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How do I get new ideas for content when I feel like I’ve exhausted my list?
- Jamie Engelhardt
- Jan 17, 2020
- 163
“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.” But what happens when the content well runs dry? You’ve answered all your clients’ questions and new clients keep asking the same ones. Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]
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What do I do if I want a new brand
but can’t afford it?
- Chryzia Itay
- Dec 20, 2019
- 163
Congratulations! You’ve done some marketing soul searching and come to the realisation you need a new brand. You’ve broken down the wall and now admit that something about your brand or logo isn’t resonating with the right people, or communicating what it needs to. But here lies the “problem”. You’ve heard that developing a brand […]
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What is a cornerstone piece of content and how do I use it?
- Ashlea McElhone
- Dec 3, 2019
- 163
As you continue to create your own unique, client focused content, you begin to notice patterns relating to the content you create. There are key problems faced by your clients over, and over, and over again. And the advice you give them often returns to a few key points around which you base more detailed […]
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Does your brand cause people to hesitate, or hurry up?
- Karen Reyburn
- Nov 22, 2019
- 163
You can get business even though you have an ugly logo. People can still decide to work with you even if your accountancy firm name is boring, or your website is indistinguishable from most other (bland) accounting firm sites, or you aren’t creating fresh regular content. It can happen. It just will take much longer […]
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How to use marketing to hire the best employees for your firm
- Jamie Engelhardt
- Nov 15, 2019
- 163
You’ve been feeling the pain of hiring in your accountancy firm for some time now and can’t quite figure out why you aren’t recruiting the right team members. Or why people are leaving after having been with your firm for only a few months. Or, you’re finding that you have the right team members but […]
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Is my accountancy firm spending marketing money in the right places?
- Kier Kemp
- Nov 8, 2019
- 163
As accountancy business owners you want to be as confident as possible that every penny you’re investing is being put to work, whether it’s making the most of office space or getting marketing done. On a recent call with an accounting firm , Karen and I were asked more specifically about old media. The firm […]
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What logo file formats you’ll need
and when to use them
- Chryzia Itay
- Oct 24, 2019
- 163
Anyone who has been through a rebrand or branding project will know that once you’ve approved your shiny new logo, the designer sends over a bunch of logo files. You’ll be given a file that ends in AI, another in EPS, a few in PNGs – and more! These are the same file formats you […]
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How much of the buying decision is made before my prospect gets in touch with me?
- Ashlea McElhone
- Oct 18, 2019
- 163
We don’t buy like we used to. And neither do your prospects. Ten years ago, we would make our buying decisions based on things like gut feel, word of mouth and price. We visited shops and browsed. We chatted to our friends and found out what they had purchased or signed up for and what […]
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How much time and energy DOES brand work take? I don’t want to start and then not finish
- Karen Reyburn
- Oct 11, 2019
- 163
What happens when you realise your brand isn’t truly reflecting who you are…but you know the process of change will take a long time? And you’re not sure if you’re ready (with everything else you’ve got going on right now)? Your brand is, at its core, the summary of who you are and who you […]
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Do I need a new brand or a new website?
- Ashlea McElhone
- Sep 13, 2019
- 163
To know if you need a new brand or website, you must first understand the true meaning of a brand. Your brand represents everything about you and your firm. It’s the emotions your clients and prospects feel when they meet you, speak to you, see your offices, view your website, follow you on social and […]
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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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