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Can we ask for Google/Facebook reviews from clients right now?

Can we ask for Google/Facebook reviews from clients right now?
Can we ask for Google/Facebook reviews from clients right now?

Your clients are really, really thankful for what you’re doing for them right now. You’re helping them get funding and managing payroll and answering questions and (literally in some cases) saving lives. Saving businesses for sure. Although the current time has a lot that’s messy and awful, and we won’t pretend for a second it’s […]

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How remote working will test and prove your firm’s values
How remote working will test and prove your firm’s values

So everyone is working from home now and there are so many tips. So much advice being given about how to use this well and how to manage your team and what apps to use and what tech to use and how to make sure you stay productive and keep the enthusiasm high and replace […]

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Why bother creating brand guidelines<br> for your accounting firm?
Why bother creating brand guidelines
for your accounting firm?

It’s SO important for your firm to have brand guidelines in place so all your marketing is consistent and gives the same impression to your target audience about who you are, your authority and expertise. It makes any content or design work easier and faster to create too – for you, your team, or your […]

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When is the time to decide social media is not delivering results for my accounting firm?
When is the time to decide social media is not delivering results for my accounting firm?

Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told to, but you’re not seeing the results you’d hoped for. Maybe it’s time to knock it all on the head and start concentrating on other channels? Probably not. Developing your social media channels is like building a pyramid. When at […]

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How do I get new ideas for content when I feel like I’ve exhausted my list?
How do I get new ideas for content when I feel like I’ve exhausted my list?

“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.”   But what happens when the content well runs dry?  You’ve answered all your clients’ questions and new clients keep asking the same ones.    Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]

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What do I do if I want a new brand <br> but can’t afford it?
What do I do if I want a new brand
but can’t afford it?

Congratulations! You’ve done some marketing soul searching and come to the realisation you need a new brand. You’ve broken down the wall and now admit that something about your brand or logo isn’t resonating with the right people, or communicating what it needs to.  But here lies the “problem”. You’ve heard that developing a brand […]

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What is a cornerstone piece of content and how do I use it?
What is a cornerstone piece of content and how do I use it?

As you continue to create your own unique, client focused content, you begin to notice patterns relating to the content you create. There are key problems faced by your clients over, and over, and over again. And the advice you give them often returns to a few key points around which you base more detailed […]

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Does your brand cause people to hesitate, or hurry up?
Does your brand cause people to hesitate, or hurry up?

You can get business even though you have an ugly logo. People can still decide to work with you even if your accountancy firm name is boring, or your website is indistinguishable from most other (bland) accounting firm sites, or you aren’t creating fresh regular content. It can happen. It just will take much longer […]

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How to use marketing to hire the best employees for your firm
How to use marketing to hire the best employees for your firm

You’ve been feeling the pain of hiring in your accountancy firm for some time now and can’t quite figure out why you aren’t recruiting the right team members. Or why people are leaving after having been with your firm for only a few months. Or, you’re finding that you have the right team members but […]

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Is my accountancy firm spending marketing money in the right places?
Is my accountancy firm spending marketing money in the right places?

As accountancy business owners you want to be as confident as possible that every penny you’re investing is being put to work, whether it’s making the most of office space or getting marketing done. On a recent call with an accounting firm , Karen and I were asked more specifically about old media. The firm […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Many accountants are using @canva to design images for social media & marketing – here's how to use Canva better! wearepf.com/7-design-tips-… Marketing tip by @PF_chryzia who does all the designs for PF and our clients!

test Twitter Media - Many accountants are using @canva to design images for social media & marketing – here's how to use Canva better!   https://t.co/F1dtAvtHoy 

Marketing tip by @PF_chryzia who does all the designs for PF and our clients! https://t.co/woyHZpDIjT

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