toggle menu
x

How to launch a new brand internally in your accounting firm

How to launch a new brand internally in your accounting firm
How to launch a new brand internally in your accounting firm

You’re busy going through a rebrand and you can’t wait to show it to the world. Before you do so, the first people who need to experience your new brand are your team. They’re the ones who will be living out your brand day to day so they need to understand it and see how […]

Read More
November 2021: Share a ‘thank you’ for your clients
November 2021: Share a ‘thank you’ for your clients

I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle Latte. Delicious. This month was Thanksgiving for our clients and team members in the USA and with Christmas fast approaching (only 25 days to go!), we felt this was a good month to reflect on and share what it is […]

Read More
My logo was thrown together by a friend – what do I do with it now and how do I get started with it?
My logo was thrown together by a friend – what do I do with it now and how do I get started with it?

Having a friend design your logo feels like a savvy decision when you’re just starting out on your business journey. We’ve had many accountants come to us with the same story: they were overwhelmed with all the steps involved in getting a business off the ground when their lovely friend came along and offered to […]

Read More
How can I create my own brand book?
How can I create my own brand book?

One of the most important things for an accounting firm is your brand (you can read more about why in Katie’s article here). Your brand is the identity of your accounting firm: it is how you communicate who you are, how you speak, how your firm looks. Your brand is the whole experience, and it […]

Read More
What actually is a tone of voice? How do I figure out what my firm’s voice is?
What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they get an impression of the personality of your firm and of the people within it. This impression is formed in part by the visual elements of your brand – your logo, design, images, colours. And it is also influenced by […]

Read More
How involved do your team need to be in your accounting firm marketing?
How involved do your team need to be in your accounting firm marketing?

Recognising the responsibility you hold for your accounting firm’s marketing is one thing. Starting to create content, or be more involved in it, is another.  Involving your team is a whole different question. How much do your team members really want to be involved in marketing, anyway? After all, they’ve been hired as an accountant, […]

Read More
How to use Canva to create your own branded social posts
How to use Canva to create your own branded social posts

Creating your own branded social media posts is one of the many ways you can contribute to your marketing quickly and effectively. We love it when accountants are looking for ways to involve yourself in your own marketing! The more brand consistency you have across your posts, the quicker you build trust with your audience […]

Read More
You may not be wowed by your logo, and that’s okay.
You may not be wowed by your logo, and that’s okay.

When you get a logo designed, you are ready and waiting for it to AMAZE you. You’ve done the brand strategy work…if you’re working with PF you’ve gone through Accelerator and learned about brand and values and audience and messaging…you are excited and it’s going to be the best ever!! …but what happens if it’s […]

Read More
Only take in that which makes you stronger
Only take in that which makes you stronger

As we read No Rules Rules, or watch a business documentary, or consider applicants who want to work with PF, or think about the changes we will or won’t make: we need to be the sword of Gryffindor. We take in that which makes us stronger.

Read More
How do mistakes in the creative process actually help you for your next one?
How do mistakes in the creative process actually help you for your next one?

As accountants, you are natural planners and enjoy finding clarity in financial chaos. When it comes to marketing, the similar approach of finding clarity from creative chaos applies.In marketing you get to embrace your creative side. You get to experiment and try things until you find what works. For accountants, creativity can cause a sense […]

Read More

About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

There's still time to join the PF Lab #community with our annual offer! ⏳ You'll get community, support, learning and the opportunity to share what really matters to you and your #accounting firm wearepf.com/pf-lab