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Xero
What marketing can we automate, and what do we need to keep manual?
- Camilla Duggan
- Sep 6, 2019
- 163
You might remember a while back we wrote a blog about the onboarding process and called it ‘The Machine With the Human on Top’. The blog talks through the importance of creating an experience for your client by using a balance of automation and personal touch. Onboarding is just one element of your marketing. What […]
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How do I add captions to my videos?
- Karen Reyburn
- Aug 23, 2019
- 163
Your buyer needs captions to engage faster with your videos. Think about how you watch videos. When you’re watching a video (usually on your phone first), do you instantly watch it with full attention, with sound on? Nope. Most of the time, you watch it with captions to see if you want to keep watching. […]
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What do I need to supply to a designer to make my PDF guide look good?
- Ashlea McElhone
- Aug 16, 2019
- 163
So you’ve written content for a guide you’ll use for clients and prospects, and you’ve found a designer you like and trust. Wonderful! What next? To truly capture your brand and your voice, your chosen designer will need a little help to get going. If your designer just asks for the content and nothing else, […]
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How do I use Instagram for my accounting firm?
- Jamie Engelhardt
- Aug 9, 2019
- 163
One of our clients once said to us “I’m not using Instagram for my accounting firm! I’m not a girl.” While we and our client had a good-hearted laugh about this, we also realized there are some massive misconceptions about Instagram in the accounting world. Contrary to “popular” belief, Instagram isn’t just for girls and […]
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Is it a good idea to hire an apprentice marketer or an intern?
- Karen Reyburn
- Jul 26, 2019
- 163
One of the best things you can do in your accounting firm is hire a marketing person (on either a temporary or permanent basis). However. It’s also got the potential to be one of the most frustrating and difficult things you do, with the worst results – if it’s not done well. At PF, we’ve […]
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Which Social Media Management tool is best for accountants?
- Jenn MacKinnon
- Jul 19, 2019
- 163
It can feel a little overwhelming when trying to manage all of your firm’s social media posting, and engagement for each platform. And lets face it nobody has all that extra time. Which is where social media management tools come into play, and save you a lot of time and worry giving it all a […]
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FAQ page vs. Blog article – Where is best to post my content?
- Tom Wardman
- Jul 12, 2019
- 163
Let’s go back in time. Before search engines, a list of FAQs (Frequently Asked Questions) is all your prospects needed, simply because your website was effectively a digital brochure. Now of course people get answers to their questions by asking google, asking YouTube, asking Siri! You have questions asked by your clients every day… does […]
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Getting leads isn’t the problem – our firm has plenty (and many are good). Do we ease back on marketing now?
- Karen Reyburn
- Jul 5, 2019
- 163
Getting leads is one thing: but what happens when – due to all the marketing your firm has been doing – you’ve actually got more leads than you know what to do with? You start to think perhaps you need to pull back on your marketing. (Spoiler alert: that’s actually not a great idea, but […]
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How do I get clients to give testimonials for my accounting firm?
- Jamie Engelhardt
- Jun 28, 2019
- 163
When I moved to the area I live in now, people were over the moon about a small mom and pop donut shop near me. So what did I do? I loaded up my crew in the minivan and we high-tailed it to that donut shop. Guess what? Best chocolate cake donuts I’ve ever had […]
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Why isn’t my new website page showing when I search for it on Google?
- Karen Reyburn
- Jun 21, 2019
- 163
You’ve just created a beautiful new page for your website and after doing a mini victory dance, you search for the page name and your firm name in Google to see it appear in the search feed….but it’s not there! While there, you see a bunch of old webpage links that shouldn’t be there as […]
Read MoreAbout Us
From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
Meet the team@ProfitableFirm
- If you're running Facebook Ads (or plan to), here are 16 metrics that actually matter (and 3 that don’t) by… https://t.co/AZUQMTqR6o