Paul Barnes on the old way of looking at marketing ROI

At Xerocon 2015 this year, we grabbed a quick video with one of our clients, Paul Barnes of My Accountancy Place.  Paul won Xero’s Most Valued Professional award, and it’s certainly well deserved.

Paul talks about the ‘old way’ of looking at marketing ROI, specialising in a niche area, and (blush) how amazing the Profitable Firm is. Thank you Paul!!

Paul Barnes testimonial for Profitable Firm Xerocon 2015 from The Profitable Firm on Vimeo.

P.S. We just snagged this video on Karen’s iphone, in the midst of a busy exciting conference, to show you how valuable it is to do marketing that is “not perfect, but done”.