First, can we all agree that “chatGPT” does not exactly roll off the tongue. This
You’ve hired a marketing manager for your accounting firm. Exciting! Now it’s time to
You deserve to do work you love with clients you love. But sometimes, some clients
Neurological studies have shown when you read or hear a story, your entire brain lights
You are busy. You are trying to do all the things. You’re doing some
Team retreats are exactly that: a retreat from the daily work you do as a
Having your own client community helps you to build trust, relationships, friendships and
Award ceremonies, conferences and in our case, a PF Scottish contingent brunch in Edinburgh… this
You’ve read through some of our content, watched a few videos, looked through this very
What on earth does website hosting even mean? You know (or you know now on
Putting content you created out into the world can feel a little scary. It can
Getting a negative review feels either frustrating or scary or both. I’m presuming the review
As 2020 draws to a close, we can all agree it has been a tough
When you’ve recently rebranded, and are incredibly proud of the way your new brand shows
Your clients are really, really thankful for what you’re doing for them right now. You’re
Free things, and special offers, are going out everywhere for accountants right now. This isn’t
Whilst hiring a marketing person in-house may seem like the perfect answer if you are
Your accounting firm’s success in marketing is directly relatable to the involvement of your team
Whether you’ve got an outsourced team or someone in your office managing your marketing, it’s
“Content marketing is simply the act of teaching and problem-solving so as to earn buyer
You’ve been feeling the pain of hiring in your accountancy firm for some time now
People hear things when they are ready to hear them. This is a little story
One of the best things you can do in your accounting firm is hire a
Holiday can be hard to think about when you’re feeling a bit swamped. You want
*EDIT: UPDATED APRIL 2020 with new recommendations! You know PF works only and exclusively with
I set up my business as a 100% remote, virtual business. I did this for
People who are recommended to you almost never simply pick up the phone and call
The idea of getting unique content written for your firm and delivered to your inbox
I’m on a train right now, as I write this, going into Edinburgh for our
At PF we’re a virtual company with our team spread globally. We all tune in
As a creative agency, we’ve used a lot of email marketing tools and so have
When you the accountant are faced with all the varied elements of today’s marketing, what
There’s no escaping the fact that taxation is a big part of accounting. Helping your
Your clients are becoming vaguely aware of something called auto enrolment. Unfortunately, for most accountants,
