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Only got 10-30 minutes? Here are five quick marketing wins for when you’re short on time

Only got 10-30 minutes? Here are five quick marketing wins for when you’re short on time
Only got 10-30 minutes? Here are five quick marketing wins for when you’re short on time

Accountants, you are troopers. When things get busy, you put your head down and work incredibly hard to support your clients and get things done.  But whether it’s the busy season, the catch up after a well needed holiday or the knock-backs of a worldwide pandemic – when the work piles on, often the marketing […]

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How to record video with screen share for your clients
How to record video with screen share for your clients

“People buy from humans.” You hear this all the time. Your prospects need to know what it will be like to work with you, which means showing them who you truly are (a human with interests, imperfections, and strengths) from the moment they visit your website, get your proposal, or interact with you on social […]

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Golden Ticket! Win a free space on the Accelerator
Golden Ticket! Win a free space on the Accelerator

*Did you win a golden ticket code?? Use it here – remember it’s a one time use!* This year, to recognise the immense effort being made by accountants all over the world to create content (particularly during these times), we are going to GIVE AWAY five free spaces on the 12 week Accelerator course. This […]

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Why you’re not doing that Thing – video, blog, personal social posts…
Why you’re not doing that Thing – video, blog, personal social posts…

Yesterday I realised for about the third time in two days I spoke to an accountant who had something they weren’t doing, but really wanted to, but they keep not doing it. Like… recording video (at all, or consistently) sharing things that are a little more personal (emotions, mental health, fear, strong feelings about something […]

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The direct link between accountant content and better marketing numbers
The direct link between accountant content and better marketing numbers

Accountants are creating content like never before. Your three enemies to marketing – fear, perfection, and time – have been wiped out. You have bigger things to fear, no one cares if your blog post is perfect, and you’re just making time wherever you can find it, because you have to. This content you’re creating […]

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Don’t just create content: build assets
Don’t just create content: build assets

As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos, writing blog posts, creating website pages, setting up Facebook groups. You’re just..helping people. Communicating. Giving your take, your perspective, your thoughts, your feelings. “Here’s what we know – and we’ll be talking to you about it personally as soon as […]

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How to record a video for your clients (or anyone) during coronavirus time
How to record a video for your clients (or anyone) during coronavirus time

(A 10 point guide) Think of that question everyone keeps asking you Pull out your phone Hold it in front of your face Hit record Start talking Say everything you need to say on the subject, and then stop Press stop Hit the share button, and choose the social platform you use the most (or […]

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How and where do I share my Zoom webinar recording?
How and where do I share my Zoom webinar recording?

Many of you accountants are (and you never imagined THIS before the current climate!) running Zoom webinars for your clients with helpful information about COVID-19 (or more specifically all the rules and regulations – or lack thereof – in relation to this crisis). Now you want to share that recording. Here are a few tips […]

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Do I hire right now? How do I start people remotely?
Do I hire right now? How do I start people remotely?

Question: “We have a new person who’s supposed to start soon. We’re working remotely now, so do I postpone their start date, or can I get them settled in effectively even if it’s not in person?” For many of you, remote working is not the problem. You’re all set up for that, and everyone has […]

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Cheat sheet on running a Zoom webinar
Cheat sheet on running a Zoom webinar

*IMPORTANT EDIT: We’ve recently become aware of “Zoombombing” which means people hacking into your Zoom meeting or webinar. It’s dangerous but it can be avoided. Please make sure to read our friend Jonathan Fox’s detailed post on Zoombombing here. Question today: “Do you have any links or PF content for a sort of cheat sheet […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Ever tried to explain someone you’ve known most of your life? Branding is like that: you’re trying to explain to prospects who you actually are, and it’s not just one well crafted line on the home page of your website. instagram.com/p/CGott8Ul9Iu/…

test Twitter Media - Ever tried to explain someone you’ve known most of your life? 

Branding is like that: you’re trying to explain to prospects who you actually are, and it’s not just one well crafted line on the home page of your website. https://t.co/MpOkRJTI7x https://t.co/abRQJMa25p