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As accountants, you are natural planners and enjoy finding clarity in financial chaos. When it comes to marketing, the similar approach of finding clarity from creative chaos applies.In marketing you get to embrace your creative side. You get to experiment and try things until you find what works. For accountants, creativity can cause a sense […]
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Your marketing is not for you. Your website, your emails, your social media posts, your team, your systems: none of them are for you. They all exist, as does your accounting firm, for the people and businesses you serve. Everything you do in marketing will come back to this. Building a website? Make sure you’re […]
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You’ve heard about the power of branding and as an accountant you want things done right from the start. You want the right logo, colours, style, and an amazing website. You want to impress people and you know brand is part of that. But in the first few months of business, with a whole lot […]
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How many times have you walked into a situation and felt like you should know something that you don’t? Think about school when the teacher asked you to read a book the week before, and you never managed to open the book. When the teacher threw out a pop quiz, you felt unprepared and even […]
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When you’ve recently rebranded, and are incredibly proud of the way your new brand shows who your accounting firm truly is, it’s time to show off that brand in a whole variety of merch. But choosing a supplier for great merchandise (or swag) is an important decision. You want high quality of whatever it is […]
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When you’re getting a logo designed, you might expect your designer to give you multiple logo designs to choose from. From past experience you might be anticipating anything from 2 to 10 options. You think that the more options you get, the better it is because you get your money’s worth. This is not true. […]
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Like most accountants, at the end of the day you care about the numbers. How much does it cost to get my marketing done? But it’s good to ask whether that IS what really holds you back in your marketing. When you look further below the surface, what scares you the most is not just […]
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You’re considering a rebrand for your accounting firm, which means there are a range of situations you could be in right now: I like my firm name and logo, but I’m open to hearing whether it needs to be updated a little My firm name is traditional or dated and I’m wondering what the benefit […]
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Your logo is important. It is the visual representation of your brand’s personality, and plays a critical role in the way people perceive your firm. A logo’s job is to trigger recognition of the service your firm offers, so you want your design to create a strong first impression on the kind of people […]
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It’s an overused and over abused term “business coaching.” Time and again accountants put their hope in a business coach who promises them the world. Often that results in a bunch of gimmicky content and outdated sales tactics. While this might work in the short term- there isn’t a long game in mind- not to […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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