First, can we all agree that “chatGPT” does not exactly roll off the tongue. This
According to Mark W. Schaefer, it takes 30 months to start seeing results when doing
Email marketing is not dead. Let’s get that out there straight away. Email helps you
Your accounting firm’s marketing will be the best it can be when your team is
You’ve produced a first draft of something you know is going to be helpful
You have big goals this year: maybe you want to bring in more profitable clients,
When it comes to outsourced monthly marketing you have many options to choose from and
You started your own accounting firm because you have the entrepreneurial spirit. You’re agile. You
You know what it’s like when you really connect with a piece of content. You’re
There could be a number of reasons you’re considering putting marketing on pause. You might
You’ve got enough work. You don’t really need any more clients right now, and in
We like you because you’re ambitious. You are enthusiastic about marketing and you want to
Your marketing is not for you. Your website, your emails, your social media posts, your
Right, you’re going to be serious now. You’re going to focus your energy and attention
Accountants, you are troopers. When things get busy, you put your head down and work
Creating and sharing blog posts helps build trust with our audience. But finding time to
Running social media campaigns can be demoralising. You’re posting regularly, just like you’ve been told
This is a pre-emptive blog post. Right now most of you are head down in
People hear things when they are ready to hear them. This is a little story
One of our clients once said to us “I’m not using Instagram for my accounting
Grand plans for your firm, know you need to do marketing to get there but
Sometimes when you’re busy scribbling your notes down, you miss seeing the full picture, the
The most significant change I’m seeing accountants make is that of accepting that sales and
Learning about marketing is all very well: but when do you get the results? When
Great clients are worth waiting for. Great prospects are worth fighting for. But how long
As one of the Profitable Firm’s content writers, attending my first CMA Live was a
Well the GDPR date hit and the opt-in emails are starting to slow down. Phew!
So, how did I get myself in CMA Live this year? Well it’s all thanks
One of your content marketing goals as an accountant is to generate 2-3 new pieces
Considering whether you can focus on a niche for your accountancy firm marketing can be
As I work with more accountants every day, it’s great to see so many of
It’s rare that I find a business book I literally can’t put down, but “They
I’ll keep it short this week, as most of you are returning to work after
Every day Karen’s sharing a 5 minute overview of each of the 12 key elements
Over the years it’s become obvious that there are foundational principles which are absolutely critical
When investing in content marketing, accountants naturally ask ‘how are we going to monitor this?’
Your website is your marketing hub. It’s the main platform that your clients and prospects
With the Great North Run fast approaching it got me thinking about how training for
So you’re ready to really get into video for your accountancy firm. You realise it’s
I recently read an article on the dangers of short-termism in marketing: where business owners
There’s some confusion around sharing or re-purposing content. Firstly, you can NOT re-share other people’s content as
Exciting PF news! We have a new team member starting in the US on Monday
For over seven years I’ve been writing Karen’s Marketing Tips, week in and week out,
I’ve been asked this question, in varying forms, for years. The answer has usually been
Marketing events are something that accountants need to be attending. (Read the full post here.)
It’s easy to think of marketing as something that’s only relevant to the management board
Content marketing, when done well, is all about creating a flow of fresh, interesting and
A fascinating development in the accounting world is discovering accountants who are more than ready
I really don’t feel like writing this marketing tip today. Actually, I’m writing this a
In a packed accounting market, it pays to understand what makes your firm unique. And
Recent expert opinion has begun to surmise whether the website as a marketing tool is
Accountants are often saying to me, “I’m no graphic designer” or “I wouldn’t have
In today’s technology-focused world, we’re getting used to the terminology of Unicorns and Dragons. But
Accountants are already waking up to the fact that “SEO is dead” – or
Recently in London I not only saw, but experienced, one of the greatest content-marketing-product-marketing combinations
I was at a There Be Giants event in Manchester this week, and David
I could not be more thrilled at the publicity that ‘content marketing’ is beginning to
Good content makes your accountancy firm marketing more powerful. But how do you get great
The more I work with accountancy firms on their marketing, the more I see how
This week I had the opportunity to be part of the AccountingWeb Practice Excellence Conference
Writing website content is the worst possible use of your time as an accountant, and
By now, most accountants have come round to the fact that you “should be blogging”.
As the purveyors of fine online marketing support for accountants, we often discuss with accountants
About a year ago, I was browsing Twitter and enjoying the brilliance of the Dancing
Following on from last week’s tip about running webinars, today we’re going to look at
Is the primary call to action on your website ‘Call us’? (or some variation) If
One of the most powerful marketing actions is to give things away. For free. And
Lately, I’ve been discovering that strategy is an 8 letter word for accountants. This is
One of the great blogs I read this week was on infographics, and one of
One of the greatest myths among the accountancy industry is the desperate need to “get
When does the next content marketer programme start? The next CM programme kicks off in
Yesterday I spent the day with 400+ accountants at the Brewery in London at the
This week I was talking to one of my clients, an accountant in the States.
Commenting on a recent LinkedIn post about great networking event ideas got me thinking –
It’s a fact. Increasing the total number of blog posts on your website, and blogging
Whether you’ve begun already, or haven’t even taken the first step, it’s good to have
