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How do I launch a new service for my accounting firm?

How do I launch a new service for my accounting firm?
How do I launch a new service for my accounting firm?

Your accounting firm is launching a new service and you want to tell clients and prospects ALL about it. You’re tempted to email your database and tell them about your new service. Hurry, we have a new service! It’s great! Buy now! You think you’ll craft an email to tell them what it does and […]

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What’s the best app to post to the majority of socials in one go?
What’s the best app to post to the majority of socials in one go?

Posting your content to social media takes time, and you know there are apps which can do it all at once for you. Saving time, reaching more people… it’s a win win, right? So which app do you choose? There are many apps which can do the job…but before we dive into recommendations, you have […]

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Whose opinion really matters when getting feedback on my content?
Whose opinion really matters when getting feedback on my content?

Putting content you created out into the world can feel a little scary. It can feel a lot scary. Lots of times we hear from accountants who fear sharing blogs they’ve written, videos they’ve recorded, social posts they’ve crafted. And most of the time when we get to the heart of it, it’s because they’re […]

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What frequency of posting on social media is “enough”?
What frequency of posting on social media is “enough”?

How much posting on social media is enough? The short answer is about 3-5 social posts per week. The long answer is, ‘it depends’. There isn’t a magic formula for this because what works for one brand, doesn’t work for another. While you can read up on case studies to see what worked for other […]

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Do I need to block out a full day at a time to get marketing done?
Do I need to block out a full day at a time to get marketing done?

Right, you’re going to be serious now. You’re going to focus your energy and attention on marketing a bit more (maybe this is your 2021 plan).  But you know marketing always gets put off. You plan an hour or some time to “do marketing” and then you get emails and messages and phone calls and […]

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Long way only (no shortcuts)
Long way only (no shortcuts)

I’ve been having various levels of back pain for the past seven weeks.  (Just in case you don’t read the full note: don’t worry. I’ve seen a doctor, several physios, and am doing the work, and it is getting better. It’s just slow. That’s sort of the point of the note.)  When it first started, […]

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Only got 10-30 minutes? Here are five quick marketing wins for when you’re short on time
Only got 10-30 minutes? Here are five quick marketing wins for when you’re short on time

Accountants, you are troopers. When things get busy, you put your head down and work incredibly hard to support your clients and get things done.  But whether it’s the busy season, the catch up after a well needed holiday or the knock-backs of a worldwide pandemic – when the work piles on, often the marketing […]

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I have lots of first drafts. How do I edit a first draft so it’s ready for publishing?
I have lots of first drafts. How do I edit a first draft so it’s ready for publishing?

In our blogging breakthrough sessions, many of our clients have shared the same issue when it comes to getting their blog out there. You just don’t feel confident to hit publish. First, I want you to know this isn’t exclusive to the blogging breakthrough course. The confidence barrier pops up in our accelerator sessions, in […]

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I’ve written a great blog – now what do I do with it?
I’ve written a great blog – now what do I do with it?

A blog post exists to be shared and seen. Remember the phrase – if a tree falls in a wood but nobody was there to see it, did it really happen? In the same way, if you write content providing answers to the questions your ideal clients are desperately seeking, and they never get to […]

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How to name your PDF guide so people actually want to read it
How to name your PDF guide so people actually want to read it

OK, so you need a “lead magnet”. One of those PDF guides like “10 ways to improve your cash flow” – maybe for good measure, “…to improve your cash flow during the Covid crisis”. There. Bam. You’ve got a PDF guide, a title, and all you need is to throw in a few things you’ve […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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If you're a woman in finance...I wouldn't miss this conversation. April 16th at 9 am PST. DM me for an invite or join us here: womxntalkmoney.com/join Retweeted by PF