If you’ve recently started your accounting firm, you likely want to win some clients before
We’ve talked about what to do when communication goes cold after you send a proposal.
We all know now that writing content is important. What you want to know is
Everything rushes by so fast. The train. The cars. The meetings. The emails. The slack
Sometimes you need to just get started. And sometimes you need to just stop. Last
Last week I had Col, our head of Branding, round and we talked about our
Creating a great onboarding process is not about saving time and being efficient. Those are
I’ve been writing “Karen’s Marketing Tips” for over eight years – they began even before
“I would be interested in an opinion on resources – are they essential for an
Getting ROI from marketing is absolutely a priority for accountants – and rightly so. As
Creating custom content for your accounting firm is as simple as answering the questions your
You’ve been through a long process, and at last it’s done! Hurrah! You have a
It’s the Christmas holidays. You’ve had your turkey dinner (or whatever alternative you went for
Setting a marketing budget when you haven’t had one (or much of one at all)
Delivering an online event is significantly different from a live event. I’ve provided webinars for
You want to run an event, but you aren’t delivering the next Xerocon. There’s no
Several accountants have asked me about referral programmes lately. One client in Canada said, “We
There are so many people who work with accountants. Consultants, coaches, apps, communities…the options to
For all the accountants going to Xerocon London this November, if you want to get
Those who are marketing managers for accountancy firms can have a tough job. In
You know you need to be doing video, but as an accountant you’re feeling a
So your accounting firm has only gone and won an award! You know there is
When you write accountancy firm content about the problems and issues your clients face, some
I don’t make guarantees very often when it comes to marketing, but
Accountants have actually picked up on this content marketing thing. More and more accountancy firms
This is one of the most common questions I’m asked when speaking about niche. When
Writing content for any of your marketing feels really difficult. Wording for your website. Social
So many accountants say “we’re different”. Many of them actually state it categorically on their
I was talking to an accountant on Facebook recently, and we were arranging a call
A few weeks ago I was meeting with clients in Ireland, and we were talking
Okay, you’ve started to address your team’s marketing concerns. You had one conversation or team
It is unlikely that your team will get really excited about helping market your accounting
Great clients are worth waiting for. Great prospects are worth fighting for. But how long
This question is for you. Normally I’m answering your questions (following the ‘they ask you
This concept of separating “advisory services” from “accounting services” is one I’m not a fan
I’m so proud of all the accountants lately who are not only reading “They Ask
When one of your clients says, “Oh, I didn’t know you did that!”, what’s your
You’ve heard me going on about content marketing for years. “I know, I know…Karen says
Every accountancy firm needs a custom website. Whether you throw it together yourself using Rocketspark,
As an accountant, writing blogs can be a high-pressure situation. You want to make sure
Is this you? “My challenge is that most of my business has come from referrals.
It’s a lie that we don’t have time. We absolutely have time – for what
Online and offline…that’s the perfect combination. It’s absolutely right to focus on all the online
Showcasing your differences as an accountancy firm so you win the business you want to
For a while now you’ve been paying for Google AdWords for your accountancy firm, and
Ah, the big debate. The two big players. The decision for online accounting software often
Your website home page is essentially a miniature version of your entire website. Imagine someone
When it comes to CRM, there is no system out there which is perfect for
One of the best ways to improve the readability of your content is to enhance
I got this email recently from the marketing manager at an accountancy firm, and it
The more you learn about content marketing, the more aware you become that your website
One of your content marketing goals as an accountant is to generate 2-3 new pieces
The best content for your website and marketing comes from you. From your head, from
You’re going to do video. At last. Your accounting firm is going to get with
In my conversations with accountants about their marketing, Facebook almost always comes up. We talk
It’s rare that I find a business book I literally can’t put down, but “They
When an accountancy firm kicks off a brand or website project, speed is often the
Several years ago, there was a spate of advice given to accountants – particularly some
I’ll keep it short this week, as most of you are returning to work after
If recruiting and hiring are an issue for your accountancy firm, paying agency fees may
Ahhh, the Christmas season. The time of office parties and late-night shopping and mince pies…and
When a prospect is looking for a good Xero accountant, do you fit the bill?
Delivering an event for your accountancy firm is an exciting and nerve-wracking venture. Your thoughts
People don’t really read things. They skim. So the way you structure your blog post
If you’re the marketing manager of an accountancy firm, one of your biggest struggles is
20 You: “Yes, Karen, I get this whole content marketing malarkey. I realise I’ve got
For accountants, attending an event like Xerocon is a highlight of the year. Many firms
“You’ve got to start by being a bit selfish,” Paul Barnes of My Accountancy Place
For those who are going to Xerocon London in a few weeks’ time (or if
You’ll notice I’m presuming that as an accountant in the UK, you’re going to attend
So you’ve done it! You’ve been shortlisted, and you have high hopes of actually winning
When it comes to imagery for your new (or existing) website, actual photographs and real
I’m a big fan of accountants writing their own content. I want you to learn
Without a doubt, the single most powerful form of content that your accountancy firm can
Sending out a proposal is exciting. You got the enquiry, you’ve had the meeting, and
I’ve recently finished reviewing the entries for the ‘New Firm of the Year’ for the
So you’re ready to really get into video for your accountancy firm. You realise it’s
You will get far more from being part of a conference or exhibition when you
Last week we ran our first scheduled Facebook live session. We set the time, sent
For over seven years I’ve been writing Karen’s Marketing Tips, week in and week out,
You want to build a new website that will attract the right kind of client.
Strategy. It’s not quite a buzzword, but it’s one we get a bit weary of.
Recently I was contacted by an accountant who was considering investing in outsourced marketing for
Have you figured out what your tone of voice is for your accountancy firm yet?
Nobody likes going through an entire proposal process with a prospective client only to have
As a company with 100% of our team working remotely, we use Slack for all
On Tuesday of this week, I sat there looking at our list of members for
Video. You know you need to be doing it. But you’re not. Why not? It
It’s tempting for accountants to hire a marketing person (either in-house or outsourced) and presume
In a word, yes. First, the more marketing support your accountancy firm can get the
Overheard in the pub: “Hey, you seem like a nice person. Want to get married?”
Getting new leads is the goal. Right? Well….sort of. I’m always fascinated when I talk
Is it a good idea to put prices on your accountancy firm website? The answer,
The level of competition currently affecting accountants means that it’s tempting to take any and
“Give to gain.” I’ve heard this phrase used many times in business as a means
It’s amazing how much work goes into something very simple. You may have noticed there’s
The concept of “brand” is tied directly into the principles of content marketing. When your
Your brand is central to everything your accountancy firm does in marketing, and it is
Accountancy firm marketing success is directly tied to the understanding your entire team have about
One of the best ways accountants can deliver better marketing is by getting inside the
