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Xero
How remote working will test and prove your firm’s values
- Karen Reyburn
- Mar 26, 2020
- 163
So everyone is working from home now and there are so many tips. So much advice being given about how to use this well and how to manage your team and what apps to use and what tech to use and how to make sure you stay productive and keep the enthusiasm high and replace […]
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Is Vimeo or YouTube better for posting my accounting firm content?
- Kendall Hoover
- Mar 12, 2020
- 163
You’ve decided to use video content for your accountancy firm and gone through the creative process of producing what you’re absolutely sure is compelling content for your future clients. Now that your video is ready, where do you publish it? Do you post it to Vimeo or YouTube? Where you post your video content makes […]
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Why bother creating brand guidelines
for your accounting firm?
- Chryzia Itay
- Feb 14, 2020
- 163
It’s SO important for your firm to have brand guidelines in place so all your marketing is consistent and gives the same impression to your target audience about who you are, your authority and expertise. It makes any content or design work easier and faster to create too – for you, your team, or your […]
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When is the time to decide social media is not delivering results for my accounting firm?
- Kier Kemp
- Feb 7, 2020
- 163
Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told to, but you’re not seeing the results you’d hoped for. Maybe it’s time to knock it all on the head and start concentrating on other channels? Probably not. Developing your social media channels is like building a pyramid. When at […]
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How do I get new ideas for content when I feel like I’ve exhausted my list?
- Jamie Engelhardt
- Jan 17, 2020
- 163
“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.” But what happens when the content well runs dry? You’ve answered all your clients’ questions and new clients keep asking the same ones. Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]
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What do I do if I want a new brand
but can’t afford it?
- Chryzia Itay
- Dec 20, 2019
- 163
Congratulations! You’ve done some marketing soul searching and come to the realisation you need a new brand. You’ve broken down the wall and now admit that something about your brand or logo isn’t resonating with the right people, or communicating what it needs to. But here lies the “problem”. You’ve heard that developing a brand […]
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What is a cornerstone piece of content and how do I use it?
- Ashlea McElhone
- Dec 3, 2019
- 163
As you continue to create your own unique, client focused content, you begin to notice patterns relating to the content you create. There are key problems faced by your clients over, and over, and over again. And the advice you give them often returns to a few key points around which you base more detailed […]
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Does your brand cause people to hesitate, or hurry up?
- Karen Reyburn
- Nov 22, 2019
- 163
You can get business even though you have an ugly logo. People can still decide to work with you even if your accountancy firm name is boring, or your website is indistinguishable from most other (bland) accounting firm sites, or you aren’t creating fresh regular content. It can happen. It just will take much longer […]
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How to use marketing to hire the best employees for your firm
- Jamie Engelhardt
- Nov 15, 2019
- 163
You’ve been feeling the pain of hiring in your accountancy firm for some time now and can’t quite figure out why you aren’t recruiting the right team members. Or why people are leaving after having been with your firm for only a few months. Or, you’re finding that you have the right team members but […]
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Is my accountancy firm spending marketing money in the right places?
- Kier Kemp
- Nov 8, 2019
- 163
As accountancy business owners you want to be as confident as possible that every penny you’re investing is being put to work, whether it’s making the most of office space or getting marketing done. On a recent call with an accounting firm , Karen and I were asked more specifically about old media. The firm […]
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