website Archives - wearePF

5 things your website must communicate

Your website is your marketing hub, the centre of who you are. It belongs only

What is an About page and how do I make mine better?

The purpose of an About page is to show potential clients 1) you understand them

people in yellow and green t-shirts in front of Edinburgh castle

March 2022: The power of focusing on actions

In preparation for our team retreat this week the whole PF team, and some

November 2021: Share a ‘thank you’ for your clients

I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle

How and when do I set up a waiting list for new clients?

There are only so many hours in the day and as much as you might

What if our website turns away people who think they aren’t the right size of business for us?

You know who you want to work with and you’ve built your website to reflect

Can I write my accounting firm’s website copy myself?

Getting a new website built is a big investment. While there are plenty of free

A year in numbers

2020 was one of the most uncertain years in history and the world is now

website hosting

What is the best website hosting option for my accounting firm website?

What on earth does website hosting even mean? You know (or you know now on

What does it cost to change my website template to a new template?

What does it cost to change my website template to a new template?

While it may seem like a good idea to just pick a new website

pricing accounting services

Business is personal, but pricing doesn’t have to be

Let’s say you’ve made really good progress in understanding your own worth, and value. You’ve

homepage for accountants

What does my homepage need to include to attract only the clients I want?

Your website is your best tool to build trust with the kind of clients you

marketing analytics roi

The direct link between accountant content and better marketing numbers

Accountants are creating content like never before. Your three enemies to marketing – fear, perfection,

Do I need a new brand or a new website?

To know if you need a new brand or website, you must first understand the

My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?

My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?

*EDIT: UPDATED APRIL 2020 with new recommendations! You know PF works only and exclusively with

On rebranding: You can integrate a rebrand slowly, over time

Rebranding: You can integrate a rebrand slowly, over time

Here’s a real life example of how you can slowly change your branding in line

How to choose a new name for your accountancy firm

You’ve admitted it. The current name for your accounting firm is Someone Someone & Partners,

For accounting firms our size, roughly what is their budget for marketing?

For accounting firms our size, roughly what is our budget for marketing?

Setting a marketing budget when you haven’t had one (or much of one at all)

Award winner

We’ve won an award! How do we shout about it without showing off?

So your accounting firm has only gone and won an award! You know there is

We’re not actually different from other accountants

“We’re not actually different from other accountants”

So many accountants say “we’re different”. Many of them actually state it categorically on their

branding project accountancy firm

Do you design a logo or website if we can articulate exactly what we want?

The best content for your website and marketing comes from you. From your head, from

Why 'introductory videos' are generally useless, and what to use instead

Why ‘introductory videos’ are generally useless, and what to use instead

You’re going to do video. At last. Your accounting firm is going to get with

direction to give photographer

What direction do I give a photographer for photos for our website?

When it comes to imagery for your new (or existing) website, actual photographs and real

Yoast SEO for accountants

Tips on using Yoast SEO for your accountancy firm website

The thought of looking at SEO from scratch is fairly daunting for anyone. And it’s

What type of Facebook account gives the best results when linked to your accountancy firm website?

Have you ever wondered what type of Facebook account will work best linked to your accountancy

Woop! It’s live! …And it’s definitely not perfect.

Ta-daaa! We’ve launched our new website, complete with new branding. We’ve been working on clients’

10 Pricing options for your accountancy firm website

Is it a good idea to put prices on your accountancy firm website? The answer,

Is the website dead (or dying)?

Recent expert opinion has begun to surmise whether the website as a marketing tool is

How much do you have to spend to get on the marketing field?

One of the issues many firms are facing – particularly some of you smaller accountancy

Love, like, or move up: the new ABCD client ranking

We’re all familiar with the ‘ABCD’ ranking for clients. “A” clients are top tier, deserving

Does Your Accounting Business Have A Split Personality?

The other week I was talking to an accountancy firm about their website and marketing