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Xero
How to use marketing to hire the best employees for your firm
- Jamie Engelhardt
- Nov 15, 2019
- 163
You’ve been feeling the pain of hiring in your accountancy firm for some time now and can’t quite figure out why you aren’t recruiting the right team members. Or why people are leaving after having been with your firm for only a few months. Or, you’re finding that you have the right team members but […]
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What logo file formats you’ll need
and when to use them
- Chryzia Itay
- Oct 24, 2019
- 163
Anyone who has been through a rebrand or branding project will know that once you’ve approved your shiny new logo, the designer sends over a bunch of logo files. You’ll be given a file that ends in AI, another in EPS, a few in PNGs – and more! These are the same file formats you […]
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How much of the buying decision is made before my prospect gets in touch with me?
- Ashlea McElhone
- Oct 18, 2019
- 163
We don’t buy like we used to. And neither do your prospects. Ten years ago, we would make our buying decisions based on things like gut feel, word of mouth and price. We visited shops and browsed. We chatted to our friends and found out what they had purchased or signed up for and what […]
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How much time and energy DOES brand work take? I don’t want to start and then not finish
- Karen Reyburn
- Oct 11, 2019
- 163
What happens when you realise your brand isn’t truly reflecting who you are…but you know the process of change will take a long time? And you’re not sure if you’re ready (with everything else you’ve got going on right now)? Your brand is, at its core, the summary of who you are and who you […]
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How to be yourself on social and stop overthinking.
- Kier Kemp
- Oct 4, 2019
- 163
Ahhhh social media. That old chestnut again. It’s not about whether or not you need to use it; it’s about the rules of engagement. Much like going to the gym, you’re thinking: how often is enough? What do I use? Will I look stupid? When all you REALLY want is to just be healthy. Here’s […]
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How do I know if I’m ready to work with a business or app I met at an event?
- Camilla Duggan
- Sep 27, 2019
- 163
It’s the start of ‘event season’ for our clients and friends in the accounting industry. Whether you’re gearing up for the popular events like Xerocon or Thriveal, or travelling to a smaller events like “Accountants are Creative Too”, you’ll hear about products and services that you think could be game changing for your business. When […]
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How to help your marketing manager succeed
- Jamie Engelhardt
- Sep 20, 2019
- 163
Once you’ve hired a marketing manager, naturally you’ll want them to thrive and succeed in your firm. Understanding your marketing manager is cut from a different cloth is the first step toward success. Your marketing manager might work differently to the rest of your team. They won’t be accustomed to sitting behind a desk dealing […]
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What marketing can we automate, and what do we need to keep manual?
- Camilla Duggan
- Sep 6, 2019
- 163
You might remember a while back we wrote a blog about the onboarding process and called it ‘The Machine With the Human on Top’. The blog talks through the importance of creating an experience for your client by using a balance of automation and personal touch. Onboarding is just one element of your marketing. What […]
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How do I add captions to my videos?
- Karen Reyburn
- Aug 23, 2019
- 163
Your buyer needs captions to engage faster with your videos. Think about how you watch videos. When you’re watching a video (usually on your phone first), do you instantly watch it with full attention, with sound on? Nope. Most of the time, you watch it with captions to see if you want to keep watching. […]
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What do I need to supply to a designer to make my PDF guide look good?
- Ashlea McElhone
- Aug 16, 2019
- 163
So you’ve written content for a guide you’ll use for clients and prospects, and you’ve found a designer you like and trust. Wonderful! What next? To truly capture your brand and your voice, your chosen designer will need a little help to get going. If your designer just asks for the content and nothing else, […]
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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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