Category Archives: Recommendations

August 2023: Keeping the momentum going in your marketing

For many of us, summer brings a quieter few months in business. Lots of your

inclusive content
3 ways to make your firm’s content more inclusive

It’s not a woke thing. It’s a welcome-all-folk thing. This blog is not about the

PF marketing
April 2023: Turning celebrations into quality content

April’s PF marketing update brings the accounting world season of awards. It’s been brilliant to

chatGPT for accountants marketing
Using chatGPT for your accounting firm marketing

First, can we all agree that “chatGPT” does not exactly roll off the tongue. This

Two women standing in green t-shirts outside in the sun - successful marketing manager
How to help your marketing manager successfully market your firm

  You’ve hired a marketing manager for your accounting firm. Exciting! Now it’s time to

fire a client
What do I do when I want to fire a client?

You deserve to do work you love with clients you love. But sometimes, some clients

How sharing stories helps you build trust with your audience

Neurological studies have shown when you read or hear a story, your entire brain lights

How to measure progress with your marketing so you know what’s working and what isn’t

  You are busy. You are trying to do all the things. You’re doing some

Planning and executing a team retreat which helps your business to be better

Team retreats are exactly that: a retreat from the daily work you do as a

group of standing people laughing together
How to build a client community for your accounting firm (and keep it going)

    Having your own client community helps you to build trust, relationships, friendships and

October 2021: Events: getting back into attending, planning and enjoying them

Award ceremonies, conferences and in our case, a PF Scottish contingent brunch in Edinburgh… this

start marketing
I’m ready to start marketing now!! …wait. What? Why am I waiting?

You’ve read through some of our content, watched a few videos, looked through this very

website hosting
What is the best website hosting option for my accounting firm website?

What on earth does website hosting even mean? You know (or you know now on

women with crossed legs on yoga mat
Whose opinion really matters when getting feedback on my content?

Putting content you created out into the world can feel a little scary. It can

negative review online
How do I deal with someone leaving a negative review for my firm online?

Getting a negative review feels either frustrating or scary or both. I’m presuming the review

Shop independently this (and every) Christmas

As 2020 draws to a close, we can all agree it has been a tough

girl with branded yellow PF tshirt and books
Where to order branded merchandise and swag for your accounting firm

When you’ve recently rebranded, and are incredibly proud of the way your new brand shows

recruiting for accounting firm
Can we ask for Google/Facebook reviews from clients right now?

Your clients are really, really thankful for what you’re doing for them right now. You’re

accounting firm marketing session
Free and special offer COVID19 resources for accountants (from us and friends)

Free things, and special offers, are going out everywhere for accountants right now. This isn’t

Is it better to have an in-house marketing person or outsource the work?

Whilst hiring a marketing person in-house may seem like the perfect answer if you are

content, accelerator, team engagement
I don’t get engagement from the team on writing content. What do I do?

Your accounting firm’s success in marketing is directly relatable to the involvement of your team

feedback, constructive, marketing team, brief
How to give valuable feedback to your marketing team

Whether you’ve got an outsourced team or someone in your office managing your marketing, it’s

lightbulb
How do I get new ideas for content when I feel like I’ve exhausted my list?

“Content marketing is simply the act of teaching and problem-solving so as to earn buyer

hiring accounting firm marketing
How to use marketing to hire the best employees for your firm

You’ve been feeling the pain of hiring in your accountancy firm for some time now

They ask you answer marcus sheridan
I’ve been talking about this for ages. How could they not know about it?

People hear things when they are ready to hear them.  This is a little story

What marketing can we automate, and what do we need to keep manual?
Is it a good idea to hire an apprentice marketer or an intern?

One of the best things you can do in your accounting firm is hire a

Holiday Expectations: Will you “use” the time, or let it go by?
Holiday Expectations: Will you “use” the time, or let it go by?

Holiday can be hard to think about when you’re feeling a bit swamped.  You want

My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?
My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?

*EDIT: UPDATED APRIL 2020 with new recommendations! You know PF works only and exclusively with

When you meet people “in person”, the conversation changes
When you meet people “in person”, the conversation changes

I set up my business as a 100% remote, virtual business.  I did this for

How people referred to you behave (and how many you might be missing)
How people referred to you behave (and how many you might be missing)

People who are recommended to you almost never simply pick up the phone and call

outsource marketing
I want someone to do my marketing for me, but can’t I get it cheaper on People Per Hour or Upwork?

The idea of getting unique content written for your firm and delivered to your inbox

What are your inner marketing voices saying to you?
What are your inner marketing voices saying to you?

I’m on a train right now, as I write this, going into Edinburgh for our

Remote working at PF
Top 8 benefits of a remote working role

At PF we’re a virtual company with our team spread globally. We all tune in

What to consider when looking for an email marketing tool

As a creative agency, we’ve used a lot of email marketing tools and so have

Feel the fear and do it anyway (for accountants doing marketing)

When you the accountant are faced with all the varied elements of today’s marketing, what

Why tax is the least exciting thing about tax content

There’s no escaping the fact that taxation is a big part of accounting. Helping your

How to market Auto Enrolment to your clients and prospects

Your clients are becoming vaguely aware of something called auto enrolment. Unfortunately, for most accountants,