Category Archives: Training

February 2023: Recognising what choices you get to make

In this PF marketing update, we share why we choose everyday to work with accountants,

How to help your marketing manager successfully market your firm

  You’ve hired a marketing manager for your accounting firm. Exciting! Now it’s time to

Get your custom social media template (and book) with Accelerator

When you sign up for the next Accelerator coaching group by 31st January 2023, you

How sharing stories helps you build trust with your audience

Neurological studies have shown when you read or hear a story, your entire brain lights

How to measure progress with your marketing so you know what’s working and what isn’t

  You are busy. You are trying to do all the things. You’re doing some

What scaling your firm is really about, and how to set expectations for it

You know you are the bottleneck in your accounting firm, and it’s time to scale

December 2021: Spreading some holiday cheer

  You have pushed through some really tough things this year and are feeling ready

November 2021: Share a ‘thank you’ for your clients

I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle

October 2021: Events: getting back into attending, planning and enjoying them

Award ceremonies, conferences and in our case, a PF Scottish contingent brunch in Edinburgh… this

How and when do I set up a waiting list for new clients?

There are only so many hours in the day and as much as you might

Your accounting firm’s journey to a full marketing team

As a creative agency providing outsourced marketing services to accountants, you might expect the last

I’m ready to start marketing now!! …wait. What? Why am I waiting?

You’ve read through some of our content, watched a few videos, looked through this very

How do I use YouTube for my accounting firm?

You are an accountant who has been doing video, and you’re thinking of using YouTube

How do I educate a team who sees marketing as letters and word of mouth?

Whether you’re the owner or the marketing manager of an accounting firm, getting buy-in for

Golden Ticket! Win a free space on the Accelerator

*Did you win a golden ticket code?? Use it here – remember it’s a one

The direct link between accountant content and better marketing numbers

Accountants are creating content like never before. Your three enemies to marketing – fear, perfection,

6 ways to start (or continue) to learn marketing into 2020

This is a pre-emptive blog post. Right now most of you are head down in

7 practical tips to help accountants be natural on camera

Recording video is hard. You rarely think about ‘how to be natural’ day to day

The last thing I need in the world is another training course on marketing

One of the positives of all this focus on marketing-for-accountants lately is that there are

Accountancy content is boring. Is that all I can write about?

“I was a bit stuck on what to write about, to be honest. I had