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Writing is a creative thing. It’s often the reason as an accountant you think you’re not a writer (or not a good writer) – as if you have to “be creative” to be a writer. The fact is, every human being is creative. And accountants are no exception. You’ve got creativity within you just as […]
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The most significant change happens in small increments, day after day. Month after month, year after year. In the past year, I’ve lost over 52 pounds (almost 4 stone) by counting calories every single day. Walking, every single day. Cutting out sugar, and choosing not to eat it every single day. In the past 6 […]
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“People buy from humans.” You hear this all the time. Your prospects need to know what it will be like to work with you, which means showing them who you truly are (a human with interests, imperfections, and strengths) from the moment they visit your website, get your proposal, or interact with you on social […]
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You may be writing more than usual at the moment, even if it’s just a few blogs or emails, because it feels urgent, considering what’s going on in the world. Accountants have seen some incredible results lately as a result of continually providing relevant content to their target audience. New leads and sales, increased income […]
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Your website is your best tool to build trust with the kind of clients you want to serve. Although it may not always be the first page a prospect is led to, your home page generally receives the most traffic. A prospect might visit one of your blogs from a social post or be led […]
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As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos, writing blog posts, creating website pages, setting up Facebook groups. You’re just..helping people. Communicating. Giving your take, your perspective, your thoughts, your feelings. “Here’s what we know – and we’ll be talking to you about it personally as soon as […]
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You’ve decided to use video content for your accountancy firm and gone through the creative process of producing what you’re absolutely sure is compelling content for your future clients. Now that your video is ready, where do you publish it? Do you post it to Vimeo or YouTube? Where you post your video content makes […]
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Creating and sharing blog posts helps build trust with our audience. But finding time to write is hard when you have a busy schedule. Even once you’ve freed up that time, knowing what to write about can be just as challenging. We’ve been asked about the value of custom written blog posts many times, and […]
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Your accounting firm’s success in marketing is directly relatable to the involvement of your team with that marketing. But what if your team isn’t really keen on actually writing (or creating) content? Blog posts. Social media. Recording videos. What if it’s not their skill area? What if they just don’t feel like it? What if […]
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Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told to, but you’re not seeing the results you’d hoped for. Maybe it’s time to knock it all on the head and start concentrating on other channels? Probably not. Developing your social media channels is like building a pyramid. When at […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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