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Whether you’re the Owner or the Marketing Manager of an accounting firm – getting buy-in for your marketing strategy is vital. You may feel like you’re banging your head against the wall trying to get your team on board with your plan, because a displaced focus and a displaced budget is frustrating. Enabling your team […]
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*Did you win a golden ticket code?? Use it here – remember it’s a one time use!* This year, to recognise the immense effort being made by accountants all over the world to create content (particularly during these times), we are going to GIVE AWAY five free spaces on the 12 week Accelerator course. This […]
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Free things, and special offers, are going out everywhere for accountants right now. This isn’t an exhaustive list, because it’s specific ones we chose from people we know and trust. So if you love PF (or like us a little), you’ll like these people and their kind offers, too. We’ve included our own offer of […]
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Accountants are creating content like never before. Your three enemies to marketing – fear, perfection, and time – have been wiped out. You have bigger things to fear, no one cares if your blog post is perfect, and you’re just making time wherever you can find it, because you have to. This content you’re creating […]
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This is a pre-emptive blog post. Right now most of you are head down in tax work, trying to fend off everything else that dares to get in your way. Stay strong. I know from experience once taxes are done and you’re back in the land of the living again – you’re going to want […]
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Recording video is hard. You rarely think about ‘how to be natural’ day to day and yet when that little red light goes on suddenly something changes and you’re under pressure. It’s understandable, as there are a lot of considerations. “Is what I’m saying making sense? Do I appear professional enough? Does anybody care what […]
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Grand plans for your firm, know you need to do marketing to get there but not very sure where to start or when? As with everything, putting it off and over thinking makes it more daunting. That’s exactly what our past Accelerator members found before they built up their knowledge through the 12 weeks of […]
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One of the positives of all this focus on marketing-for-accountants lately is that there are a lot of you accountants going through some sort of marketing training lately. I’ve had a few emails this week from accountants in different parts of the world (the UK, South Africa, Canada…) telling me that they’ve just started a […]
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“I was a bit stuck on what to write about, to be honest. I had this preconception or block that accountancy is boring. I need to write about how to claim tax, and I couldn’t get excited about it.” This is what Michelle Gregory from Gregory Accounting said to me the other day when we […]
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As an accountant, you’ve identified already that you do need to address your marketing. Of course you don’t want to simply randomly start doing things and hope for the best. You want to do the right things, in the right order, that will end up getting you the very best kind of clients. Will yet […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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