Engagement goes beyond simply posting things on social. It means interacting with the people you’re
When it comes to design, you may have looked at a logo or a selection
The purpose of an About page is to show potential clients 1) you understand them
Sure, sure, social media is good for marketing. It helps you build connections and show
It’s time again for the free GOLDEN TICKET for our 12 week Accelerator coaching
You’ve produced a first draft of something you know is going to be helpful
You know you are the bottleneck in your accounting firm, and it’s time to scale
Good marketing isn’t about getting more leads. Even if you think you want more leads,
You know what it’s like when you really connect with a piece of content. You’re
As an accountant, you are used to looking at the numbers. That’s what
You’ve seen what original content marketing has done for other accountancy firms. Maybe it was
The very best video coach is you, recording a video, every day, over and over.
As I type into google “the best sleeping bag for summer/autumn in the UK” I’m
Content marketing means giving actual, real help to people in different forms of content –
You’ve read through some of our content, watched a few videos, looked through this very
I want to let you in on a little secret. Everybody’s first draft of anything
Getting a new website built is a big investment. While there are plenty of free
You are an accountant who has been doing video, and you’re thinking of using YouTube
Your accounting firm is launching a new service and you want to tell clients and
Posting your content to social media takes time, and you know there are apps which
Putting content you created out into the world can feel a little scary. It can
How much posting on social media is enough? The short answer is about 3-5 social
Right, you’re going to be serious now. You’re going to focus your energy and attention
I’ve been having various levels of back pain for the past seven weeks. (Just in
Accountants, you are troopers. When things get busy, you put your head down and work
In our blogging breakthrough sessions, many of our clients have shared the same issue when
A blog post exists to be shared and seen. Remember the phrase – if a
OK, so you need a “lead magnet”. One of those PDF guides like “10 ways
Writing is a creative thing. It’s often the reason as an accountant you think you’re
The most significant change happens in small increments, day after day. Month after month, year
“People buy from humans.” You hear this all the time. Your prospects need to know
You may be writing more than usual at the moment, even if it’s just a
Your website is your best tool to build trust with the kind of clients you
As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos,
You’ve decided to use video content for your accountancy firm and gone through the creative
Creating and sharing blog posts helps build trust with our audience. But finding time to
Your accounting firm’s success in marketing is directly relatable to the involvement of your team
Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told
“Content marketing is simply the act of teaching and problem-solving so as to earn buyer
Recording video is hard. You rarely think about ‘how to be natural’ day to day
As you continue to create your own unique, client focused content, you begin to notice
Storytelling isn’t all about you. Before we get into specific tips on how to use
As accountancy business owners you want to be as confident as possible that every penny
We’re big fans of Marcus Sheridan’s ‘They Ask, You Answer’ principle (you may have
We all know now that writing content is important. What you want to know is
Grand plans for your firm, know you need to do marketing to get there but
Let’s go back in time. Before search engines, a list of FAQs (Frequently Asked Questions)
*EDIT: UPDATED APRIL 2020 with new recommendations! You know PF works only and exclusively with
Getting leads is one thing: but what happens when – due to all the marketing
When I moved to the area I live in now, people were over the moon
When it comes to sharing content, and giving away free stuff: what if you put
You have the time to write. You just don’t recognise it for what it is.
The idea of getting unique content written for your firm and delivered to your inbox
It’s great to stay on top of your blog writing and getting several posts written
When firms are looking at their marketing efforts, they often they want to jump straight
Struggling to find what to write about? Not sure where to start, how to direct
My personal goal for the year ahead is to seriously up my fitness, like most
Creating custom content for your accounting firm is as simple as answering the questions your
When you write accountancy firm content about the problems and issues your clients face, some
I don’t make guarantees very often when it comes to marketing, but
Sometimes when you’re busy scribbling your notes down, you miss seeing the full picture, the
Accountants have actually picked up on this content marketing thing. More and more accountancy firms
The most significant change I’m seeing accountants make is that of accepting that sales and
Writing content for any of your marketing feels really difficult. Wording for your website. Social
Want to get to grips with your marketing? Keep intending to sign up for the
“I was a bit stuck on what to write about, to be honest. I had
Remember the time you moved out of your comfort zone and felt the fear? It’s
It’s always an exciting feeling to see new likes, comments and shares when you post
Well the GDPR date hit and the opt-in emails are starting to slow down. Phew!
You’ve heard me going on about content marketing for years. “I know, I know…Karen says
So, how did I get myself in CMA Live this year? Well it’s all thanks
As an accountant, writing blogs can be a high-pressure situation. You want to make sure
You know social media is important in your accountancy firm, but you have no idea
You see the value of a niche. You do. But you’re worried. What if you
Accountants are often telling me, “I don’t have time for content marketing”. Or for social
What’s your greatest marketing challenge? What prevents you from doing the marketing you wish you
One of your content marketing goals as an accountant is to generate 2-3 new pieces
As I work with more accountants every day, it’s great to see so many of
You’re all in with this content marketing concept: but some (or all) of the partners
One of the biggest and most popular announcements at all the Xerocons this year, worldwide,
There’s content marketing, and then there’s content marketing. There’s the really good stuff, and there’s
It’s easy for an accountant to get excited about marketing. Believe me, I’ve seen accountants
Content marketing is great, but what if you’ve not got anyone noticing your content? If
People don’t really read things. They skim. So the way you structure your blog post
20 You: “Yes, Karen, I get this whole content marketing malarkey. I realise I’ve got
Every day Karen’s sharing a 5 minute overview of each of the 12 key elements
So you’ve done it! You’ve been shortlisted, and you have high hopes of actually winning
Over the years it’s become obvious that there are foundational principles which are absolutely critical
When investing in content marketing, accountants naturally ask ‘how are we going to monitor this?’
I’m a big fan of accountants writing their own content. I want you to learn
Your website is your marketing hub. It’s the main platform that your clients and prospects
A landing page is a web page which you build for a very specific purpose
Without a doubt, the single most powerful form of content that your accountancy firm can
With the Great North Run fast approaching it got me thinking about how training for
Following on from my recent blog post about the 3 core elements of SEO, there
Almost every accountancy firm has testimonials on their website. You know that, for your website
SEO: The 3 letters that many accountants have come to fear! Why? Because of all
Finding great images for your marketing is both easy and difficult. Easy, because there are
I recently read an article on the dangers of short-termism in marketing: where business owners
There’s some confusion around sharing or re-purposing content. Firstly, you can NOT re-share other people’s content as
