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December 2021: Spreading some holiday cheer

December 2021: Spreading some holiday cheer
December 2021: Spreading some holiday cheer

  You have pushed through some really tough things this year and are feeling ready to be completely “off off”. You need the rest. And it’s time to enjoy it. You’ve shown up day after day, week after week for your clients and spent another year guiding them through really difficult times. For that we are so […]

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November 2021: Share a ‘thank you’ for your clients
November 2021: Share a ‘thank you’ for your clients

I’m writing this while sipping my first festive coffee of the season… a Caramel Waffle Latte. Delicious. This month was Thanksgiving for our clients and team members in the USA and with Christmas fast approaching (only 25 days to go!), we felt this was a good month to reflect on and share what it is […]

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I’m concerned about wasting time and money on marketing and getting no results
I’m concerned about wasting time and money on marketing and getting no results

    As an accountant, you are used to looking at the numbers. That’s what you’re best at and it’s why your clients trust you the way you do: you help them with and advise them on their numbers so they build the best businesses for them. When it comes to marketing you’re also looking […]

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What actually is a tone of voice? How do I figure out what my firm’s voice is?
What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they get an impression of the personality of your firm and of the people within it. This impression is formed in part by the visual elements of your brand – your logo, design, images, colours. And it is also influenced by […]

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How to intentionally build a multicultural team within your accounting firm
How to intentionally build a multicultural team within your accounting firm

Multiculturalism can help you find a balance during volatile, uncertain, complex and ambiguous (VUCA) times that require your accounting firm to be adaptable. You can adapt to this fast environment by looking at the team around you and taking advantage of our connected world. VUCA times can be overwhelming and stressful when it comes to […]

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How and when do I set up a waiting list for new clients?
How and when do I set up a waiting list for new clients?

There are only so many hours in the day and as much as you might want to, you don’t have to say yes to everyone, right away. The thought of starting a waiting list can be really daunting but one of the best things you could do for your accounting firm. Considering a waiting list […]

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I’m ready to start marketing now!! …wait. What? Why am I waiting?
I’m ready to start marketing now!! …wait. What? Why am I waiting?

You’ve read through some of our content, watched a few videos, looked through this very website. You are READY TO GO. You want your marketing done and you want it done now! No more delays! Hooray!….oh wait. Now why in the world would we ask you to wait, when you are absolutely keen to go? […]

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Shop independently this (and every) Christmas
Shop independently this (and every) Christmas

As 2020 draws to a close, we can all agree it has been a tough year for many, and in so many ways. As a small business ourselves and having the pleasure of working with small businesses, we’ve seen businesses showcase their exceptional entrepreneurial skills – turning their talents to different crafts such as producing […]

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How do I write blogs when I’m not in the mood?
How do I write blogs when I’m not in the mood?

Writing is a creative thing. It’s often the reason as an accountant you think you’re not a writer (or not a good writer) – as if you have to “be creative” to be a writer. The fact is, every human being is creative. And accountants are no exception. You’ve got creativity within you just as […]

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Top 5 business books for accountants doing marketing
Top 5 business books for accountants doing marketing

In a recent Accelerator session, one of our members said “I notice you always reference books in our call. It would be helpful if you could recommend a list of books that we read to help us with our marketing. #TAYA!” So, here’s the list! These are my top five – personally as a business […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

The start of a new year usually involves setting #goals for the next year. Here's why the goals you set for your firm matter so much for your #marketing ✨👇 wearepf.com/personal-goals…