team of WithumSmith + Brown, you may feel like you haven’t got much to work with. But partly because video is so powerful (YouTube being the search engine that’s second only to Google, and […]
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