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Xero
Is Vimeo or YouTube better for posting my accounting firm content?
- Kendall Hoover
- Mar 12, 2020
- 163
You’ve decided to use video content for your accountancy firm and gone through the creative process of producing what you’re absolutely sure is compelling content for your future clients. Now that your video is ready, where do you publish it? Do you post it to Vimeo or YouTube? Where you post your video content makes […]
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Is it better to have an in-house marketing person or outsource the work?
- Ashlea McElhone
- Mar 5, 2020
- 163
Whilst hiring a marketing person in-house may seem like the perfect answer if you are feeling stressed and pushed for time, it may not fix all your issues. You may find you don’t get the results you wanted, and are spending more time explaining or fixing things. The person you hire might not be a […]
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I don’t get engagement from the team on writing content. What do I do?
- Karen Reyburn
- Feb 19, 2020
- 163
Your accounting firm’s success in marketing is directly relatable to the involvement of your team with that marketing. But what if your team isn’t really keen on actually writing (or creating) content? Blog posts. Social media. Recording videos. What if it’s not their skill area? What if they just don’t feel like it? What if […]
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Why bother creating brand guidelines
for your accounting firm?
- Chryzia Itay
- Feb 14, 2020
- 163
It’s SO important for your firm to have brand guidelines in place so all your marketing is consistent and gives the same impression to your target audience about who you are, your authority and expertise. It makes any content or design work easier and faster to create too – for you, your team, or your […]
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How to give valuable feedback to your marketing team
- Ashlea McElhone
- Jan 30, 2020
- 163
Whether you’ve got an outsourced team or someone in your office managing your marketing, it’s important to provide feedback in the right way so it saves time and effort for you and your marketing team. It ultimately gets you to the finished product you had envisioned (or perhaps not envisioned). Because of this, your feedback […]
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How do I get new ideas for content when I feel like I’ve exhausted my list?
- Jamie Engelhardt
- Jan 17, 2020
- 163
“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.” But what happens when the content well runs dry? You’ve answered all your clients’ questions and new clients keep asking the same ones. Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]
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Our 7 stage hiring process: Using marketing principles to get the best employees for your accounting firm
- Karen Reyburn
- Jan 10, 2020
- 163
Hiring is exciting. You’re taking on new clients and you (and your team) literally can’t handle the work. Yay! Growth! Hiring is scary. You’ve either hired people who haven’t worked out, or you know someone who has. Some stories are very, very bad. When you start out hiring, or if you’re using the old ‘gut feel’ […]
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What do I do if I want a new brand
but can’t afford it?
- Chryzia Itay
- Dec 20, 2019
- 163
Congratulations! You’ve done some marketing soul searching and come to the realisation you need a new brand. You’ve broken down the wall and now admit that something about your brand or logo isn’t resonating with the right people, or communicating what it needs to. But here lies the “problem”. You’ve heard that developing a brand […]
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7 practical tips to help accountants be natural on camera
- Kier Kemp
- Dec 13, 2019
- 163
Recording video is hard. You rarely think about ‘how to be natural’ day to day and yet when that little red light goes on suddenly something changes and you’re under pressure. It’s understandable, as there are a lot of considerations. “Is what I’m saying making sense? Do I appear professional enough? Does anybody care what […]
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What is a cornerstone piece of content and how do I use it?
- Ashlea McElhone
- Dec 3, 2019
- 163
As you continue to create your own unique, client focused content, you begin to notice patterns relating to the content you create. There are key problems faced by your clients over, and over, and over again. And the advice you give them often returns to a few key points around which you base more detailed […]
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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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