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As accountants, you are natural planners and enjoy finding clarity in financial chaos. When it comes to marketing, the similar approach of finding clarity from creative chaos applies.In marketing you get to embrace your creative side. You get to experiment and try things until you find what works. For accountants, creativity can cause a sense […]
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I want to let you in on a little secret. Everybody’s first draft of anything is (at least) a little bad. But in this instance, bad is good. Because, the first draft of your blog only serves one purpose – to exist. As famous Author Jodi Picault says: “You can always edit a bad page. […]
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You’ve heard about the power of branding and as an accountant you want things done right from the start. You want the right logo, colours, style, and an amazing website. You want to impress people and you know brand is part of that. But in the first few months of business, with a whole lot […]
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Technology has made it possible for anyone to shoot and edit videos. Even accountants who aren’t familiar or comfortable with video can make any video look more professional and appealing through basic video editing. Simply resizing, trimming and combining clips, as well as using filters and transitions can significantly improve the quality of your videos. […]
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It’s happened. That big client you knew was a major portion of your revenue, and possibly a big risk to take on, has left. Or cancelled. Or gone out of business. Or, you’ve lost several clients all at one time – and most likely, as far as you can tell it’s not from anything you […]
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Getting a new website built is a big investment. While there are plenty of free DIY platforms to build a site on, and lots of free image libraries, you still need the words, too. When it comes to website copy, there’s far more to it than simply words. Doing it yourself may seem like the […]
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What on earth does website hosting even mean? You know (or you know now on reading this) you need it for your website, and it seems important…and it also seems like a whole hazy technology sector you’re not even sure you have the capacity or interest in understanding… and can someone please just tell you […]
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You are an accountant who has been doing video, and you’re thinking of using YouTube to level up your video game. To bring more awareness of your accounting firm and help the right people find you. You’re on the right track, my video creating friend, and getting started on this journey earlier is better than […]
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Your accounting firm is launching a new service and you want to tell clients and prospects ALL about it. You’re tempted to email your database and tell them about your new service. Hurry, we have a new service! It’s great! Buy now! You think you’ll craft an email to tell them what it does and […]
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Recording videos for your accounting firm feels difficult (or even impossible), and facing this task as an accountant feels even harder. You didn’t set out in your accounting business to be a videographer, but you’re starting to realise how powerful video is for your clients, your prospects, and for the future of your firm. You […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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