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Expert advice on marketing written specifically for accountants by the PF team!
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As an accountant, you care about the numbers and so naturally that’s where your focus is. When it comes to outsourcing your social media, you want to know how much it’s going to cost and how it’s worth it for your firm. As a business owner, you recognise the importance of social media in connecting […]
Having a friend design your logo feels like a savvy decision when you’re just starting out on your business journey. We’ve had many accountants come to us with the same story: they were overwhelmed with all the steps involved in getting a business off the ground when their lovely friend came along and offered to […]
One of the most important things for an accounting firm is your brand (you can read more about why in Katie’s article here). Your brand is the identity of your accounting firm: it is how you communicate who you are, how you speak, how your firm looks. Your brand is the whole experience, and it […]
For those of you who attended Thriveal’s Deeper Weekend last week, you’ll have listened to Kendall’s talk about why goals matter so much for your marketing. The message Kendall shared is a really powerful one for all accountants to listen to and so we’ve turned it into this week’s marketing tip! There’s also a video […]
Award ceremonies, conferences and in our case, a PF Scottish contingent brunch in Edinburgh… this month events were firmly back in the calendar! We were so proud to see our clients Jonathan and his team at Raedan win ‘Small Firm of the Year’ and Karen Kennedy’s firm, Kennedy Accountancy, be shortlisted for ‘New Firm of […]
As an accountant, you are used to looking at the numbers. That’s what you’re best at and it’s why your clients trust you the way you do: you help them with and advise them on their numbers so they build the best businesses for them. When it comes to marketing you’re also looking […]
When people visit your website, read your blogs and see your social posts, they get an impression of the personality of your firm and of the people within it. This impression is formed in part by the visual elements of your brand – your logo, design, images, colours. And it is also influenced by […]
From cloud accounting software to making tax digital, you don’t have to explain the technicalities of accounting to us. Let’s skip to the good marketing stuff.
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