Do I need a new brand or a new website?

Send me tips

Do I need a new brand or a new website?

Ashlea McElhone
Sep 13, 2019
163

To know if you need a new brand or website, you must first understand the true meaning of a brand. Your brand represents everything about you and your firm. It’s the emotions your clients and prospects feel when they meet you, speak to you, see your offices, view your website, follow you on social and […]

What does it mean to be “on-brand”?

Camilla Duggan
May 31, 2019
163

On-brand, branded, brand identity, branding, Russell Brand. So many brand related words, all with slightly different meanings. We work with our clients to create content that is ‘on-brand’ for their firm. Let’s look at what that actually means, and how you can achieve your own on-brand content using these practical tips. You can’t create on-brand […]

Rebranding: You can integrate a rebrand slowly, over time

Karen Reyburn
May 25, 2019
163

Here’s a real life example of how you can slowly change your branding in line with a re-brand. Last week my sister and i stayed at a B&B up north in the Scottish Highlands, and in the process of finding it I noticed they had two signs on display. One was a fairly old fashioned, […]

How to choose a new name for your accountancy firm

Karen Reyburn
Mar 8, 2019
163

You’ve admitted it. The current name for your accounting firm is Someone Someone & Partners, or Your Surname & Co. Or it’s some strange combination of letters from former partners’ names. It once meant something, but it doesn’t really anymore. It sounds like a solicitors’ firm. Or some sort of professional services firm – not […]

Now that I’ve found an awesome new name for my firm, how do I protect it?

Jill Zozula
Jul 31, 2018
163

You’ve been working on re-branding your firm or are in the process of branding for the first time, and have found a name you really love: it feels like ‘you’, it embraces what you do, and quite frankly, it’s really cool. You can’t wait to jump into it full force! But what if someone else […]

Choosing a niche is scary. I know how you feel

Karen Reyburn
Feb 26, 2018
163

Considering whether you can focus on a niche for your accountancy firm marketing can be confusing and even a little frightening. Where do you start? What if you lose business by picking a niche? What if you invest in niching and then discover it was wasted? You might think I wouldn’t know how this feels. […]

Fear vs. passion: The driving forces that can make or break your marketing

Tom Wardman
Feb 13, 2018
163

As I work with more accountants every day, it’s great to see so many of them embracing content marketing and recognising its place in drawing your prospects to you. But even still, there are a lot of accountants out there who share the opposite mentality. They’re reluctant to dive into new marketing ideas, or even […]

Are you being a good accountant… to yourself?

Karen Reyburn
Sep 29, 2017
163

“You’ve got to start by being a bit selfish,” Paul Barnes of My Accountancy Place told me. We were having breakfast in Manchester and talking about a guide I’m writing called “The Traits of the Entrepreneurial Accountant”. I asked Paul what he thought those traits were, and this is one of the first things he […]

Woop! It’s live! …And it’s definitely not perfect.

Karen Reyburn
May 18, 2017
163

Ta-daaa! We’ve launched our new website, complete with new branding. We’ve been working on clients’ websites for years, and we’re really proud of launching our own. I’m ridiculously excited about it: but guess what. It’s not perfect. We’ve done quality reviews, but we’ve been staring at it so long we need a fresh perspective. I […]

What does the new PF icon actually mean?

Karen Reyburn
Mar 3, 2017
163

It’s amazing how much work goes into something very simple. You may have noticed there’s a new PF logo on the horizon. I thought I’d share with you an insight into the back end of the branding process, and explain what the icon and the shapes and colours actually mean. Why did we go with […]

Older

About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

@ProfitableFirm

Twitter: profitablefirm

If you're running Facebook Ads (or plan to), here are 16 metrics that actually matter (and 3 that don’t) by… https://t.co/AZUQMTqR6o about 14 hours ago

Content Marketer Registration

Name
First Last
Email
Create a username*
Create a Password*
Enter Password Confirm Password

Strength indicator

Do I need a new brand or a new website?

Category

About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Twitter: profitablefirm

Disclaimer

Get Marketing Tips Every Friday

Get your free 24 hour trial of the social marketer now!

Fresh new content ideas for your accountancy firm

Get your Xero Marketer Guide

Content Marketer Registration