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How do I get new ideas for content when I feel like I’ve exhausted my list?
How do I get new ideas for content when I feel like I’ve exhausted my list?

“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.”   But what happens when the content well runs dry?  You’ve answered all your clients’ questions and new clients keep asking the same ones.    Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]

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Our 7 stage hiring process: Using marketing principles to get the best employees for your accounting firm
Our 7 stage hiring process: Using marketing principles to get the best employees for your accounting firm

Hiring is exciting. You’re taking on new clients and you (and your team) literally can’t handle the work. Yay! Growth! Hiring is scary. You’ve either hired people who haven’t worked out, or you know someone who has. Some stories are very, very bad. When you start out hiring, or if you’re using the old ‘gut feel’ […]

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What do I do if I want a new brand <br> but can’t afford it?
What do I do if I want a new brand
but can’t afford it?

Congratulations! You’ve done some marketing soul searching and come to the realisation you need a new brand. You’ve broken down the wall and now admit that something about your brand or logo isn’t resonating with the right people, or communicating what it needs to.  But here lies the “problem”. You’ve heard that developing a brand […]

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7 practical tips to help accountants be natural on camera
7 practical tips to help accountants be natural on camera

Recording video is hard. You rarely think about ‘how to be natural’ day to day and yet when that little red light goes on suddenly something changes and you’re under pressure.  It’s understandable, as there are a lot of considerations. “Is what I’m saying making sense? Do I appear professional enough? Does anybody care what […]

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What is a cornerstone piece of content and how do I use it?
What is a cornerstone piece of content and how do I use it?

As you continue to create your own unique, client focused content, you begin to notice patterns relating to the content you create. There are key problems faced by your clients over, and over, and over again. And the advice you give them often returns to a few key points around which you base more detailed […]

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Does your brand cause people to hesitate, or hurry up?
Does your brand cause people to hesitate, or hurry up?

You can get business even though you have an ugly logo. People can still decide to work with you even if your accountancy firm name is boring, or your website is indistinguishable from most other (bland) accounting firm sites, or you aren’t creating fresh regular content. It can happen. It just will take much longer […]

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How to use marketing to hire the best employees for your firm
How to use marketing to hire the best employees for your firm

You’ve been feeling the pain of hiring in your accountancy firm for some time now and can’t quite figure out why you aren’t recruiting the right team members. Or why people are leaving after having been with your firm for only a few months. Or, you’re finding that you have the right team members but […]

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What logo file formats you’ll need <br>and when to use them
What logo file formats you’ll need
and when to use them

Anyone who has been through a rebrand or branding project will know that once you’ve approved your shiny new logo, the designer sends over a bunch of logo files. You’ll be given a file that ends in AI, another in EPS, a few in PNGs – and more!  These are the same file formats you […]

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How much of the buying decision is made before my prospect gets in touch with me?
How much of the buying decision is made before my prospect gets in touch with me?

We don’t buy like we used to. And neither do your prospects. Ten years ago, we would make our buying decisions based on things like gut feel, word of mouth and price.  We visited shops and browsed. We chatted to our friends and found out what they had purchased or signed up for and what […]

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How much time and energy DOES brand work take? I don’t want to start and then not finish
How much time and energy DOES brand work take? I don’t want to start and then not finish

What happens when you realise your brand isn’t truly reflecting who you are…but you know the process of change will take a long time? And you’re not sure if you’re ready (with everything else you’ve got going on right now)?  Your brand is, at its core, the summary of who you are and who you […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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