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How do I get new ideas for content when I feel like I’ve exhausted my list?
- Jamie Engelhardt
- Jan 17, 2020
- 163
“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.” But what happens when the content well runs dry? You’ve answered all your clients’ questions and new clients keep asking the same ones. Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]
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How to use marketing to hire the best employees for your firm
- Jamie Engelhardt
- Nov 15, 2019
- 163
You’ve been feeling the pain of hiring in your accountancy firm for some time now and can’t quite figure out why you aren’t recruiting the right team members. Or why people are leaving after having been with your firm for only a few months. Or, you’re finding that you have the right team members but […]
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I’ve been talking about this for ages. How could they not know about it?
- Karen Reyburn
- Aug 10, 2019
- 163
People hear things when they are ready to hear them. This is a little story about someone who recommended a book to me….which I’ve been recommending to, like, everyone all the time everywhere. I thought. It’s Saturday morning. My friend James texts me something he’s been thinking about, so i ring him and we chat […]
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Is it a good idea to hire an apprentice marketer or an intern?
- Karen Reyburn
- Jul 26, 2019
- 163
One of the best things you can do in your accounting firm is hire a marketing person (on either a temporary or permanent basis). However. It’s also got the potential to be one of the most frustrating and difficult things you do, with the worst results – if it’s not done well. At PF, we’ve […]
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Holiday Expectations: Will you “use” the time, or let it go by?
- Karen Reyburn
- Jul 13, 2019
- 163
Holiday can be hard to think about when you’re feeling a bit swamped. You want it and are excited about it; you need it; but you may also be tempted to make sure you “use” your holiday time for thinking about the business. Planning. Writing some content. Actually having headspace seems like a huge opportunity. […]
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My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?
- Karen Reyburn
- Jul 10, 2019
- 163
You know PF works only and exclusively with accountants. So when your clients rave about what PF has done for you, they’re often disappointed to discover PF won’t work with them, because they’re not accountants. So who do you send them to? How do you make sure your clients get the very best marketing support […]
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When you meet people “in person”, the conversation changes
- Karen Reyburn
- Jul 6, 2019
- 163
I set up my business as a 100% remote, virtual business. I did this for efficiency reasons, for a lifestyle choice. I wanted to work from home. Have flexibility. Be able to go where I wanted to go and not be bound by an office. Also, I don’t really work well in an office (I […]
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How people referred to you behave (and how many you might be missing)
- Karen Reyburn
- Apr 20, 2019
- 163
People who are recommended to you almost never simply pick up the phone and call you. They do research. They think. They go through a lot of pain. They wonder and worry. They put it off. They go to your website. They follow you on social. They ask for recommendations. They think about it longer. […]
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I want someone to do my marketing for me, but can’t I get it cheaper on People Per Hour or Upwork?
- Camilla Duggan
- Apr 17, 2019
- 163
The idea of getting unique content written for your firm and delivered to your inbox in 24 hours seems too good to be true. So it comes as no great shock to any of us that when you want to get marketing done, websites like People Per Hour and Upwork appear incredibly attractive. The internet […]
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What are your inner marketing voices saying to you?
- Karen Reyburn
- Mar 16, 2019
- 163
I’m on a train right now, as I write this, going into Edinburgh for our in-person PF team get together. It’s always good fun to get together with the team (who are usually remote and communicating via Slack and video), and the sun is shining, and the skies are blue. A nice change from Storm […]
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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
Meet the team@ProfitableFirm