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Building a niche

Karen is writing a book on the power of an exclusive niche to exponentially grow your profits. Share your thoughts and questions so these can be answered for you!

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Meet Karen

Meet Karen

Founder & MD, The Profitable Firm

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The Latest

Read about what's new and what's working for accountancy firms all over the globe.
Good marketing divides: your website, brand, marketing is not for you
Good marketing divides: your website, brand, marketing is not for you

Your marketing is not for you.  Your website, your emails, your social media posts, your team, your systems: none of them are for you. They all exist, as does your accounting firm, for the people and businesses you serve. Everything you do in marketing will come back to this. Building a website? Make sure you’re […]

Is defining and implementing a niche something that needs to take a long time?
Is defining and implementing a niche something that needs to take a long time?

If having a niche makes you more profitable, you want to get to the new profits as soon as possible. So how long does it take? The answer (to this and every marketing question) is of course “it depends”. It can take a really long time, and it can also be really fast. Depending! A […]

Is this a good enough niche? Does it need further refining?
Is this a good enough niche? Does it need further refining?

(C) Karen L Reyburn 2019 When you’re exploring niche options, you begin to do some work and then wonder….is this good enough? Specific enough? Does it qualify as a niche? A niche is a targeted, focused area that you understand and serve particularly well. Although choosing an industry is the easiest and simplest niche choice, […]

How do you react when you get a new lead? 1. Yay! (but then discover they aren't right for you) 2. No thank you 3. More?! I have too many Sound familiar? Join our coaching session to learn how to better qualify your leads so you only take on the clients you love to work with!