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How to test your new great idea for your accounting firm

How to test your new great idea for your accounting firm
How to test your new great idea for your accounting firm

You started your own accounting firm because you have the entrepreneurial spirit. You’re agile. You continually think creatively about ways to grow, expand and bring more revenue into the business. When you get to the point of an entirely new service line, a new brand, a new niche, or something BIG, you get excited. Whether […]

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What actually is a tone of voice? How do I figure out what my firm’s voice is?
What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they get an impression of the personality of your firm and of the people within it. This impression is formed in part by the visual elements of your brand – your logo, design, images, colours. And it is also influenced by […]

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Good marketing divides: your website, brand, marketing is not for you
Good marketing divides: your website, brand, marketing is not for you

Your marketing is not for you.  Your website, your emails, your social media posts, your team, your systems: none of them are for you. They all exist, as does your accounting firm, for the people and businesses you serve. Everything you do in marketing will come back to this. Building a website? Make sure you’re […]

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From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.

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There's still time to join the PF Lab #community with our annual offer! ⏳ You'll get community, support, learning and the opportunity to share what really matters to you and your #accounting firm wearepf.com/pf-lab