Your website is your marketing hub, the centre of who you are. It belongs only
The purpose of an About page is to show potential clients 1) you understand them
In preparation for our team retreat this week the whole PF team, and some
I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle
There are only so many hours in the day and as much as you might
You know who you want to work with and you’ve built your website to reflect
Getting a new website built is a big investment. While there are plenty of free
2020 was one of the most uncertain years in history and the world is now
What on earth does website hosting even mean? You know (or you know now on
While it may seem like a good idea to just pick a new website
Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve
Your website is your best tool to build trust with the kind of clients you
Accountants are creating content like never before. Your three enemies to marketing – fear, perfection,
To know if you need a new brand or website, you must first understand the
*EDIT: UPDATED APRIL 2020 with new recommendations! You know PF works only and exclusively with
Here’s a real life example of how you can slowly change your branding in line
You’ve admitted it. The current name for your accounting firm is Someone Someone & Partners,
Setting a marketing budget when you haven’t had one (or much of one at all)
So your accounting firm has only gone and won an award! You know there is
So many accountants say “we’re different”. Many of them actually state it categorically on their
The best content for your website and marketing comes from you. From your head, from
You’re going to do video. At last. Your accounting firm is going to get with
When it comes to imagery for your new (or existing) website, actual photographs and real
The thought of looking at SEO from scratch is fairly daunting for anyone. And it’s
Have you ever wondered what type of Facebook account will work best linked to your accountancy
Ta-daaa! We’ve launched our new website, complete with new branding. We’ve been working on clients’
Is it a good idea to put prices on your accountancy firm website? The answer,
Recent expert opinion has begun to surmise whether the website as a marketing tool is
One of the issues many firms are facing – particularly some of you smaller accountancy
We’re all familiar with the ‘ABCD’ ranking for clients. “A” clients are top tier, deserving
The other week I was talking to an accountancy firm about their website and marketing
