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December 2021: Spreading some holiday cheer

December 2021: Spreading some holiday cheer
December 2021: Spreading some holiday cheer

  You have pushed through some really tough things this year and are feeling ready to be completely “off off”. You need the rest. And it’s time to enjoy it. You’ve shown up day after day, week after week for your clients and spent another year guiding them through really difficult times. For that we are so […]

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November 2021: Share a ‘thank you’ for your clients
November 2021: Share a ‘thank you’ for your clients

I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle Latte. Delicious. This month was Thanksgiving for our clients and team members in the USA and with Christmas fast approaching (only 25 days to go!), we felt this was a good month to reflect on and share what it is […]

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October 2021: Events: getting back into attending, planning and enjoying them
October 2021: Events: getting back into attending, planning and enjoying them

Award ceremonies, conferences and in our case, a PF Scottish contingent brunch in Edinburgh… this month events were firmly back in the calendar! We were so proud to see our clients Jonathan and his team at Raedan win ‘Small Firm of the Year’ and Karen Kennedy’s firm, Kennedy Accountancy, be shortlisted for ‘New Firm of […]

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How involved do your team need to be in your accounting firm marketing?
How involved do your team need to be in your accounting firm marketing?

Recognising the responsibility you hold for your accounting firm’s marketing is one thing. Starting to create content, or be more involved in it, is another.  Involving your team is a whole different question. How much do your team members really want to be involved in marketing, anyway? After all, they’ve been hired as an accountant, […]

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September 2021: Embracing the power of video in your marketing
September 2021: Embracing the power of video in your marketing

September’s monthly update introduction looks slightly different than usual. Here’s a video from Steph sharing why that’s the case and a reminder of what this monthly update is and why we share it as an email each month (if you’d like to receive our monthly update as an email, you can sign up here). Enjoy […]

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Why do I need to hire for both skills and values?
Why do I need to hire for both skills and values?

Especially within the past 6 months or so, accountants are looking for your people. Employees who love what they do, are good accountants, and will help you serve your clients as you grow. Because you are busier than you’ve ever been. Throughout the global crisis, businesses have recognized more than ever they need a good […]

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How to intentionally build a multicultural team within your accounting firm
How to intentionally build a multicultural team within your accounting firm

Multiculturalism can help you find a balance during volatile, uncertain, complex and ambiguous (VUCA) times that require your accounting firm to be adaptable. You can adapt to this fast environment by looking at the team around you and taking advantage of our connected world. VUCA times can be overwhelming and stressful when it comes to […]

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How to hire the best team members by using what you learn from bad hiring experiences
How to hire the best team members by using what you learn from bad hiring experiences

Hiring a new team member for your accounting firm who then doesn’t work out can feel like a very heavy weight. You’re frustrated and disappointed at the time you’ve wasted. You likely feel deflated, discouraged and nervous about the lasting impact this could have on you, your firm and your team. And it affects future […]

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Give away information, charge for implementation
Give away information, charge for implementation

Content marketing means giving actual, real help to people in different forms of content – blogs, videos, guides, resources. And the best content marketing gives away as much information as you possibly can. They already know they have a problem, or an issue: that’s why they’re looking for help from an accountant. Sharing helpful content, helpful […]

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Your accounting firm’s journey to a full marketing team
Your accounting firm’s journey to a full marketing team

As a creative agency providing outsourced marketing services to accountants, you might expect the last thing we’d suggest you do is hire a marketing person or marketing team. Actually, that’s exactly what we want you to do. No matter how much an outsourced agency can help you, there’s no substitute for someone (or a group […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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There's still time to join the PF Lab #community with our annual offer! ⏳ You'll get community, support, learning and the opportunity to share what really matters to you and your #accounting firm wearepf.com/pf-lab