Author Archives: Stephanie Coward

Highlights of 2023: Collaboration, creativity and client’s success stories!

It’s fair to say 2023 has flown by. And as the year comes to a

How AI helps you stick to your marketing plan

As an accounting firm owner, making time for marketing is often a challenge and sometimes

repurpose existing content
How can I repurpose my existing content to get the most value out of it?

As a business owner running an accounting firm, your time is valuable. You want to

Two women standing in green t-shirts outside in the sun - successful marketing manager
How to help your marketing manager successfully market your firm

  You’ve hired a marketing manager for your accounting firm. Exciting! Now it’s time to

how to write great marketing email
How to write a great marketing email: 12 tips for writing clear and actionable email content

Email marketing is not dead. Let’s get that out there straight away. Email helps you

Get your custom social media template (and book) with Accelerator

When you sign up for the next Accelerator coaching group by 31st January 2023, you

PF marketing
October 2022: Celebrating new connections and award winning clients!

Grab yourself your cosy beverage of choice and have a read through the highlights of

September 2022: Spotlight on PF team retreat

  September was a big month for our team. We spent one full week out

38 things you can post on social media which truly reflect your accounting firm

Watch this 7min 32 secs tutorial video including examples from accountants who are posting content

August 2022: What’s new for you this month?

New team members, new challenges, new Accelerator coaching group and new weekly resources…there’s a lot

July 2022: Recognising the joy of in-person meet ups

I’m writing this fresh from my very first Xerocon! What an amazing few days myself

June 2022: Creating and building connections

  June has been an exciting and busy month for us at PF! Two new

What are some easy ways to get my team involved in marketing?
What are some easy ways to get my team involved in marketing?

Your accounting firm’s marketing will be the best it can be when your team is

April 2022: It’s all in the planning

We got asked last week: how much time we thought was spent on the planning

people in yellow and green t-shirts in front of Edinburgh castle
March 2022: The power of focusing on actions

  In preparation for our team retreat this week the whole PF team, and some

Whose opinion matters when getting feedback on my content
February 2022: Pay attention to the great conversations

  Conversations. You have them every single day. With clients, with family, with friends, with

group of standing people laughing together
How to build a client community for your accounting firm (and keep it going)

    Having your own client community helps you to build trust, relationships, friendships and

January 2022: Keep going at your own pace

January always feels like a strange month… and the start of 2022 is no different.

December 2021: Spreading some holiday cheer

  You have pushed through some really tough things this year and are feeling ready

November 2021: Share a ‘thank you’ for your clients

I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle

October 2021: Events: getting back into attending, planning and enjoying them

Award ceremonies, conferences and in our case, a PF Scottish contingent brunch in Edinburgh… this

I’m concerned about wasting time and money on marketing and getting no results

    As an accountant, you are used to looking at the numbers. That’s what

blue and yellow jellybeans
September 2021: Embracing the power of video in your marketing

September’s monthly update introduction looks slightly different than usual. Here’s a video from Steph sharing

How to hire the best team members by using what you learn from bad hiring experiences

Hiring a new team member for your accounting firm who then doesn’t work out can

Testimonials: now I have one, what do I do with it?

You have a client testimonial and you know that using your client’s words in your

A year in numbers

2020 was one of the most uncertain years in history and the world is now

How do I launch a new service for my accounting firm
How do I launch a new service for my accounting firm?

Your accounting firm is launching a new service and you want to tell clients and

How to move onboarding from your head to an actual process

So you’ve got an idea of your onboarding process and are excited to put it

Shop independently this (and every) Christmas

As 2020 draws to a close, we can all agree it has been a tough