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What is a cornerstone piece of content and how do I use it?
What is a cornerstone piece of content and how do I use it?

As you continue to create your own unique, client focused content, you begin to notice patterns relating to the content you create. There are key problems faced by your clients over, and over, and over again. And the advice you give them often returns to a few key points around which you base more detailed […]

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Use storytelling to simplify your firm’s message and move prospects to action
Use storytelling to simplify your firm’s message and move prospects to action

Storytelling isn’t all about you. Before we get into specific tips on how to use the storytelling framework, it’s important to understand the power of story doesn’t mean the power of your story. It’s not about filling your website with your firm’s story. Don’t fall into the ‘me, me, me’ trap of trying to be […]

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Does your brand cause people to hesitate, or hurry up?
Does your brand cause people to hesitate, or hurry up?

You can get business even though you have an ugly logo. People can still decide to work with you even if your accountancy firm name is boring, or your website is indistinguishable from most other (bland) accounting firm sites, or you aren’t creating fresh regular content. It can happen. It just will take much longer […]

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Is my accountancy firm spending marketing money in the right places?
Is my accountancy firm spending marketing money in the right places?

As accountancy business owners you want to be as confident as possible that every penny you’re investing is being put to work, whether it’s making the most of office space or getting marketing done. On a recent call with an accounting firm , Karen and I were asked more specifically about old media. The firm […]

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Who to give credit to when custom content is written on your behalf
Who to give credit to when custom content is written on your behalf

  We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have heard us say this one or two or forty times already). Your clients have questions they need answered in order to trust that you’re for real before they buy. The purpose of your content is to answer those questions. When […]

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Is it best to write content in-house, or hire an outsourced content writer?
Is it best to write content in-house, or hire an outsourced content writer?

We all know now that writing content is important. What you want to know is how on earth do you get it done (and get it done well) when you’re an accountant, not a writer.  As Ann Handly said so succinctly in her wonderful book ‘Everybody Writes’: “If you have a website, you are a […]

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Get free coaching on world class content (and other bonus goodies) with Accelerator
Get free coaching on world class content (and other bonus goodies) with Accelerator

Grand plans for your firm, know you need to do marketing to get there but not very sure where to start or when? As with everything, putting it off and over thinking makes it more daunting. That’s exactly what our past Accelerator members found before they built up their knowledge through the 12 weeks of […]

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FAQ page vs. Blog article – Where is best to post my content?
FAQ page vs. Blog article – Where is best to post my content?

Let’s go back in time. Before search engines, a list of FAQs (Frequently Asked Questions) is all your prospects  needed, simply because your website was effectively a digital brochure.  Now of course people get answers to their questions by asking google, asking YouTube, asking Siri! You have questions  asked by your clients every day… does […]

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My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?
My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?

You know PF works only and exclusively with accountants. So when your clients rave about what PF has done for you, they’re often disappointed to discover PF won’t work with them, because they’re not accountants.  So  who do you send them to? How do you make sure your clients get the very best marketing support […]

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Getting leads isn’t the problem – our firm has plenty (and many are good). Do we ease back on marketing now?
Getting leads isn’t the problem – our firm has plenty (and many are good). Do we ease back on marketing now?

Getting leads is one thing: but what happens when – due to all the marketing your firm has been doing – you’ve actually got more leads than you know what to do with?  You start to think perhaps you need to pull back on your marketing. (Spoiler alert: that’s actually not a great idea, but […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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