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OK, so you need a “lead magnet”. One of those PDF guides like “10 ways to improve your cash flow” – maybe for good measure, “…to improve your cash flow during the Covid crisis”. There. Bam. You’ve got a PDF guide, a title, and all you need is to throw in a few things you’ve […]
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There are a lot of marketing analytics out there, an infinite amount it seems. So choosing which ones to track can be a challenge. It may even lead you to wonder why bother tracking any at all? Or even worse, you may keep trying different marketing actions based on only a few numbers. Potentially losing […]
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Having too many prospects: what a wonderful problem to have, right? But the way you deal with this can affect your conversion of the right prospects. It’s okay not to take on everyone straight away. We know you may feel like you are turning business away but if you put pressure on yourself, your team […]
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Well designed images within your social media posts build buyer trust. The better your posts are and more consistent with your brand, the faster your buyers will take action. Since you only have around 5 seconds to make an impression, you want it to be a good one. On social media especially, you only […]
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You’ve made the decision to hire a marketing manager so you can focus on advising clients and managing staff. What is the practical next step to take to find a marketing manager? You know you have the time to spend up-front in training. You’re tracking your marketing budget and results and know you’re ready to […]
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Your most important marketing platform is your website. All the marketing you do needs to lead back to your website. Your website is like your accounting system (Xero, Quickbooks etc.) and the marketing you do (sending emailers, posting on social, creating PDF guides) is like the apps that link back to your accounting system (Receipt […]
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There are fewer things worse about social media than being stalked by sales people. I suppose being stalked by in real life might be worse, but I digress. More and more, social platforms are being bombarded with people trying to sell products or services we ain’t buying. And why aren’t we buying? Because we don’t […]
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Whether you’re the Owner or the Marketing Manager of an accounting firm – getting buy-in for your marketing strategy is vital. You may feel like you’re banging your head against the wall trying to get your team on board with your plan, because a displaced focus and a displaced budget is frustrating. Enabling your team […]
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“People buy from humans.” You hear this all the time. Your prospects need to know what it will be like to work with you, which means showing them who you truly are (a human with interests, imperfections, and strengths) from the moment they visit your website, get your proposal, or interact with you on social […]
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You may be writing more than usual at the moment, even if it’s just a few blogs or emails, because it feels urgent, considering what’s going on in the world. Accountants have seen some incredible results lately as a result of continually providing relevant content to their target audience. New leads and sales, increased income […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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