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Why marketing isn’t the thing to cut, when you get busy

Why marketing isn’t the thing to cut, when you get busy
Why marketing isn’t the thing to cut, when you get busy

There could be a number of reasons you’re considering putting marketing on pause. You might be feeling a little out of control due to the loss of a big client (or several clients), feeling like there’s other areas of the business you need to focus on. Maybe you think you already have too many clients […]

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You may not be wowed by your logo, and that’s okay.
You may not be wowed by your logo, and that’s okay.

When you get a logo designed, you are ready and waiting for it to AMAZE you. You’ve done the brand strategy work…if you’re working with PF you’ve gone through Accelerator and learned about brand and values and audience and messaging…you are excited and it’s going to be the best ever!! …but what happens if it’s […]

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Do I need to be marketing if I don’t want new clients?
Do I need to be marketing if I don’t want new clients?

You’ve got enough work. You don’t really need any more clients right now, and in fact you’re pretty overwhelmed dealing with the ones you have. You’ve got *plenty* of business. So how is marketing going to help you? Isn’t the purpose of marketing to bring you new leads? That feels like the *last* thing you […]

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Why do I need to hire for both skills and values?
Why do I need to hire for both skills and values?

Especially within the past 6 months or so, accountants are looking for your people. Employees who love what they do, are good accountants, and will help you serve your clients as you grow. Because you are busier than you’ve ever been. Throughout the global crisis, businesses have recognized more than ever they need a good […]

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Why is it so important to create my own content when every other accountant is creating their own content too?
Why is it so important to create my own content when every other accountant is creating their own content too?

You’ve seen what original content marketing has done for other accountancy firms. Maybe it was a viral post on LinkedIn, or a YouTube video with tens of thousands of views. You’ve even heard the statistic that 70% of a buying decision is made online before a prospect gets in touch, so you know how important […]

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How to intentionally build a multicultural team within your accounting firm
How to intentionally build a multicultural team within your accounting firm

Multiculturalism can help you find a balance during volatile, uncertain, complex and ambiguous (VUCA) times that require your accounting firm to be adaptable. You can adapt to this fast environment by looking at the team around you and taking advantage of our connected world. VUCA times can be overwhelming and stressful when it comes to […]

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How to hire the best team members by using what you learn from bad hiring experiences
How to hire the best team members by using what you learn from bad hiring experiences

Hiring a new team member for your accounting firm who then doesn’t work out can feel like a very heavy weight. You’re frustrated and disappointed at the time you’ve wasted. You likely feel deflated, discouraged and nervous about the lasting impact this could have on you, your firm and your team. And it affects future […]

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What questions can I ask to create an amazing video case study for my accounting firm?
What questions can I ask to create an amazing video case study for my accounting firm?

You’ve just finished completing a project for a client and you are ready for a case study! Rather than telling your potential customers how great you are, a case study will allow your clients to do the talking. Video case studies are a powerful marketing tool. They offer proof and reassurance to your audience that […]

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A guide to They Ask, You Answer’s ‘Big 5’ blog categories, and how they apply to your firm’s content
A guide to They Ask, You Answer’s ‘Big 5’ blog categories, and how they apply to your firm’s content

As I type into google “the best sleeping bag for summer/autumn in the UK” I’m reminded just how impactful Marcus Sheridan’s big 5 blog categories are, and why we suggest accountants prioritise them when they’re writing blogs and creating videos. We live in a world now where it’s second nature to go to Google to […]

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How and when do I set up a waiting list for new clients?
How and when do I set up a waiting list for new clients?

There are only so many hours in the day and as much as you might want to, you don’t have to say yes to everyone, right away. The thought of starting a waiting list can be really daunting but one of the best things you could do for your accounting firm. Considering a waiting list […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Loved working with @dalynwrites and @karenlreyburn on our latest @weare_pf case study 🎉 featuring the awesome @MrASullivan & @CompleteHQ! We really leaned into our values of #collaboration and #creativity and it was a lot of fun. Take a look here! wearepf.com/work/complete-… Retweeted by PF