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Is it better to have an in-house marketing person or outsource the work?
Is it better to have an in-house marketing person or outsource the work?

Whilst hiring a marketing person in-house may seem like the perfect answer if you are feeling stressed and pushed for time, it may not fix all your issues. You may find you don’t get the results you wanted, and are spending more time explaining or fixing things. The person you hire might not be a […]

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I don’t get engagement from the team on writing content. What do I do?
I don’t get engagement from the team on writing content. What do I do?

Your accounting firm’s success in marketing is directly relatable to the involvement of your team with that marketing.  But what if your team isn’t really keen on actually writing (or creating) content?  Blog posts. Social media. Recording videos. What if it’s not their skill area? What if they just don’t feel like it? What if […]

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How to give valuable feedback to your marketing team
How to give valuable feedback to your marketing team

Whether you’ve got an outsourced team or someone in your office managing your marketing, it’s important to provide feedback in the right way so it saves time and effort for you and your marketing team. It ultimately gets you to the finished product you had envisioned (or perhaps not envisioned). Because of this, your feedback […]

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How do I get new ideas for content when I feel like I’ve exhausted my list?
How do I get new ideas for content when I feel like I’ve exhausted my list?

“Content marketing is simply the act of teaching and problem-solving so as to earn buyer trust.”   But what happens when the content well runs dry?  You’ve answered all your clients’ questions and new clients keep asking the same ones.    Well, first, hurrah for you because you’ve created a stockpile of content so good you are […]

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How to use marketing to hire the best employees for your firm
How to use marketing to hire the best employees for your firm

You’ve been feeling the pain of hiring in your accountancy firm for some time now and can’t quite figure out why you aren’t recruiting the right team members. Or why people are leaving after having been with your firm for only a few months. Or, you’re finding that you have the right team members but […]

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I’ve been talking about this for ages. How could they not know about it?
I’ve been talking about this for ages. How could they not know about it?

People hear things when they are ready to hear them.  This is a little story about someone who recommended a book to me….which I’ve been recommending to, like, everyone all the time everywhere. I thought.  It’s Saturday morning. My friend James texts me something he’s been thinking about, so i ring him and we chat […]

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Is it a good idea to hire an apprentice marketer or an intern?
Is it a good idea to hire an apprentice marketer or an intern?

One of the best things you can do in your accounting firm is hire a marketing person (on either a temporary or permanent basis). However.  It’s also got the potential to be one of the most frustrating and difficult things you do, with the worst results – if it’s not done well.  At PF, we’ve […]

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Holiday Expectations: Will you “use” the time, or let it go by?
Holiday Expectations: Will you “use” the time, or let it go by?

Holiday can be hard to think about when you’re feeling a bit swamped.  You want it and are excited about it; you need it; but you may also be tempted to make sure you “use” your holiday time for thinking about the business. Planning. Writing some content.  Actually having headspace seems like a huge opportunity. […]

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My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?
My client loves what PF has done for our firm. Who do you recommend for businesses that aren’t accountants?

You know PF works only and exclusively with accountants. So when your clients rave about what PF has done for you, they’re often disappointed to discover PF won’t work with them, because they’re not accountants.  So  who do you send them to? How do you make sure your clients get the very best marketing support […]

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When you meet people “in person”, the conversation changes
When you meet people “in person”, the conversation changes

I set up my business as a 100% remote, virtual business.  I did this for efficiency reasons, for a lifestyle choice. I wanted to work from home. Have flexibility. Be able to go where I wanted to go and not be bound by an office.  Also, I don’t really work well in an office (I […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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