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Especially within the past 6 months or so, accountants are looking for your people. Employees who love what they do, are good accountants, and will help you serve your clients as you grow. Because you are busier than you’ve ever been. Throughout the global crisis, businesses have recognized more than ever they need a good […]
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Multiculturalism can help you find a balance during volatile, uncertain, complex and ambiguous (VUCA) times that require your accounting firm to be adaptable. You can adapt to this fast environment by looking at the team around you and taking advantage of our connected world. VUCA times can be overwhelming and stressful when it comes to […]
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Hiring a new team member for your accounting firm who then doesn’t work out can feel like a very heavy weight. You’re frustrated and disappointed at the time you’ve wasted. You likely feel deflated, discouraged and nervous about the lasting impact this could have on you, your firm and your team. And it affects future […]
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Content marketing means giving actual, real help to people in different forms of content – blogs, videos, guides, resources. And the best content marketing gives away as much information as you possibly can. They already know they have a problem, or an issue: that’s why they’re looking for help from an accountant. Sharing helpful content, helpful […]
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As a creative agency providing outsourced marketing services to accountants, you might expect the last thing we’d suggest you do is hire a marketing person or marketing team. Actually, that’s exactly what we want you to do. No matter how much an outsourced agency can help you, there’s no substitute for someone (or a group […]
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As we read No Rules Rules, or watch a business documentary, or consider applicants who want to work with PF, or think about the changes we will or won’t make: we need to be the sword of Gryffindor. We take in that which makes us stronger.
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When you fail. When something goes wrong. When the conversation was difficult, or the client left, or got angry at you. When the applicant or team member didn’t work out. When you screwed up, when it broke, when you missed the deadline. When someone complains, or is upset, or doesn’t understand. There are two questions […]
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This week is the American holiday of Thanksgiving. As a dual British-American citizen, it’s still a holiday I celebrate here in Scotland, and it really is one of my favourite holidays of all. Because the premise is: things are (or have been) very hard, so you gather together with family, eat good food and lots of it, and you give thanks for it all. For the food, the family and friends and tribe, and all the good things you’ve received or experienced even through the hard times.
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I’ve been having various levels of back pain for the past seven weeks. (Just in case you don’t read the full note: don’t worry. I’ve seen a doctor, several physios, and am doing the work, and it is getting better. It’s just slow. That’s sort of the point of the note.) When it first started, […]
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Not long after I set up PF, I identified what I saw as the core foundational “pillars” of the company. Things I personally stood for and what I wanted the agency to stand for, too. Those are creativity, integrity, generosity, and rest. (For a while there was one called “service”, but I decided that was less of […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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