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How much does it cost to rebrand my accounting firm, and is it worth it?

How much does it cost to rebrand my accounting firm, and is it worth it?
How much does it cost to rebrand my accounting firm, and is it worth it?

You’re considering a rebrand for your accounting firm, which means there are a range of situations you could be in right now: I like my firm name and logo, but I’m open to hearing whether it needs to be updated a little My firm name is traditional or dated and I’m wondering what the benefit […]

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Does your logo need a refresh?
Does your logo need a refresh?

  Your logo is important. It is the visual representation of your brand’s personality, and plays a critical role in the way people perceive your firm.  A logo’s job is to trigger recognition of the service your firm offers, so you want your design to create a strong first impression on the kind of people […]

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Do I need a business coach?
Do I need a business coach?

It’s an overused and over abused term “business coaching.” Time and again accountants put their hope in a business coach who promises them the world. Often that results in a bunch of gimmicky content and outdated sales tactics. While this might work in the short term- there isn’t a long game in mind- not to […]

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Can we ask for Google/Facebook reviews from clients right now?
Can we ask for Google/Facebook reviews from clients right now?

Your clients are really, really thankful for what you’re doing for them right now. You’re helping them get funding and managing payroll and answering questions and (literally in some cases) saving lives. Saving businesses for sure. Although the current time has a lot that’s messy and awful, and we won’t pretend for a second it’s […]

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How remote working will test and prove your firm’s values
How remote working will test and prove your firm’s values

So everyone is working from home now and there are so many tips. So much advice being given about how to use this well and how to manage your team and what apps to use and what tech to use and how to make sure you stay productive and keep the enthusiasm high and replace […]

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Why bother creating brand guidelines<br> for your accounting firm?
Why bother creating brand guidelines
for your accounting firm?

It’s SO important for your firm to have brand guidelines in place so all your marketing is consistent and gives the same impression to your target audience about who you are, your authority and expertise. It makes any content or design work easier and faster to create too – for you, your team, or your […]

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When is the time to decide social media is not delivering results for my accounting firm?
When is the time to decide social media is not delivering results for my accounting firm?

Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told to, but you’re not seeing the results you’d hoped for. Maybe it’s time to knock it all on the head and start concentrating on other channels? Probably not. Developing your social media channels is like building a pyramid. When at […]

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How do I get new ideas for content when I feel like I’ve exhausted my list?
How do I get new ideas for content when I feel like I’ve exhausted my list?

“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.”   But what happens when the content well runs dry?  You’ve answered all your clients’ questions and new clients keep asking the same ones.    Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]

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What do I do if I want a new brand <br> but can’t afford it?
What do I do if I want a new brand
but can’t afford it?

Congratulations! You’ve done some marketing soul searching and come to the realisation you need a new brand. You’ve broken down the wall and now admit that something about your brand or logo isn’t resonating with the right people, or communicating what it needs to.  But here lies the “problem”. You’ve heard that developing a brand […]

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What is a cornerstone piece of content and how do I use it?
What is a cornerstone piece of content and how do I use it?

As you continue to create your own unique, client focused content, you begin to notice patterns relating to the content you create. There are key problems faced by your clients over, and over, and over again. And the advice you give them often returns to a few key points around which you base more detailed […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Another new face at PF this week is a new UK Client Marketing Manager! Elaine is from Edinburgh but spent the last 9 years in sunny California (some weather adjustment may be required...) Elaine's personal pillars are health, adventure, education, self care, and wine.🏃‍♀️⛰️👩‍🎓❤️🍷

test Twitter Media - Another new face at PF this week is a new UK Client Marketing Manager! Elaine is from Edinburgh but spent the last 9 years in sunny California (some weather adjustment may be required...)

Elaine's personal pillars are health, adventure, education, self care, and wine.🏃‍♀️⛰️👩‍🎓❤️🍷 https://t.co/5w32KlLmWj