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How do I write blogs when I’m not in the mood?

How do I write blogs when I’m not in the mood?
How do I write blogs when I’m not in the mood?

Writing is a creative thing. It’s often the reason as an accountant you think you’re not a writer (or not a good writer) – as if you have to “be creative” to be a writer. The fact is, every human being is creative. And accountants are no exception. You’ve got creativity within you just as […]

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Top 5 business books for accountants doing marketing
Top 5 business books for accountants doing marketing

In a recent Accelerator session, one of our members said “I notice you always reference books in our call. It would be helpful if you could recommend a list of books that we read to help us with our marketing. #TAYA!” So, here’s the list! These are my top five – personally as a business […]

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Can we ask for Google/Facebook reviews from clients right now?
Can we ask for Google/Facebook reviews from clients right now?

Your clients are really, really thankful for what you’re doing for them right now. You’re helping them get funding and managing payroll and answering questions and (literally in some cases) saving lives. Saving businesses for sure. Although the current time has a lot that’s messy and awful, and we won’t pretend for a second it’s […]

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Why you’re not doing that Thing – video, blog, personal social posts…
Why you’re not doing that Thing – video, blog, personal social posts…

Yesterday I realised for about the third time in two days I spoke to an accountant who had something they weren’t doing, but really wanted to, but they keep not doing it. Like… recording video (at all, or consistently) sharing things that are a little more personal (emotions, mental health, fear, strong feelings about something […]

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Do I offer my clients discounts or extra time during Covid-19?
Do I offer my clients discounts or extra time during Covid-19?

All your clients, from the very best to your most difficult, are looking to you for help and the best clients understand how much value you provide.  You are likely feeling the pull of wanting to be helpful, while also wanting to stay in business yourself.  How do you charge your clients for services during […]

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Free and special offer COVID19 resources for accountants (from us and friends)
Free and special offer COVID19 resources for accountants (from us and friends)

Free things, and special offers, are going out everywhere for accountants right now. This isn’t an exhaustive list, because it’s specific ones we chose from people we know and trust. So if you love PF (or like us a little), you’ll like these people and their kind offers, too. We’ve included our own offer of […]

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The direct link between accountant content and better marketing numbers
The direct link between accountant content and better marketing numbers

Accountants are creating content like never before. Your three enemies to marketing – fear, perfection, and time – have been wiped out. You have bigger things to fear, no one cares if your blog post is perfect, and you’re just making time wherever you can find it, because you have to. This content you’re creating […]

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Don’t just create content: build assets
Don’t just create content: build assets

As an accountant, you’ve started creating content like never before. You’re sending emails, recording videos, writing blog posts, creating website pages, setting up Facebook groups. You’re just..helping people. Communicating. Giving your take, your perspective, your thoughts, your feelings. “Here’s what we know – and we’ll be talking to you about it personally as soon as […]

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How do I stay connected to the team and get to know them better?
How do I stay connected to the team and get to know them better?

A coworker of mine (not naming any names but rhymes with “baron sleigh turn”) mentioned she once had a job where they exchanged secret Santa gifts.  She received a pink coffee mug filled with chocolates that said “I love chocolate” on the side. Sounds nice eh? My coworker hates pink and barely likes chocolate.   So […]

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How to record a video for your clients (or anyone) during coronavirus time
How to record a video for your clients (or anyone) during coronavirus time

(A 10 point guide) Think of that question everyone keeps asking you Pull out your phone Hold it in front of your face Hit record Start talking Say everything you need to say on the subject, and then stop Press stop Hit the share button, and choose the social platform you use the most (or […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

Many accountants are using @canva to design images for social media & marketing – here's how to use Canva better! wearepf.com/7-design-tips-… Marketing tip by @PF_chryzia who does all the designs for PF and our clients!

test Twitter Media - Many accountants are using @canva to design images for social media & marketing – here's how to use Canva better!   https://t.co/F1dtAvtHoy 

Marketing tip by @PF_chryzia who does all the designs for PF and our clients! https://t.co/woyHZpDIjT

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