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I want to let you in on a little secret. Everybody’s first draft of anything is (at least) a little bad. But in this instance, bad is good. Because, the first draft of your blog only serves one purpose – to exist. As famous Author Jodi Picault says: “You can always edit a bad page. […]
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Getting a new website built is a big investment. While there are plenty of free DIY platforms to build a site on, and lots of free image libraries, you still need the words, too. When it comes to website copy, there’s far more to it than simply words. Doing it yourself may seem like the […]
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You are an accountant who has been doing video, and you’re thinking of using YouTube to level up your video game. To bring more awareness of your accounting firm and help the right people find you. You’re on the right track, my video creating friend, and getting started on this journey earlier is better than […]
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Your accounting firm is launching a new service and you want to tell clients and prospects ALL about it. You’re tempted to email your database and tell them about your new service. Hurry, we have a new service! It’s great! Buy now! You think you’ll craft an email to tell them what it does and […]
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Posting your content to social media takes time, and you know there are apps which can do it all at once for you. Saving time, reaching more people… it’s a win win, right? So which app do you choose? There are many apps which can do the job…but before we dive into recommendations, you have […]
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Putting content you created out into the world can feel a little scary. It can feel a lot scary. Lots of times we hear from accountants who fear sharing blogs they’ve written, videos they’ve recorded, social posts they’ve crafted. And most of the time when we get to the heart of it, it’s because they’re […]
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How much posting on social media is enough? The short answer is about 3-5 social posts per week. The long answer is, ‘it depends’. There isn’t a magic formula for this because what works for one brand, doesn’t work for another. While you can read up on case studies to see what worked for other […]
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Right, you’re going to be serious now. You’re going to focus your energy and attention on marketing a bit more (maybe this is your 2021 plan). But you know marketing always gets put off. You plan an hour or some time to “do marketing” and then you get emails and messages and phone calls and […]
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I’ve been having various levels of back pain for the past seven weeks. (Just in case you don’t read the full note: don’t worry. I’ve seen a doctor, several physios, and am doing the work, and it is getting better. It’s just slow. That’s sort of the point of the note.) When it first started, […]
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Accountants, you are troopers. When things get busy, you put your head down and work incredibly hard to support your clients and get things done. But whether it’s the busy season, the catch up after a well needed holiday or the knock-backs of a worldwide pandemic – when the work piles on, often the marketing […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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