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Don’t just create content: build assets

Don’t just create content: build assets
Don’t just create content: build assets

As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos, writing blog posts, creating website pages, setting up Facebook groups. You’re just..helping people. Communicating. Giving your take, your perspective, your thoughts, your feelings. “Here’s what we know – and we’ll be talking to you about it personally as soon as […]

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Is Vimeo or YouTube better for posting my accounting firm content?
Is Vimeo or YouTube better for posting my accounting firm content?

You’ve decided to use video content for your accountancy firm and gone through the creative process of producing what you’re absolutely sure is compelling content for your future clients. Now that your video is ready, where do you publish it? Do you post it to Vimeo or YouTube?  Where you post your video content makes […]

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What’s the value of a custom written blog post? Why does it cost so much?
What’s the value of a custom written blog post? Why does it cost so much?

Creating and sharing blog posts helps build trust with our audience. But finding time to write is hard when you have a busy schedule. Even once you’ve freed up that time, knowing what to write about can be just as challenging.  We’ve been asked about the value of custom written blog posts many times, and […]

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I don’t get engagement from the team on writing content. What do I do?
I don’t get engagement from the team on writing content. What do I do?

Your accounting firm’s success in marketing is directly relatable to the involvement of your team with that marketing.  But what if your team isn’t really keen on actually writing (or creating) content?  Blog posts. Social media. Recording videos. What if it’s not their skill area? What if they just don’t feel like it? What if […]

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When is the time to decide social media is not delivering results for my accounting firm?
When is the time to decide social media is not delivering results for my accounting firm?

Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told to, but you’re not seeing the results you’d hoped for. Maybe it’s time to knock it all on the head and start concentrating on other channels? Probably not. Developing your social media channels is like building a pyramid. When at […]

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How do I get new ideas for content when I feel like I’ve exhausted my list?
How do I get new ideas for content when I feel like I’ve exhausted my list?

“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.”   But what happens when the content well runs dry?  You’ve answered all your clients’ questions and new clients keep asking the same ones.    Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]

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7 practical tips to help accountants be natural on camera
7 practical tips to help accountants be natural on camera

Recording video is hard. You rarely think about ‘how to be natural’ day to day and yet when that little red light goes on suddenly something changes and you’re under pressure.  It’s understandable, as there are a lot of considerations. “Is what I’m saying making sense? Do I appear professional enough? Does anybody care what […]

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What is a cornerstone piece of content and how do I use it?
What is a cornerstone piece of content and how do I use it?

As you continue to create your own unique, client focused content, you begin to notice patterns relating to the content you create. There are key problems faced by your clients over, and over, and over again. And the advice you give them often returns to a few key points around which you base more detailed […]

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Use storytelling to simplify your firm’s message and move prospects to action
Use storytelling to simplify your firm’s message and move prospects to action

Storytelling isn’t all about you. Before we get into specific tips on how to use the storytelling framework, it’s important to understand the power of story doesn’t mean the power of your story. It’s not about filling your website with your firm’s story. Don’t fall into the ‘me, me, me’ trap of trying to be […]

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Does your brand cause people to hesitate, or hurry up?
Does your brand cause people to hesitate, or hurry up?

You can get business even though you have an ugly logo. People can still decide to work with you even if your accountancy firm name is boring, or your website is indistinguishable from most other (bland) accounting firm sites, or you aren’t creating fresh regular content. It can happen. It just will take much longer […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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Keep seeing your image posts on social cut-off? Learn about our recommended image dimensions in this week's marketing tip! bit.ly/34goX17

test Twitter Media - Keep seeing your image posts on social cut-off? Learn about our recommended image dimensions in this week's marketing tip! https://t.co/Fpua3csVUQ https://t.co/wcKbDnBsEB

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