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Better, not more: Helping your marketing draw in the right people (and send the wrong ones away)

Better, not more: Helping your marketing draw in the right people (and send the wrong ones away)
Better, not more: Helping your marketing draw in the right people (and send the wrong ones away)

Good marketing isn’t about getting more leads. Even if you think you want more leads, often what you really want is less hassle and trouble on the marketing front. You’d like that beautiful drip feed of the best kind of clients who don’t need six emails, four meetings, two videos, and three revised quotes to […]

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How can I improve my blogs and make them more engaging?
How can I improve my blogs and make them more engaging?

You know what it’s like when you really connect with a piece of content. You’re engaged with a blog, you’re hanging on every word of a podcast, you’re frantically retweeting a relatable tweet. You’ve found the answer to your question and it just clicks. A shared knowledge bomb, idea or opinion unlocks your struggle in […]

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I’m concerned about wasting time and money on marketing and getting no results
I’m concerned about wasting time and money on marketing and getting no results

    As an accountant, you are used to looking at the numbers. That’s what you’re best at and it’s why your clients trust you the way you do: you help them with and advise them on their numbers so they build the best businesses for them. When it comes to marketing you’re also looking […]

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Why is it so important to create my own content when every other accountant is creating their own content too?
Why is it so important to create my own content when every other accountant is creating their own content too?

You’ve seen what original content marketing has done for other accountancy firms. Maybe it was a viral post on LinkedIn, or a YouTube video with tens of thousands of views. You’ve even heard the statistic that 70% of a buying decision is made online before a prospect gets in touch, so you know how important […]

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How to win a FREE space in the Accelerator coaching group
How to win a FREE space in the Accelerator coaching group

  It’s time again for the free GOLDEN TICKET for our 12 week Accelerator coaching group. The Accelerator is your place to start. Don’t be deceived though: just because it’s a starting point doesn’t mean it’s basic, or simple. The accountants who join the group are placing themselves at the starting point, but you’re all […]

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100 ideas of what to cover in a 100 day content challenge
100 ideas of what to cover in a 100 day content challenge

The very best video coach is you, recording a video, every day, over and over. The best initial writing training course is you, writing, every day, over and over. The best way to learn social media is by posting on different social platforms, every day, over and over. As much as reading books, watching videos, […]

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A guide to They Ask, You Answer’s ‘Big 5’ blog categories, and how they apply to your firm’s content
A guide to They Ask, You Answer’s ‘Big 5’ blog categories, and how they apply to your firm’s content

As I type into google “the best sleeping bag for summer/autumn in the UK” I’m reminded just how impactful Marcus Sheridan’s big 5 blog categories are, and why we suggest accountants prioritise them when they’re writing blogs and creating videos. We live in a world now where it’s second nature to go to Google to […]

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Give away information, charge for implementation
Give away information, charge for implementation

Content marketing means giving actual, real help to people in different forms of content – blogs, videos, guides, resources. And the best content marketing gives away as much information as you possibly can. They already know they have a problem, or an issue: that’s why they’re looking for help from an accountant. Sharing helpful content, helpful […]

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I’m ready to start marketing now!! …wait. What? Why am I waiting?
I’m ready to start marketing now!! …wait. What? Why am I waiting?

You’ve read through some of our content, watched a few videos, looked through this very website. You are READY TO GO. You want your marketing done and you want it done now! No more delays! Hooray!….oh wait. Now why in the world would we ask you to wait, when you are absolutely keen to go? […]

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How do I edit the first draft of a blog so it’s ready to publish?
How do I edit the first draft of a blog so it’s ready to publish?

I want to let you in on a little secret. Everybody’s first draft of anything is (at least) a little bad. But in this instance, bad is good. Because, the first draft of your blog only serves one purpose – to exist. As famous Author Jodi Picault says: “You can always edit a bad page. […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

The start of a new year usually involves setting #goals for the next year. Here's why the goals you set for your firm matter so much for your #marketing ✨👇 wearepf.com/personal-goals…