Category Archives: Brand

start creating your brand
What can I do to start creating my brand now?

You’ve recognised you’re not quite ready to make a financial investment in your brand. You

Is a rebrand worth the investment?

As an accountant, rebranding your firm is a big decision and you’re likely feeling a

PF’s 2022 journey: 12 client highlights

Whew! It’s hard to believe 2022 has come to an end. There’s so much we’re

what colors mean in branding
What do colors mean when used in branding?

Try this exercise with me. Close your eyes and picture a color that makes you

Can I rebrand without changing my firm’s name?

The short answer to this is YES, if the name fits your brand.  If you’re

How do I know the best colors for my brand?

If you’re asking what colors are right for your brand, good work! You’re asking the

August 2022: What’s new for you this month?

New team members, new challenges, new Accelerator coaching group and new weekly resources…there’s a lot

5 things to prepare for your team photoshoot
5 things to prepare for your team photoshoot

Your prospects and those visiting your website not only want to know what your firm

A visual guide to why branding is important for accountants

Branding shows off  your accounting firm’s personality. If you were choosing between two businesses, one

July 2022: Recognising the joy of in-person meet ups

I’m writing this fresh from my very first Xerocon! What an amazing few days myself

What scaling your firm is really about, and how to set expectations for it

You know you are the bottleneck in your accounting firm, and it’s time to scale

How to help designers create your cornerstone content

Your cornerstone asset is a visual summary which explains how you do things in your

What does it mean to live out my brand?

As the leader of an accounting firm you are responsible for your brand. How you

What is the best timeline to launch my new brand?

You’re thrilled about your new brand and are ready to share it with the world.

How to run a values session with your team

Knowing what your firm’s values are, and applying and living them out, is so important

Why directors need to be involved in your firm’s marketing and how to include them from the start

The best marketing is audience focused, which comes from having a strong united brand. To

Why do I need to hire a designer for my accounting firm?

Our attention spans are shorter than ever. When it comes to design, a quickly put

How to launch a new brand internally in your accounting firm

You’re busy going through a rebrand and you can’t wait to show it to the

November 2021: Share a ‘thank you’ for your clients

I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle

My logo was thrown together by a friend – what do I do with it now and how do I get started with it?

Having a friend design your logo feels like a savvy decision when you’re just starting

How can I create my own brand book?

One of the most important things for an accounting firm is your brand (you can

What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they

PF Concentric Circles - team involvement
How involved do your team need to be in your accounting firm marketing?

Recognising the responsibility you hold for your accounting firm’s marketing is one thing. Starting to

How to use Canva to create your own branded social posts

Creating your own branded social media posts is one of the many ways you can

You may not be wowed by your logo, and that’s okay.

When you get a logo designed, you are ready and waiting for it to AMAZE

KLR notes sword of gryffindor 26-06-21
Only take in that which makes you stronger

As we read No Rules Rules, or watch a business documentary, or consider applicants who

How do mistakes in the creative process actually help you for your next one?

As accountants, you are natural planners and enjoy finding clarity in financial chaos. When it

https://wearepf.com/wp-content/uploads/2021/05/pexels-andre-taissin-6431388-scaled.jpg
Good marketing divides: your website, brand, marketing is not for you

Your marketing is not for you.  Your website, your emails, your social media posts, your

Is a brand something to start right away, or do I wait until I’ve been in business a few years?

You’ve heard about the power of branding and as an accountant you want things done

Why branding is important things for an accountant
Why branding is one of the most important things for an accountant to understand

How many times have you walked into a situation and felt like you should know

girl with branded yellow PF tshirt and books
Where to order branded merchandise and swag for your accounting firm

When you’ve recently rebranded, and are incredibly proud of the way your new brand shows

guy with green shirt one logo design concept
Why it’s better to get one logo design concept (rather than many) when you’re rebranding

When you’re getting a logo designed, you might expect your designer to give you multiple

Marketing Map
How much is monthly outsourced marketing?

Like most accountants, at the end of the day you care about the numbers. How

PF brand exhibition stand
How much does it cost to rebrand my accounting firm, and is it worth it?

You’re considering a rebrand for your accounting firm, which means there are a range of

Does your logo need a refresh?

  Your logo is important. It is the visual representation of your brand’s personality, and

goals
Do I need a business coach?

It’s an overused and over abused term “business coaching.” Time and again accountants put their

recruiting for accounting firm
Can we ask for Google/Facebook reviews from clients right now?

Your clients are really, really thankful for what you’re doing for them right now. You’re

team values accounting firm
How remote working will test and prove your firm’s values

So everyone is working from home now and there are so many tips. So much

choosing a niche
Why bother creating brand guidelines
for your accounting firm?

It’s SO important for your firm to have brand guidelines in place so all your

When is the time to decide social media is not delivering results for my accounting firm?

Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told

lightbulb
How do I get new ideas for content when I feel like I’ve exhausted my list?

“Content marketing is simply the act of teaching and problem-solving so as to earn buyer

Start Today
What do I do if I want a new brand
but can’t afford it?

Congratulations! You’ve done some marketing soul searching and come to the realisation you need a

cornerstone, brand, content, pain points
What is a cornerstone piece of content and how do I use it?

As you continue to create your own unique, client focused content, you begin to notice

branding project accountancy firm
Does your brand cause people to hesitate, or hurry up?

You can get business even though you have an ugly logo. People can still decide

hiring accounting firm marketing
How to use marketing to hire the best employees for your firm

You’ve been feeling the pain of hiring in your accountancy firm for some time now

Is my accountancy firm spending marketing money in the right places?

As accountancy business owners you want to be as confident as possible that every penny

Logo file format tips
What logo file formats you’ll need
and when to use them

Anyone who has been through a rebrand or branding project will know that once you’ve

Buyer journey
How much of the buying decision is made before my prospect gets in touch with me?

We don’t buy like we used to. And neither do your prospects. Ten years ago,

branding project accountancy firm
How much time and energy DOES brand work take? I don’t want to start and then not finish

What happens when you realise your brand isn’t truly reflecting who you are…but you know

brand, website laptop
Do I need a new brand or a new website?

To know if you need a new brand or website, you must first understand the

What does it mean to be “On-brand”?
What does it mean to be “on-brand”?

On-brand, branded, brand identity, branding, Russell Brand. So many brand related words, all with slightly

On rebranding: You can integrate a rebrand slowly, over time
Rebranding: You can integrate a rebrand slowly, over time

Here’s a real life example of how you can slowly change your branding in line

How to choose a new name for your accountancy firm

You’ve admitted it. The current name for your accounting firm is Someone Someone & Partners,

Now that I’ve found an awesome new name for my firm, how do I protect it?

You’ve been working on re-branding your firm or are in the process of branding for

Choosing a niche is scary. I know how you feel
Choosing a niche is scary. I know how you feel

Considering whether you can focus on a niche for your accountancy firm marketing can be

Fear vs. passion: The driving forces that can make or break your marketing

As I work with more accountants every day, it’s great to see so many of

Are you being a good accountant... to yourself?
Are you being a good accountant… to yourself?

“You’ve got to start by being a bit selfish,” Paul Barnes of My Accountancy Place

Woop! It’s live! …And it’s definitely not perfect.

Ta-daaa! We’ve launched our new website, complete with new branding. We’ve been working on clients’

The Oscars mistake: brand, social media and getting it right

Unless you’ve been hiding under a rock this week, you’ll have noticed things went a

What does the icon in the new PF brand actually mean?

It’s amazing how much work goes into something very simple. You may have noticed there’s

The difference between a logo, a brand and branding

The concept of “brand” is tied directly into the principles of content marketing. When your

What we’ve learned by going through the rebranding process ourselves

Your brand is central to everything your accountancy firm does in marketing, and it is

Why The Profitable Firm is rebranding: the creative agency for accountants

Within the next few months you’ll begin seeing changes at The Profitable Firm – chief

The importance of rest – and why working late isn’t a competition

There’s a culture in finance and accounting that working late is a good thing. The

How to use today’s news to market & sell advisory services

Last week we delved into ‘How to use today’s news to market & sell advisory services’

What type of cake is your firm? Know what makes your firm unique

In a packed accounting market, it pays to understand what makes your firm unique. And

How to define your firm’s tone of voice – and why you need to review it

Here at the Profitable Firm we work with a huge cross-section of different accountancy firms.

Your accountancy firm brand is far more than your logo

One of the foundational elements of your content marketing journey is your brand. And by

Rebranding: Be more mouse, less Bob

Your brand is one of your firm’s biggest assets. And by brand, I don’t just

Choosing A Tagline For Your Accountancy Firm

Having a ‘tagline’ for your accountancy firm can be a good idea. It can be