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Regardless of where you traditionally do your networking, the ability to reach more people always grows when you are doing business online. When I was a child, it never occurred to me I could have a conversation with someone from across the ocean without paying through the roof in “long distance” phone charges- and even […]
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You just got a new lead. Maybe even a few of them. How do you respond? YAY! New lead! They look great – this kind of company, this kind of enquiry, more profits for me, all is well!! Nope. Ugh – don’t like this lead, don’t want it, go away. Not another one!! We actually […]
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How many times have you walked into a situation and felt like you should know something that you don’t? Think about school when the teacher asked you to read a book the week before, and you never managed to open the book. When the teacher threw out a pop quiz, you felt unprepared and even […]
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When you’ve recently rebranded, and are incredibly proud of the way your new brand shows who your accounting firm truly is, it’s time to show off that brand in a whole variety of merch. But choosing a supplier for great merchandise (or swag) is an important decision. You want high quality of whatever it is […]
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While it may seem like a good idea to just pick a new website template from a platform like WordPress, Rocketspark, Squarespace or Wix just to “get it done” or keep costs down, it’s actually going to cost more in the long run. You can find out more about these costs in Do I […]
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You know you need this marketing…thing. A new website. A refreshed (or entirely new) brand. Monthly outsourced marketing. Social media support. Custom pages for your proposals. Whatever it is. Maybe you had an amazing meeting and you got all excited and YES THIS IS WHAT I NEED and they said they’d go away and put […]
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SEO (Search Engine Optimisation): the dreaded thing you know you need to do…but have no clue where to start. SEO involves increasing quantity and quality at the same time: more people visiting your website (quantity) and only getting leads who are your ideal client (quality). This means delivering your content – blog posts, video, social […]
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When you’re getting a logo designed, you might expect your designer to give you multiple logo designs to choose from. From past experience you might be anticipating anything from 2 to 10 options. You think that the more options you get, the better it is because you get your money’s worth. This is not true. […]
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Like most accountants, at the end of the day you care about the numbers. How much does it cost to get my marketing done? But it’s good to ask whether that IS what really holds you back in your marketing. When you look further below the surface, what scares you the most is not just […]
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You want leads and you want them quick. That’s fair enough when you consider the pressure that most firms are under. Any of these sound familiar? You’ve lost a big client and it’s worried you You see all these other firms on LinkedIn getting loads of clients and you want that too You’re budget conscious […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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