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How much of the buying decision is made before my prospect gets in touch with me?
How much of the buying decision is made before my prospect gets in touch with me?

We don’t buy like we used to. And neither do your prospects. Ten years ago, we would make our buying decisions based on things like gut feel, word of mouth and price.  We visited shops and browsed. We chatted to our friends and found out what they had purchased or signed up for and what […]

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How much time and energy DOES brand work take? I don’t want to start and then not finish
How much time and energy DOES brand work take? I don’t want to start and then not finish

What happens when you realise your brand isn’t truly reflecting who you are…but you know the process of change will take a long time? And you’re not sure if you’re ready (with everything else you’ve got going on right now)?  Your brand is, at its core, the summary of who you are and who you […]

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Do I need a new brand or a new website?
Do I need a new brand or a new website?

To know if you need a new brand or website, you must first understand the true meaning of a brand.  Your brand represents everything about you and your firm. It’s the emotions your clients and prospects feel when they meet you, speak to you, see your offices, view your website, follow you on social and […]

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What does it mean to be “on-brand”?
What does it mean to be “on-brand”?

On-brand, branded, brand identity, branding, Russell Brand. So many brand related words, all with slightly different meanings. We work with our clients to create content that is ‘on-brand’ for their firm. Let’s look at what that actually means, and how you can achieve your own on-brand content using these practical tips. You can’t create on-brand […]

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Rebranding: You can integrate a rebrand slowly, over time
Rebranding: You can integrate a rebrand slowly, over time

Here’s a real life example of how you can slowly change your branding in line with a re-brand. Last week my sister and i stayed at a B&B up north in the Scottish Highlands, and in the process of finding it I noticed they had two signs on display. One was a fairly old fashioned, […]

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How to choose a new name for your accountancy firm
How to choose a new name for your accountancy firm

You’ve admitted it. The current name for your accounting firm is Someone Someone & Partners, or Your Surname & Co. Or it’s some strange combination of letters from former partners’ names. It once meant something, but it doesn’t really anymore. It sounds like a solicitors’ firm. Or some sort of professional services firm – not […]

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Now that I’ve found an awesome new name for my firm, how do I protect it?
Now that I’ve found an awesome new name for my firm, how do I protect it?

You’ve been working on re-branding your firm or are in the process of branding for the first time, and have found a name you really love: it feels like ‘you’, it embraces what you do, and quite frankly, it’s really cool. You can’t wait to jump into it full force! But what if someone else […]

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Choosing a niche is scary. I know how you feel
Choosing a niche is scary. I know how you feel

Considering whether you can focus on a niche for your accountancy firm marketing can be confusing and even a little frightening. Where do you start? What if you lose business by picking a niche? What if you invest in niching and then discover it was wasted? You might think I wouldn’t know how this feels. […]

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Fear vs. passion: The driving forces that can make or break your marketing
Fear vs. passion: The driving forces that can make or break your marketing

As I work with more accountants every day, it’s great to see so many of them embracing content marketing and recognising its place in drawing your prospects to you. But even still, there are a lot of accountants out there who share the opposite mentality. They’re reluctant to dive into new marketing ideas, or even […]

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Are you being a good accountant… to yourself?
Are you being a good accountant… to yourself?

“You’ve got to start by being a bit selfish,” Paul Barnes of My Accountancy Place told me. We were having breakfast in Manchester and talking about a guide I’m writing called “The Traits of the Entrepreneurial Accountant”. I asked Paul what he thought those traits were, and this is one of the first things he […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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