Conversations. You have them every single day. With clients, with family, with friends, with
January always feels like a strange month… and the start of 2022 is no different.
Award ceremonies, conferences and in our case, a PF Scottish contingent brunch in Edinburgh… this
This week (as you’ll know unless you were living under a rock or not using
Storytelling isn’t all about you. Before we get into specific tips on how to use
It’s the start of ‘event season’ for our clients and friends in the accounting industry.
Once you’ve hired a marketing manager, naturally you’ll want them to thrive and succeed in
I’ve been thinking for a long time about the creativity of accountants (the good kind).
Using LinkedIn to “get more business” can work, but it needs to be a backwards
How awesome would it be to be at an event filled with hundreds (or even
You’ve heard me going on about content marketing for years. “I know, I know…Karen says
So, how did I get myself in CMA Live this year? Well it’s all thanks
You’ll notice I’m presuming that as an accountant in the UK, you’re going to attend
A landing page is a web page which you build for a very specific purpose
Marketing events are something that accountants need to be attending. (Read the full post here.)
This has been written as a linked article to “Why accountants need to attend good
Unless you’ve been hiding under a rock this week, you’ll have noticed things went a
We’re all familiar with the ‘ABCD’ ranking for clients. “A” clients are top tier, deserving
Over this and the next few weeks I’ll be presenting at a series of Xero
Look, I know it’s the latest fad, and every marketer-to-accountants is telling you that having
This week we came across a brilliant post by our friend Andy Bounds, on networking.
Many of you will know marketing – or anything – well enough to know that
Commenting on a recent LinkedIn post about great networking event ideas got me thinking –
Business is built on trust. Whether it’s a brand-new company or a global corporation, the