Category Archives: Team

What scaling your firm is really about, and how to set expectations for it

You know you are the bottleneck in your accounting firm, and it’s time to scale

December 2021: Spreading some holiday cheer

  You have pushed through some really tough things this year and are feeling ready

November 2021: Share a ‘thank you’ for your clients

I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle

October 2021: Events: getting back into attending, planning and enjoying them

Award ceremonies, conferences and in our case, a PF Scottish contingent brunch in Edinburgh… this

How involved do your team need to be in your accounting firm marketing?

Recognising the responsibility you hold for your accounting firm’s marketing is one thing. Starting to

September 2021: Embracing the power of video in your marketing

September’s monthly update introduction looks slightly different than usual. Here’s a video from Steph sharing

Why do I need to hire for both skills and values?

Especially within the past 6 months or so, accountants are looking for your people. Employees

How to intentionally build a multicultural team within your accounting firm

Multiculturalism can help you find a balance during volatile, uncertain, complex and ambiguous (VUCA) times

How to hire the best team members by using what you learn from bad hiring experiences

Hiring a new team member for your accounting firm who then doesn’t work out can

Give away information, charge for implementation

Content marketing means giving actual, real help to people in different forms of content –

Your accounting firm’s journey to a full marketing team

As a creative agency providing outsourced marketing services to accountants, you might expect the last

Only take in that which makes you stronger

As we read No Rules Rules, or watch a business documentary, or consider applicants who

What will you LEARN? What SYSTEM needs to change?

When you fail. When something goes wrong. When the conversation was difficult, or the client

Choose to give thanks. Always

This week is the American holiday of Thanksgiving. As a dual British-American citizen, it’s still

Long way only (no shortcuts)

I’ve been having various levels of back pain for the past seven weeks.  (Just in

Choosing personal pillars and values (and how this helps a team)

Not long after I set up PF, I identified what I saw as the core

How do I find a marketing manager that fits my accounting firm?

You’ve made the decision to hire a marketing manager so you can focus on advising

Top 5 business books for accountants doing marketing

In a recent Accelerator session, one of our members said “I notice you always reference

How do I educate a team who sees marketing as letters and word of mouth?

Whether you’re the owner or the marketing manager of an accounting firm, getting buy-in for

How remote working will test and prove your firm’s values

So everyone is working from home now and there are so many tips. So much

Do I hire right now? How do I start people remotely?

Question: “We have a new person who’s supposed to start soon. We’re working remotely now,

Who do you want to be when this is over?

Okay so, the world has gone a bit mad. I had some fears too, and

I don’t get engagement from the team on writing content. What do I do?

Your accounting firm’s success in marketing is directly relatable to the involvement of your team

Managing a remote team to build community and stay connected

At PF, we don’t really have offices. We’ve got an address in the UK, and

Treat your partners & the rest of the firm as potential clients, to get their buy-in to content marketing

You’re all in with this content marketing concept: but some (or all) of the partners

How to get your team involved in your firm’s social media marketing

  Increasing your social media activity is a great way to maximise your marketing efforts,