content marketing Archives

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5 quick marketing wins for when you’re short on time

You’re not alone if when the work piles on, your marketing trails off. Whether it’s

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How to keep marketing to existing clients (and why you need to)

When was the last time you had a great experience in a sales process, where

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Why do I need a marketing strategist AND a project manager to deliver results in my marketing?

ㅤ Watch Kendall’s video (9 mins) to understand more about how an outsourced marketing team

What marketing budget does an accountancy firm need to spend?

As a percentage of sales, work towards the goal of your marketing spend being 3-10

3 ways to make your firm’s content more inclusive

It’s not a woke thing. It’s a welcome-all-folk thing. This blog is not about the

How can I repurpose my existing content to get the most value out of it?

As a business owner running an accounting firm, your time is valuable. You want to

Using chatGPT for your accounting firm marketing

First, can we all agree that “chatGPT” does not exactly roll off the tongue. This

What marketing do I need to do to get results?

According to Mark W. Schaefer, it takes 30 months to start seeing results when doing

How to write a great marketing email: 12 tips for writing clear and actionable email content

Email marketing is not dead. Let’s get that out there straight away. Email helps you

What are some easy ways to get my team involved in marketing?

Your accounting firm’s marketing will be the best it can be when your team is

How do I know if my content is better as a blog post or a website page?

You’ve produced a first draft of something you know is going to be helpful

Why is a long-term partnership better than on-demand marketing for my accounting firm?

You have big goals this year: maybe you want to bring in more profitable clients,

How do I choose the best outsourced marketing option for my accounting firm?

When it comes to outsourced monthly marketing you have many options to choose from and

How to test your new great idea for your accounting firm

You started your own accounting firm because you have the entrepreneurial spirit. You’re agile. You

How can I improve my blogs and make them more engaging?

You know what it’s like when you really connect with a piece of content. You’re

Why marketing isn’t the thing to cut, when you get busy

There could be a number of reasons you’re considering putting marketing on pause. You might

Do I need to be marketing if I don’t want new clients?

You’ve got enough work. You don’t really need any more clients right now, and in

How can I start marketing NOW?

We like you because you’re ambitious. You are enthusiastic about marketing and you want to

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Good marketing divides: your website, brand, marketing is not for you

Your marketing is not for you. Your website, your emails, your social media posts, your

Do I need to block out a full day at a time to get marketing done?

Right, you’re going to be serious now. You’re going to focus your energy and attention

What’s the value of a custom written blog post? Why does it cost so much?

Creating and sharing blog posts helps build trust with our audience. But finding time to

When is the time to decide social media is not delivering results for my accounting firm?

Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told

6 ways to start (or continue) to learn marketing into 2020

This is a pre-emptive blog post. Right now most of you are head down in

I’ve been talking about this for ages. How could they not know about it?

People hear things when they are ready to hear them. This is a little story

How do I use Instagram for my accounting firm?

One of our clients once said to us “I’m not using Instagram for my accounting

Quick, clear glimpse into the 12 elements of content marketing

Sometimes when you’re busy scribbling your notes down, you miss seeing the full picture, the

“It wasn’t until I actually did it – the sales and marketing – that I saw the benefit”

The most significant change I’m seeing accountants make is that of accepting that sales and

“Our Twitter numbers doubled, tripled, and even quadrupled when I focused on consistency”

Learning about marketing is all very well: but when do you get the results? When

Good things are worth waiting for (and that includes prospects)

Great clients are worth waiting for. Great prospects are worth fighting for. But how long

In company with some of the sharpest marketing minds around

As one of the Profitable Firm’s content writers, attending my first CMA Live was a

How does marketing work for my accounting firm after GDPR?

Well the GDPR date hit and the opt-in emails are starting to slow down. Phew!

My First CMA Live Conference!

So, how did I get myself in CMA Live this year? Well it’s all thanks

Creating new content every week is a lot! This is time not spent earning money!

One of your content marketing goals as an accountant is to generate 2-3 new pieces

Choosing a niche is scary. I know how you feel

Considering whether you can focus on a niche for your accountancy firm marketing can be

Fear vs. passion: The driving forces that can make or break your marketing

As I work with more accountants every day, it’s great to see so many of

They Ask, You Answer: Read this book.

It’s rare that I find a business book I literally can’t put down, but “They

18 Interesting People to Follow in 2018

I’ll keep it short this week, as most of you are returning to work after

Your insight into the Accelerator programme

Every day Karen’s sharing a 5 minute overview of each of the 12 key elements

Slow and steady wins the race….or does it? Content marketing at your own speed

Over the years it’s become obvious that there are foundational principles which are absolutely critical

Engagement is the most powerful metric for your accountancy firm content marketing

When investing in content marketing, accountants naturally ask ‘how are we going to monitor this?’

Why your accountancy website is never finished

Your website is your marketing hub. It’s the main platform that your clients and prospects

The skills from marathon training will boost your firm’s content marketing

With the Great North Run fast approaching it got me thinking about how training for

use video to convert prospects to clients

How do videos convert people into clients?

So you’re ready to really get into video for your accountancy firm. You realise it’s

“Short-termism”: the disease that’s killing your accountancy firm marketing

I recently read an article on the dangers of short-termism in marketing: where business owners

Is it okay to re-share existing content for my accountancy firm?

There’s some confusion around sharing or re-purposing content. Firstly, you can NOT re-share other people’s content as

Global marketing support for accountants

Calling all US accountants: marketing help is coming your way!

Exciting PF news! We have a new team member starting in the US on Monday

Unique social media tips for accountants

For over seven years I’ve been writing Karen’s Marketing Tips, week in and week out,

How long do I need to do content marketing before I see results?

I’ve been asked this question, in varying forms, for years. The answer has usually been

Karen’s CMA live sketch notes

Marketing events are something that accountants need to be attending. (Read the full post here.)

8 ways to get your accountancy firm team involved in writing content

It’s easy to think of marketing as something that’s only relevant to the management board

The accountant’s guide to becoming a blogger

Content marketing, when done well, is all about creating a flow of fresh, interesting and

Why spending more money on marketing might not work for your accountancy firm

A fascinating development in the accounting world is discovering accountants who are more than ready

When you really don’t feel like writing

I really don’t feel like writing this marketing tip today. Actually, I’m writing this a

What type of cake is your firm? Know what makes your firm unique

In a packed accounting market, it pays to understand what makes your firm unique. And

Is the website dead (or dying)?

Recent expert opinion has begun to surmise whether the website as a marketing tool is

7 types of imagery we beg you not to use

Accountants are often saying to me, “I’m no graphic designer” or “I wouldn’t have

Snail v Dragon: How to get marketing done

In today’s technology-focused world, we’re getting used to the terminology of Unicorns and Dragons. But

Social media is the new SEO (and what that means for accountancy firm lead generation)

Accountants are already waking up to the fact that “SEO is dead” – or

Content marketing on steroids: a case study in coffee

Recently in London I not only saw, but experienced, one of the greatest content-marketing-product-marketing combinations

David Beharall on people, talent, and sustainability

I was at a There Be Giants event in Manchester this week, and David

Generic content does not equal ‘content marketing’

I could not be more thrilled at the publicity that ‘content marketing’ is beginning to

Good design makes for great content

Good content makes your accountancy firm marketing more powerful. But how do you get great

How the buyers of accountancy services actually buy

The more I work with accountancy firms on their marketing, the more I see how

Thoughts on Accounting Web’s Practice Excellence Conference #PEP15

This week I had the opportunity to be part of the AccountingWeb Practice Excellence Conference

Why you the accountant should never write website content

Writing website content is the worst possible use of your time as an accountant, and

The typical blog post process for an accountant

By now, most accountants have come round to the fact that you “should be blogging”.

The difference between content generation and lead generation

As the purveyors of fine online marketing support for accountants, we often discuss with accountants

Act on good suggestions… no matter how long it takes

About a year ago, I was browsing Twitter and enjoying the brilliance of the Dancing

Pros and cons of running a webinar for your accountancy firm

Following on from last week’s tip about running webinars, today we’re going to look at

Make your primary call to action something besides a phone call

Is the primary call to action on your website ‘Call us’? (or some variation) If

Give Stuff Away

One of the most powerful marketing actions is to give things away. For free. And

Why Strategy is An 8-Letter Word for Accountants

Lately, I’ve been discovering that strategy is an 8 letter word for accountants. This is

The top 3 Things You Don’t Have: Time, Content, and Engagement

One of the great blogs I read this week was on infographics, and one of

How Can I Get My Accountancy Firm To Number One on Google?

One of the greatest myths among the accountancy industry is the desperate need to “get

Thoughts on Xero after attending Xerocon London

Yesterday I spent the day with 400+ accountants at the Brewery in London at the

“You go in there like Rambo. You take them down.”

This week I was talking to one of my clients, an accountant in the States.

How to deliver a networking event that is useful to your firm and your attendees

Commenting on a recent LinkedIn post about great networking event ideas got me thinking –

More Blogging, More Leads

It’s a fact. Increasing the total number of blog posts on your website, and blogging

6 Ways To Fail Using Social Media

Whether you’ve begun already, or haven’t even taken the first step, it’s good to have