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Better, not more: Helping your marketing draw in the right people (and send the wrong ones away)

Better, not more: Helping your marketing draw in the right people (and send the wrong ones away)
Better, not more: Helping your marketing draw in the right people (and send the wrong ones away)

Good marketing isn’t about getting more leads. Even if you think you want more leads, often what you really want is less hassle and trouble on the marketing front. You’d like that beautiful drip feed of the best kind of clients who don’t need six emails, four meetings, two videos, and three revised quotes to […]

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How to test your new great idea for your accounting firm
How to test your new great idea for your accounting firm

You started your own accounting firm because you have the entrepreneurial spirit. You’re agile. You continually think creatively about ways to grow, expand and bring more revenue into the business. When you get to the point of an entirely new service line, a new brand, a new niche, or something BIG, you get excited. Whether […]

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How to launch a new brand internally in your accounting firm
How to launch a new brand internally in your accounting firm

You’re busy going through a rebrand and you can’t wait to show it to the world. Before you do so, the first people who need to experience your new brand are your team. They’re the ones who will be living out your brand day to day so they need to understand it and see how […]

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How can I improve my blogs and make them more engaging?
How can I improve my blogs and make them more engaging?

You know what it’s like when you really connect with a piece of content. You’re engaged with a blog, you’re hanging on every word of a podcast, you’re frantically retweeting a relatable tweet. You’ve found the answer to your question and it just clicks. A shared knowledge bomb, idea or opinion unlocks your struggle in […]

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How do I choose a tagline for my accountancy firm?
How do I choose a tagline for my accountancy firm?

You’re working on your brand and you have a tagline you’ve thrown around for awhile, or a member of the PF team throws out an idea and you’re wondering – do I need a tagline? How could I use it? Will it make marketing easier? And, most importantly, how do I come up with a […]

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How much is outsourced social media and what will I get?
How much is outsourced social media and what will I get?

As an accountant, you care about the numbers and so naturally that’s where your focus is. When it comes to outsourcing your social media, you want to know how much it’s going to cost and how it’s worth it for your firm. As a business owner, you recognise the importance of social media in connecting […]

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My logo was thrown together by a friend – what do I do with it now and how do I get started with it?
My logo was thrown together by a friend – what do I do with it now and how do I get started with it?

Having a friend design your logo feels like a savvy decision when you’re just starting out on your business journey. We’ve had many accountants come to us with the same story: they were overwhelmed with all the steps involved in getting a business off the ground when their lovely friend came along and offered to […]

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How can I create my own brand book?
How can I create my own brand book?

One of the most important things for an accounting firm is your brand (you can read more about why in Katie’s article here). Your brand is the identity of your accounting firm: it is how you communicate who you are, how you speak, how your firm looks. Your brand is the whole experience, and it […]

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Why your personal goals must be connected to your marketing
Why your personal goals must be connected to your marketing

For those of you who attended Thriveal’s Deeper Weekend last week, you’ll have listened to Kendall’s talk about why goals matter so much for your marketing. The message Kendall shared is a really powerful one for all accountants to listen to and so we’ve turned it into this week’s marketing tip! There’s also a video […]

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I’m concerned about wasting time and money on marketing and getting no results
I’m concerned about wasting time and money on marketing and getting no results

    As an accountant, you are used to looking at the numbers. That’s what you’re best at and it’s why your clients trust you the way you do: you help them with and advise them on their numbers so they build the best businesses for them. When it comes to marketing you’re also looking […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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The start of a new year usually involves setting #goals for the next year. Here's why the goals you set for your firm matter so much for your #marketing ✨👇 wearepf.com/personal-goals…