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July 2022: Recognising the joy of in-person meet ups

Gabi Pinto

August 5, 2022

I’m writing this fresh from my very first Xerocon! What an amazing few days myself (Steph), Camilla, Elaine and Karen had meeting up with clients, building new connections, listening to impactful speakers and soaking up the incredible accounting community. You can scroll down a little to see proof of how much we enjoyed ourselves! This

Do I still need to do email marketing for my accounting firm?

Daly Naughton

July 1, 2022

You’re feeling the overwhelm of trying to do “all the things” when it comes to your marketing strategy: blogs, social media, SEO work, industry events, and that’s all on top of your mountain of responsibilities as an accountant and business owner. You’re looking for something to take off your plate, and you’re wondering if email

June 2022: Creating and building connections

Stephanie Coward

June 30, 2022

June has been an exciting and busy month for us at PF! Two new team members joined our team, we’ve got plans underway for Xerocon next month and we’ve onboarded a new Accelerator group (you can read how they’re getting on below!). Our team have also enjoyed some #restpillar this month with both Steph

RECENT BRAND ARTICLES

July 2022: Recognising the joy of in-person meet ups

Gabi Pinto

August 5, 2022

What scaling your firm is really about, and how to set expectations for it

Jamie Engelhardt

April 22, 2022

You know you are the bottleneck in your accounting firm, and it’s time to scale to solve the problem. You desperately need a vacation, but you can’t seem to pull yourself away. The hamster wheel keeps spinning and you continue to run. When you take an afternoon off your phone is blowing up and the

How to help designers create your cornerstone content

Katie Stouffer

April 15, 2022

Your cornerstone asset is a visual summary which explains how you do things in your firm. It sits at the heart of who you are and how you do your work and it needs to be crafted for your specific audience. It is different from any other piece of content (and other visual assets you

RECENT WEBSITE ARTICLES

What is an About page and how do I make mine better?

Jamie Engelhardt

May 27, 2022

The purpose of an About page is to show potential clients 1) you understand them and know who they are 2) the real people they’ll be interacting with when they choose you as their accountant. Traditionally speaking, About pages of websites have been filled with accolades of accountants who have 20 letters behind their name-

What if our website turns away people who think they aren’t the right size of business for us?

Ashlea McElhone

July 9, 2021

You know who you want to work with and you’ve built your website to reflect that, so you attract only the best clients for you. But what if your website turns away people who think their business is too small or too big, but actually could end up being a perfect client for you? Recently,

Can I write my accounting firm’s website copy myself?

Ashlea McElhone

April 30, 2021

Getting a new website built is a big investment. While there are plenty of free DIY platforms to build a site on, and lots of free image libraries, you still need the words, too. When it comes to website copy, there’s far more to it than simply words. Doing it yourself may seem like the

RECENT DESIGN ARTICLES

The Golden Trio: strategy, content, and design

Karen Reyburn

June 17, 2022

When it comes to design, you may have looked at a logo or a selection of images and thought (or even said) “I’m an accountant, not a designer. You’re the designers: you tell me what looks good.” You trained and qualified as an accountant, you learned the accounting rules, you built your accounting firm. You

How to help designers create your cornerstone content

Katie Stouffer

April 15, 2022

Why do I need to hire a designer for my accounting firm?

Chryzia Itay

January 21, 2022

Our attention spans are shorter than ever. When it comes to design, a quickly put together brochure or a mediocre website no longer grabs our attention. There is so much media for us to consume on a daily basis and we can only take in a fraction of what we see. You need to be

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