Category Archives: Niche Marketing

Why your personal goals must be connected to your marketing

For those of you who attended Thriveal’s Deeper Weekend last week, you’ll have listened to

Good marketing divides: your website, brand, marketing is not for you

Your marketing is not for you.  Your website, your emails, your social media posts, your

Is defining and implementing a niche something that needs to take a long time?

If having a niche makes you more profitable, you want to get to the new

Is this a good enough niche? Does it need further refining?

(C) Karen L Reyburn 2019 When you’re exploring niche options, you begin to do some

Niche questions: Can I have more than one?

A true niche is ONE targeted, focused area that you serve particularly well. The ultimate

The risk of niche: What if the work becomes boring?

One of the most common statements made to me by accountants is that they really

I‘m not sure I can find an industry to niche in. Are there any other options?

This is one of the most common questions I’m asked when speaking about niche. When

I’m afraid I’ll alienate people by sharing content related to a niche

You see the value of a niche. You do. But you’re worried. What if you

What exactly is a niche?

When I say that one of the most powerful ways to help your accountancy firm

Jack of all trades is master of none

We know this in principle, but we don’t practice it. We’re all Jack, telling ourselves

Are you willing to take the niche risk?

“Some people are risk takers and some are not.” I don’t really believe this. Granted,

Choosing a niche is scary. I know how you feel

Considering whether you can focus on a niche for your accountancy firm marketing can be

Choosing the content that fits your niche (or audience)

When it comes to generating content for your accountancy firm marketing, generic doesn’t work. Simply

Why a niche is critical for accounting firm marketing

It is no longer enough to simply market your accountancy firm.   First, digital marketing has

Rebranding: Be more mouse, less Bob

Your brand is one of your firm’s biggest assets. And by brand, I don’t just

What’s Your Niche?

Finding a ‘niche’ area in business is a critical component of any marketing.  It can