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SEO (Search Engine Optimisation): the dreaded thing you know you need to do…but have no clue where to start. SEO involves increasing quantity and quality at the same time: more people visiting your website (quantity) and only getting leads who are your ideal client (quality). This means delivering your content – blog posts, video, social […]
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A blog post exists to be shared and seen. Remember the phrase – if a tree falls in a wood but nobody was there to see it, did it really happen? In the same way, if you write content providing answers to the questions your ideal clients are desperately seeking, and they never get to […]
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Paid social can be enticing. The promise of leads, bought and paid for delivered to your website is attractive for sure but if done prematurely it can be a drain on your time and money with little to no results. So when as an accounting firm are you REALLY ready to take the plunge? Paid […]
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There’s some confusion around sharing or re-purposing content. Firstly, you can NOT re-share other people’s content as your own. But you can re-share your own content that you created for your firm. It’s common practice to do this even though you’ve already shared. It may perform better the next time around, or appeal to some new followers which didn’t catch […]
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The thought of looking at SEO from scratch is fairly daunting for anyone. And it’s continually changing. It’s a little misunderstood, most accountants know they need to be doing something about it, but not sure where to start. That’s where Yoast comes into its own. Yoast is a plugin you can add to your WordPress […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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