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As an accountancy firm that works exclusively with charities, Gerrard felt that their website didn’t truly showcase their expertise in this niche area.
Their site was fairly fresh and modern looking, but the messages were more of the “we do this” and “we do that” approach which is common to so many accountancy firm sites. Jen knew that in order for charities to have confidence in her and in the firm, they needed to feel that Gerrard understood them. Had the experience that was needed. Were trustworthy.
So, we went through the site slowly, page by page, editing and changing content (and sometimes the design a bit) so that it was more “you” focused than “we focused”.
Some of the marketing principles applied on this project were:
Jen now has a site that preaches a message her visitors really want to hear. Best of all, we’re continuing to edit every month. Her site is in a continual state of change, which is exactly how a website needs to be. Well done Jen!
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