Writing is a creative thing. It’s often the reason as an accountant you think you’re not a writer (or not a good writer) – as if you have to “be creative” to be a writer. The fact is, every human being is creative. And accountants are no exception. You’ve got creativity within you just as […]
In a recent Accelerator session, one of our members said “I notice you always reference books in our call. It would be helpful if you could recommend a list of books that we read to help us with our marketing. #TAYA!” So, here’s the list! These are my top five – personally as a business […]
Your clients are really, really thankful for what you’re doing for them right now. You’re helping them get funding and managing payroll and answering questions and (literally in some cases) saving lives. Saving businesses for sure. Although the current time has a lot that’s messy and awful, and we won’t pretend for a second it’s […]
Yesterday I realised for about the third time in two days I spoke to an accountant who had something they weren’t doing, but really wanted to, but they keep not doing it. Like… recording video (at all, or consistently) sharing things that are a little more personal (emotions, mental health, fear, strong feelings about something […]
All your clients, from the very best to your most difficult, are looking to you for help and the best clients understand how much value you provide. You are likely feeling the pull of wanting to be helpful, while also wanting to stay in business yourself. How do you charge your clients for services during […]
Free things, and special offers, are going out everywhere for accountants right now. This isn’t an exhaustive list, because it’s specific ones we chose from people we know and trust. So if you love PF (or like us a little), you’ll like these people and their kind offers, too. We’ve included our own offer of […]
A Facebook group exclusively for accountants talking all things marketing. Share ideas, get support, ask questions.Join Facebook group
The “learn it yourself” Accountant Marketer course is being built now!
This is a summary of everything about content marketing for accountants: what works, what doesn’t, what to do and in what order.
Course available soon: join the waiting list and we’ll let you know as soon as you can access all the videos and homework items.Get on waiting list
PF run regular webinars and Facebook live sessions on marketing topics to help your accounting firm at any time – crisis or otherwise. From SEO to blogging, websites to the entire marketing map for accountants, watch it whenever it suits you. Like a really profitable netflix.View past webinars
You may not need (or be ready for) booking a proper workshop or some other PF product at this time, but you’ve got some things to discuss which you could use Karen (or the team’s) help with.
Book a video call with Karen to talk about pretty much anything: marketing, social, strategy, the whole crisis stuff, business brand v personal brand, running a remote team, whatever!
Karen is making as many slots available in her calendar as possible right now, but the usual wait is at least 1-3 days, depending on her schedule.
To help further during this crisis, we are extending the call length to 1.5 hours (instead of 1 hour) without increasing the costs of the call.Book call now
There’s that one area of marketing you can’t seem to get traction on. Or you haven’t started because it feels too daunting.
Breakthrough sessions are short, 4-week courses with one live session per week, focused in one particular area – blogging, video, websites, branding, or choosing a niche. The idea came from our Accelerator members, who loved the 12 week course but wanted to go deeper on just one area. You don’t have to be an Accelerator member to sign up for one of these (but if you are, ask us for your 50% off code!)View all breakthroughs
You’ve been using content marketing for your accounting firm: but you feel like you’re just throwing out content and hoping it works. You’re getting some leads, but many of them are the wrong kind.
You want to gain some structure, create content consistently, with a reliable route that actually works.
The Accelerator is PF’s flagship course. It’s the summary of how content marketing works for accountants, and in what order, so your content brings you the clients you want. Not only that, but it brings ONLY the clients you want, and sends everyone else away.
You’ll get confidence. Assurance. Confirmation of what you’re doing that’s good, and a redirection if you’ve been going the wrong way. Part of the Accelerator includes constructive, specific feedback on the content you create – blog posts, website pages, videos, and social content.
Options for a single seat, or a full-team option at one price. Waiting list now open for September intake.Get on waiting list