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What is the best website hosting option for my accounting firm website?

What is the best website hosting option for my accounting firm website?
What is the best website hosting option for my accounting firm website?

What on earth does website hosting even mean? You know (or you know now on reading this) you need it for your website, and it seems important…and it also seems like a whole hazy technology sector you’re not even sure you have the capacity or interest in understanding… and can someone please just tell you […]

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Whose opinion really matters when getting feedback on my content?
Whose opinion really matters when getting feedback on my content?

Putting content you created out into the world can feel a little scary. It can feel a lot scary. Lots of times we hear from accountants who fear sharing blogs they’ve written, videos they’ve recorded, social posts they’ve crafted. And most of the time when we get to the heart of it, it’s because they’re […]

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How do I deal with someone leaving a negative review for my firm online?
How do I deal with someone leaving a negative review for my firm online?

Getting a negative review feels either frustrating or scary or both. I’m presuming the review is a reflection of a client (or former client) who is disgruntled, and the review itself is angry, inaccurate (at least in parts), bitter, or even point blank lies. Negative reviews do happen, to the best of businesses. It is […]

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Shop independently this (and every) Christmas
Shop independently this (and every) Christmas

As 2020 draws to a close, we can all agree it has been a tough year for many, and in so many ways. As a small business ourselves and having the pleasure of working with small businesses, we’ve seen businesses showcase their exceptional entrepreneurial skills – turning their talents to different crafts such as producing […]

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Can we ask for Google/Facebook reviews from clients right now?
Can we ask for Google/Facebook reviews from clients right now?

Your clients are really, really thankful for what you’re doing for them right now. You’re helping them get funding and managing payroll and answering questions and (literally in some cases) saving lives. Saving businesses for sure. Although the current time has a lot that’s messy and awful, and we won’t pretend for a second it’s […]

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Free and special offer COVID19 resources for accountants (from us and friends)
Free and special offer COVID19 resources for accountants (from us and friends)

Free things, and special offers, are going out everywhere for accountants right now. This isn’t an exhaustive list, because it’s specific ones we chose from people we know and trust. So if you love PF (or like us a little), you’ll like these people and their kind offers, too. We’ve included our own offer of […]

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Is it better to have an in-house marketing person or outsource the work?
Is it better to have an in-house marketing person or outsource the work?

Whilst hiring a marketing person in-house may seem like the perfect answer if you are feeling stressed and pushed for time, it may not fix all your issues. You may find you don’t get the results you wanted, and are spending more time explaining or fixing things. The person you hire might not be a […]

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I don’t get engagement from the team on writing content. What do I do?
I don’t get engagement from the team on writing content. What do I do?

Your accounting firm’s success in marketing is directly relatable to the involvement of your team with that marketing.  But what if your team isn’t really keen on actually writing (or creating) content?  Blog posts. Social media. Recording videos. What if it’s not their skill area? What if they just don’t feel like it? What if […]

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How to give valuable feedback to your marketing team
How to give valuable feedback to your marketing team

Whether you’ve got an outsourced team or someone in your office managing your marketing, it’s important to provide feedback in the right way so it saves time and effort for you and your marketing team. It ultimately gets you to the finished product you had envisioned (or perhaps not envisioned). Because of this, your feedback […]

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How do I get new ideas for content when I feel like I’ve exhausted my list?
How do I get new ideas for content when I feel like I’ve exhausted my list?

“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.”   But what happens when the content well runs dry?  You’ve answered all your clients’ questions and new clients keep asking the same ones.    Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]

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About Us

From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

Meet the team

How do you react when you get a new lead? 1. Yay! (but then discover they aren't right for you) 2. No thank you 3. More?! I have too many Sound familiar? Join our coaching session to learn how to better qualify your leads so you only take on the clients you love to work with!