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You may not be wowed by your logo, and that’s okay.

You may not be wowed by your logo, and that’s okay.
You may not be wowed by your logo, and that’s okay.

When you get a logo designed, you are ready and waiting for it to AMAZE you. You’ve done the brand strategy work…if you’re working with PF you’ve gone through Accelerator and learned about brand and values and audience and messaging…you are excited and it’s going to be the best ever!! …but what happens if it’s […]

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Only take in that which makes you stronger
Only take in that which makes you stronger

As we read No Rules Rules, or watch a business documentary, or consider applicants who want to work with PF, or think about the changes we will or won’t make: we need to be the sword of Gryffindor. We take in that which makes us stronger.

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How do mistakes in the creative process actually help you for your next one?
How do mistakes in the creative process actually help you for your next one?

As accountants, you are natural planners and enjoy finding clarity in financial chaos. When it comes to marketing, the similar approach of finding clarity from creative chaos applies.In marketing you get to embrace your creative side. You get to experiment and try things until you find what works. For accountants, creativity can cause a sense […]

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Good marketing divides: your website, brand, marketing is not for you
Good marketing divides: your website, brand, marketing is not for you

Your marketing is not for you.  Your website, your emails, your social media posts, your team, your systems: none of them are for you. They all exist, as does your accounting firm, for the people and businesses you serve. Everything you do in marketing will come back to this. Building a website? Make sure you’re […]

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Is a brand something to start right away, or do I wait until I’ve been in business a few years?
Is a brand something to start right away, or do I wait until I’ve been in business a few years?

You’ve heard about the power of branding and as an accountant you want things done right from the start. You want the right logo, colours, style, and an amazing website. You want to impress people and you know brand is part of that. But in the first few months of business, with a whole lot […]

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Why branding is one of the most important things for an accountant to understand
Why branding is one of the most important things for an accountant to understand

How many times have you walked into a situation and felt like you should know something that you don’t? Think about school when the teacher asked you to read a book the week before, and you never managed to open the book. When the teacher threw out a pop quiz, you felt unprepared and even […]

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Great places to order branded merchandise for your accounting firm
Great places to order branded merchandise for your accounting firm

When you’ve recently rebranded, and are incredibly proud of the way your new brand shows who your accounting firm truly is, it’s time to show off that brand in a whole variety of merch. But choosing a supplier for great merchandise (or swag) is an important decision. You want high quality of whatever it is […]

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Why it’s better to get one logo design concept (rather than many) when you’re rebranding
Why it’s better to get one logo design concept (rather than many) when you’re rebranding

When you’re getting a logo designed, you might expect your designer to give you multiple logo designs to choose from. From past experience you might be anticipating anything from 2 to 10 options. You think that the more options you get, the better it is because you get your money’s worth. This is not true. […]

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How much is monthly outsourced marketing?
How much is monthly outsourced marketing?

Like most accountants, at the end of the day you care about the numbers. How much does it cost to get my marketing done? But it’s good to ask whether that IS what really holds you back in your marketing. When you look further below the surface, what scares you the most is not just […]

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How much does it cost to rebrand my accounting firm, and is it worth it?
How much does it cost to rebrand my accounting firm, and is it worth it?

You’re considering a rebrand for your accounting firm, which means there are a range of situations you could be in right now: I like my firm name and logo, but I’m open to hearing whether it needs to be updated a little My firm name is traditional or dated and I’m wondering what the benefit […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

We're SO excited to welcome @PFsimonabilkste to the team ✨ Originally from Lithuania, Simona is a bold and passionate designer who lives and creates in Scotland! You can learn more about Simona here! 👋wearepf.com/people/simona-…

test Twitter Media - We're SO excited to welcome @PFsimonabilkste to the team ✨

Originally from Lithuania, Simona is a bold and passionate designer who lives and creates in Scotland! 

You can learn more about Simona here! 👋https://t.co/52zqLJXZ53 https://t.co/ZM0W7Bciu9