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How can I meet prospects online when I’m used to in person networking?

How can I meet prospects online when I’m used to in person networking?
How can I meet prospects online when I’m used to in person networking?

Regardless of where you traditionally do your networking, the ability to reach more people always grows when you are doing business online. When I was a child, it never occurred to me I could have a conversation with someone from across the ocean without paying through the roof in “long distance” phone charges- and even […]

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What do you do to prequalify a lead (so the best ones sign up and the worst ones go away)?
What do you do to prequalify a lead (so the best ones sign up and the worst ones go away)?

You just got a new lead. Maybe even a few of them. How do you respond? YAY! New lead! They look great – this kind of company, this kind of enquiry, more profits for me, all is well!! Nope. Ugh – don’t like this lead, don’t want it, go away. Not another one!! We actually […]

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Why branding is one of the most important things for an accountant to understand
Why branding is one of the most important things for an accountant to understand

How many times have you walked into a situation and felt like you should know something that you don’t? Think about school when the teacher asked you to read a book the week before, and you never managed to open the book. When the teacher threw out a pop quiz, you felt unprepared and even […]

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Great places to order branded merchandise for your accounting firm
Great places to order branded merchandise for your accounting firm

When you’ve recently rebranded, and are incredibly proud of the way your new brand shows who your accounting firm truly is, it’s time to show off that brand in a whole variety of merch. But choosing a supplier for great merchandise (or swag) is an important decision. You want high quality of whatever it is […]

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What does it cost to change my website template to a new template?
What does it cost to change my website template to a new template?

  While it may seem like a good idea to just pick a new website template from a platform like WordPress, Rocketspark, Squarespace or Wix just to “get it done” or keep costs down, it’s actually going to cost more in the long run. You can find out more about these costs in Do I […]

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What to do when you want to start a marketing project, but don’t have the budget
What to do when you want to start a marketing project, but don’t have the budget

You know you need this marketing…thing. A new website. A refreshed (or entirely new) brand. Monthly outsourced marketing. Social media support. Custom pages for your proposals. Whatever it is. Maybe you had an amazing meeting and you got all excited and YES THIS IS WHAT I NEED and they said they’d go away and put […]

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How do I get the basics of SEO right for my accounting firm
How do I get the basics of SEO right for my accounting firm

SEO (Search Engine Optimisation): the dreaded thing you know you need to do…but have no clue where to start.  SEO involves increasing quantity and quality at the same time: more people visiting your website (quantity) and only getting leads who are your ideal client (quality).  This means delivering your content – blog posts, video, social […]

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Why it’s better to get one logo design concept (rather than many) when you’re rebranding
Why it’s better to get one logo design concept (rather than many) when you’re rebranding

When you’re getting a logo designed, you might expect your designer to give you multiple logo designs to choose from. From past experience you might be anticipating anything from 2 to 10 options. You think that the more options you get, the better it is because you get your money’s worth. This is not true. […]

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How much is monthly outsourced marketing?
How much is monthly outsourced marketing?

Like most accountants, at the end of the day you care about the numbers. How much does it cost to get my marketing done? But it’s good to ask whether that IS what really holds you back in your marketing. When you look further below the surface, what scares you the most is not just […]

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What’s the quickest way to get leads for my accounting firm?
What’s the quickest way to get leads for my accounting firm?

You want leads and you want them quick. That’s fair enough when you consider the pressure that most firms are under. Any of these sound familiar? You’ve lost a big client and it’s worried you You see all these other firms on LinkedIn getting loads of clients and you want that too You’re budget conscious […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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Happy Burns Day! Today remembers the life of famous Scottish poet Robert Burns.   "For auld lang syne, my dear, For auld lang syne, We’ll tak a cup o’ kindness yet, For auld lang syne" 🏴󠁧󠁢󠁳󠁣󠁴󠁿 #BurnsNightIn

test Twitter Media - Happy Burns Day! Today remembers the life of famous Scottish poet Robert Burns.
 
"For auld lang syne, my dear,
For auld lang syne,
We’ll tak a cup o’ kindness yet,
For auld lang syne" 🏴󠁧󠁢󠁳󠁣󠁴󠁿

#BurnsNightIn https://t.co/BeAG63INnG