Category Archives: Content

How AI helps you stick to your marketing plan

As an accounting firm owner, making time for marketing is often a challenge and sometimes

inclusive content
3 ways to make your firm’s content more inclusive

It’s not a woke thing. It’s a welcome-all-folk thing. This blog is not about the

repurpose existing content
How can I repurpose my existing content to get the most value out of it?

As a business owner running an accounting firm, your time is valuable. You want to

It’s time to unpack the stuffy accountant stereotype. Do you still believe in it?

 As a senior content writer who writes exclusively for accountants, I spend hours with

Man holding phone and punching air in excitement with huge smile on his face
A guide to what to post on each social media platform

When you’re planning social media posts, knowing the guidelines and limits by social media platform

PF marketing update february 2023
February 2023: Recognising what choices you get to make

In this PF marketing update, we share why we choose everyday to work with accountants,

chatGPT for accountants marketing
Using chatGPT for your accounting firm marketing

First, can we all agree that “chatGPT” does not exactly roll off the tongue. This

marketing results
What marketing do I need to do to get results?

According to Mark W. Schaefer, it takes 30 months to start seeing results when doing

Two women standing in green t-shirts outside in the sun - successful marketing manager
How to help your marketing manager successfully market your firm

  You’ve hired a marketing manager for your accounting firm. Exciting! Now it’s time to

PF’s 2022 journey: 12 client highlights

Whew! It’s hard to believe 2022 has come to an end. There’s so much we’re

A step-by-step guide to creating a collaborative case study

A case study is a powerful way to prove to your ideal clients you have

how to write great marketing email
How to write a great marketing email: 12 tips for writing clear and actionable email content

Email marketing is not dead. Let’s get that out there straight away. Email helps you

PF marketing
October 2022: Celebrating new connections and award winning clients!

Grab yourself your cosy beverage of choice and have a read through the highlights of

How to market digital advisory services

This blog is an extract of an interview Karen did with in collaboration with Bethanie

September 2022: Spotlight on PF team retreat

  September was a big month for our team. We spent one full week out

How do I integrate a social mission I care about into my firm and my marketing?

“Being a business for good, is good for business.” The world is facing difficult challenges

38 things you can post on social media which truly reflect your accounting firm

Watch this 7min 32 secs tutorial video including examples from accountants who are posting content

How sharing stories helps you build trust with your audience

Neurological studies have shown when you read or hear a story, your entire brain lights

golden ticket
How to win a FREE space in the Accelerator coaching group

  It’s time again for the free GOLDEN TICKET for our 12 week Accelerator coaching

Do I still need to do email marketing for my accounting firm? 

You’re feeling the overwhelm of trying to do “all the things” when it comes to

What does engaging on social media look like for your accounting firm?

Engagement goes beyond simply posting things on social. It means interacting with the people you’re

The Golden Trio: strategy, content, and design

When it comes to design, you may have looked at a logo or a selection

What is an About page and how do I make mine better?

The purpose of an About page is to show potential clients 1) you understand them

Do I REALLY have to use social media for my accounting firm?

Sure, sure, social media is good for marketing. It helps you build connections and show

How do I know if my content is better as a blog post or a website page?

  You’ve produced a first draft of something you know is going to be helpful

What scaling your firm is really about, and how to set expectations for it

You know you are the bottleneck in your accounting firm, and it’s time to scale

better leads for your accounting firm
Better, not more: Helping your marketing draw in the right people (and send the wrong ones away)

Good marketing isn’t about getting more leads. Even if you think you want more leads, often

How can I improve my blogs and make them more engaging?

You know what it’s like when you really connect with a piece of content. You’re

I’m concerned about wasting time and money on marketing and getting no results

    As an accountant, you are used to looking at the numbers. That’s what

Why is it so important to create my own content when every other accountant is creating their own content too?

You’ve seen what original content marketing has done for other accountancy firms. Maybe it was

yellow shoes starting line
100 ideas of what to cover in a 100 day content challenge

The very best video coach is you, recording a video, every day, over and over.

A guide to They Ask, You Answer’s ‘Big 5’ blog categories, and how they apply to your firm’s content

As I type into google “the best sleeping bag for summer/autumn in the UK” I’m

PF give away information charge implementation
Give away information, charge for implementation

Content marketing means giving actual, real help to people in different forms of content –

start marketing
I’m ready to start marketing now!! …wait. What? Why am I waiting?

You’ve read through some of our content, watched a few videos, looked through this very

Blog editing
How do I edit the first draft of a blog so it’s ready to publish?

I want to let you in on a little secret. Everybody’s first draft of anything

Can I write my accounting firm’s website copy myself?

Getting a new website built is a big investment. While there are plenty of free

YouTube For Accountants
How do I use YouTube for my accounting firm?

You are an accountant who has been doing video, and you’re thinking of using YouTube

How do I launch a new service for my accounting firm
How do I launch a new service for my accounting firm?

Your accounting firm is launching a new service and you want to tell clients and

What’s the best app to post to the majority of socials in one go?

Posting your content to social media takes time, and you know there are apps which

women with crossed legs on yoga mat
Whose opinion really matters when getting feedback on my content?

Putting content you created out into the world can feel a little scary. It can

What frequency of posting on social media is enough
What frequency of posting on social media is “enough”?

How much posting on social media is enough? The short answer is about 3-5 social

KLR notes block out day 12-12-20
Do I need to block out a full day at a time to get marketing done?

Right, you’re going to be serious now. You’re going to focus your energy and attention

long way no shortcuts
Long way only (no shortcuts)

I’ve been having various levels of back pain for the past seven weeks.  (Just in

sand timer on wooden desk
Only got 10-30 minutes? Here are five quick marketing wins for when you’re short on time

Accountants, you are troopers. When things get busy, you put your head down and work

I have lots of first drafts. How do I edit a first draft so it’s ready for publishing?

In our blogging breakthrough sessions, many of our clients have shared the same issue when

PF team member reading show your work
I’ve written a great blog – now what do I do with it?

A blog post exists to be shared and seen. Remember the phrase – if a

How to name your PDF guide so people actually want to read it

OK, so you need a “lead magnet”. One of those PDF guides like “10 ways

green coffee mug begin
How do I write blogs when I’m not in the mood?

Writing is a creative thing. It’s often the reason as an accountant you think you’re

KLR note Austin Kleon3 try sitting 16-05-20
Try sitting in the same place at the same time every day

The most significant change happens in small increments, day after day. Month after month, year

dark video
How to record video with screen share for your clients

“People buy from humans.” You hear this all the time. Your prospects need to know

content, blogs, blog calendar, gsheets
How do I organise my content ideas so I know what to write, and when?

You may be writing more than usual at the moment, even if it’s just a

homepage for accountants
What does my homepage need to include to attract only the clients I want?

Your website is your best tool to build trust with the kind of clients you

sharing resources
Don’t just create content: build assets

As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos,

Youtube Subscribers graph
Is Vimeo or YouTube better for posting my accounting firm content?

You’ve decided to use video content for your accountancy firm and gone through the creative

laptop coffee yellow tulips
What’s the value of a custom written blog post? Why does it cost so much?

Creating and sharing blog posts helps build trust with our audience. But finding time to

content, accelerator, team engagement
I don’t get engagement from the team on writing content. What do I do?

Your accounting firm’s success in marketing is directly relatable to the involvement of your team

When is the time to decide social media is not delivering results for my accounting firm?

Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told

lightbulb
How do I get new ideas for content when I feel like I’ve exhausted my list?

“Content marketing is simply the act of teaching and problem-solving so as to earn buyer

confident
7 practical tips to help accountants be natural on camera

Recording video is hard. You rarely think about ‘how to be natural’ day to day

cornerstone, brand, content, pain points
What is a cornerstone piece of content and how do I use it?

As you continue to create your own unique, client focused content, you begin to notice

brad burton xerocon
Use storytelling to simplify your firm’s message and move prospects to action

Storytelling isn’t all about you. Before we get into specific tips on how to use

Is my accountancy firm spending marketing money in the right places?

As accountancy business owners you want to be as confident as possible that every penny

ghost coffee art
Who to give credit to when custom content is written on your behalf

  We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have

content writer
Is it best to write content in-house, or hire an outsourced content writer?

We all know now that writing content is important. What you want to know is

Accelerator bonus stuff
Get free coaching on world class content (and other bonus goodies) with Accelerator

Grand plans for your firm, know you need to do marketing to get there but

FAQ or Blog?
FAQ page vs. Blog article – Where is best to post my content?

Let’s go back in time. Before search engines, a list of FAQs (Frequently Asked Questions)

My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?
My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?

*EDIT: UPDATED APRIL 2020 with new recommendations! You know PF works only and exclusively with

Getting leads are not the problem.
Getting leads isn’t the problem – our firm has plenty (and many are good). Do we ease back on marketing now?

Getting leads is one thing: but what happens when – due to all the marketing

Testimonials
How do I get clients to give testimonials for my accounting firm?

When I moved to the area I live in now, people were over the moon

xerocon london events
If I give away free stuff, am I educating and empowering someone so I put myself out of business?

When it comes to sharing content, and giving away free stuff: what if you put

You don’t have to wait for the time to write. You already have it.
You don’t have to wait for the time to write. You already have it.

You have the time to write. You just don’t recognise it for what it is.

outsource marketing
I want someone to do my marketing for me, but can’t I get it cheaper on People Per Hour or Upwork?

The idea of getting unique content written for your firm and delivered to your inbox

I’ve written multiple blog posts: Is it best to post these one at a time, or all at once?
I’ve written multiple blog posts: Is it best to post these one at a time, or all at once?

It’s great to stay on top of your blog writing and getting several posts written

SEO is confusing, what do I need to do to get my content out there?
SEO is confusing, what do I need to do to get my content out there?

When firms are looking at their marketing efforts, they often they want to jump straight

Victories and questions: your fallback for content
Victories and questions: your fallback for content

Struggling to find what to write about? Not sure where to start, how to direct

How to start your marketing goal
How on earth do you get started with your new years’ marketing goals?

My personal goal for the year ahead is to seriously up my fitness, like most

How do you prioritise client questions?
How do you prioritise client questions?

Creating custom content for your accounting firm is as simple as answering the questions your

Dry content
My content is dry material. How do I spice it up?

When you write accountancy firm content about the problems and issues your clients face, some

What kind of marketing actually works?
What kind of marketing actually works?

      I don’t make guarantees very often when it comes to marketing, but

Quick, clear glimpse into the 12 elements of content marketing

Sometimes when you’re busy scribbling your notes down, you miss seeing the full picture, the

stand out online
Everyone else is writing content and is visible online: how does my accountancy firm stand out?

Accountants have actually picked up on this content marketing thing. More and more accountancy firms

“It wasn’t until I actually did it – the sales and marketing - that I saw the benefit”
“It wasn’t until I actually did it – the sales and marketing – that I saw the benefit”

The most significant change I’m seeing accountants make is that of accepting that sales and

Gold dust
Marketing gold dust: how to write content that is incredibly appealing to your prospects

Writing content for any of your marketing feels really difficult. Wording for your website. Social

Win a free spot on the accelerator
WIN a free space on our marketing training course

Want to get to grips with your marketing? Keep intending to sign up for the

content plan
Accountancy content is boring. Is that all I can write about?

“I was a bit stuck on what to write about, to be honest. I had

confidence to share content
Do you have the confidence to share your accounting firm’s marketing content?

Remember the time you moved out of your comfort zone and felt the fear? It’s

Do you really know who is seeing your content on social media
Do you really know who is seeing your content on social media?

It’s always an exciting feeling to see new likes, comments and shares when you post

Marketing after GDPR for accountants
How does marketing work for my accounting firm after GDPR?

Well the GDPR date hit and the opt-in emails are starting to slow down. Phew!

It’s not just me: 9 messages from other content marketers, for accountants

You’ve heard me going on about content marketing for years. “I know, I know…Karen says

CMA Live 2018 stage
My First CMA Live Conference!

So, how did I get myself in CMA Live this year? Well it’s all thanks

Do you think conversational language is okay for blogs?

As an accountant, writing blogs can be a high-pressure situation. You want to make sure

We don't know where in the world to start with social media for our accounting firm
We don’t know where in the world to start with social media for our accounting firm

You know social media is important in your accountancy firm, but you have no idea

I’m afraid I’ll alienate people by sharing content related to a niche
I’m afraid I’ll alienate people by sharing content related to a niche

You see the value of a niche. You do. But you’re worried. What if you

How to use your snow day to achieve great marketing for your accountancy firm
How to use your snow day to achieve great marketing for your accountancy firm

Accountants are often telling me, “I don’t have time for content marketing”. Or for social

marketing challenge is confusion
Time is not your biggest marketing challenge. Confusion is.

What’s your greatest marketing challenge? What prevents you from doing the marketing you wish you

Creating new content every week is a lot! This is time not spent earning money!
Creating new content every week is a lot! This is time not spent earning money!

One of your content marketing goals as an accountant is to generate 2-3 new pieces

Fear vs. passion: The driving forces that can make or break your marketing

As I work with more accountants every day, it’s great to see so many of

Treat your partners & the rest of the firm as potential clients, to get their buy-in to content marketing

You’re all in with this content marketing concept: but some (or all) of the partners

What is BOMA?
What is BOMA, and is it a good idea for my accounting firm to use it?

One of the biggest and most popular announcements at all the Xerocons this year, worldwide,

The three levels of marketing content (and which one is the best)

There’s content marketing, and then there’s content marketing. There’s the really good stuff, and there’s