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As 2020 draws to a close, we can all agree it has been a tough year for many, and in so many ways. As a small business ourselves and having the pleasure of working with small businesses, we’ve seen businesses showcase their exceptional entrepreneurial skills – turning their talents to different crafts such as producing […]
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Your clients are really, really thankful for what you’re doing for them right now. You’re helping them get funding and managing payroll and answering questions and (literally in some cases) saving lives. Saving businesses for sure. Although the current time has a lot that’s messy and awful, and we won’t pretend for a second it’s […]
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Free things, and special offers, are going out everywhere for accountants right now. This isn’t an exhaustive list, because it’s specific ones we chose from people we know and trust. So if you love PF (or like us a little), you’ll like these people and their kind offers, too. We’ve included our own offer of […]
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Whilst hiring a marketing person in-house may seem like the perfect answer if you are feeling stressed and pushed for time, it may not fix all your issues. You may find you don’t get the results you wanted, and are spending more time explaining or fixing things. The person you hire might not be a […]
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Your accounting firm’s success in marketing is directly relatable to the involvement of your team with that marketing. But what if your team isn’t really keen on actually writing (or creating) content? Blog posts. Social media. Recording videos. What if it’s not their skill area? What if they just don’t feel like it? What if […]
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Whether you’ve got an outsourced team or someone in your office managing your marketing, it’s important to provide feedback in the right way so it saves time and effort for you and your marketing team. It ultimately gets you to the finished product you had envisioned (or perhaps not envisioned). Because of this, your feedback […]
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“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.” But what happens when the content well runs dry? You’ve answered all your clients’ questions and new clients keep asking the same ones. Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]
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You’ve been feeling the pain of hiring in your accountancy firm for some time now and can’t quite figure out why you aren’t recruiting the right team members. Or why people are leaving after having been with your firm for only a few months. Or, you’re finding that you have the right team members but […]
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People hear things when they are ready to hear them. This is a little story about someone who recommended a book to me….which I’ve been recommending to, like, everyone all the time everywhere. I thought. It’s Saturday morning. My friend James texts me something he’s been thinking about, so i ring him and we chat […]
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One of the best things you can do in your accounting firm is hire a marketing person (on either a temporary or permanent basis). However. It’s also got the potential to be one of the most frustrating and difficult things you do, with the worst results – if it’s not done well. At PF, we’ve […]
Read MoreFrom cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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