Category Archives: Audience

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How to keep marketing to existing clients (and why you need to)

When was the last time you had a great experience in a sales process, where

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3 ways to make your firm’s content more inclusive

It’s not a woke thing. It’s a welcome-all-folk thing. This blog is not about the

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How to help your marketing manager successfully market your firm

  You’ve hired a marketing manager for your accounting firm. Exciting! Now it’s time to

PF’s 2022 journey: 12 client highlights

Whew! It’s hard to believe 2022 has come to an end. There’s so much we’re

Get your custom social media template (and book) with Accelerator

When you sign up for the next Accelerator coaching group by 31st January 2023, you

How to market digital advisory services

This blog is an extract of an interview Karen did with in collaboration with Bethanie

How to measure progress with your marketing so you know what’s working and what isn’t

  You are busy. You are trying to do all the things. You’re doing some

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How to build a client community for your accounting firm (and keep it going)

    Having your own client community helps you to build trust, relationships, friendships and

How to test your new great idea for your accounting firm

You started your own accounting firm because you have the entrepreneurial spirit. You’re agile. You

What actually is a tone of voice? How do I figure out what my firm’s voice is?

  When people visit your website, read your blogs and see your social posts, they

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Good marketing divides: your website, brand, marketing is not for you

Your marketing is not for you.  Your website, your emails, your social media posts, your