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December 2021: Spreading some holiday cheer

December 2021: Spreading some holiday cheer
December 2021: Spreading some holiday cheer

  You have pushed through some really tough things this year and are feeling ready to be completely “off off”. You need the rest. And it’s time to enjoy it. You’ve shown up day after day, week after week for your clients and spent another year guiding them through really difficult times. For that we are so […]

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How can I improve my blogs and make them more engaging?
How can I improve my blogs and make them more engaging?

You know what it’s like when you really connect with a piece of content. You’re engaged with a blog, you’re hanging on every word of a podcast, you’re frantically retweeting a relatable tweet. You’ve found the answer to your question and it just clicks. A shared knowledge bomb, idea or opinion unlocks your struggle in […]

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What actually is a tone of voice? How do I figure out what my firm’s voice is?
What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they get an impression of the personality of your firm and of the people within it. This impression is formed in part by the visual elements of your brand – your logo, design, images, colours. And it is also influenced by […]

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How involved do your team need to be in your accounting firm marketing?
How involved do your team need to be in your accounting firm marketing?

Recognising the responsibility you hold for your accounting firm’s marketing is one thing. Starting to create content, or be more involved in it, is another.  Involving your team is a whole different question. How much do your team members really want to be involved in marketing, anyway? After all, they’ve been hired as an accountant, […]

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Why is it so important to create my own content when every other accountant is creating their own content too?
Why is it so important to create my own content when every other accountant is creating their own content too?

You’ve seen what original content marketing has done for other accountancy firms. Maybe it was a viral post on LinkedIn, or a YouTube video with tens of thousands of views. You’ve even heard the statistic that 70% of a buying decision is made online before a prospect gets in touch, so you know how important […]

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How to win a FREE space in the Accelerator coaching group
How to win a FREE space in the Accelerator coaching group

  It’s time again for the free GOLDEN TICKET for our 12 week Accelerator coaching group. The Accelerator is your place to start. Don’t be deceived though: just because it’s a starting point doesn’t mean it’s basic, or simple. The accountants who join the group are placing themselves at the starting point, but you’re all […]

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100 ideas of what to cover in a 100 day content challenge
100 ideas of what to cover in a 100 day content challenge

The very best video coach is you, recording a video, every day, over and over. The best initial writing training course is you, writing, every day, over and over. The best way to learn social media is by posting on different social platforms, every day, over and over. As much as reading books, watching videos, […]

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A guide to They Ask, You Answer’s ‘Big 5’ blog categories, and how they apply to your firm’s content
A guide to They Ask, You Answer’s ‘Big 5’ blog categories, and how they apply to your firm’s content

As I type into google “the best sleeping bag for summer/autumn in the UK” I’m reminded just how impactful Marcus Sheridan’s big 5 blog categories are, and why we suggest accountants prioritise them when they’re writing blogs and creating videos. We live in a world now where it’s second nature to go to Google to […]

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How do I edit the first draft of a blog so it’s ready to publish?
How do I edit the first draft of a blog so it’s ready to publish?

I want to let you in on a little secret. Everybody’s first draft of anything is (at least) a little bad. But in this instance, bad is good. Because, the first draft of your blog only serves one purpose – to exist. As famous Author Jodi Picault says: “You can always edit a bad page. […]

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A year in numbers
A year in numbers

2020 was one of the most uncertain years in history and the world is now a different place because of it. And yet through it all we saw something remain the same: marketing. At least, the kind of marketing which is about helping people. That is the best kind of marketing: helping people and sharing […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

The start of a new year usually involves setting #goals for the next year. Here's why the goals you set for your firm matter so much for your #marketing ✨👇 wearepf.com/personal-goals…