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There could be a number of reasons you’re considering putting marketing on pause. You might be feeling a little out of control due to the loss of a big client (or several clients), feeling like there’s other areas of the business you need to focus on. Maybe you think you already have too many clients […]
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When you get a logo designed, you are ready and waiting for it to AMAZE you. You’ve done the brand strategy work…if you’re working with PF you’ve gone through Accelerator and learned about brand and values and audience and messaging…you are excited and it’s going to be the best ever!! …but what happens if it’s […]
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You’ve got enough work. You don’t really need any more clients right now, and in fact you’re pretty overwhelmed dealing with the ones you have. You’ve got *plenty* of business. So how is marketing going to help you? Isn’t the purpose of marketing to bring you new leads? That feels like the *last* thing you […]
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Especially within the past 6 months or so, accountants are looking for your people. Employees who love what they do, are good accountants, and will help you serve your clients as you grow. Because you are busier than you’ve ever been. Throughout the global crisis, businesses have recognized more than ever they need a good […]
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You’ve seen what original content marketing has done for other accountancy firms. Maybe it was a viral post on LinkedIn, or a YouTube video with tens of thousands of views. You’ve even heard the statistic that 70% of a buying decision is made online before a prospect gets in touch, so you know how important […]
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Multiculturalism can help you find a balance during volatile, uncertain, complex and ambiguous (VUCA) times that require your accounting firm to be adaptable. You can adapt to this fast environment by looking at the team around you and taking advantage of our connected world. VUCA times can be overwhelming and stressful when it comes to […]
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Hiring a new team member for your accounting firm who then doesn’t work out can feel like a very heavy weight. You’re frustrated and disappointed at the time you’ve wasted. You likely feel deflated, discouraged and nervous about the lasting impact this could have on you, your firm and your team. And it affects future […]
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You’ve just finished completing a project for a client and you are ready for a case study! Rather than telling your potential customers how great you are, a case study will allow your clients to do the talking. Video case studies are a powerful marketing tool. They offer proof and reassurance to your audience that […]
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As I type into google “the best sleeping bag for summer/autumn in the UK” I’m reminded just how impactful Marcus Sheridan’s big 5 blog categories are, and why we suggest accountants prioritise them when they’re writing blogs and creating videos. We live in a world now where it’s second nature to go to Google to […]
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There are only so many hours in the day and as much as you might want to, you don’t have to say yes to everyone, right away. The thought of starting a waiting list can be really daunting but one of the best things you could do for your accounting firm. Considering a waiting list […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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