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How remote working will test and prove your firm’s values

How remote working will test and prove your firm’s values
How remote working will test and prove your firm’s values

So everyone is working from home now and there are so many tips. So much advice being given about how to use this well and how to manage your team and what apps to use and what tech to use and how to make sure you stay productive and keep the enthusiasm high and replace […]

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Do I hire right now? How do I start people remotely?
Do I hire right now? How do I start people remotely?

Question: “We have a new person who’s supposed to start soon. We’re working remotely now, so do I postpone their start date, or can I get them settled in effectively even if it’s not in person?” For many of you, remote working is not the problem. You’re all set up for that, and everyone has […]

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Who do you want to be when this is over?
Who do you want to be when this is over?

Okay so, the world has gone a bit mad. I had some fears too, and they’ve gone up and down a bit as shown by this handy graph.  Here’s the things I’ve been telling myself, my team, and pretty much anyone I ended up talking to this week about the coronavirus (so, everyone). On levels […]

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I don’t get engagement from the team on writing content. What do I do?
I don’t get engagement from the team on writing content. What do I do?

Your accounting firm’s success in marketing is directly relatable to the involvement of your team with that marketing.  But what if your team isn’t really keen on actually writing (or creating) content?  Blog posts. Social media. Recording videos. What if it’s not their skill area? What if they just don’t feel like it? What if […]

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Managing a remote team to build community and stay connected
Managing a remote team to build community and stay connected

At PF, we don’t really have offices. We’ve got an address in the UK, and we go there every month or two for meetings and connecting with our accountants, but day to day, the team members work all over. From home or a coffee shop or a cave on an island or wherever they want […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Free webinars from PF in June. Some of you are webinar'd out, but if you've been meaning to look deeper at marketing in this weird in-between zone... here you go. Topics: - Creating content to bring you ONLY the clients you want - The Marketing Map wearepf.com/upcoming-webin…

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