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What is a cornerstone piece of content and how do I use it?
What is a cornerstone piece of content and how do I use it?

As you continue to create your own unique, client focused content, you begin to notice patterns relating to the content you create. There are key problems faced by your clients over, and over, and over again. And the advice you give them often returns to a few key points around which you base more detailed […]

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Does your brand cause people to hesitate, or hurry up?
Does your brand cause people to hesitate, or hurry up?

You can get business even though you have an ugly logo. People can still decide to work with you even if your accountancy firm name is boring, or your website is indistinguishable from most other (bland) accounting firm sites, or you aren’t creating fresh regular content. It can happen. It just will take much longer […]

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How to use marketing to hire the best employees for your firm
How to use marketing to hire the best employees for your firm

You’ve been feeling the pain of hiring in your accountancy firm for some time now and can’t quite figure out why you aren’t recruiting the right team members. Or why people are leaving after having been with your firm for only a few months. Or, you’re finding that you have the right team members but […]

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Is my accountancy firm spending marketing money in the right places?
Is my accountancy firm spending marketing money in the right places?

As accountancy business owners you want to be as confident as possible that every penny you’re investing is being put to work, whether it’s making the most of office space or getting marketing done. On a recent call with an accounting firm , Karen and I were asked more specifically about old media. The firm […]

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What logo file formats you’ll need <br>and when to use them
What logo file formats you’ll need
and when to use them

Anyone who has been through a rebrand or branding project will know that once you’ve approved your shiny new logo, the designer sends over a bunch of logo files. You’ll be given a file that ends in AI, another in EPS, a few in PNGs – and more!  These are the same file formats you […]

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How much of the buying decision is made before my prospect gets in touch with me?
How much of the buying decision is made before my prospect gets in touch with me?

We don’t buy like we used to. And neither do your prospects. Ten years ago, we would make our buying decisions based on things like gut feel, word of mouth and price.  We visited shops and browsed. We chatted to our friends and found out what they had purchased or signed up for and what […]

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How much time and energy DOES brand work take? I don’t want to start and then not finish
How much time and energy DOES brand work take? I don’t want to start and then not finish

What happens when you realise your brand isn’t truly reflecting who you are…but you know the process of change will take a long time? And you’re not sure if you’re ready (with everything else you’ve got going on right now)?  Your brand is, at its core, the summary of who you are and who you […]

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Do I need a new brand or a new website?
Do I need a new brand or a new website?

To know if you need a new brand or website, you must first understand the true meaning of a brand.  Your brand represents everything about you and your firm. It’s the emotions your clients and prospects feel when they meet you, speak to you, see your offices, view your website, follow you on social and […]

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What does it mean to be “on-brand”?
What does it mean to be “on-brand”?

On-brand, branded, brand identity, branding, Russell Brand. So many brand related words, all with slightly different meanings. We work with our clients to create content that is ‘on-brand’ for their firm. Let’s look at what that actually means, and how you can achieve your own on-brand content using these practical tips. You can’t create on-brand […]

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Rebranding: You can integrate a rebrand slowly, over time
Rebranding: You can integrate a rebrand slowly, over time

Here’s a real life example of how you can slowly change your branding in line with a re-brand. Last week my sister and i stayed at a B&B up north in the Scottish Highlands, and in the process of finding it I noticed they had two signs on display. One was a fairly old fashioned, […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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