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  • Starting in February 2024: Coaching on the 12 core elements of marketing for accountants FIND OUT MORE!

  • Starting in February 2024: Coaching on the 12 core elements of marketing for accountants FIND OUT MORE!

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KLR notes give thanks 28-11-20
Karens Notes, Sketchnotes, Team

Choose to give thanks. Always

Posted on November 28, 2020February 21, 2022 by Karen Reyburn
What does it cost to change my website template to a new template?
Where to order branded merchandise and swag for your accounting firm

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✨Wondering about starting your branding journey?
✨Wondering about starting your branding journey? This post is for you ⬇️ ✨ Samantha and Barrett, from GWCPA, used the words "terrified", "excited" and "insurmountable" when describing how they felt when they first approached PF for support with their firm's marketing. As an accountant, rebranding your firm is a big decision and just like Samantha and Barrett, it's normal to feel a mix of excitement and apprehension. Rebranding your accounting firm means digging into and uncovering parts of your firm that you either weren't aware of, or you haven’t been able to give any time or attention to. 💡Here's some advice from Barrett, Director at GWCPA: "There's a right place, right time. But I'd also encourage you not to wait until everything is lined up perfectly. Marketing is a slow engine which needs to get started. If you wait until everyone is on board before starting you'll wish you'd got started years ago. There is a cost to waiting too long and leaving it too late." If you think you are ready or have questions about whether a rebrand is the right next step for you, or if you feel ready to have the same amazing experience Samantha and Barrett had with their firm’s rebrand, please fill out this discovery form and share some information about your current brand: wearepf.com/discovery (link in bio). #branding #accountants #clientstory #kindwords #experience #creativeagency

✨ 2024 marketing trends ✨

#2: More serviced-b
✨ 2024 marketing trends ✨ #2: More serviced-based industries launching newsletters 📥 Have you considered sending a weekly or monthly newsletter to your clients and prospects? Or maybe you started one but struggled to keep up momentum? 2024 is your opportunity to either start or get restarted 💪 Newsletters are a brilliant way to ⬇️  ⭐ Provide immense value to your audience ⭐ Position yourself as a thought leader ⭐ Help people get excited to hear from you So ask yourself: Where can you add the MOST value to your audience? #marketing #trends #2024 #newsletters #value #thought #leadership #habit


⚡ @switchfootaccounting‘s rebrand and website
⚡ @switchfootaccounting‘s rebrand and website design & build ⚡ Following on from the launch of their amazing new brand, our team got to work with Rebecca and Seb on bringing together the strategy, design and content for their new website. As individuals, and a firm, committed to doing business for good, they needed a website that reflected this.  When you work with PF on any website build, the strategy phase always comes first. Let’s look at why: ✅ You need to first define what’s the core purpose of your website. This guides every design you’ll make. ✅ Dig deep into understand your ideal audience: what are their paint points? What solutions are they looking for? This will impact the content and design stages. ✅ It prevents you from wasting time. When you’re clear on your goals, who you’re speaking to and what message you want to send, the content and design stages go a whole lot faster. Rebecca, founder of Switchfoot, shared with us “[the website] gives us more confidence and that platform to move forward.” 💪 ➡️You deserve to feel this way about your firm’s website too! If you’re wondering whether your website brings in the best clients for you, fill in our discovery form (link in bio) and book a chat with one of our creative team! #website #redesign #beforeafter #launch #ideal #audience #video #accountant #cpa #creative #agency

✨ 2024 marketing trends ✨

The countdown to 20
✨ 2024 marketing trends ✨ The countdown to 2024 is very much on (yes, we’re all definitely wondering where 2023 went!) 🔥 and so this month we’re going to be sharing some of the marketing trends we’re expecting to see in 2024! First up… a shift to “micro influencers” For small to medium sized businesses, paid influencing is becoming less about who has the highest follower number and more about a genuine connection to the brand they’re promoting. So what does this mean for you as an accounting firm? 🤔 It’s an opportunity to show off your best influencers: your clients 💛 By sharing your client’s stories, experiences and kind words, you’re helping prospects like them to feel heard, seen and understood by your firm. It helps create relatability for your ideal audience and it matches the experience they’ll have when they start working with your firm. Interested in exploring paid influencers? First up, do a values check and make sure that any options you’re exploring are an authentic representation of your brand and values. #marketing #trends #2024 #micro #influencer #clients #stories #experience #value #accounting #firm #accountants #bookkeepers #cpa


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  • START TODAY
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